Ways to promote a VKontakte group. What is the promotion of a group in VK

We have released a new book, "Social Media Content Marketing: How to get into the head of subscribers and make them fall in love with your brand."

Let us immediately denote that there is no universal solution on how to advertise a group in VK. A good result can only be achieved through systematic, systematic and high-quality work.

Basics

Before moving on to advertising the Vkontakte group, we will consolidate the common truths about the creation of the groups themselves. First of all, you need to be sure that the chosen topic/idea of the project is really relevant and interesting. There is a pattern: the more interesting the topic, the faster the audience of the group grows.

Most likely, there are already groups on the network whose concept is similar to yours. Your task is to finalize the idea, make it wider / narrower, look from the other side, add zest and goodies that competitors do not have. The group should help users solve an existing problem (an interesting pastime, obtaining information about a product / service, communicating with like-minded people, etc.).

We decided on the profile, now we select the name. There are 2 options: positioning by service/product and by activity. That is, the name should reflect the main field of activity: “Window installation in Moscow”, “Laptop repair in St. Petersburg”, “Wedding limousines in Tomsk”. If there is a ready-made recognizable brand that has an impressive number of customers, we simply call the group the same as the company.

Please note that the social network VKontakte is perfectly indexed by search engines, provided that the name is correctly composed. That is, if you make the name in accordance with the most relevant search queries, this will provide an impressive influx of users from the search. To compile an attractive name, the Yandex Wordstat tool will help.

And last but not least on our list is content. 3 criteria for quality content: relevance, uniqueness, virality. After reading the material, there should be a desire to repost. If the user found the information useful, he shares it on his page and it becomes visible to his friends, which provides an additional influx of subscribers to the group. The number of reposts and likes are the best indicators of content quality. If there are few of them, it is necessary to change the direction and / or topic.

How to advertise a group in contact: effective ways

As you know, Russian people are terrible in improvisation, various limits and restrictions are a challenge for us. Therefore, there is a workaround for this mechanism: we buy fake pages and add friends to people who meet the criteria of the target audience (TA) of the group. Next, send them an invitation to join the group. In this case, the user receives an invitation from a friend, which increases the level of trust.

It is logical that, due to the existing limitation, you will need not 1-2 pages, but tens and even hundreds. Services and programs, for example, SmmLaba, will help with this. Issue price: 350 rubles for the purchase of pages (50 pieces for 7 rubles) + 1500 rubles for the purchase of a proxy for each fake (50 pieces for 30 rubles) + 700 rubles / month for the software.

Targeted advertising. These are the same annoying messages that appear on the side and in the news feed. Knowledge of the intricacies of targeted advertising is an independent science. We will only describe the essence of this advertisement of VK publics: advertising posts and offers are displayed only to the target audience, which you can set by gender, age, interests, place of residence. Do you need young mothers from 25 to 30 years old living in the Moscow region? The system itself will find them and show your offer, which they cannot refuse. To set up targeted advertising on your own, the Getuniq service will be useful.

Advertising public Vkontakte through posts in other publics. This method is as old as the social network itself. The principle is obscenely simple: you get posts in promoted groups and communities, from where the user can follow the link to go to your site. An advertising post is placed for a certain time, the time of publication and deletion is agreed in advance. The most commonly used scheme is 1/23: the post stays in the first place for an hour, and then 23 hours in the feed and gradually lowers as other posts are published. To facilitate the process of selecting a "promoted" group, control over the time of publication and payment, special services allow, we will talk about them below. You can negotiate directly with administrators. The cost of the post will be 10-20% lower, but there are practically no guarantees.
Inviting. The method is suitable for the promotion of a specific meeting / event. You create an event, mark the beginning and end, provide an organizer and invite guests. The difference from the first method is that invitations are sent out by other groups in which your target audience is. Scrolling through the community feed with jokes, you probably saw invitations to webinars, master classes or trainings. This is inviting in its purest form.
Contests. Today, there is no more effective way to advertise a group in VK than to hold contests. In order to take part in the contest, the user needs to perform an action that is useful for your group - repost, comment, subscribe, and so on. Where to post posts that you are running a contest if the advertised group has few subscribers yet? Communities like “Competitions (city name”, “Freebie in “city name”, “Promotions (city name)” will come to the rescue, they already have an audience ready to perform certain actions.
Mutual PR. That is, you advertise the post of another group / organization, and they post your post. There are a number of nuances here: the number of subscribers should be approximately the same, the content and topics should be similar, the owner / administrator should be adequate in order to be able to accept the offer and not throw out surprises.
Expert opinions. This is a promotional post with a link to a group ordered from a celebrity/blogger/expert. For example, you sell sportswear through a group. You can order a post from a famous person that he chooses your online store for sports.

Texts for group advertising in VK: standard templates

The most common is direct advertising. Such posts convey the proposal in the forehead. The effectiveness of the message in this case directly depends on the art, talent and level of professionalism of the copywriter. There is only one rule here: the text should be maximally selling and minimal in size.

Direct advertising is effective both for increasing the audience of the group and for sales. You need to list the benefits of the product / service, convince the subscriber of the need to purchase, interest and attract to the group / site, etc.

An example of advertising a group in VK: “The object of desire of fashionistas from all over the world at a bargain price! Ugg boots from UGG for only 4000 rubles! Group members receive an additional 10% discount. Hurry up! The duration of the promotion is limited: from May 1 to June 1, 2018. An advertising post provides room for imagination, do not be afraid to experiment.

If you're looking to increase your following, the post should describe the benefits of joining a group. The group must be clearly positioned according to interests, then people are more willing to join.

For example: "We develop logic" - these are new tasks for logic every day, these are lively disputes and discussions, these are effective methods and techniques for developing intelligence, these are interviews with experts in the field and much more.

The second type of post is a post with a break. The bottom line is that you place an interesting text, or rather its beginning. And to read the continuation, the user must follow the link to the group.

The full version of the text is displayed in a group, above the wall, so that each visitor sees it first. If you do not fix the text, you cannot avoid the sea of negative reviews and comments, and this will not add subscribers. When used correctly, a broken post can generate thousands of new followers. According to statistics, if the content is really interesting + the post is posted in a high-quality thematic community (with a real, not a cheated audience), every fifth visitor will remain in the group and subscribe.

And the last view is the wiki post. These are meaningful, informative posts designed as articles from Wikipedia. The better and more relevant the material provided in the Vivik post, the more users will join the group. For highly specialized professional groups - this is it.

How to set up advertising in VK for a group

Specialized services will help with this:

http://oliveaclub.ru/. Here you can keep track of advertising campaigns and manage them, monitor the number of new subscribers from advertising, the number of transitions from a post, etc.
http://allsocial.ru/. The service itself is looking for the best communities to place advertising posts, monitor the statistics of the group.
http://borgi.ru/. It also searches for groups for advertising, makes an analysis of competing groups, monitors trends in partner programs.

Let's take a closer look at how to set up targeting. First of all, we open the VK market platform and create a profile here. To create an ad, open the “Targeting” section and select its type: “Community”, enter the name of our group, as shown in the figure: Finally, we determine how we will pay for advertising: for clicks or for impressions. And click "Create Ad". Everything, targeting is started.

Advertising a group in VK: the cost that you have to pay

We figured out how to advertise a Vkontakte group. Now let's talk about how much it will cost. Again, there is no universal figure or price scale. The cost of the advertising company of the group can be up to 1000-2000 rubles, and may exceed 20,000 rubles. The most important thing is to actually start doing something.

If you attract 10,000 subscribers, then it will be much easier, since the mechanism has already been launched. Bring the audience to 20 thousand, then 30 thousand, 40 thousand. And do not slow down, continue promotion, its cost will be lower, and the effect will be greater. But you already need to come up with original posts and unique offers, something new and original.

Let's analyze the approximate prices of the main types of advertising:

The price of targeted advertising depends on the clickability of the submitted ad and the competition for the specified target audience. On average, 1 click in Moscow and St. Petersburg costs 25-30 rubles, 1 click - 5 rubles. An adult subscriber who joins costs from 10 rubles. In the Russian Federation and from 25 rubles. in St. Petersburg and Moscow.
An advertising post in the community costs between 500-3500 rubles per day, depending on the audience.
The price of the post-opinion of an expert - as you agree, even barter for a product / service is possible.

So, how to advertise a VK group? The answer is simple: in different ways. Try all the methods, conduct analytics and track which method worked and which should be abandoned. Only an integrated approach and comprehensive coverage will give results.

Thank you subscribers and creative inspiration!

Social networks are not just a portal where we can communicate with friends and acquaintances, share interesting statuses, photos and videos, and periodically visit our page with game applications. No, in fact, social networks can become a very powerful tool of influence in both business and politics. The main thing is to be able to apply them correctly and use them for one purpose or another.

In this article, we will talk about communities operating on the basis of VK. These are groups in which users with similar interests are united. Each of us is a member of at least 1-2 such communities that regularly send us recipes, funny pictures, smart quotes and aphorisms, and so on - depending on the subject of the group.

Basically, communities are a very powerful mechanism for finding customers. By launching, for example, a group with cosmetics recipes, you can unite self-care lovers in it. In the future, by offering these users to purchase some skin care products, you can receive sales, the volume of which directly depends on the promotion of the group, its popularity among other users.

Therefore, in this article we will talk about how to promote the VKontakte group. The attention of readers, first of all, will be drawn to the theoretical foundations, which we will try to supplement with practical recommendations (where without them!).

You have created a group...

Suppose you have a hobby - let it be knitting. You would like to find like-minded people, publish some information on this topic, exchange techniques - in general, conduct some additional socially active activity that interests you personally.

You decided that you would launch a special group for fans of this activity on social networks for these purposes. It actually takes a couple of minutes - you need to go to the "My groups" tab, click the "Create" button, select the type of community - and you're done! Thus, an empty field of your group will appear in front of you, which must be filled in.

Most likely, at first, you will begin to fill your group with material at a fast pace. If we are talking about knitting, then these will be different techniques, tips, where to get materials, etc. After you have a certain amount of content, you have a logical question: "How to promote the VKontakte group?" And really, what needs to be done in order for the first users to appear in it, who will be interested in reading your posts?

General Criteria

Let's start with the well-known rules. The question of how to promote the VKontakte group, according to them, is not entirely correct. After all, the communities themselves are not built to advertise services or make money on the publication of advertising records, but to establish communication among those who are passionate about something. It used to be very important.

Now the meaning of the communities remains the same, but, given the competition, you will not be able to promote the VKontakte group for free up to 100,000 subscribers in simple ways. We need to come up with something more original.

The general requirement for all groups is the purity of the content, the level of what is published here, the amount of advertising, and so on. Ideally, if the group you lead scores positively in these criteria (it has interesting posts, it doesn't overuse ads, it doesn't have a habit of stealing other people's content), then it will become popular. True, this will take a lot of time, and you will spend it looking for an answer to the question of how to promote the VKontakte group.

An equally important criterion in the eyes of users can be called the popularity of the group. After all, communities that have at least 100 thousand users get into the search form much more often than those that have a smaller number of participating members. Based on the manipulation with it, we will talk about the first trick on how to effectively promote the VKontakte group.

Appearance of popularity

Many users involved in community management go out to see that the group is really popular - they order filling it with bots. Such a service is provided everywhere, and although it is prohibited by the rules of VKontakte, it can really help you get your first real members.

The method of working according to this scheme is very simple. You, as we have already decided, have our imaginary knitting group. It has material on this topic, but no one who could read it. You order filling the group with, say, 10 thousand bots within a month. Gradually, you will see how new members are added to the community. This is the key to solving the problem of how to quickly promote the VKontakte group.

At their core, bots are empty pages that are created and managed automatically by a program on the server. But no one knows that these are not real people, but fakes. As a result, in a month your group will have about 10,000 members, which will make it more attractive in the eyes of other users.

Of course, if you are looking for information on how to promote a VKontakte group for free, this technique will not work for you. You will have to pay for 10 thousand bots to the one who will prepare them for work. However, the further effect will not be long in coming - you will see for yourself how new visitors begin to enter the community, this time those who really want to read it. So, the main thing for you is not to stop your publications and regularly write to the group.

Content quality

Do not forget what we have already said above - the high quality of the recordings. If you did not have experience in how to create and promote a group on Vkontakte, it is better to try to make each post as useful and attractive as possible in the eyes of the visitor. Later, when you get your hands on running different groups, you will know how to distinguish content by quality and, moreover, how to quickly and effortlessly find the best records for your group.

How to promote a public in VK: 7 ideas of good content + 3 advertising promotion methods + 3 dangerous but free ways + 6 useful recommendations.

Here you can watch movies, listen to music, play games, share photos. And most importantly, VK cannot be imagined without interesting publics, a diverse thematic focus.

By the way, do you know what the administrators of these communities are? If you also want to try yourself in their role, then the question is, how to promote a public in VK, should come first.

How to say correctly: group or public?

Many users in VK confuse concepts such as "public" and "group". Some even think they are one and the same.

In fact, these are 2 different types of communities that differ from each other.

Group- this is a community that is most often created on behalf of an organization or for doing business in VK (for example, selling clothes, accessories, etc.). Through the group, it is easier to establish feedback with your potential buyers, as well as show the entire range of goods.

Public- public page in VK. It is not as functional as groups, it has fewer sections + information is often “closed” (only the administrator publishes, and subscribers can only like and repost).

Publics are often created with the following topics:

Informational.
Entertaining.
Cognitive.

But also publics perfectly act as online stores with not the widest assortment.

You can learn more about the differences between these concepts here: https://vk.com/page-64975608_48466494

What publics in VK are the easiest to promote?

Community promotion is directly related to the topic and target audience.

For example, if a public page is aimed at subscribers only in the face of schoolchildren, then it will be easy to promote it (teenagers quickly “peck” viral advertising, interesting content).

But it will be difficult to make money on a group with a target audience, consisting of young people. The audience is under 18 for more or less serious purchases, so it makes no sense to create advertising for them.

If you decide to create a public for making money, then you should focus only on adults. However, there is no such restriction for thematic communities.

To promote a public in VK was easier, choose a topic that is interesting to a wide range of people:

Based on many surveys, the most active audience in VK is women, so we will primarily focus on the “weaker sex”.

If you want to quickly promote a page in VK, then create it for women. For example, you can organize a public dedicated to fashion, clothes, tips for moms, etc.

There is also a big disadvantage - competition. There are many such communities, a large number of them “started” 5-7 years ago and now have a million audience. It will be difficult to become better than the existing public page or even reach its level.

Men over 18 are not as active in discussions and reposts as women. To promote a male public page quickly, you need to come up with truly unique content that can interest many.

The right content is the basis of public promotion in VK

Now let's talk about content. Without interesting content, no advertising will help promote your creation.

Your posts should be shared by your followers. It's good when there are active discussions on the page. If your audience is passive, analyze the content. Perhaps it is uninteresting or not chosen for this target audience.

This table shows statistical conclusions about what your reader will like and what he will immediately scroll further:

What attracts?	What is repulsive?
Beautiful photos and pictures, without foreign logos, high quality. Images with animals and children are especially attractive.	Quotes that are duplicated in all popular publics and do not carry any information content. It is especially bad if a mistake in authorship is made.
Memes, humorous pictures, cartoons.	Entries of an advertising nature (especially those that go against the theme of the public).
Interesting facts about the environment, people, historical events, etc. (important: the facts must be verified by you!).	Posts with referral and external links that redirect to other advertising sites.
Posts with a minimum amount of information (500-700 characters), but with a bright title.	Posts that absolutely do not correspond to the subject of the public.
Pictures, postcards, congratulations for various national holidays.	Photos and pictures of poor quality, as well as with other people's logos or watermarks.
Puzzles, rebuses, riddles (important: they should not end with the phrase “continue, see here” with a link to another public - this is already annoying advertising).	Unfunny jokes (what “enters” in Odnoklassniki often causes only a sarcastic grin in VK).
Less common quotes of great people (historians, poets, actors, businessmen), whose authorship you have verified.	Too long stories.

3 ways to promote public VK with the help of advertising

You can promote a public both by investing funds and without real investment.

The second option provides methods that are considered less safe for the community (first of all, we are talking about mass mailings), which we will discuss below. Also, economy promotion is always a slower process.

Public advertising is an effective method, but requires investment. If you really want in your community, then it is best to invest financially in the early stages. So you get a quick effect and start to "skim the cream" earlier.

Does your public have an avatar, description and at least 15-20 posts on the wall? We can take the first steps to promote it for money with the help of advertising.

No. 1. Community advertising

The first thing all novice administrators resort to is public promotion through advertising in other communities.

Previously, such a scheme was practiced: the owner of the community picked up some interesting story with a broken ending and a link at the end to his public. This entry was posted in another public (for money, of course).

After the VK user clicked on the “Show in full” link button, he got to the advertised public. If the page is interesting, then the person remained your subscriber.

Now this way to promote the community only causes irritation, so you should not use it.

It is better to create a simple, well-structured and bright post with an enticing picture:

For other publics, you can turn to the following sites for help:

https://socialtools.ru
https://vktarget.ru
https://plibber.ru
https://sociate.ru

These resources not only offer to promote publics / pages on social networks, but also give people the opportunity to earn money by writing comments, likes, reposts, etc. That is, if you do not have the funds to pay for advertising, you can earn money on it leaving the checkout."

Regarding the price: different groups put forward their prices, based on the reach of the audience and the activity of subscribers, topics.

With the help of these services, you can also "catch up" with the audience. But as practice shows, such an audience is not your target, but often a crowd of bots.

All cheated subscribers do not have a keen interest in your public: they will not like, leave reviews, repost. This is not only useless, but can even harm (cause blocking society).

At the same time, the prices for such a service are not the lowest:

If you need a "live group", then it is better not to use "cheat".

To effectively promote a public in VK using advertising in other communities, you need to:

No. 2. Mutual PR with other publics

Another effective method is mutual PR. How to promote the community in VK in this way?

You are looking for a community that is similar to yours in terms of subject matter and audience size. Further, you offer your colleague cooperation in advertising: you simply place advertising posts with each other, thereby doing PR for yourself and your friend.

The choice of a public for cooperation must be taken seriously. Pay attention to the number of active users who are not just members of the community, but also repost posts and likes. Feel free to ask the second admin to send statistics.

When you decide with whom exactly you would like to exchange ads, write a personal message to the administrator. In the appeal, indicate the essence of your proposal, the name of the page, give a link to it and write the number of subscribers.

If your community is closed, then open access for this person.

For mutual PR, you can use 5-10 communities - this will allow you to promote the page faster. But don't overload your feed with ads! Subscribers really do not like it and will begin to unsubscribe en masse.

If you yourself find publics for mutual PR, then you won’t have to invest money. Also, for free mutual PR services, a “partner” can be found in the relevant VK groups.

In the event that you seek help from intermediary sites (for example, http://vp-vk.ru), you will have to pay a percentage for the service.

Number 3. “You to me, I to you” - mutual entry into public

If you decide that you want to promote a public without a penny of investment, you should not think that you have become an exception to the rule. Many community owners are not able to pay for advertising, but they really want to gain a large number of subscribers. To solve this issue, communities for mutual entry were created.

To promote your resource for free in this way, you just need to make an entry on the wall of such a community that you are ready to join other mutual exchange groups. That is, a person joins your group, and you join his.

It’s easy to find exchange communities: type “mutual entry” in the search for VK groups and you will see about a dozen communities.

To increase your reach, use 10-15 of these sources at once. The promotion will not go quickly, but new participants are definitely real people who may like the idea of \u200b\u200byour public.

3 dangerous ways to promote public VK for free

At the first stages of creating a public, not every admin has the means for paid advertising. After all, often young people, students, and schoolchildren create communities in VK.

Therefore, administrators are ready to go for dangerous ways of promotion in VK, for which money is not needed. We will talk about them.

Most free methods, reposts, subscribers are dangerous, because the site administration for using them in VK can simply permanently ban both the public and the administrator page. If you have already resorted to using this kind of promotion, then use it as little as possible.

Free, but effective ways to promote a VK public:

6 tips on how to properly conduct a public in VK to promote it

We decided to sum up the instructions on how to promote a public in VK with a selection of simple tips for maintaining a community:

How to promote a public on VKontakte from scratch?

Get comprehensive information from this video:

The fastest and most efficient way how to promote public vk- invest real money in it. If you are not ready to take such a step, use the slower, but still effective free promotion options described above.

Therefore, competent promotion of the VKontakte group can bring its owner an impressive permanent income. To monetize the community or the following options can be used:

The most popular extraction method is the publication of paid posts with advertisements;
Placing links to other communities in the panel on the right;
Mediation in the organization of various events. VKontakte has built-in tools to attract people to various events in real life through advertising in groups;
Publication as a community logo of a particular brand;
Mediation in the sale of goods. For each person who clicked on an advertising link and made a purchase, the owner of the group receives a certain percentage of the cost.

The effectiveness of the above methods directly depends on the number of users who have entered. You can attract people to the group in various ways, which can be divided into two more categories: paid and free. I also advise you to think carefully about the design of your group and to make the page easy to navigate and attractive to the reader's eye. Otherwise, a sloppy community will alienate future customers.

How to promote a group in VK yourself for free, spending only personal time

In terms of promotion, the VKontakte community is very similar to a regular web resource, so special knowledge and financial investments are required for serious promotion. But if you are taking your first steps in the SMM niche ( SocialMediaMarketing- marketing in social media), then to get acquainted with the specifics of this area, it is worth starting with free methods. Such an independent promotion of VK groups will require only time, patience and some knowledge.

It is worth saying a few words about your target audience. In order to attract users and further effectively sell goods or services to them, promotion should focus on a certain category of people. It can be people over 40, dog lovers or stamp collectors. In pursuit of the number of subscribers, you should not forget about their quality, because otherwise most of the participants will be useless ballast, uninteresting to advertisers.

The first and easiest way is through private messages and inviting friends. To do this, in the search for people, set the necessary parameters and send a letter to all potentially interested. This process is much faster with the "Tell Friends" button, which posts a community ad with your comment on the wall of all your friends and followers.

You can also contact the administrators of other groups and ask for a free publication or for your link in the advertising panel on the right. You should not contact popular publics with dozens of users, as they will not do for free what they usually charge a lot of money for. It is much more efficient to find contact with small but active groups of 1,000-5,000 members. It may well happen that the owner is sincerely interested in the subject of your community and will help you promote it for free.

Since it is not very easy to promote a group in VK yourself and completely free of charge, you need to approach this matter creatively. An example of such a creative might be, in order to participate in which you need to join your community. You can advertise the promotion, including using profiles with a large number of friends. As practice shows, a successful competition can attract several hundred new people at a time.

Various third-party programs, such as FvCheat, VKBot, VKinventer etc., allowing you to automate many VKontakte functions. But using such scripts, you act at your own peril and risk, since the administration carefully monitors such activity and without hesitation gives a permanent ban for it.

You can try to interest users of extraneous Internet resources. If your community has a narrow theme and is regularly updated, then an unobtrusive link to some specialized forum may well be a great way to replenish the number of subscribers.

As mentioned above, the VKontakte public is in many ways similar to traditional sites, so SEO optimization methods are also applicable to them. First of all, you need to optimize the content of your community for the internal search results of the social network. This applies not only to the title and description, but also, for example, musical compositions, the titles of which can lead a large number of users from the search.

Search engines index VKontakte groups as full-fledged web pages, so you can attract people through Google or Yandex. Since promoting a group in VK yourself for free using SEO optimization is quite effective and simple, especially if you are familiar with the principles of search services, then you need to take this method with great responsibility.

First, form the semantic core of your community. Use mid- and low-frequency queries for this, as they are much easier to compete with. Don't forget about geographic location of keywords. The generated database of keywords should be found not only in the title and description, which are analogues of the title and description tags, but also in all regular posts.

For example, if you are selling children's goods in Penza, then you should select the main frequency query for which you would like to move up in the search results not only for Yandex and Google, but also in the list of groups, then this query should be selected as the name of the group and find second query on the topic in the status and description.

Thus, you can simultaneously take the TOP of the issue with your site and the community for a couple.

By the way, VKontakte has a high level of trust in the database of search engines, so the SEO promotion of the group in this aspect is greatly simplified. Link promotion works in a similar way. Relevant links posted by you on third-party resources will increase the position of your community in the search results, which means that the promotion of the VKontakte group will be even more productive.

Paid ways to promote a VKontakte group

If you have a budget for promotion in VK, then the whole process will be much easier and faster. Some free methods, such as advertising in other publics and organizing contests, can give much more rewards if a certain amount of money is spent on them.

The most elementary way to get a community with a large number of subscribers is to purchase a ready-made group. An average group of up to 10 thousand subscribers will cost several thousand rubles. But keep in mind that if you are going to radically change the subject, then with a high probability many users will leave the group, as it will become uninteresting to them.

For lovers of easy ways, VK has a special opportunity for automated promotion of the community for money. All VK users below the left navigation bar can see a couple of advertisements that change after page refresh. The promotion of groups in this way occurs if you click on the link "Advertise the community" in the control menu.

In the settings window that opens, you need to upload an advertising image, specify data about the targeting group of users (place of residence, gender, age) and the type of payment: either you pay for each click on your ad, or for a certain frequency of display. The disadvantage of this method is its high cost, since the prices are set by the VKontakte administration, which has tens of thousands of customers willing to pay for such a service.

And finally, it must be said about the "selling" subscribers. Specialized services such as VKtarget, which in just a few clicks realize a significant influx of new subscribers. But be aware that there are a lot of scammers in this area who fill groups with bots, as a result of which your community may even be banned for cheating.

An alternative could be various freelance and copywriting exchanges, many of which allow you to place orders for micro-tasks such as likes, reposts, adding friends and joining groups. This community advertising differs from the previous method in that you do not just buy subscribers from an intermediary, but pay each individual user, which is much more reliable.

Subscribe to my blog updates and apply the knowledge gained in practice. Competent optimization of the group will help get to the top of search engine results next to the site.

Don't forget to choose a suitable group name and forward to profit and visitors -)))

Sincerely, Galiulin Ruslan.

In the last article, I described the basics of promoting an online store on social networks, now I would like to delve into the subject and talk about how to independently promote a VKontakte group.

A unique promotion for owners of their own groups in VK!
Get 10% discount at the service of everyone who has a VKontakte group!

In fact, promoting a VKontakte group is not so difficult, much easier than promoting a site.

To begin with, before promoting the group, you need to analyze the demographics of the intended audience.

Demographics of the group's subscribers

You need to understand exactly what kind of people you are making your group for. This will be needed when setting up targeted advertising, inviting people to a group, and when writing content.

The picture below shows the general demographic state of the VKontakte audience.

The second nuance is the age of subscribers. You can see that the younger generation is mostly in contact, and the older one, for example, in classmates. I'm not talking about all, but about the majority of users.

We independently promote the Vkontakte group

Let's look at a few steps for self-promotion of the group:

Invite your friends

Your friends can be the first to start leaving comments, likes and reposts. In addition, it is very important that by the beginning of the promotion of the Vkontakte group there are already a certain number of people in it, because, as you know, people are very reluctant to join empty groups.
Cheat by special services

This is a very important section, without which it will be quite difficult at the initial stage, because people are much more willing to join a group if a lot of people have already subscribed to it.
It's no secret to anyone that there are many ways to get followers into your group. They do this in two ways, buying bots and using interchange services.

I do not recommend the first method, these are absolutely dead users who will most likely lead your group to a ban.

I will dwell on the second method in more detail. There are many services on the Internet in which you can give a certain task to real people, for example, like, repost, join a group.

I have tried many different services and now I use Bosslike , it has a rather small percentage of unsubscribers, as they punish for this, write off points and ban the account.

You can pay for this business with real money, or with “points”, which you can get for completing the same tasks.
Using the Bosslike service, you can quickly add a bunch of subscribers to your group and create the appearance of activity - likes, reposts, so that interested users entering your group can see that the group is alive and popular with other people.

Such services are much better than buying bots, since, firstly, they are free, and secondly, subscribers cheated in this way are absolutely real people who, just like you, promote their groups.
It often happens that after cheating these people become active members of your group, write comments, like, repost. In general, at the initial stage, I advise EVERYONE
Reposting posts from your group to similar communities

Of course, not all groups provide the opportunity to leave posts on their wall, but I think it's worth looking.
Even if the group is limited, and you have insanely interesting information, you can offer news in this group. Any adequate administrator will publish it.

In addition, from my own experience I will say that it can be very effective to search for publics and groups of similar topics with open photo albums. Find an attractive image, upload it to your album, and write text in the caption that will encourage the reader to join your group.
In most cases, such an image will be deleted after some time, but it may have time to attract a good number of users to your group.
Mutual cooperation with thematic groups in contact.

Everything is simple here, look for thematically similar groups and share each other's posts on the wall, as well as links.
Group optimization for VKontakte search.

Compared to a regular site, the name of the group is the title of the page, the description of the group is both description and keywords.

It is important that the name of the group contains one exact occurrence of the key query, for example, "Wedding photographer in St. Petersburg."
In the description of the group, it should appear several times, in addition, it would be useful to list the tags below by which you can be searched.

Also, don't forget to change the group url from the incomprehensible club1682746 to a more relevant one.
Remember that VKontakte groups and publics are perfectly indexed by search engines, so a properly optimized group can bring new users to your online store not only from the social network itself, but also from search engines.

Another important factor affecting ranking (position in the VKontakte search results) is the number of group members, so as I have already, in the first couple, I highly recommend getting subscribers for free using Bosslike or similar services.

How to keep subscribers in a group

Content is the most important thing what you need to independently promote a VKontakte group. The more interesting your content is, the more reposts you will get and the more people will learn about your VKontakte group, and the more existing subscribers you can keep.

Try to post interesting articles based on the interests of your audience. Try to find your style, feature. If it doesn’t work out on your own, then you need to look for the most interesting articles on your subject in other places. There are many services for this.

The coolest service of this kind in my opinion is SmmBox. This service itself finds the most popular posts and articles on your subject and, thanks to a smart calendar, can itself distribute the time and schedule for posting posts for their greater efficiency. This service is paid, although quite cheap, but it has a 14-day free period, in 14 days, with special diligence, you can score a group with content for several months in advance and not worry about constantly searching and posting.
You don’t even need to register in it - click enter in the upper right corner of the main page and choose to exit through VKontakte (Well, or through other social networks) and proceed to the promotion of your group.

It also has an extension for browsers with which you can place content from any site you are on in your VKontakte group in 1 click.

Holding contests

Everybody loves contests and it's a good way to tell about your band. Announce some interesting contest with the obligatory condition to repost and join the group, this will attract a large number of people.

There are many free services that will help you in this matter:
Vkonkurs.rf is my favorite service for determining the winners. The service receives a list of users who reposted the news (posts on the wall) and selects winners from them randomly. The result is given in a very sympathetic and convenient form, which you can immediately post to your VKontakte group.

random app- the application helps to draw prizes. The difference from other applications is that you can make a draw among all users of the group;

virus analyzer- find out who has collected how many likes and reposts under any VKontakte message;

Group competitions- the application serves to test contests for inviting friends to the community. For each participant, the number of his friends in the group is checked and a list is displayed in descending order of the number of friends who joined;

LikeChecker- the application is intended for administrators of groups holding contests, with the help of it you can find out the number of likes in a group;

The application separates likes given by group members from outsiders (most likely cheated).

Unsubscribe Tracking

You can track the users who left the group and find out the reason from them. The user is pleased that he and his opinion are important to you, and you will know what makes people leave your community.

There are also convenient free services for this, for example, the VKontakte application "