Manufacturer Sony
Sony Corporation is a unique audio and video product manufacturer, because it, in addition to the production of music centers, TVs and camcorders, is engaged in a wide spectrum research. In the laboratories of this corporation, numerous technologies and formats were created, without which modern life would be uncomfortable. For example, in 1951, it was in the laboratory of Sony by its engineers and scientists for the first time a tape recorder was created, and after six years, a diode was invented there, in another couple of years - transistor TV. In 1964, Sony engineers created a table calculator, their mind and creativity belong to such discoveries as the Tinitron color television system (created in 1968), a domestic camcorder (appeared in 1980), 1980 was marked by the invention 3.5 "Computer diskette, 1982 - CD player. Sony - author lithium-ion battery, minidis, Walkman players, TV with flat screen and digital cameras. All of these inventions were made in the nineties of the last century, almost every year was marked by a new product. These revolutionary inventions are a visual example of the fact that Sony's strategy is to develop the latest technologies and creating high-quality and affordable products in which advanced technologies are actually implemented.Sony's success, of course, is marked not only by financial indicators. Novelty Sony brand argue life in its new quality and new comfort, which are becoming mass and affordable. Sony opened the era, in which pocket models came to replace cumbersome TVs and video recorders, in which cameras not only appear recorded, but also reproducing video. Sony declared the arrival of the new time to the market for digital audio carriers, allowing you to rewrite and listen to records without loss of quality hundreds of times.
* under the country manufacturer means a country in which the brand was founded and the headquarters are based
The history of Sony is the story of full dizzying ups, sharp drops and tough competition with the western world. You can love or not to love Sony products, but it is worth respecting this company for zeal and devotion to your work.
Appearance
The year of the birth of Sony is considered to be 1946th. Two entrepreneurs Akio Morita and Masar Ibuk founded the Tokyo Telecommunications and Industrial Company (reduced from Japanese "Tutsuko"). Like all novice businessmen, Akio and Masar, desired in the future to bring their job to the global level. However, the name was not sonorous and not beautiful, besides seriously pronounced for Western man. It was decided to change the name on Sonny, which in the Japanese sense means "juvenile genius". However, the same word resembles another Japanese expression sounding: "Unfortunate business." Therefore, one letter had to be removed. So in 1950 there was a legendary brand Sony.
Morita for a long time He was at the helm of the company. All main work he did: Marketing, promotion, sales. Thanks to him, Sony has achieved tremendous success in the global market. The company's specialists try to convey the perfect product to the consumer in all respects. Special attention is paid to the design and size of devices.
First products
In the second half of 1949, the first tape recorder from Tutsuko appears in Japan's stores (then), which was called Type G. The tape recorder used large boobins with a film whose diameter was 25 cm. It was the first major success of Sony. However, the next product did not borrow such commercial success. A small TR-63 receiver impressed the people with his own kind, but could not reach their wallets because of an exorbitantly high price.
Dawn Sony
The company has always adhered to two principles in the development of its products: innovative technologies and a magnificent design. Thanks to these two qualities, the most famous trademarks were born, which brought respect for their creators to buyers from around the world, as well as a large financial success. It is enough to recall such names as Vaio, Playstation, Walkman, Bravia, etc.
The dawn of the company fell on the second half of the twentieth century. This time interval is called the "golden period". Sony successfully goes on the world market, without problems mastering its various sections. All new and new devices appear on the light, the development of which competitors will not think for a long time. Thanks to this, Sony dictated its market trends, and sometimes creating whole new segments.
Many well-known personals of the electronics industry and IT proper Sony a great future. And it is not surprising, because the company's products diverged from the stores of stores around the world with a lightning speed. It seemed that the growth of the company would not stop nobody and nothing. Sony should have become a kind of Microsoft analogue, only for the world of electrical engineering.
In 1990, Sony presents over 500 innovative devices. The domination of the Japanese company at that time was unconditional.
The situation has changed with the beginning of the new millennium.
Our days
There are several critical moments that contributed to Sony's fall in a new story:
- The first reason is self-confidence. The Japanese were confident in their superiority in the global market and did not particularly think that any of the competitors could bypass them. After all, Sony set tone on a competitive field, but Sony's analysts did not take into account that people no longer want to pay only for the well-known brand. Modern consumer pays more attention to functionality and is ready to even close the eyes to some high-quality moments. Underestimating their opponents, selling devices of the Japanese company began to fall.
- Second an important factor It turned out to be inability to instantly respond to changes in the market. What was the surprise of permanent buyers, when the most innovative company of modernity cannot be sophisticated for new tendencies in the world of electronics. As a result - all the position conquered for a long decade were lost, and competitive companies were at the peak, which once evenly at Sony.
The first such company was Samsung. South Korean industrial giant overtook Sony for most directions. Apple has displaced Sony portable players. And Nintendo moved PlayStation. Sony's leadership took a desperate attempt to keep a share in the mobile market. They united with the Swedish brand Ericsson. But Sony-Ericsson failed to correct the position in the mobile segment. He simply could not stand the pressure from Nokia, Apple and Samsung.
Sony was confused by former glory and attractiveness, but they are not going to surrender and continue to fight the place under the sun. The company has changed its activities. Today Sony is most of all resources spending on media content: filmmaking, television projects, digital entertainment and so on. It is not very badly illustrated by the PlayStation Game System, whose main competitive is Xbox from Microsoft.
Smartphones Sony
The British company Sony Mobile Communications AB is responsible for the production and implementation of mobile phones. It was founded in 2001 and is a joint venture with the Swedish Offer Ericsson. Despite the fact that the company has existed more than thirteen years, mobile devices under the Sony brand began to be issued only since 2011. That year, Sony redeems exactly 50% of the company. This part belonged to Ericsson. A year later, the modern name of the Mobile Unit of the Japanese company was formed. The amount of the transaction was $ 1.05 billion.
Before the merger of Sony-Ericsson sold budget models phones. Among them are Sony-Ericsson F305, S302, W302 and so on. The K750i phone was specially popular, which was released in 2005. He had a camera in 2 megapixels, which became an example for many telephone manufacturers.
In 2012, a number of smartphones were presented, which by their sales were well supported by Sony Mobile. Of course, it was the lineup Sony Xperia. If you look at the sales schedule, it can be seen that Xperia is well held on the world mobile market, and the revenue crosses a billionth line.
The focus on the quality of the product and for a while to forget about his "position in society". Users mark a bright and wide display. Wonderful strict design. The phone perfectly "sits" in hand. Some are delighted with touchpad. The reaction to touch to the lightning screen. Clear and at the same time deep sound. Camera with a decent resolution. Troubleshide battery and high performance.
The disadvantages include too an overestimated price. Given that the Sony brand somewhat fell in price, then the cost could be slightly lower. But as practice shows - the overestimated price does not interfere with buying smartphones Sony multimillion copies.
All records about Sony smartphones you will find
Brand: Sony
Tagline: Make it real
Industry: Audio and video; Financial services
Products: Household and Professional Electronics
Company owner: Sony Corporation.
Year of foundation: 1946
Headquarters: Japan
Sony Corporation, Sony - a transnational corporation with headquarters in Japan, which emerged in 1946. Today, Sony Corporation is one of the operating units that are part of the Holding Sony Group.
Sony Corporation is engaged in the release of household and professional electronics, gaming consoles and other high-tech products. Moreover, Sony It is one of the world's largest media companies, owning the Sony Music Entertainment sound recording, film studios of Columbia Pictures and Tristars Pictures, as well as the full archive of MGM films (together with Comcast).
history of the company
history of the company Sony Begins after the end of World War II, when the young engineer Masara Ibuka (Masaru Ibuka) and the talented entrepreneur Akio Morita (Akio Morita), combined their efforts to open their production of radio components. But first things first.
In September 1945, Masaru returns from the battlefield to the dilapidated Tokyo, where he decides to open his workshop to repair various electrical equipment in the Nihonbashi shopping center. After some time, he with her old friend Akio Morita (Akio Morita) founded the office for the new company, which received a loud name Tokyo Telecommunications Research Institute, which sometimes shrinkled to TOTSUKO. A year later, they will move into a similar similarity of what can be called the head office.
Their first development was the prefix for radio receivers, which expanded the possibilities of the device, allowing him to accept foreign programs. This product was not too much demand, but allowed to keep afloat, a certain semblance of initial capital. And sometimes you had to take the fee not with money, but rice, which was the usual phenomenon for the indulgent country. In the conditions of Hungry Japan, resell rice was very simple, and, developing and embodying a device for making rice - he carried out his first trip to the home appliance market.
These inventions implemented in the black market, and helped them in the sales of the goods of the Ibuk's longtime friend - Sosaburo Tachikawa (SHOZABURO TACHIKAWA). Selling the device did not imagine much work, and Takchikaiva easily coped with his work.
Post-war Japan is a place where it was very difficult to start any entrepreneurship, and everything was in short supply, both material resources and intellectual potential. Counted by these conditions of IBUK, Takchikaiva and the few employees of the company worked for days, not to twist.
The company's existence mainly depended on sales of heating pads, despite the fact that they were sold under someone else's name "Ginza Nessuru Shokai" (Ginza HEATING COMPANY). But it could not continue so long, there was a certain problem with the quality of the pillows produced, namely the risk of fire. There were incidents, but there were no complaints, only from the relationship of buyers to the convenience of using pillows. But such "games with fire" could easily destroy the reputation of a young company.
After a short sentence in the ranks of the company, the perspective physicist Katsuo Ivama (Kazuo Iwama), which before that took his wife Morita to his wife.
At the same time, NHK (National Broadcasting Station) provided an order for the restructuring of military equipment to restore broadcasting in Japan. The project was headed by a friend of Ibuk - Sigo Sima (Shigeo Shima). The order had state importance, so Siegeo got access to military developments, which later fell into the hands of Ibuk.
Though things with NHK and walked well, but the owner of the plant occupied by the company asked to free the room. The case was that companies in order to remain afloat needed to work for days, spending a lot of electricity, and such an energy consumption could easily become the cause of turning off the electricity throughout the building. I had to obey and again search for a place where you could continue our undertakings in the serial and conveyor production.
After difficult few months of searching, the premises were found, it was located in the NEC Corporation warehouse, which was in the Sinagawa.
Soon, the company has the opportunity to work with occupying troops. Cooperation with troops allowed TOTSUKO to get a recorder. In his design, he used a metal tape and after a small refinement, the new employee of the Nobutoshi Kihara, was capable of writing news blocks.
The prospect of visits to the occupation forces was obvious and therefore, Morita and Ibuk, more and more often visited them in NHK. The next time they demonstrated a belt tape recorder. It was something, the Ibraza Ibraz caught up with the desire to do the same. After convincing the officer to show a tape recorder to his designers from the company, Ibuta and Morita went to Taxika and asked him about 300 thousand yen, a huge amount of money at the time, but Ibuk was confident that the device would pay for himself. After some persuasion and demonstrations of the American device, the partner Taikhikiva, Ibuk achieved the desired amount.
The tape recorder was invented by German scientists in 1936, after a decade such a device even in the United States remained rare. The next few months were occupied by the production of magnetic powder, through an ordinary grill.
Spraying such a powder on a special surface, Ibuk and Morita reached the desired result, but it was not the limit of perfection. Although their film could record and play the sound, but due to the knowledge of the proper spraying technology, the consumption of powder was very large. And then Ibuk decided to turn to the Yama-No-UE plant, where this technology was already mastered.
Ibuk learned there that the comb made from the Barcuck's hair is what is needed, it is ideal for spraying. After buying combs, and not long experiments - everything turned out, the result justified all the expectations. Further by experiments, it became apparent that the thickness of the powder is directly proportional to the quality of the sound, i.e. The thinner the layer, the better the quality.
The first prototype of the tape recorder
The development of the prototype lasted for several months, until the 1st belt tape recorder appeared in September 1949. In February 1950, A and G-prototypes appeared, which could record and play a total duration of no more than 30 minutes.
The G-prototype was registered with the company "TAPECORDER". And the film production process was called "SONI-TAPE". After several articles about such a miracle device, the increase in interest in Totsuko did not surprise anyone. Masao Kurahashi (Masao Kurahashi) was particularly interested, one of Yagumo Sangyo employees. By this time, TOTSUKO capital rose from 3.8 million to 10 million yen.
Masao decided to invest 500 thousand yen and redeem 10 thousand shares of 50 yen apiece. But first, he had to look at Totsuko with his own eyes. After a visual demonstration, Kurakhai offered to sell him all the rights to the tape recorder. But Ibuk refused. Instead, he issued a response to him to redeem 50 tape recorders with a total value of 6 million yen. Masao wrote the check. Soon he resell them at a higher price, so After receiving a profit of 1 million yen from above.
The successes of Kurakhai were so impressed by Morita that he proposed Masao to go to his company and head the sales department in Totsuko. The perseverance of Morita and Ibuk did their job, and Kurakhai became a member of the team.
In early 1951, Masao Kurakhai became the manager of Tokyo Recording Company, a subsidiary of TOTSUKO. Also in the company was invited by Takeo Tsuchihashi (Takeo Tsuchihashi), whose task was to bring the tape recorder to perfection.
The recording device was constantly ported the magnetic film, and broke, but, even if everything worked fine, the tape recorder was very complex in management, as those that did not use the device such a plan at all, and those who were at least somehow enlightened . Already the next day, Kihara, together with the rest of the engineers, began to create 2 new prototypes that had to have smaller size and weight that is 20 kg. Designed in 1951, the H-tape recorder weighed only 13 kg.
Within the framework of the advertising company, Kurakhai went to a tour in Japan, while Morita was measured to convince the Ministry of Education to use tape tape recorders in schools. Soon the P-tape recorder appeared at a price of 75 thousand yen, he broke all records of sales. And not only because of the price, but also because of the service that went complete with the supplied products. If, when using a tape recorder, his breakdown occurred,. TOTSUKO performed all the repair work absolutely free. So, TOTSUKO drew shortcomings in dignity.
Mass production
When the product moved to mass production, TOTSUKO has a problem with the satisfaction of consumer demand. Therefore, they decided to buy a small plant, and the conveyor production was established.
By this time, TOTSUKO sales network consisted of 3 companies, including Tokyo Recording Company. Soon, Nippon Gakki (or Japan Instruments) joined these companies, it was very profitable to work with her, because Nippon Gakki had already set up supplies to musical educational institutions. But even such a network and good sales in Japan could not make Totsuko with a large income.
It was then that Morita came to the conclusion that it was time to export the goods outside the country. It would not only expand the range of consumers, but would increase the chances of the company's survival in the event of any economic crises. In addition, TOTSUKO was a magnetic air patent that could help monopolize the market.
When Kazuo Iwama (Kazuo Iwama) and Ibuck read an article in a popular-end Western magazine, about developing a transistor to Bell Laboratories, they seriously laughed at the possibilities of this device. In March 1952, Masara Ibuk went to the United States, in order to explore the use of transistors, and for one to look at how the process of creating an American company is going on.
A few days later he was already in New York, where he met with the head of Nissho, Masaichi Nisikawa (Masaichi Nishikawa) and his companion Yamada. Also, he received from Western Electric offer to use a patent for transistors for small contributions in the amount of $ 25 thousand (9 million yen). But on this trip he failed to get a patent.
In Japan, he returned to the vinyl tablecloth and Germany diodes, which were a novelty for the local market. But Masaru returned with confidence that the future was behind the transistors. After consulting Akio Morita, Ibuk asked the Council from his managing director of Koichi Casahar (Koichi Kasahara). Having spent the whole night in reflections, Koichi decided that the transistors were exactly what they should do. Ibuka appealed for a license to Miti (Ministry Of International Trade and Industry), but he was refused, arguing his refusal by the fact that his factory was too small for such production.
At this time, he managed to make friends with Ibuk in New York, Yamada negotiated with Western Electric to provide TOTSUKO's patent. Soon he achieved success in August 1953, Morita arrived in the United States, where he concluded a contract with Western Electric. The next thing that I decided to do Morita is to start the production of radio on transistors.
Despite the opinions of those around the possibilities of such a small company as Totsuko, Ibuk was confident that still ahead. The team from the best specialists of the company was studied the book on the transistors, which Morita brought from the United States.
In January 1954, Iwama went to the United States, to learn about the transistors more, there he visited the Western Electric plant. The knowledge gained was to have enough TOTSUKO to develop their own prototype. All the information received Iwam recorded and sent TOTSUKO engineers.
A week before his return, the 1st in Japan transistor was ready. Now, to continue the company, it was necessary to get a loan and establish production. Next, Ibuk invites himself to the company of a famous scientist, Professor Takasaki (Takasaki), which by this time has already possessed several patents.
As the tasks appear and solving, the plant was subjected to refitting until it was finally ready for the production of transistors. By the end of October, the 1st transistors and devices based on them appeared on the market. Transistors 2T14 cost about 4 thousand yen, and 1T23 diodes about 320 yen. Despite the decent price, they were sold simply excellent.
Morita was preparing for his 2nd business trip to the United States, where he wanted to conclude agreements and show a working model of his receiver. But it was not the only purpose of the trip. To reach for the sale of your products in America, the company needed another name - the Americans could not pronounce not only Tokyo Tsushin Kogyo, but even totsuko. And to sell the product from the company, the name of which it is difficult to say it did not make sense.
Morita and Ibuk decided to change the current name to easily pronounced and memorable. The choice fell on the Latin word "Sonus", the derivative of the words "speed" and "sound". According to another version, the company name occurred from the English. Sunny Boys ("Sunny Guys"; in the version of the English. Sonny-Boys acquired the meaning of the "juvenile genius" in Japanese, and Morita tried to find a word that could not in any language in the world. Since Sonny's Japanese sounds reminded the word, denoting unsuccessful business, it was decided to remove one of the letters n.
Now TOTSUKO has an excellent international name. Morita wanted to sell products exclusively under his name, so if the use of another company behaved in the conditions of the order received, then such orders refused to perform.
April 1955. At this time, an unexpected event occurred - the case of receivers, made of a subtle plastic, due to the hot weather of America, was simply deformed. I had to modify the product with already oriented needs. Finished in August TR-55 was just such a radio receiver, i.e. The company has shown that it can adapt its production.
Soon TOTSUKO decided to collect all its competitors from Sanyo, Toshiba Corporation, Ltd., Victor Company of Japan, Hayakawa Electric Corporation, Matsushita and Standard Co., Ltd and show them their transistors. The technology was really great, and competitors agreed to buy transistors from TOTSUKO.
By 1956, the company's financial turnover reached 100 million yen. So a portable receiver TR-63 was released in March 1957, but such a device because of its high prices badly disperse.
Further, the company decided that it was necessary to increase brand awareness, through advertising. For these purposes, the company purchased a neon sign Sony, huge size. She was installed in Sukiyabasi. The cost of this design amounted to about 20 million yen. In the new year, this sign was shown on TV screens. So brand companies Sony began to find out. And in January 1958, TOTSUKO officially became a Sony corporation.
Golden period corporation
The focus of 4 thousand receivers allowed Sony to be in the headlines of international newspapers, and this said that Sony became a noticeable company. Only recently, the brand who declared itself - instantly began to learn. Outside of Japan, the subsidiaries of the company opened.
Over two years since 1958-1960, more than 500 thousand copies of compact radio on transistors were implemented, but this was not enough. Sony As a company that implements promising ideas, watched in a new direction - television. So they did, already in 1961, the TV8-301 was developed - the first compact TV. In 1968, the first TRINITRON color TV.
Already in 1971, the world saw the first color video cassette (tectonics video), just 4 years later Sony Demonstrates the world's first video recorder - Betamax VCR. And 1979 was remembered as a year when the famous Volkman (Walkman) appeared. This player was a real explosion, burned around the world in 100 million copies, becoming the best-selling device of the Japanese company.
In 1981, the world saw the first electronic chamber, in 1982 the first CD player, in 1983, Sony, together with Philips, released the first CDs in 1985, in 1985, the first digital VTR and, the crown of all this became, in 1989 specially from IBM for Sony - 3.5 inch drive, the one that has long used to develop a more compact version of 1.4 inches.
1995 marked out Sony To a new market for game consoles with the PlayStation system. The first weekend in the United States sold 100 thousand PlayStation at a price of $ 299.
Sony PlayStation 2 in March 1999 in Japan, and only on October 26, 2000 in America only strengthened Sony's position in the entertainment market. In the first years of sales, many purchased PlayStation 2 as a cheap DVD player - the difference between $ 300 and $ 1000 + has seen everyone.
In 2004, a lightweight version of PlayStation 2 - Slim appeared. By the middle of 2007, more than 120 million copies of the PS2 model and 1.3 billion games for her were sold on approximate estimates. Despite the PS3 output, the development of new titles for PlayStation 2 does not cease to this day.
On September 21, 2007, a new model PlayStation Portable was presented. Saving all the basic functions of the model, the new PSP-2000 got incredibly large for a portable device LCD-screen with a diagonal of 4.3 inches and a widescreen aspect ratio. The model has become thinner by 19% and lighter by 33%.
In August 2011, the company announced the creation of a joint venture with Toshiba, Hitachi and the Japanese public-private company Innovation Network Corporation of Japan for the production of computer screens for portable equipment. As expected, the JV revenue (70% in it will receive ingj), which will be created in 2012, will be the largest player in this market with an annual revenue of $ 6.6 billion
Let's talk about another "Russian" company - at one time we talked about Nokia, which was founded in Finland at the time when it was part of the Russian Empire, and today we will talk about another company, which even more can be considered "Russian" because What exactly is Russian orders and work in Russia allowed the company to stand up on their feet, grow and become the largest sphere in our interest. Today I will tell you the history of the company Ericsson..
In 1846, the sixth child appears in the poor Swedish family, which is called Lars Magnus. After him, by the way, three more children were born in the family (... as they could). Lars, due to clear reasons, could not go to school, and by 12 years, after the death of his father, was forced to go on earnings. Perhaps for some of you it will seem wild, but for those times this situation is normal. At the age of 15, the boy leaves for Norway for mines, where it works to study for a blacksmith craft and thanks to his hardworking becomes a master of a blacksmith. After another six years, he returns to Sweden, but justifies in Stockholm, not wanting to return to the farm.
In the afternoon, our hero works in electromechanical workshops, he reintegrates telegraph equipment, and in the evening it is studying: studying mathematics, the conversion, drawing, foreign languages \u200b\u200b- in general, and the whole, creates.
In 1867, Ericsson becomes an employee "Ollers & Co" - a small (and first) Swedish company, which focuses its attention on electrical engineering. After six years, the young Swede moves to Berlin. Having worked out the year of the draft and designer in the electrical firm "Siemens & Halske", which we also were told in one of the stories, and then - in Bern at the "Hasler & Escher", in 1875 at the age of 29 Lars Ericsson returns to his homeland Stockholm.
On April 1, 1876, Lars Magnus Eriksson, with his companion, in the former work in "Öllers & Co", Carl Andersson found the electromechanical workshops "LM Ericsson & Co" (LME) - in fact that are barn. The company intends to repair telegraph devices and signaling equipment. Soon there is a private apparatus - a desktop telephone with magneto and a verge.
Lars Eriksson worked at 12 o'clock a day, after which he returned home and could see the drawing board of still midnight. It was he who was the author of the majority of the development of his company.
The main competitor of his enterprises were American telephone vehicles Bell. In 1880, Bell Company opens the first commercial telephone network in Stockholm. A year later, the Swedish National Telegrafverket Telegrafverket Telephone Association, which announced a competition for the supply of equipment - between Bell Company and the LME workshop. Ericsson wins - its equipment is better and cheaper. Over the next five years, 64 of the 93 cities of Sweden were televised - and everything, from stations to the apparatus, was the production of LME. Later, Telegrafverket opens its own production, and the share of sales of Ericsson products drops sharply.
To solve the financial problems of the Company in the shortest possible time, the export of telephone equipment in Norway, Denmark, Finland, Australia and New Zealand is being established. Shanghai orders a whole telephone station. Eriksson opens office and factory in New York and receives an order for Mexico City telephonization. In 1893, Ericsson telensuits Kiev. Then - Kharkov, Rostov, Riga, Kazan and Tiflis. And in 1897, a whole factory of Eriksson opens in St. Petersburg. The impressive complex of the telephone factory buildings is being built throughout two years by Petersburg architect K. K. Schmidt.
In 1901, at the age of 55, Ericsson leaves the presidency of the company created by him. For another two years, he remains a member of the Ericsson Board, then sells all its shares and moves to the farm purchased over seven years before, deciding to create an ideal farm, electrified from top to bottom - smart home, according to ours. Ericsson is engaged in the farm arrangement until 1916, and then transmits it to his younger son.
Ericsson died on December 17, 1926 at the age of eighty. At his request, the tombstone was not installed: "Unnamed I joined this world, unnamed him and abandon
But with the death of the founder, the history of the company, as it is known not to end.
Cooperation with the USSR continued, in 80 they were engaged in large projects - for example, a Telex Center for the Olympic Games. It is at this time that everyone actively put in touch with mobile rails. There is nowhere to go - Ericsson must be understood that they will not leave the wires.
Together with Nokia, they share the palm of championship in this area.
But the case is broken into business. The only resource of Ericsson on the production of electronic components for mobile phones in the 90s was the factory of Philips in Albuquerque. In March 2000, a fire began in the factory because of lightning, which destroyed the equipment and the production lines. Philips has hurried to assure Ericsson and Nokia (which was also customer chip from there) that production will be suspended for no more than a week. Soon it turned out that it would take several months to troubleshoot, and Ericsson was faced with a shortage of components. It questioned her future as a manufacturer of mobile phones. Nokia also has problems, but they also had other equipment suppliers.
Ericsson, which was at the beginning of 2001, the third largest manufacturer of mobile phones, faced serious risks that were caused by fire. In order to reduce the costs of production, the company decided to cooperate with Asian manufacturers, and first of all with Sony.
In August 2001, Sony and Ericsson concerns came to an agreement on the conditions for the union of their mobile units and further cooperation. Since 2002, both companies have finally stopped the release of phones under their own brands, and the line planned for 2002-2003 was already under the brand name Sony Ericsson.. Both companies had at that time a rich experience in the production of mobile phones, which made it possible to unite the existing developments for the benefit of new products. In particular, Sony phones were first applied navigation jogdial wheel.
The priority for Sony Ericsson was the release of mobile phones with the possibility of digital shooting and other multimedia features, for example, the ability to download video clips, flexible menu settings, ease of operation with music files, etc. By the end of 2002, Sony Ericsson has released several models of mobile phones who have color displays and various multimedia capabilities, which was innovation in the industry mobile devices that time. At the same time, the combined enterprise continued to endure losses, despite the successful sales of some models.
I think many of you found these phones, with excellent cameras and interesting design. At the end of October 2011, Ericsson agreed to sell his stake in Sony Ericsson Sony for 1.05 billion euros. It was announced that since mid-2012, phones will be produced under the Sony brand.
February 16, Sony announced the completion of the absorption of the Ericsson share and the change of the name of the company on Sony Mobile Communications. We are quite a lot of musually this topic on Treshbox.
Now Ericsson feels quite well, leading a business in 8 directions and having an annual turnover of $ 227 billion. For comparison - Nokia has a turn of only 29 billion.
Did you use Sony Ericsson? Have you seen uiq? Can you have a Sony phone now?
Tell your memories associated with this brand.
The brand is known in the world of technology not only by the PLAYSTATION prefix, VAIO laptops and a record brand Music Entertainment, but also the first Walkman portable players, the first CDs, the PlayStation Console, as well as the sea of \u200b\u200bother high-tech products.
The beginning of the existence of the famous company Sony was found in May 1946. It was then in the tried during the war of the Tokyo department store Sirikiy two enthusiast Akio Morita and his companion Masar Ibuk established a company called Tokyo Tsushin Kogyo.
Then nothing foreshadowed the storm success with a small enterprise with a state of twenty people and an initial capital of $ 500.
What helped young people to translate their dream into reality?
In many ways, the successful development of their children determined the leaders themselves. Technological genius Masar Ibuk was engaged in the development of new products, and Akio Morita assumed marketing questions. And gradually a small company, in the building of which the roof flowed (the workers collected the first receivers under umbrellas), turned into a flowering corporation. It was she who forced the whole world to believe in the quality of Japanese products.
The success of the company identified many factors, but the main ones were certainly the art of management, marketing strategy and competent management. Akio Morita created a completely new managerial model. The company puts large goals, understandable and affordable even for simple workers. Each employee of the company had the right to think about and make suggestions to which managers had to be listened. This made it possible to create a team of like-minded people moving towards a common goal.
Developing a marketing strategy, Morita focused on promoting goods exclusively to its brand. He made a bet on three components: novelty, the highest quality, relatively low cost. The company's development was accompanied by some managerial problems. A huge network of branches located worldwide, led the team of managers from various countries. With this model of management, it is almost impossible to avoid bureaucratic complexities.
The company's founders have developed a whole range of antiboocratic techniques aimed at overcoming these difficulties. Today, the manager of each subdivision of the company is endowed with broad powers. He is free to make decisions at its discretion, but with one condition: they all should contribute to the prosperity of the company. Huge preference in the choice of workers is given to enthusiasts. According to Akio Morita, no encouragement is capable of making an employee to invest all his strength. Personal enthusiasm can serve as a better motivation.
On the this moment Sony Corporation is an operating unit included in the Holding Sony Group. The company is engaged in the release of high-tech products, among which professional and consoles, gaming consoles and other goods. Sony Lead World MediaGlome, which owns a record brand, film studios and joint rights to a complete set of MGM films.
Today, the Sony Group carries out activities in the following directions:
Production of household and professional electronics (the holding has rights to the AIWA brand);
Release PlayStation and Video Games (SONY COMPUTER ENTERTAINMENT);
The production of film companies (TRISTARS PICTURES and COLUMBIA PICTURES also includes media component);
Music products manufacturing (Sony Music Entertainment);
carrying out activities in the financial sector (as part of the holding there are banks and insurance companies);
Mobile Phone Production (Sony Mobile Communications);
Development and production of laptops (Sony VAIO);
TV production (Sony Brama).
Now Sony Corporation is about 150,000 highly qualified employees worldwide. In the CIS markets, the company began its activities in 1991. After 8 years, she managed to conquer the leading position among foreign companies leading their activities in Russia.
Some Brands Sony: Alpha, Bravia, Cyber-shot, Entertainment Television, Mobile Communications, Music Entertainment, Handycam, Pictures, Playstation, Walkman, Xperia
