According to the results of a study by analysts of the Market Leader magazine for investors, Odnoklassniki was named the most popular social network in Belarus.
The Internet and social projects today are becoming more and more popular among residents of Russia and the CIS countries, they open up a new world of communication with friends, relatives and loved ones. For most network users, they are a tool for finding new acquaintances or business partners. Which of the well-known social networks today can be called the most popular? This was found out by the analysts of the "News of Russia" and "News of the Internet" sections of the "Market Leader" magazine for investors.
- how the Yandex.Direct tool evaluates the frequency of words,
- the frequency of references to the social network in virtual publications and Belarus,
- region of analysis.
As a result, the Odnoklassniki service became the most popular site. It is followed by the social network VKontakte with YouTube video hosting. The top ten also included the social networks Moi Mir, Facebook, Mamba, Twitter, LiveJournal, Loveplanet and Badu.
Interestingly, according to the studies of the Market Leader, residents of Belarus are less likely to be interested in social networks than residents of Russia, but more often than, for example, residents of Ukraine, Abkhazia and Moldova. The popularity of the social networks discussed above directly depends on the rating of demand for such resources on the Internet. 
As we can see from the table data:
- residents of Russia with a population of 143.4 million people. searched 5,023,543 times;
- residents of Belarus with a population of 9,464,000 people. - 72,576 times;
- residents of Ukraine with a population of 45,590,000 people - 340,723 times;
- residents of Abkhazia with a population of 240,705 people - 1,301 times.
The study included only those social networks that were mentioned in the media less than 10 times a month. So, in November 2014, the media were practically not interested in such social resources: Small World, My Circle, Hydepark, Dairi, Mamba, Ya.ru, Blog.ru, Beon ”, “Loveplanet”, “Badoo”, “Travian”, “Myspace”, “Friendster”.
The most effective PR in Runet can be calculated using the following formula: divide the number of search queries by the number of mentions in the media for the same month. Only indicators of more than 10 media outlets per month are taken into account. The following social networks have the highest efficiency coefficient this month: My World, Odnoklassniki, YouTube, Vkontakte, LiveJournal, LinkedIn, Facebook, Habrahabr, Twitter, Flickr ”, “AlterGeo”, “Blogger”.
Today, social networks are becoming more and more popular, gradually replacing print media. After all, they open up a world of new opportunities for users for unlimited communication. In addition, social resources help corporations to keep in touch with potential clients and partners, improve ratings, increase sales, manage the company's reputation and solve other business development tasks.
Rating of the most popular social networks in Belarus.
The popularity rating of social networks in Russia was compiled by Market Leader analysts based on 3 basic criteria:
- an estimate of the frequency of words for Yandex.Direct for a month, calculated using the wordstat.yandex.ru service;
- the frequency of references to the social network in Russian online publications, calculated using the aggregator news.yandex.ru (Yandex.News);
- the region of analysis (and hence the search in the wordstat.yandex.ru service) - Belarus.
The first place in the ranking of the most popular social networks in Belarus belongs toOdnoklassniki networks, which is the best assistant in finding classmates, classmates, relatives and friends. Here, members can share information about themselves, exchange messages and contacts, have conversations, comment on photos, and more.
On the second position of the ranking -social network VKontakte", originally created for graduates and students of higher educational institutions and later turned into a "modern and fast way to communicate." In just a couple of minutes on the network, you can create a page and start communicating with other users. You can also manage access settings, follow the activity of groups and friends through the news feed.
The third line in the popularity rating is occupied by the YouTube video hosting service, which allows you to view, comment, add videos. The site presents both amateur videos and professionally made films, video blogs.
Social networks are leaders in PR in the Internet media.
Electronic publications currently have a strong influence on people: every day, millions of users are looking for fresh news here. Printed resources can only influence a limited circle of readers, and information that is distributed on the net is available to almost everyone. And social networks also need to pay attention to PR in the electronic media, because this way you can create a positive image. Which well-known social resources are aware of the need for PR in the mass media of Belarus?
Belarusians are interested in social networks less often than Russians, but more often than Ukrainians.
The popularity of the social services mentioned by us directly depends on the popularity of networks in general on the Internet. Here in recent months we have seen a slight increase in indicators:
Residents of Russia are much more likely than residents of Belarus, Ukraine, Abkhazia, and Moldova to be interested in social networks on the Internet, which is clearly seen from the following table showing the statistics of search queries in wordstat.yandex.ru when recalculated per 1,000 population:
As we can see from the data in the table, Belarusians entered the search query in Yandex "social network" 67,414 times in September 2014, according to the wordstat.yandex.ru service. For comparison:
Residents of Russia with a population of 143.4 million people. searched 4,528,287 times;
- residents of Ukraine with a population of 45,590,000 people - 302,732 times;
- residents of Abkhazia with a population of 240,705 people - 1,373 times.
The largest number of requests per thousand of the population is in Moscow and the Moscow Region, where 19,930,000 people. made 730,110 requests.
What are Belarusians looking for on the Internet by entering the phrase "social network" into the search?
With the search query "social network", residents of Belarus are most often interested in specific resources and their features, which is confirmed by the following search queries wordstat.yandex.ru:
- social networks - 67,420 requests;
- classmates social network - 31,698 requests;
- VKontakte social network - 21,265 requests.
What social networks were ignored by the media in Belarus?
The list includes only those social resources that Internet publications have never mentioned over the past month, which, according to experts, is considered a critical point for their promotion.
Many social networks do not care about their PR promotion on the Internet at all. Over the past month, the media have made little mention of such resources: "LinkedIn", "Flickr", "Hydepark", "Small World", "My World", "Mamba", "My Circle", "Badoo", "Habrahabr", " Mayspace", "AlterGeo", "Ya.ru", "Friendster", "Loveplanet", "Dairy", "Beon", "Travian", "Blog.ru".
Which Belarusian social networks have the most effective PR on the Internet?
The most effective PR in the global network can be calculated using the following formula: the number of requests divided by the number of mentions in electronic publications in the same month. Only indicators from 10 mentions in online publications per month are taken into account.
The following social networks have the highest coefficient of efficiency: Odnoklassniki, My World, Mamba, Twitter, Facebook, YouTube, LiveJournal.
Communication in social networks has long become commonplace for modern Internet users. In the vastness of the global web, people solve many issues, share their experiences, demonstrate joyful moments, follow the events taking place in the lives of relatives and friends. Such a demand for social networks has not gone unnoticed by software developers. No wonder, because everyone wants to promote their product, get a decent profit and universal recognition.
We present the rating of the most popular social networks that have a large audience of users in the world for 2017. In the ranking, I mainly refer to the statistics of gs.statcounter.com, which tracks sites such as: Google+, LinkedIn, Facebook, StumbleUpon, YouTube, Twitter, reddit, Digg, MySpace, NowPublic, iWiW, orkut, Fark, Delicious, VKontakte, Hi5 Yahoo! Buzz, Vimeo, Mixx, FriendFeed, Hyves, Bebo, Tuenti, Kaboodle, Odnoklassniki. To learn more about their methodology go to.
Since some sites (for example, Odnoklassniki), taking into account their methodology, do not fall into the charts, the article will also use statistics for Runet gs.seo-auditor.com.ru. Attention! Their statistics vary greatly. This is due to different methodology. The former measure social media usage based on page views (rather than unique visitors).
The second chart shows the numbers as of June 2017:
We see that the Vkontakte indicator has dipped a lot. Interestingly, according to these statistics, Twitter took its place. How the statistics changed during the year, see.
- Ukrainians.co
- Nimses.com
- WEUA.info
TOP popular social platforms in Russia
As of June 2017:
According to gs.seo-auditor.com.ru, whose methodology is different, the popularity figures in percentage terms:
The most popular social networks in Belarus
There are also two leaders in Belarus: Vkontakte and Facebook.
Moreover, at the end of the year, VK lost to FB and they switched places.
Statistics of the popularity of social networks in Kazakhstan
Most of the time spent by Kazakhstani users is on Facebook:
And Vkontakte here also lost a little position at the end of the year:
Kazakh Internet users are consistently loyal to Youtube video aggregator.
Numbers and trends in the world
The irreplaceable world leader in statistics gs.statcounter.com is Facebook again:
Pinterst is in second place and has started to gain popularity, primarily due to its new feature .
Twitter is positively stable as always. Although his news feed is now much more attractive.
According to the table with the number of network users worldwide per month is:
| social networks | Monthly Visitors |
|---|---|
| 2,000,000,000 | |
| YouTube | 1,000,000,000 |
| 700,000,000 | |
| 313,000,000 | |
| 250,000,000 | |
| Vine (In January 2017, The Vine became the Vine Camera) | 200,000,000 |
| 150,000,000 | |
| Ask.fm | 160,000,000 |
| Tumblr | 115,000,000 |
| Flickr | 112,000,000 |
| Google+ | 111,000,000 |
| 106,000,000 | |
| VK | 90,000,000 |
| ClassMates | 57,000,000 |
| Meet up | 30,300,000 |
As you can see, the leaders have a big lead.
Nearly 2 billion visitors per month.
The social network, founded by young businessman Mark Zuckerberg, is confidently leading among similar services. Every month, about two billion people from different parts of the world use this resource for various purposes. Such a demand among the population of the planet obliges Facebook to adapt to each user. Therefore, today there are more than 60 language versions of this web resource so that people from different countries have the opportunity to communicate with each other. Despite all the ups and downs and financial crises, Facebook is developing successfully, attracting an increasing number of subscribers. And the founder of the Internet network, taking advantage of the growing popularity of his offspring, does not get tired of donating the money received to charity, thereby winning the love of Internet users even more.
(more than 300 million visits per month)
Interest in Twitter is due to the ease of use of this service, as well as the speed of displaying messages. There is nothing easier than registering on a social network page and immediately getting into the thick of things, finding out the latest news, sharing your opinion with other people, etc. Twitter was founded two years later than Facebook, but it is already breathing confidently in the back of the recognized leader. This social network is popular in many countries of the world, not only in the expanses of the post-Soviet states, but also far beyond their borders.
(more than 100 million users per month)
This web system is especially in demand among businessmen. Such love of entrepreneurs from all over the world is explained quite simply: using this Internet resource, you can successfully promote your business, make useful contacts, look for employees in different parts of the world, and also receive orders from partners who live far away from them. Here you can easily place your resume or job posting, find companies whose job profile matches your interests, and much more.
(approximately 150,000,000 monthly)
In this ranking of world leaders, Pinterest occupies a worthy position. Although, in terms of the number of Pinterest users at 7 positions in the table, it is quickly gaining popularity. And most likely, residents of Ukraine, Russia, Belarus, Kazakhstan and other CIS countries will soon include this social network in the leading list, since it has sufficient potential.
700,000,000 visitors visit Instagram every month.
The Instagram resource gained popularity thanks to the thoughtful management of Facebook owners. It was they who bought the rights to this social network and made it a favorite.
In addition to those already mentioned, I would like to pay special attention to other social services that are included in some lists of the most popular social networks. We are talking about the Youtube web resource (one billion registered users), which ranks second. In addition, it is worth mentioning VKontakte and Odnoklassniki, one of the most favorite communication platforms used by residents of the CIS countries. Now Ukraine is not included in their list, since the mentioned social networks are blocked by providers on the territory of the state, such a decree was signed by the President of the country.
It is also worth mentioning Viber, WhatsApps, Telegram and other social resources that are present in various ratings.
A large selection of all kinds of social networks makes their owners constantly develop, and users only benefit from such rivalry. The main thing is that competition should be fair and healthy, using only open (and legal) methods of fighting for a place in the sun. And consumers will decide for themselves which social network to give preference to.
Belarusians, as before, are conservative in their choice of social networks and similar Internet resources.
This fact was once again confirmed by a recent study by the Ignite Social Media agency, which specializes in global marketing research of mass communications.
About sixty social networks fell into the field of view of experts. Of the seven positions chosen by Ignite Social Media for their measurement, two seem to be the most interesting and indicative: the regions of the greatest activity of users of a particular social network and the cities in which it dominates. The analysis is mainly based on the number of Google queries.
It is striking that out of all the wealth of choice, Belarus is clearly represented (that is, it is in the top 21) only in four network nominations. True, in some of them she unexpectedly takes a leading position.
Belarusians are very fond of free content. Particularly musical. This is evidenced by the honorable 11th place in the list of fans of the music lovers portal Last.fm. Here, our compatriots confidently lined up behind Great Britain and left behind Sweden, Russia and even the USA.
Belarusians are creative people and tend to keep personal blogs. 3rd place in the overall Livejournal list! Ahead are only Russia and Singapore, which is generally extremely active on the Internet.
Belarusians value communication with familiar and unfamiliar people, as well as with citizens whom they have never seen. 10th place in the regional top "Odnoklassniki" is a confirmation of this. Here Belarus is entrenched between Kyrgyzstan and Israel.
The same can be said about another popular Cyrillic social network - VKontakte. And it seems that it is time to move the office of this company to the capital, Sineokoy, since Minsk confidently holds the first position among the cities in terms of the number of VKontakte users. The administrative center of Belarus is inferior to Kyiv (at the same time, Ukraine is the first in the regional sample), St. Petersburg and Moscow.
Belarusians are not yet too active in such a network monster as Facebook. They ignore My space, Flickr and other similar resources for the exchange of information (by the way, the same can be said about other countries of the former USSR).
Domestic Internet surfers have not yet appreciated the possibilities of such fashionable brands as Google+ and Twitter.
However, as for the brainchild of Google, it seems that they use it entirely in Asian countries. Nepal, India and Bangladesh are in the lead.
But the main surprise is the more than modest presence of Belarus, like other post-Soviet countries, on the YouTube portal. Perhaps this is due to the methodology of the report.
These data are also largely confirmed by the latest measurement of the Belarusian Internet audience from the Gemius Online Research Agency for Central and Eastern Europe. Domestic users really trust proven resources more, are not too keen on fashion and prefer by and ru zones.
In conclusion, a few facts. According to the latest Gemius data, the global network audience in Belarus has about 4.3 million regular users, that is, almost 50% of Belarusians more or less regularly surf the Internet.
Turkey, Belarus and Ukraine are leaders in the ranking of the youngest (from 15 to 34 years old) Internet audiences among the countries of Eastern and Central Europe. For Belarus, this figure is 60.9% and is only slightly behind the other two countries (Turkey - 63.6%, Ukraine - 61.3%).
Belarus also takes a prized 3rd place in the top countries in the region with the most educated web users. 36.5% of them have higher education. In the first place - Ukraine (41.2%), in the second - Romania (38.1%).
The expert on social networks, the "Word of Mouth Radio" laboratory, published the rating of the TOP-20 most visited international social networks by Internet users from Belarus, and the rating of social networks of Belarus, twenty Web 2.0 Bynet.
TOP-20 social networks visited in Belarus were 13 Russian and 7 American social networks, reports the press center www.SarafannoeRadio.org.
|
Name |
Attendance in the world (Alexa Traffic Rank / Attendance rating in your country |
||
|
1. VKontakte |
|||
|
2. Odnoklassniki |
odnoklassniki.ru |
||
|
4. Wikipedia |
|||
|
6. My world |
2.3% *see below |
||
|
7. LiveInternet |
|||
|
8. Facebook |
|||
|
9. Blogger |
|||
|
10. Twitter |
|||
|
12. Habrahabr |
|||
|
15. My circle |
|||
|
18. Small world |
|||
|
20. Loveplanet |
* The social network Moy Mir is located on the third-level domain my.mail.ru, the traffic rank is calculated only for second-level domains. Thus, the data in the table is not for the social network My World, but for the Mail.Ru resource as a whole.
Russia - VKontakte, My World, Odnoklassniki, LiveJournal, LiveInternet, Mamba, Habrahabr, My Circle, Dairi, RuTube, Small World, Beon, Loveplanet.
USA - YouTube, Wikipedia, Blogger, Facebook, Twitter, Flickr, MySpace.
Web 2.0 tastes of Belarusian users differ from those of Russian users, which is reflected in social network traffic.
|
Belarus |
|
|
2. VKontakte |
2. VKontakte |
|
8. Odnoklassniki |
5. Odnoklassniki |
|
9.LiveJouranal |
|
|
10. Wikipedia |
9. Wikipedia |
|
15 LiveInternet |
15 LiveInternet |
|
23. Blogger |
|
|
20. Blogger |
|
|
45. Habrahabr |
|
|
67. Loveplanet |
|
|
107. My circle |
|
|
281. Small world |
96. Small world |
|
101. My circle |
|
|
595. Loveplanet |
110. Habrahabr |
While Russians are watching YouTube, people in Belarus are reading Wikipedia. The reasons for this can be different: from a greater desire for knowledge in Belarus, to better quality and speed of the Internet in Russia, which makes it possible to watch more videos on YouTube. This is also evident from the situation with RuTube.
Belarus vs Russia:
Wikipedia - Youtube
Facebook - Blogger
Twitter - RuTube
MySpace - Beon
Mamba - Dairi
My circle is a small world
In Belarus, Internet users are more open to novelties and innovations. In Russia, users often choose the national one, even if the foreign one has the best service. In Belarus, they master Twitter faster, and they like the American MySpace more than the Russian Beon.
Belarus is the only country where the two leading social networks LiveJouranl (LJ) and Odnoklassniki keep pace, weekly, sometimes daily, overtaking each other. The difference of several hundreds, sometimes tens of daily visits of these two social networks by users from Belarus, constantly changes the picture of the rating.
As part of the ranking of the TOP-20 most visited international social networks, an expert on social networks, the Word of mouth Radio laboratory, compiled a rating of social networks in Belarus. They are significantly inferior in popularity and attendance to Russian and American social networks.
|
Name |
World Traffic Rank (alexa Traffic Rank) |
Assessment of the importance of the site (Google pR.TIC Yandex) |
Number of external links to the site by Yahoo |
||
|
1. Univer.by |
|||||
|
4. Blogs on inf.by |
|||||
|
6. AllTogether |
|||||
|
11. Drupal.by |
|||||
|
12. Belarusy.by |
|||||
|
14. Parta.by |
|||||
|
16. Fishing.by |
|||||
* Data on main resources, second-level domains inf.by and tut.by
