The art of a neminiga or how to invent names. What is a domain how to choose and register a domain name punishment will be stricter if the same crime committed a citizen of the Russian Federation, taking advantage of his official position, or consistent with someone

Method number 2 - name

Method number 3 - surname

Network of restaurants "McDonald" s "

Method number 4 - Nature

Internet hypermacket "WKONOS"

Method number 5 - History

Method number 6 - mythology


Mikhail Goncharov,
:

Method number 7 is a composite word

Method number 8 - acronym

Method number 9 - quote


For lovers, the trade brand does not matter much. They are often indifferent to them, which company produces cardboard blanks. The main thing is that the goods are high-quality and satisfy the need for creativity. It gives Leonardo's promotion to create their own trademarks, bypassing the complex path of the dealership of international brands. Read Next Neuming, which is part of branding and devoted to the development of commercially effective names for trademarks, has at least 30 major methods. It is worth noting that the brand name should not just like its owner, but also to cause the association necessary for the positioning of the Association from the target audience and rely on the iconic characters and established concepts. All this is achieved by relevant research. In addition, the brand name must be guarded. Before investing in the promotion of brand, it is important to clearly understand that the latter has exceptional rights regarding the relevant goods and services. "

Today, professional nemine - the development of a commercially effective name for the brand, businessmen are ready to more eager to pay good money. But before you pay money to neminent specialists, you can try to come up with a name on your own. Often, the result of such a amateur approach after an examination conducted by authoritative branding specialists is recognized as quite successful. On the 10 most simple methods of developing a name for a brand, which can be adopted by each businessman, tells Vadim Gorjankin, CEO of PR & Brand Agency "Red Word", an expert in marketing communications.

Method number 1 - toponym (geographical name)

Pay attention to where your business is or from where your product or its key ingredient originates. According to this principle, such brands are formed as a meat processing plant "Rublevsky", the mineral water "Essentuki", the beer "Klinskoye", the oil "Vologda", Vodka "Finlandia", Kvass "Ochakovsky", Furniture "Shatura", Cigarettes "Winston", Liqueur "Malibu", telecommunication company "Nokia".

Method number 2 - name

One of the easiest ways to name the company or product is the name of a person. According to this principle, such brands are formed as chocolate "Alenka", the beer "Athanasius", frozen semi-finished products "Daria", Maxim Magazine, Women's magazine "Lisa", Mersedes car, Diana's dry-cleaning network, fast products Preparations "Alexander and Sophia".

We initially planned that the trademark is the first price in its price segment. Hence the name was born that as it would say - "put me on the end." And our main task is to participate in the promotions, this is the feature of promotion.

Method number 3 - surname

Along with the name of the base of the brand may be a surname. As a rule, the name of the brand is not just a surname, but the name of the company's founder. For example, autoconecern "Ford", Chocolate products "Korkunov", Beer "Bochkarev", Vodka "Smirnoff", network of restaurants "McDonald" s ", Jeans" Levi "s", Brooke Bond tea, hydromassage equipment "jacuzzi "Martini vermouth, Boeing aircraft, Parker handles, Adidas sportswear manufacturer.

Method number 4 - Nature

Nature can be a source of inspiration not only for artists and musicians, but also for non-neign specialists. It is worth noting that the animal, plant or natural phenomenon is associated with the properties of the product: the rival system of the Grad Fire, high-speed train "Sapsan", the Internet hypermack "WKONOS", a network of salons for children and future mothers - "Kangaroo", cars Jaguar, sports clothing "Puma", car alarm "Alligator".

Method number 5 - History

Often the brand name becomes a significant historical event or character. It is worth noting that the exploitation of history is particularly often involved in the formation of restaurant names. As examples, Moscow Restaurants "Godunov", "Pushkin", "Graph Orlov" or "Petrov-Vodkin" can be given. A lot of examples of the "historical neminiga" occurs in other areas of business: Cognac "Napoleon", Beer "Stepan Razin", Papiros "Whiteorkanal", Cars "Lincoln", Borodino Trade and Production Group.

Method number 6 - mythology

Neumbent specialists left no attention and mythology, which has become one of the most productive sources for brands names. For example, the car name "Mazda" received its name in honor of the Zoroastrian god of life named Ahura Mazda, and the idea of \u200b\u200bthe name of the drink "Sprite" was born in the 40th century. At that time, the toddler sprite was particularly popular in the advertising campaigns - an elf with silver hair and a wide smile, which wore a drink from a drink instead of a hats. A little later, his name became the name of a new carbonated drink - "Sprite".


Mikhail Goncharov,On the network development strategy in the new market
:

- What is the name of the network transferred?

- The name of the network itself was not translated, the writing will be in Latin transcription - Teremok. No one confuses that the phones are called an apple. In the US, there is a pharmacy network Duanereade, it is not even read. In America, the strange names do not confuse anyone. And we can tell that there is a fairy tale in Russia about teremok.

Method number 7 is a composite word

Quite often, the brand name becomes a composite word formed by the addition of two words. For example, the commercial bank "Alba Bank", Aeroflot's airline, Beeline mobile operator, Volkswagen autoconecern, Aquafresh toothpaste, Sunsilk hair care line, MasterCard's credit cards, TV channel "EURONEWS", weekly socio-political magazine "NewsWeek".

Method number 8 - acronym

Acronym is an abbreviation formed from the initial letters, parts of words or phrases, which is uttered as a single word, and not by letters. Example: Abbreviation "GUM", formed from "Chief Universal Store" pronounced as a single word GUM, and not GE-U-EM. Those. not by letters. As well-known acronies, you can bring the name of the ABBA music group, formed from the first letters of the names of its participants: AgNetha, Björn, Benny, Anni-Frid or the name of the VAZ car brand (Volzhsky Automotive Plant).

Method number 9 - quote

Well-memorable name of the brand due to its fixedness in conscious consumers can be the name or expression from the product of mass artistic culture: cinema, animation, music, literature, etc. As examples, such brands like dairy products "Prostokvashino", restaurant "White Sun Deserts ", a chain of skin stores and furs" Snow Queen ", a chain of building materials stores" Old Man Hottabych ".


We spent the master class in the Hobby hypermarket "Leonardo", do you always need to create your brand?

For lovers, the trade brand does not matter much. They are often indifferent to them, which company produces cardboard blanks. The main thing is that the goods are high-quality and satisfy the need for creativity. It gives Leonardo's promotion to create their own trademarks, bypassing the complex path of the dealership of international brands. Read Next Neuming, which is part of branding and devoted to the development of commercially effective names for trademarks, has at least 30 major methods. It is worth noting that the brand name should not just like its owner, but also to cause the association necessary for the positioning of the Association from the target audience and rely on the iconic characters and established concepts. All this is achieved by relevant research. In addition, the brand name must be guarded. Before investing in the promotion of brand, it is important to clearly understand that the latter has exceptional rights regarding the relevant goods and services. "

retail, brand, businesshttps: //www.Site https: // www. 2019-05-28 2019-05-29 https: // www.

Hello, dear blog readers Website. This blog has detailed. After or during reading this publication, I advise you to familiarize yourself with that article to have a holistic picture. I also advise you to get acquainted with my publications on the topic, which means.

Today we have on the agenda - what is domain or domain name (In essence, these are synonyms). Well, in fact, everything is simple. This is a name for the site., which is assigned to him in return difficult to memorize the IP address of the server, on which this site is placed (see). Enter this name in the address bar of the browser and the site opens.

But difficulties arise in detail. What they are, how all this is arranged, what domain zones are how to understand which level domain and which of them can be registered, where it can be done and what zone to choose. I have a lot of questions and I will try to answer this "a small note".

What is a domain?

As I mentioned above, domain is a name for the site...162.192.0. And besides, imagine the situation. You posted a website on the hosting server (what it is here is higher) and received the IP address. But, having moved to another hosting IPI, will change that it will cause a catastrophe. But in the case of domain names, this will not happen. Why?

The fact is that there are thousands of DNS servers (domain name systems) on the Internet, which will be spelled out that the site domain is available on the ip address 108.162.192.0. If I move to another hosting, then I will go to the domain name registrar panel (where I bought it), I will change something and in all DNS servers of the Internet so that the site website needs to be looking for another. Conveniently because?

Convenient, but probably not clear. The main thing is that you need to understand - the name for the site is very important And it for life (as a rule, although it is possible to transfer the site to another domain if you wish, but it is not easy). As you call the boat, it will swim away. True, it is important not only the name, but also the level of the domain, as well as the zone to which it belongs. Again it is not clear? Well, let's in order.

How is the domain name

Let's start with the Azov. The domain recording (site name) should include all levels of domain nesting (all zones in which it enters) so that it is unique and confused.

There are two main domain Name Record Rules:

  1. The zones entering this domain are listed on the right left.
  2. Points are used as a separator.

It can look like this, for example, so:

Net.blog.Syt.

We receive the Fourth Net domain, which is part of the domain zone of the third level "blog", which is included in the second level zone "Ktonanovenkogo" belonging to the zone of the first level.ru. Nonsense, right? (My spouse checking errors in the article, it will be happy to confirm).

What levels of domains are distinguished

  1. Root domain (zero) It is considered an empty entry, indicated by just a point (.). In theory, the full record of the domain name should always end with a point, but in most cases it is lowered (as it may be in mind) and instead of writing: the site.

    Using the most firmly fit relative entry of domains (without a point at the end):

  2. Next follows the first level - this is usually regional (national) domains (.ru, .su, .ua, .us, .de, .fr, etc.) or thematic (.com, .edu, .org, .net, etc.). But also there are domain names of the first level, including national alphabets (for example, .rf).
  3. Second level - these are the same domains that we are with you buy (register with special recorders). These prices differ not only depending on the ownership of one or another domain of the first level (for example, xxxxxxx.ru buy cheaper, as a rule, than xxxxxxx.com), but depending on the registrar (or its reseller - retailers).
  4. Third, fourth, etc. - They no longer need to buy (usually) and can be created independently (without registering anywhere) on the basis of the purchased second level domain. For example, I can create such a name for the new site - Forum..for ..

Let's explain all this again for example:

  1. . (point) - zero domain (root) level
  2. rU - first level, also called top-level domain or zone
  3. site - Second Level Domain Name
  4. blog.Site - third-level domain
  5. net.blog.set - fourth level

Domains of the upper (first) level

If you do not count the zero level (root - root domain), for it is emptiness, the base serve the so-called base top-level zones or domains (It is from them that the name of any site begins, though it seems that they are ends - but not the essence). They cannot be bought by an ordinary person, but it is from these zones that we will choose when buying a second level domain (name for your site).

So what they happen:

  1. Domains of the first (higher) level, fastened for countriesThat usually among the chibs of smart people call the CCTLD abbreviation, which means Country Code Top-Level Domain. Russia has such people already two:
    1. sU - Rudiment, remaining from the Soviet Union and represents the space of resources in Russian
    2. rU - initially fixed by Russia
  2. Domains with national alphabeticsThat is usually denoted by IDN abbreviation (International Domain Name). In Russia, this is Zona.Rf. In fact, their names are still recorded by English symbols (transcoding occurs), but it is hidden from the eyes. However, if you enter the address in the browser: http: //tonanovnye.rf/

    and after the transition to this site, copy its address from the address bar, then get quite uncomfortable by Ahinea:

    Http: //xn--80aedhwdrbcedeb8b2k.xn--p1ai/ here it turns out to look like not dignitarily looks. And it is in this form that it will have to be added to different services (type), and not in the form of Ktonanovsky.rf. This must be considered. Yes, and other problems are possible, although at first and not obvious.

  3. Top general domains, Typically, the usual GTLD, which means Generic Top-Level Domain, is registered (sold) regardless of the country in which the webmaster lives. Most used of them:
    1. .com - for commercial projects
    2. .org - for non-commercial sites of various organizations
    3. .NET - for projects related to the Internet
    4. .edu - for educational institutions and projects
    5. .biz. - Only commercial organizations
    6. .info - for all information projects
    7. .name - for personal sites
    8. .gov - for US Gas Structures

How and where you can register (buy) domain in high level zones

The domain names of the second level are simply as a rule, do not get (and it is better not to try, for the name for the site is too important to risk them by registering it is not clear who). They cost money. Moreover payment is made in the yearAnd then the rental of the domain must be renewed.

Once again I will pay your attention - buy domain names of the second level, And all that is higher - you can create yourself on their base. This is usually done in the panel of your host in the subdomains section - these are the domains of the third and upper level, such as blog..blog.set.

Such companies are not so much (bright examples can serve REGRU and WebNames.), But they can have a whole network of resellers (partners) that will be engaged in the selection and sale of domains from their behalf. If you don't satisfy the current reseller, or you have strained strains with him, then by contacting the registrar, you can choose another reseller or go directly under the wing of the registrar.

At all with no restrictions You can buy domains in public areas.com, .NET ,.org, .info ,.izh.I.Name. In the zones and.edu, .gov I.MIL is such an opportunity only for institutions, as well as educational and military institutions. There are also a number of specialized first-level domains, for example, .travel, .jobs ,.aero ,.asia.

Second-level domain names in these public areas you can buy from any registrar (not only national) than, in fact, some resources are used in which conflicts with copyright holders may arise. The same torrents was forced to move to the public ORG zone, because its resource was blocked in the National domain zone of EN.

Second Level Domains - Checking for Employment and WHOIS

On the Internet there are already registered about half a billion domain names in various zones, so pick up a good (short, simple, sonorous) name in the desired zone is now quite not easy task (just as difficult). A third of the registered names is not used at all, because it was bought for resale (successful domains can cost expensive on the secondary market - sometimes many millions of dollars).

Checking a domain name for employment

Therefore, the first thing that is worth do during the selection of a suitable domain for the site is. This can be done from various registrars (the result will be the same, for they use the common base).

Therefore, when viewing information about the domain in the so-called wHOIS record You can detect your personal data there, which it was necessary to specify when registering. In my opinion, it is better to hide this information, because there are enough dashing people and in the Internet (although, if you need problems in a flat place ...).

The history of the domain name and the purchase of liberated domains

The history of ownership of the domain can be traced in the so-called. There it will be possible to see that the sites have ever been placed on this domain name that they represented themselves and whether their history will not affect the initial relationship of the search engines to your site.

Slightly below are given domains currently released (For detailed viewing click at the price):

Good luck to you! To ambiguous meetings on the blog pages Website

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      In this article we want to help you understand the intricacies of the word assessment as a name for your company or company, as well as tell about the advantages that you get along with a competently selected name.

So, you need to come up with a name for the organization. Here you can draw an analogy with a choice of name for a child, since the company's name, like the person's name, to some extent reflects the character and even fate. A beautiful name is the ability to stand out. Moreover, most human names have a value that goes into deep antiquity, as it was believed that, along with the name, a person acquires a particular feature. Therefore, it is quite natural that the organization, as a living organism, will be endowed with personal features and a unique character, which will be reflected in its name. In addition, a good name can work for the benefit of the company, increasing its value, can contribute to the communications process between the organization and its clients and much more.

Name assessment criteria is quite a lot, and it is not necessary that your company name must be satisfied to them. Getting acquainted with these criteria, you will understand what you need to pay attention and what is working.

Be that as it may, they will help you think over various aspects of using the future name.

Criteria for evaluating name

The name must be frantic

Reflecting on the name, consider the fact that words that are difficult to read is difficult to remember. So try to choose the names that will be well read and will not cut the ear.

The name should display communication with the real activity of the company

This criterion may be needed in the case when it is important to reflect the professional affiliation or family of activity of the company. Sometimes it is necessary, and sometimes this factor does not play a big role.

Often, to install communication between the name and business, the names are used in the names speaking the activities of the organization. The problem is that in this case you will not be original. The same idea comes to other businessmen working in this category. For example, in the real estate market there are many names of companies formed from the word Estate (real estate). A dilemma arises here: Using the word estate.You will save an indication of the organization's activity, but lose a distinctive feature, and if you take a beautiful, but non-real estate name, you will need to make additional efforts to associate it with your company. If the problem with the name can not be overcome, then it can be circumvented. For example, you can try to find words-synonyms or form a new word from the existing, but here there is a chance that someone has already invented everything that you can come up with this topic. Having made a small analysis of competitors, you will see the path for which you need to move: Do the focus in the name on professional activities, or vice versa - to remove from existing, and, thus, stand out.

The name should express the company's personality

In the desire to stand out from the total mass, we touched upon the concept of individuality.

Why do I need individuality? Individuality is that it allocates you against the background of such. An expression of individuality, namely different from other name - the ability to stand out and remember. Therefore, the name must be allocated.

You can do this in different ways. It can only be a beautiful name, or provocative and non-standard, bright and figurative. Individuality can be expressed through what is valuable for you - professionalism, leadership; Either what will appreciate the consumer - quality, reliability, speed, etc.

Usually, starting to develop a name, we study the target audience, that is, those people who are consumers of a new product or services. After examining his consumer, you can understand his desires and expectations, as well as determine what feature will serve as the best expression of your company's individuality in the name and how it will be perceived.

So, for example, in the name developed by us Prospera. The word is laid from English - prosperity. (prosperity). The name characterizes the organization itself - both the prosperity-oriented, both own and its customers.

The name must establish the communication process.

Your organization in the course of its activities will conduct a dialogue with the consumer.

In this communication process, the name will be directly involved. Therefore, when choosing a name, you must consider two points:

  • as a name will fit into the communication process (for example, it is difficult to link it with a slogan, advertising message);
  • what your name tells the consumer.

Sometimes there are words that are interesting for themselves, but at the same time poorly embedded in the advertising message. Therefore, at the stage of development stage, try to play with the word in order to understand how well it will sound in the context of slogan or advertising circulation.

It is worth mentioning the so-called "speaking" names. The advantage of such names is that they initially carry some kind of message.

The name must be emotional

The name impact on the consumer at the emotional level acquires a greater value for it than nothing of meaningful word. But, again, not always and not for all companies, the emotional aspect may have important importance. Perhaps somewhere more important is the good reputation, and the name itself may not carry emotional color.

The name must be unequivocal

The name must be perceived unequivocally. It is not necessary to use the name that can be used in a negative form or express a connection with negative actions or events, as this will cause bewilderment, and even a negative attitude towards an organization.

To avoid curiosities, we recommend contacting the dictionary and check the name in other languages. For example, your organization works with partners from several countries, and may turn out that the name perfectly sound in Russian will cause a smile on the face of Ukrainian partners.

Please note that you do not need to confuse words that cause ambiguous understanding, with a word game, i.e., words that have a dual value. If the name has a double value, but without negative meaning - it even makes it more valuable and interesting, as it makes it possible to benefit from such an advantage.

The name must be brief

There is a rule that the name should be short and concise. Undoubtedly, a short name is easier to remember. But the reality is such that short and significant names have long been busy, so you do not need to limit yourself with words consisting of four or five letters. It is also not necessary to cherish and use too long name. Maximum - two words. Choose a gold middle. Well, if it turns out a very long name from several words, then try to make an acronym or abbreviation from it.

Windows 10 displays the name of the owner and the organization name in the system information this data can be checked by running the command winVer.exe. , In the Dialog box, do either in the Start menu.

If during the installation you did not enter the name of the owner or organization The operating system may not display this data.

Since there is no option to change the owner of a computer or organization in the control panel, we need to manually edit the registry to change this information.

Follow the instructions below to change the registered user or organization.

Changing a registered user or organization name using the registry.

1. Open registry editor regedit. In the dialogue fit windowor in the menu Start.

2. In the Registry Editor, go to the next section.

HKEY_LOCAL_MACHINE \\ SOFTWARE \\ Microsoft \\ Windows NT \\ Currentversion

3. On the right side, find the parameter Registeredorganization.

4. Double click the parameter Registeredorganization And enter the name of the organization or what you want to see instead. Press the button OK. To save.

5. Then double click on the parameter Registeredown.and enter your username

That's all, now typing winVer.exe. In the Dialog box, or in the Start menu you will see the changes made.

Upon admission to the State Civil Service of the Russian Federation, every person in accordance with the requirements of Art. 26 of the Federal Law of 27.07.2004 N 79-FZ "On the State Civil Service of the Russian Federation" (hereinafter - the Law No. 79-FZ) submits to the personnel service of the state body a personally completed and signed, the form of which was approved by the order of the Government of the Russian Federation of 05/26/2005 N 667-p. Below is explained in what order it must be filled.

The questionnaire must be filled in printed forma citizen coming into public service. It is not allowed in the questionnaire to put foursers, the answers "Yes" or "No", you need to give all questions to the detailed answers. All information specified in the questionnaire is certified by the signature of the person filling out the questionnaire. A photo of a citizen is attached to the questionnaire.

The employee of the department of public service and personnel checks these questionnaires on documents certifying the identity of a citizen, his work activity, education, attitude to military service. In the absence of comments, it assures data in the questionnaire with its signature and the seal of the state body. Subsequently, the questionnaire is attached to the personal case of a civil servant (PP. "B" of paragraph 16 of the provisions on the personal data of the State Civil servant of the Russian Federation and the conduct of his personal case approved by the Decree of the President of the Russian Federation of 30.05.2005 N 609).

To check the questionnaire, the department of public service and personnel requires the following documents:

1. Passport of a citizen of the Russian Federation.

2. Stamp passport.

3. Certificate of name change (if the names, name, patronymic name changed).

4. Military accounting document.

5. Labor book.

6. Insurance certificate of compulsory pension insurance.

7. Certificate of registration with the tax authority of an individual at the place of residence in the territory of the Russian Federation.

8. Documents on education.

Consider the procedure for checking the questionnaire.

Item 1. Surname, name, patronymic

They are recorded completely (without contractions and replacing the name and patronymic initials) on the basis of a document certifying the identity of a citizen of the Russian Federation.

The main document certifying the identity of a citizen of the Russian Federation in Russia is a passport of a citizen of the Russian Federation

Proper record of clause 1: "Prikhodko Marina Viktorovna"

Incorrect entry: "Prikhodko M.V."

Clause 2. If you changed the name, name or patronymic, then specify them, as well as when, where and for what reason was changed

If the surname, name and patronymic have not changed, write: "Familia, name and patronymic has not changed (a)". If the surname is changed, you should specify the previous surname, the present name and the reason for its change. For example: "The surname KOBEV is changed to the Zherebtsov 08.09.1984 Division of the English registry office in connection with the registration of marriage. Name and patronymic has not changed".

In the case when the surname varies several times, all surnames are indicated. For example: "Surname Dmitrieva is changed to Pavlov 10.01.2000 by the Rosan registry office in connection with marriage registration. Surname Pavlova was changed at Dmitriev 05.10.2003 Diplock Division of Engine due to the dissolution of marriage. Surname Dmitriev was changed to Ivanovka 03.12.2009 Division of the registry office . Ensk in connection with marriage registration. Name and patronymic has not changed ".

Similarly, when changing the name (patronymic). First, the former name (patronymic) is indicated, then the present and the reason, due to which these changes have been carried out. For example: "Patronymic Slavikovich changed 08/25/2000 Diary of the Transmission of Ensk to Patronymic Vyacheslavovich in connection with the wrong writing of the Father's name" or "The name of the spark was changed on 03/15/1998 by the registry office of Ensk in the name of Lyudmila in connection with the intact". A document confirming the fact of change of surname, name, patronymic, may be a certificate of registration (termination) of marriage or about the name of the name.

Item 3. number, month, year and place of birth (village, village, city, district, region, edge, republic, country)

The date of birth is indicated on the basis of a passport or birth certificate by a digital manner (day and month are indicated by a two-digit number, a year - a four-digit number) or alphanumeric method.

Place of birth is fully indicated, without a reduction, indicating the name of the republic, the region, the region, the city, the settlement (city, village, village, village) in accordance with the names acting at the time of birth on the basis of passport data.

Proper recording: "Village Savrasovo Lukoyanovsky district of the Nizhny Novgorod region".

Incorrect entry: "Salasovo village of Nizhny Novgorod region".

Paragraph 4. Citizenship (if they changed, indicate when and for what reason, if you have the citizenship of another state - specify)

This column indicates: "A citizen of Russian Federation". Persons of dual citizenship, stateless or foreign citizens on the state civil service of the Russian Federation are not accepted (federal law of 27.07.2004 N 79-FZ "On the State Civil Service of the Russian Federation" (paragraph 1 of Art. 21).

In case of change in citizenship, recording is made: "In 2000, the citizenship of the Republic of Belarus changed the citizenship of the Russian Federation in connection with the relocation of residence in Russia."

Paragraph 5. Education (when and what educational institutions graduated, numbers of diplomas)

Education is filled in accordance with the documents of the employee about vocational education (certificate, diploma, reference).

If an employee has an unfinished education, it is necessary to specify how many courses he graduated or at what course is currently learning. For example: "In 2000, he graduated from two courses of Ensky State Technical University", "in the current 2009 studying on the 3rd course of Ensky State Technical University".

The name of the educational institution repeats the entry in the formation document. If the employee has two or more formations, then everything is indicated in the chronological sequence, for example: "1) 1980, Moscow Aviation Institute, LDK LCD Diploma N 345678; 2) 2000, Russian Academy of Public Service and Management, VI 123456 Diploma.

Currently, educational institutions produce bachelors, specialists and masters.

For the qualifications "Bachelor" and "Master" in the column "Direction or specialty", the direction is indicated, and for the qualification "Specialist" - specialty. For example: "Specialty -" Aviation Electrical Equipment ", Diploma Qualification -" Engineer ".

Paragraph 6. Postgraduate vocational education: graduate school, adjuncture, doctoral studies (name of educational or scientific institution, year endings)

Proper recording: "He graduated from graduate school in 2009 at Ensky State University."

Academic degree - Doctor of Science, Candidate of Science, Scientific titles - Academician, Associate Professor, Professor, Senior Researcher. If the employee has a scientific degree or academic title, then this item is filled on the basis of a diploma of a candidate of science or doctor of science. If there is no title, writes: "Academic degree and scientist no title have."

Clause 7. What foreign languages \u200b\u200band the languages \u200b\u200bof the peoples of the Russian Federation and to what extent (read and translate with the dictionary, you can read and you can explain, own free)

Proper recording: "I own the German language: I read and can be explained. I am free to own the Tatar language" or "I don't own foreign languages. I don't own the languages \u200b\u200bof the peoples of the Russian Federation."

Incorrect entry: "It. Jaz., Translate with the dictionary."

The ownership of foreign languages \u200b\u200band the languages \u200b\u200bof the peoples of the Russian Federation is recorded in accordance with Section. 4 all-Russian classifier information about the population of OK 018-95, approved by the Resolution of the State Standard of Russia from 07/31/1995 N 412 (hereinafter - OKIN), without abbreviations, for example "English", "Tatar", but not "English", "Tat.".

Section 5 OKIN provides three degrees of knowledge of foreign languages: reads and translates with a dictionary; reads and can be explained; Owns free.

Paragraph 8. Class of federal civil service, diplomatic rank, military or special title, Class of law enforcement service, CHIN Civilian Service of the Directory of the Russian Federation, the qualification category of the civil service (by whom and when are assigned)

The class of federal civil service, diplomatic rank, the classified Chin of the Civil Service of the Directory of the Russian Federation, the qualification category of civil service is indicated according to the record in the employment record.

Types of class civil service officials are indicated in Art. 11 of the Law N 79-FZ:

Valid State Counselor of the Russian Federation of the 1st, 2nd or 3rd class;

State Counselor of the Russian Federation of the 1st, 2nd or 3rd class;

Advisor to the State Civil Service of the Russian Federation of the 1st, 2nd or 3rd class;

Referent State Civil Service of the Russian Federation of the 1st, 2nd or 3rd class;

Secretary of the State Civil Service of the Russian Federation of the 1st, 2nd or 3th grade.

Civil servants, replacing the position of civil service of the subject of the Russian Federation, class prices are assigned in accordance with the Law of the Directory of the Russian Federation.

Proper recording: "The Referent of the State Civil Service of the Russian Federation of the 1st Class, was assigned by the Order of the Ministry of Labor of Russia from 01.09.2005 N 218" or "Cool rank of federal civil service, diplomatic rank, military rank, a class of law enforcement service, the class of civil service of the constituent entity of the Russian Federation, no qualification discharge of the civil service does not have".

Incorrect entry: "Referent of the State Civil Service of the Russian Federation of the 1st Class".

Item 9. Were you tried (when and for what)

In the absence of criminal record, you must write: "We have not been judged (a)".

Confirmation of the lack of criminal record is a certificate issued by a citizen in accordance with the instructions on the procedure for providing certificates to citizens on the presence (absence) of the conviction, approved by the Order of the Ministry of Internal Affairs of Russia of 01.11.2001 N 965.

Paragraph 10. Tolerance to the state secret, decorated for the period of work, service, study, its form, number and date (if available)

In the absence of admission, it is indicated: "Do not have admission to the state secret". If earlier tolerance was decorated, then writes: "He had (a) tolerance to the state secret, decorated during the period of work at the Research Institute of Instrument Making, forms N 2-0307 from 09/01/1982".

Paragraph 11. Performed work from the beginning of labor activities (including studies in higher and secondary specialized educational institutions, military service, part-time work, business activities, etc.).

This item is filled in chronological sequence. It includes not only labor activity, but also time of study in higher and secondary educational institutions (including schools), as well as military service. Military service information should be recorded indicating the position and number of the military unit.

The names of the posts and organizations are indicated as they called in due time, completely, without abbreviations, according to records in the employment record. In the case of renaming or transformations of the organization, this fact may be reflected in the questionnaire.

If there are breaks in the paper, the reason for interruptions is indicated with the presentation of relevant documents (for example, certificates from the employment service).

Right: "Student of Central Educational School No. 112", "Student of the Moscow Aviation Institute", "Engineer-technologist of the federal state unitary enterprise" Hydraulics ".

Wrong: "Student Mai", "Engineer-technologist FSUE" Hydraulics "," FSUE "Hydraulics", "Engineer-technologist".

Paragraph 12. State Awards, Other Awards and Difference Signs

In the absence of awards, it is written: "State awards, other awards and no differences having". If a citizen has state awards, the name of each of them is fully indicated, without abbreviations, in accordance with the names established by the laws of the Russian Federation, the decrees of the President of the Russian Federation, if there is a degree of state award, the degree is indicated.

Proper recording: "Order Medal" For merits to the fatherland "II degree, Honorary title" Honored Worker of the Oil and Gas Industry of the Russian Federation ". Incorrect entry: "Order" for merits to the Fatherland "II degree, Honored Worker of the Oil and Gas Industry of the Russian Federation."

Paragraph 13. Your close relatives (father, mother, brothers, sisters and children), as well as husband (wife), including former

If relatives changed the surname, name, patronymic, it is also necessary to indicate their former surname, name, patronymic.

When filling in paragraph 13, it is necessary to indicate not only now living relatives, but also the dead. In this case, the degree of kinship, surname, name, patronymic, year, number and month of birth, the date of death and the burial place are indicated.

For example:

When changing the surname, name, patronymic, it is necessary to write down both the real and former data.

For example:

If there are former spouse or spouse, information about them is also reflected in the questionnaire. In the absence of information about the spouses, there is a record: "I do not have information about the former husband (wife). I do not support relationships (her)."

For example:

Item 14. Your close relatives (father, mother, brothers, sisters and children), as well as husband (wife), including former, permanently residing abroad and (or) drawing up documents for leaving permanent residence in another state

This item echoes Clause 13, which already reflects the home address (address of registration, actual residence) of all relatives. Nevertheless, the legislator allocated information about the residence of relatives abroad in a separate point.

If relatives who permanently residing abroad are not, the correct entry is considered: "There are no close relatives who permanently residing abroad." Wrong in the scope of dash, write "not" or "I do not have".

Paragraph 15. Stay abroad (when, where, for what purpose)

This paragraph reflects information about travel abroad, for example, by tourist ticket, on summer language courses, as part of student exchange or office business trip.

Paragraph 16. Attitude towards military duty and military rank

This item is filled on the basis of:

Military ticket or temporary certificate issued instead of military ticket for citizens staying in stock;

Certificate of a citizen to be called for military service for recruits.

Paragraph 17. Home address (address of registration, actual accommodation), phone number (or other type of communication)

This paragraph writes the address of the place of residence in accordance with the data of registration on the passport with an indication of the index and the address of the actual residence. If the addresses are the same, then record is being recorded: "In fact, I live on the same address". The column "phone number" indicates a home and cell phone worker. As a different type of communication, you can provide an email address.

Proper recording: "Registration Address: 450000, Republic of Bashkortostan, Ufa, ul. Lenin, d. 162, sq. 18. In fact, I live on the same address", "home phone 272-22-22, work 248-55-55, cellular 8-917-34-00001.

Paragraph 18. Passport or document, replacing it

Passport data is indicated by a citizen of the Russian Federation. In the absence of a passport, the personnel form needs to find out the cause.

Proper recording: "Citizen's passport of the Russian Federation, Series 8402, number 555200, issued by the Department of the Federal Migration Service of Russia in the Oktyabrsky district of Ensk 12.12.2007 (division code 020-006)".

Paragraph 19. The presence of a foreign passport (series, number, by whom and when issued)

The data of the passport is indicated in accordance with foreign passport: "Passat 62 N 2545513 MVD 400 27.12.2005".

Paragraph 20. Insurance certificate number of compulsory pension insurance (if any)

The number of insurance certificate of state pension insurance (which, when taking a citizen, should submit to the department of civil service and personnel) in accordance with the insurance certificate of compulsory pension insurance.

In the case when the insurance certificate of state pension insurance is lost, the employee must get a duplicate.

Paragraph 21. Inn (if available)

The taxpayer identification number contains 12 characters and is filled in accordance with the certificate of registration with the tax authority of the individual at the place of residence in the territory of the Russian Federation.

The evidence is applied in all cases provided by law and is concluded with the document certifying the individual of the individual and the place of his residence in the territory of the Russian Federation.

The evidence is subject to replacement in the case of the move of an individual to a new place of residence into the territory, the subordinate of another State Tax Inspectorate, the changes in the information given in it, as well as in the case of damage or loss.

Paragraph 22. Additional information (participation in elected representative bodies, other information you want to report yourself)

All information presented in this paragraph must be confirmed by documented, for example, corresponding certificates. In the absence of additional information is recorded: "I have no additional information".

Paragraph 23. I know that obviously false information reported on ourselves in the questionnaire, and my non-compliance with the qualification requirements may entail the refusal to participate in the competition and acceptance. For carrying out inspection activities (agree)

In accordance with PP. 16 p. 1 Art. 44 of the Law N 79-FZ The Department of Public Service and Personnels is an inspection of the reliability of personal data provided by citizens and other information upon admission to civil service. The identification of the inaccessibility of the information provided (for example, the presence of a criminal record or a substrate diploma on education) may serve as a basis for termination of a service contract under paragraph 11 of Part 1 of Art. 81 of the Labor Code of the Russian Federation (for the presentation of concrete documents or knowingly false information at the conclusion of the employment contract).