Yandex Market Partner Personal Cabinet. Entrance to your personal account Yandex Market

Yandex.Market is a single marketplace, where sellers place goods, and buyers compare and choose what they need - from electronics to clothing. It is available regardless of whether the store has a website.

What is this service and how to use it - read in this article.

What is Yandex.Market and what opportunities he gives

It is absolutely all that it does not prohibit the legislation of the Russian Federation, has the necessary certification, registration and / or licensing.

You can buy directly from the service, without switching to the seller's website. According to Yandex, about 20 million users are visited by Market per month.

Why does this player deserve attention?

• Here the most "hot" audience: users have already chosen a specific product and in two clicks from the purchase;
• You only pay for targeted proposals - from the necessary regions during which you yourself indicate;
• You can trace what profit brings accommodation on the market, and with the help of free service Pricelabs - favorably manage positions;
• Information about shopping halls or goods issuing items on the map of the city.

How to connect the store to Yandex.Market

Step 1: Select the accommodation model

Order on the Market (CPA, payment for action)

Users make orders by pressing the "Add to Cart" button right in the service. You pay a commission from the cost of goods after transfer to delivery.

It is also possible to call. When you click on the phone number, payment for clicking.

It is suitable for shops that have no site, it does not meet the terms of the market or brings little conversion.

Advantages: Yandex above ranks such proposals, and also makes it possible to connect the shipping partners and pay for orders using its service.

Restriction: It is impossible to place and sell goods prohibited for remote trade.

Go to the site (CPC, payment per click)

Users make an order on the site. It is convenient if you make goods to order (furniture, clothing), since the characteristics and the price are negotiable.

You can combine these models. This allows you to simultaneously attract buyers to the site and make more orders. You get the benefits of the CPA + model cover all locations of the shows, including the search for Yandex and Promomometto on the market.

At the same time, in the offer, you can combine the "Add to Cart" button, and the link to the site.

Step 2: Prepare a store to orders or transitions

If you chose the CPA model, decide how to accept orders from the market. There are 3 ways.

CMS module

To connect, no additional development is needed;

You can handle orders and from the store site, and from the market;

Coverage of all shipping regions.

IMPORTANT: Data exchange with an API market. It is possible to configure the module you need to involve a technician.

You can process all orders in the store system;

Instant data exchange between market and store systems;

Coverage of all shipping regions;

You can automate some operations, such as checking the availability of goods in stock through the store accounting system.

Important: To configure the application, you need to attract developers and technical specialists.

Personal Area

The fastest way to connect, since no additional development is needed.

• By default, orders come only from buyers from your region. To show the goods in other regions, connect the prepayment and configure the exact delivery time and self-guarantee (hereinafter referred to as the article);
• Operators need to receive orders in the store system and personal account on the market;
• If the operator takes an order for more than an hour after admission, the store gets a critical error.

Requirements for the CPA model

• If the store has set the minimum amount of the order, the goods with the price below can not participate in the "Market order". It is necessary to exclude them independently;
• Processing and delivery on time as indicated on the market. If the term is more than a week, process and transfer the order for delivery must be maximum for 7 days;
• Yandex.Market protects buyers' rights, gives them the opportunity to conduct correspondence with the store, submit claims, return funds.

For the CPC model, prepare for transitions to the store site. Make sure that:

• It works and does not contain viruses;
• Makes it possible to place an order;
• Shows payment methods, cost, conditions and regions of delivery;
• Each suggestion from the price list corresponds to a separate page;
• There are no pop-ups on the sentences page;
• Information about Jurlice is reliable;
• The YMClid label (with a unique number of click) is compatible with the site, the pages are displayed correctly.

Step 3: Register the store in the Yandex.Market Personal Account

2) Specify the country in which the store is located. If this is not Russia, Belarus or Kazakhstan, automatically gets a check mark "Delivery from warehouses abroad".

If the store is registered in another country, but delivery from warehouses in Russia, Belarus or Kazakhstan, remove the mark.

3) Specify the contact details of a specialist in technical issues;

4) Click on the "Register" button at the bottom of the page.

Step 4: Adjust the store

Open the "Connection and Settings" menu:

Fill in the basic information:

The site "Site" mandatory to fill with the CPC model.

Store accommodation

It is possible only if all the required parameters are specified. If not, you will see that you still need to configure:

When combining models, you can place part of the proposals on both models, part - one.

Placement of commodity offers. Specify the time (from 0:00 to 23:50) when transitions to the site are available. To set round the clock placement, but not all the days of the week, put "Day 1 - day 2 00: 00-00: 00".

Telephone for receiving orders. Specify the phone number of the store or call center.

You can display the phone for all users of the market or only for users of a mobile application and a mobile site.

Phone display mode (Moscow time). Specify when the store or call center can receive calls. The required total time is at least 40 hours a week.

Order reception mode.

Prepayment when receiving orders from the market allows customers to pay orders when designing. How to connect it, look below in the article.

Information about taxation. Specify the tax system and VAT rate, which is suitable for most goods. If you use the general system, VAT for individual goods can be transmitted to the price list.

Chart of receiving orders. On it, store operators track and handle orders. The total reception time is at least 40 hours per week.

Address reception orders. Specify email to notifications about new orders.

Address for returns. On it, the user can return the goods. This address is automatically added to the application for refund in the buyer's personal account.

Attention! If the address is non-working, in the case of disputes, the solution is always in favor of the buyer.

It is important that for each proposal there was information on delivery and pickup:

Its region (city shop) and delivery conditions;

Other regions - where are you willing to deliver goods. Users from these regions will see your suggestions;

Schedule of the delivery service;

Delivery using Market Partners. You can use the services of partners. To do this, you need to connect a prepayment through the market, create and replenish an account for payment for delivery;

Trading rooms and points of issuing orders on the map, if there is a possibility of self-level. Their users will see on the map of the market.

How to prepare a price list

Training methods:

• Unload from CMS in a suitable format and form if the store uses supported CMS.;
• Prepare using software (third or independently). You can export data from your own database and create a file, or convert to the file of the desired format and view. It is more difficult, but better if the range is big or you need to update the data frequently;
• Manually, for example, Microsoft Excel or OpenOffice. However, you need to independently maintain the relevance and download the updated file to the market.

Ways to transfer the price list to the market:

• Download in your account of the market for at least 30 days;
• Unload directly from Excel at least once every 30 days. The option is available in the market template when working in Windows 7 or 10;
• Place on the site. Market's robot downloads a file on the link that you specify in your account, and updates the range.

The file must be available via the HTTP protocol (if you use the Cyrillic link) or HTTPS.

How to Place Products on Yandex.Market

Step 1: Connect payment of orders in the service (optional)

You can give users the opportunity to pay for the order immediately when designing.

Standard process:

• Money comes from the buyer (by bank card or through Yandex.Money) in Yandex.Market;
• The store processes the order and transfers to delivery;
• Market lists the payment to the store.

To implement it:

1) Apply: Connecting and Settings / General Settings / Prepayment when receiving orders from the market.

The form can fill out only the administrator or the main representative of the store!

You can connect several stores simultaneously, which relate to one legal entity or IP.

Attention! After you, you will not be able to update legal data or details. To do this or disable payment on the market, you need to send a request to [Email Protected] From the address that indicate in the application.

2) Specify information about taxation:

3) Download and sign the application, attach to the application and send

Application will be processed within 2 business days. Can request additional information or documents - this is another + 2 working days on processing.

4) Perform control order

The results will come to the mail of the main representative and contact person. If everything is in order, payment will be available to customers during the day.

If not, the option will not work. In the "Prepayment" block when receiving orders from the market, see the error notification and how to fix them.

5) Provide the original application and a copy of the power of attorney (if necessary) within 30 days from the date of connecting the option at: 119021, Russia, Moscow, ul. Lion Tolstoy, d. 16, LLC Yandex.Market.

Step 2: Complete moderation

After you specify all the parameters, click the "Send to Check" button.

The quality service checks whether the store matches the market requirements.

For any model:

• The price list is compiled correctly and contains relevant data;
• The store does not duplicate another;
• The store does not sell prohibited goods.

For CPA (only after performing control orders):

• The store correctly processes orders;
• If the API is connected, correctly transfers the data.

• The site is available and does not contain viruses;
• Correct prices of goods, deadlines and shipping costs;
• On the site you can place an order.

After 2 business days, a letter will come with the result of checking, a list of errors and recommendations for their correction.

You can send a store to a re-check on the Quality Check / Error Report page, in the "Notifications" block.

You have six attempts to go through moderation.

Step 3: Pay accommodation

It works on such a scheme:

• You regularly replenish a bill at least 300 rubles;
• The system daily considers the number of clicks on proposals and orders from the market;
• Once a day, the total amount per day is written off.

The market is counting in conditional units (u. E.): For Russia - 30 rubles (including VAT), for foreign partners - 0.41 dollars.

Where users will see the store offers

On the product card pages. This is a section with detailed information about the product: characteristics, reviews, reviews.

The first sentence that visitor sees is the default offer.

Conversion in this block is higher than other offers. Therefore, the selection is strict:

On the "Prices" tab, the user sees offers from the courier delivery and the possibility of self-delivery: