We have already reported that the logo, familiar to everyone until today, will soon become the property of history. According to some sources, not so long ago, a presentation of a new logo took place within the company, and images of the new "face" of the company were even proposed.

But it turns out that there are still options for the updated logo, and Chinese insiders kindly allowed us to see them. Which of the options presented for review is closer to the truth, there is no information. There is one thing in common between all the existing logo variations - minimalism and simplicity. Apparently, Meizu decided to create a simple and well-remembered brand. The impressions of the updated logo are contradictory - some are delighted with it, and for some, the new logo is too simple and not catchy.

The new logo is expected to more closely reflect the company's philosophy and is expected to be unveiled on September 10th. The renewed brand should help promote the company in the international market and will mark a new chapter in Meizu's history. Currently, all the forces and minds of the company are aimed at creating a premium smartphone that should stand up inone row with the already venerable giants.

Chinese sources published an alleged internal Meizu document on the Web, according to which the M6 ​​and M6 Note became the last inexpensive smartphones of the company with its name inscribed on the case. Since 2018 on such devices the inscription "Meizu" will be replaced with a logo, comically named by journalists as pills.

These are two "capsules" of different shades of blue, in the enlarged version there is even a transition from one color to another. The logo document also speaks of a price cut for the Meizu M6 Note, which should lead to more credibility. However, the transition to two capsules as a logo does not fit well with another widely circulated rumor, according to which the division inexpensive smartphones Meilam (Blue Charm, Blue Amulet) will be renamed to mblu. Blue caps-amulets are better suited to the old name, and the inscription "mblu" has already been seen on the headphones.

It is difficult to say which of the theories about rebranding is true, each of them has both strengths and weaknesses. There is a possibility of a third option - Meizu will not give up writing its own name on the body of the middle peasants, and the division of the company will remain only internal, hidden from the ordinary consumer.

Romanov Stanislav 31.08.2015 6784

Meizu has a new logo. AND fresh series smartphones?

Meizu, a Chinese phone maker that develops some of the most exciting Android devices on the market, will soon announce a rebranding with a new logo. The leak also revealed details about a new line of top-class phones that are ready to be released soon.

The new logo for the company will arrive in blue, but there is also a version in black. However, a much more interesting conversation revolved around the new Meizu products. We are talking about a new family mobile devices that will appear on the market in the near future.

Now the company has a family of MX of more expensive phones (Meizu MX5 is the current flagship from the top-class line) and M-series (5-inch Meizu M2 and 5.5-inch Meizu M2 Note, the last in it). The new series of Meizu devices is likely to be even more expensive than the current MX line and will present customers with truly high-end devices with appropriate characteristics.

One company official said the company is working on a premium line of devices that will likely launch in Q1 2016. Therefore, a whole host of rumors and leaks are possible in the coming months. But whether Meizu will announce another handset by the end of 2015 is an open question. Meizu MX5 Pro was supposed to be released in November or December, but it seems that the company has changed plans.

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