How to make title for the page. HTML Title tag - Effectively use page title

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Title tag is a header tag, its contents are displayed in the browser header.

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To understand why Title needs, you need to determine which functions it performs. The main task is to inform the search engines about the content of the page.

Where is Title

Search Title Tag It is necessary in the code at the beginning of the page, inside the tag .

Tag Tag Requirements

The positions of your site in the extradition largely depend on whether the search engines "understand" is about what he is intended for. It is about this that Title says and that is why he is so important. Solving what to write to Title, keep in mind that there are a number of requirements for the formulation of this tag, without complying with which you never "make friends" with search engines.

• The most frequent question is what the Title length should be. The size of the visible part of the title ranges from 55 to 80 characters with spaces. The remaining part will not be visible in extradition, but the search engine will be taken into account. Yandex usually shows 70-80 characters, and takes into account the first 15 words tag. Google shows 55-70 signs and takes into account 12 words.
• The meaning of title must be understood at first sight. Seeing it, the user or search engine should instantly understand what the text is about. It is better if the wording of the tag will be "chaining" character.
• In Title, you can enable multiple key queries. At the beginning it is recommended to put the most frequency of the group. The wording of the proposal in the tag should look natural from a grammatical and stylistic point of view. That is, not to be a simple enumeration of keys or sticking words (if only to enter). "Curves", unreadable designs from the keys is not allowed.
• This tag should not duplicate the text header that you enter into the H1 tag. If you want to be in the title and in Title one request, change the wording, the literal coincidence is unacceptable.
• Do not insert keyword enumerations in Title through the comma. The search engine can identify your site as the risen, and you will spend a lot of forces, withdrawing it from under sanctions.
• For each document of your site, you need your own unique title page. The same tags for different pages are very bad affect the promotion of the site.
• Title tag should be unique. Copy other people's tags can not if you do not want the search engines to be punished for plagiarism.

Title writing rules will help you to quickly learn to fill this tag.

Title tag for different sections and pages

First of all, the title tag is formulated for the main page. It includes the main, as a rule, highly competitive request. Since it will be it to be shown in search engines as a snippet, it is necessary to make it formulation as attractive as attractive as possible so that the user wanted to learn more about what it is worth it. In fact, such title works like an advertising slogan.

The remaining titles on the site depend on the content of the pages. In order not to suffer, deciding what should be Title, for the same type of pages you can come up with a template. Usually it includes the name of the page or section of the catalog and the words attracting the words - reviews, photos, cost, discount. This technique can be used, registering title for goods cards, partitions of the online store, images in the gallery. In the Title cards begin with the name of the goods or words like "buy", in the sections - from his name, in the gallery from the words "Images", "Photo", "examples of work".

Proper writing of all tags is extremely important for website promotion. Your investments in promotion will not work until the main tags are not corrected and not fixed, among which Title is the main one.

How to make a tightener correctly.

In this article, I will write in detail the basic principles of the preparation and optimization of Title. Here I will answer some repetitive questions, I will show examples from the video and not only.

In general, in this article - everything you need to know how to create Title, description for the site.

What is Title?

Title tag is an HTML element that indicates search engines and visitors the most compressed and understandable way, which is exactly what is in a specific page. Thaletl is displayed in: browser, social networks and search results. Must be unique for each page.

What does it look like?

In browser

In search issuance

Why is it important?

• Because a significant number of optimizers do not know how to make metadata.
• Metadata are included in the mandatory list of actions on which it is impossible to fake, otherwise all further action turn into an empty spending time.
• Because it may be shame in front of other optimizers to whom dissatisfied customers will go.
• At the simple update of Title, you can significantly increase traffic:

General principles

Fundamental truths that consist of only 9 points

1. A lot of Title headers are crooked and wrong.
2. To properly draw up Title tag, you need to conduct a preliminary analysis.
3. You need to be able to carefully make a semantic core.
4. You need to be able to analyze the kernel.
5. You need to be able to distinguish human from robotic.
6. You need to distribute semantics between pages.
7. You need to have a clear mind.
8. Need to read books.
9. You need to spend time.

Do not forget that Title is just a part of the markup of the page, there is also text with headlines. Do not try to add absolutely all requests to it.

Remember that too short titles can not always be justified. While often you can meet this situation:

Google, unlike the younger brother, shows only the first part of the title. There are cases when Google does not show Title, and then the title of the page is shown in extradition, as well as the brand name.

By the way, experiment with Title helped us.

How to incorrect title

Drawing up titles without collecting semantic kernel

In any extradition, you can find examples of trust sites that are incorrectly written by Tytles.

Title: Climatic technology store Climate - climate machinery and air conditioning in Moscow and Moscow region

This site is enough to register the right tightener and optimize the page to instantly grow in extradition.

But the owners tried, paid money for the creation, filling and even the functionality of the automatic output of the work schedule after 18-00 was brought.

The main error of such sites - the titles are prescribed without the preparation of the semantic kernel and the structure of the site.

This is a very common site error that did not appeal to, and tried on our own to carry out the rapid optimization of the page.

Adjectives

• On commercial key requests

The use of adjectives in the Title tag is unreasonable. I do not recommend such words as best, profitable, most, huge.

• According to information key requests

The use of adjectives increases CTR. Important! The content of the content must comply with the adjective.

Stop Words in Title

Do not use in the title of deposits, particles and prepositions. They are not taken into account by search engines.

The most popular stop words: and, or, oh, k, I, not, before, etc.

Exception: Frameological turnover "to be or not to be"

It is necessary with caution with the name of the brand at the beginning of the title. In rare cases, this option is allowed if the company is very well known offline. But in competitive themes, the leaders rarely use such a method.

This is a rough mistake and complete chaos in a man's head, which is a similar page description.

The transfer of cities when writing Title tag in most cases is an unjustified measure. If the goods are sold across the country, it will be simply impossible to cover them in the title.

In which cases, the use of the city (toponym) is justified:

• If the company works in one region.
• If the company works in several regions or has a representative office or other competitive advantage in these cities.
• If the contents of the page is sharpened to the city (ads, etc.).

Uppercase

Do not use the top register when forming Title. Allocate content and mind.

Templates for title

Using templates is justified for typical pages. But often experts in order to save time make up templates for all pages. In this case, a semantic core is ignored and a personal approach to optimization.

Buy in online store

Complex errors in one title

Bed linen Buy at an affordable price in the Brand online store with delivery in Yekaterinburg, Perm, Chelyabinsk, Tyumen, Ufa, Kurgan, Surgut, Salekhard

Such a tightener will miss many sienes. And do not even think to change it. It is good only one thing - using a key query at the beginning of the phrase. Everything else is wrong.

Collect preliminary data

Most of the metadata compilation errors are associated with the use of incorrect preliminary data on the structure and the semantic kernel. Simply put: no understanding which requests are moving to a specific page.

The sequence of actions is very simple:

• We compile the structure of the site.
• We divide groups of requests for specific pages.
• We make a semantic kernel.

No titles without structure

After the video, I received a few questions about Title, in which the same error appeared. We will analyze one of them:

In the app Next Semantics for Page:

Here, in fact, the answer is:

Accordingly, Tolel was originally the following:

Assessment of the cost of an apartment for mortgage, bank, court.

While you need to create a separate page Evaluation of the apartment for the court and TOLLL will be like this:

Evaluation of the apartment for the court. Independent assessment of the cost of an apartment, repair for the court.

Rule number 1: Title can be made correct only with a competently formed site structure.

EXAMPLE OF THE STRUCTURE:

On the site such a structure may look like this:

After the structure, we prepare the semantic kernel. To use the right words in Title, you must immediately take into account the refined frequency of a specific query.

You need to know exactly what phrase it is more correct to write in Title - promotion of a site or promotion of sites, repair of an apartment or repair of apartments?

After all, very often optimizers do not check this parameter before making metadata:

After working with the semantic core, we obtain the data with which you can work when drawing up a title:

How to make title

Tools for analysis

After preparatory work, you can proceed to the preparation of Title for site pages.

To make sure everything is done correctly use the following tools:

1. We look at the search results and metadata of competitors.
2. We look at the semantic kernel and the refined frequency.

When analyzing competitors, we exclude very trust sites. The metadata of these sites should not pay too much attention.

In Title competitors, you can find new ideas or requests that for some reason were missed in the semantic core. Very often you can find non-obvious words, synonyms, etc.

In addition, the correct headlines increase the chance of pages in.

Title length

The optimal Title length varies from 55 to 90 characters.

In the issuance of Yandex, the number of characters in Title up to 68, in the issuance of Google to 59 characters.

The main rules are as follows:

• The main keyword stands at the beginning of Title.
• All words with the greatest refined frequency need to be placed in the first 55 characters.
• All other words can be placed segment from 55 to 90 characters.

I never use a very short title and do not duplicate it with the titles of type H1. An exception can be a blog entry, service pages, news.

Regional requests

If business is aimed at the local market, Title use the name of the city (toponym).

The main rule for regional sites: Toponym should be at the very beginning of title.

Wrong:
Buy air conditioning. Sale of air conditioning in Moscow

Do not write the name of the country in Title (in Russia, in Ukraine). In rare cases when you have a large catalog with regions for the root category so you can do. In all other cases - no.

Right:
Buy air conditioning in Moscow. Prices, sale, installation of air conditioners in Moscow.

Symbols

Here the rule is very simple and universal:

You can use the characters that are in Title from your competitors.

At the moment, there is a dot, comma, long dash, short dash, colon, such a stick |.

In order of priority, I use the following characters: comma, point, dash, colon.

Rare Symbols in Title

Here you need to experiment, and whether CTR increases after it is in it.

Test what the site with symbols in Title will look like in the Snippet generator.

Brand in title

The brand name must be used in the title. In most cases, it should be used at the end of the tag.

1. Buy coffee maker in Moscow in the online store Coffee makerkin (the best option).
2. Buy coffee maker in Moscow - Coffee shop online store.
3. Coffee shop: Buy coffee maker in Moscow (not recommended).

Number of keywords

Technique: Common sense

Title: The largest online store of children's toys can not be called correct. But for a number of other factors: Content on the site, Perelinkovka, Links to Domain This site is located in the top 3 issuance on request "toys".

In this situation, Title the main one can not touch. Although it is impossible to be called perfect.

Title for product cards

Card of goods in Internet stores is an example of typical pages for which the compilation of titles must be automated.

The template usually consists of:

• names of goods
• words to buy
• region
• online store names

Example

Fitness Tracker Xiaomi Mi Band 2 buy in Odessa - Citrus

An example of creating a new title

On the example of the request "Corrective underwear of Milavitsa"

That's what Tistlas are now in extradition

More or less correct Title in 3 and 4 places in extradition.

We make semantics, watch hints:

We refine the frequency of requests:

Automate the process I offer using a kecikelector.

As a result, we get the following Title options:

1. Corrective Lingerie Milavitsa - Catalog, Buy Milavian Lucky Lingerie in Online Store
2. Buy Corrective Lingerie Milavitsa: Catalog, Milavian Lingerie Whitening Lingerie in Online Store

Learn more about.

Old Title: Free programs for designing houses, review, download program for planning at home

New Title: Free House Design Programs: Browse, download a program for creating a 3D project and house planning - site name

It is very important not to forget that the article itself should also be finalized.

Interesting Case on the finalization of metadata is presented in the article:

The study of semantics and the addition of the year in Title influenced the growth of traffic more than 4 times.

conclusions

When drawing up title, it is necessary first of all to distribute requests by pages, make a semantic kernel and unload the refined frequency of requests.

General conclusions are as follows:

• The correct title \u003d above CTR in search results than that of competitors;
• First, only the most frequency word or phrase;
• In the first 55 characters, use the most frequency words;
• Never make title in the separation from the semantic kernel;
• Always properly distribute pages depending on key queries;
• Use separators;
• Explore title competitors;
• Use only frequency keywords;
• Do not forget about the text;
• Make so that Title looked well and read;
• Do not make a list of keywords;
• Do not carry from the standards and do not carry at all.

By the way, we used this principle with where the site grew up to 3 million search traffic per month.

You can also watch a webinar in which I speak more detail about some moments:

Well, remember: Good Title does not solve all optimization issues, but is one of the most important markup attributes. Any optimizer should be able to correctly compose a title Title, combining the benefit for search engines and readability for site visitors.

Need to improve TITLE for the site? Team consultation Livepage.

Google and see: Title tag on page is the second most important (after the content) factor that gives a great influence on the relevance of the site.

I decided to summarize my own and other people's knowledge on the topic "Web Resource Page Title" and arrange it in this article. In this article, let's talk about the unlaigned and correct page title, how to make a SEO Title page, the value of Title tag in different search engines, its length and entering the keyword header. I hope the training character of the material will dismiss in the subject of beginners and novice webmasters.

Title title and tag title

Let's start with azov. Any webpage must be considered from two points of view.

FirstlyThe web page is an HTML document written in all HTML markup rules. It is like an HTML document, the web page "see" search engine robots. You can always look at the page of any site by using the page code viewing tool in the browser or professionally use text browsers.

SecondlyYou as a user see a web page in a visually understandable form. Such a view creates your browser, translating the HTML markup of the page in conveniently readable, decorated text with the possible addition of pictures, video and links.

You ask, why did I start so afar? The fact is that the title of the page, which we see in the browser does not always coincide with what the title document search bots.

Search bots consider the text heading, which is surrounded in the HTML version of the page in pair tags Title.

You, as a user, will see the text in Title tags, it is often called a title, in the top field of your browser window.

Tag title

Since search engine bots "see" the title of the page in Title tags, then to optimize the correct page title, this is, first of all, a properly decorated text in the pair tag Title.

Taitle syntax:

It is his (text in Title) we see in search results, it is he who is the most important factor in compliance with this page, made by the search query on algorithms of all search engines.

At the end of this section, I note that Title gets almost to the beginning of the web page head block, and does not enter the page of the page - Body Block. This remark will be needed just below.

Proper page title

We are talking about the correct page title from the point of view of optimization, and do not yet talk about the literary writing of the header. So, the pragmatic parameters of the Taitla: the entry of keywords, its length, the occurrence of stop words, the use of punctuation marks. Go.

Keys in title

Apply to the "law" and in 12 paragraph 200 of Google factors (link above), read:

Title tag starting with a key phrase (words) gives a greater effect in promotion, rather than when it is located in another part of the Tistle.

As you can see, Google, the presence of a key phrase in Title is not only not questioned, but it is highly recommended to place the page key at the very beginning of Title.

Let's see what Yandex says about this. https://yandex.ru/support/webmaster/recommendations/presentation.xml.

The title of the page is the text defined by the tag