Although the global offline today has a deep economic and political crisis, online hot time is the real web site boom.
Even small local firms and private entrepreneurs want to have their own web resources to enter the Internet market, in connection with which the site search for the site search for site and the acquisition of a domain name occurs.
In the process, the study of commercial offers are future happy sites who come in amazement - why such a huge variation of domain prices?
The same famous hosting provider offers domain names in the RU zone (the most chassis in RuNet) from 60 to 200 rubles, depending on the tariff plan and the design method. And if you pay a commercial tariff plan, then running gives a domain as a gift for free.
After conducting a small ongoing investigation, it can be found out that they allow themselves to lead such a "flexible" pricing policy because they are accredited domain registrars.
Can a web studio or a Didzhital-Agency of Middle Hand afford similar commercial activities?
How to become an accredited domain name registrar
As they speak in the people: "It was just on paper, but forgot about ravines." The registration procedure as an accredited domain name recorder is made in the Coordination Center of the National Domain of the Russian Federation. Find out which package of documents is required, you can directly on the CC website.
Pay attention to the following requirements:
- Insurance of professional activities in the field of domain registration.
- At least 15,000,000 rubles for existing registrars.
- At least 30,000,000 for beginners in this area of \u200b\u200bactivity.
- The cost of insurance will be at least 30,000 rubles.
- Provide technical specifications for quality customer service (data center, server equipment and software service).
- A sufficient staff of employees to solve financial, legal, technical issues, administration and management.
- The cost of the audit service of the competence of the future registrar from 80.000 rubles.
- The "Virtual Registrar" service, supplied by the "Internet Technical Center" from 10,000 rubles per month. Or order an individual development of the respective per half million rubles.
The process of registration, all inspections and allegations, tolerances and permits continues for about a year. 
According to sober reflection, all this is available only for large-scale companies such as said Beget.com. or REG.RU.. A small regional web company all is obviously not for money and no forces. 
Yes, and no need. There are simple and "low-budget" options that allow web companies engaged in the creation of sites, provide its customers on favorable terms convenient services for the choice of hosting and domain name registration for the corporate site.
How to become a domain name reseller
Reselling or resale of domains is an affiliate program of one of the accredited registrars. How to find a provider of such services and become a partner?
It should be noted that the partnership conditions for all official recorders are different, you can first take a list on the "Coordination Service" website and consistently compare commercial offers. For example, the Partner Program of Hosting Provider Returns reaches 40% provided that your referral will choose hosting and then rents one of the paid tariffs through the mediation of your web company. 
If the web studio has a large number of customers and orders, it may be beneficial to purchase a package of 1000 domain names in the RU zone at a price of 129 rubles apart. This is despite the fact that the magnificent registration of such domains is made for 179 rubles. Feel the difference as they say.
Practically, to become a reseller partner, you need to contact the manager of the accredited domain registrar with a proposal of cooperation. It is necessary to assume private hosting companies interested in expanding the sales market, will not put bureaucratic obstacles to potential partners.
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We recently published an article. Many readers have a question - whose domains sell, because in Billmanager dozens of integration with domain registrars and largest SSL resellers. The second important question concerned the very idea of \u200b\u200bselling domains - does it make sense to start this business today, or the train (and with him and profit) have long gone. The first article on these issues is devoted to domains.
Trends
It may seem that the market for the sale of domains has long and is divided between major players. However, to make money on the sale of domains is still real. The number of websites on the Internet is growing annually. In 2017, the increase according to Netcraft.com was more than 50%. And all these new sites are needed domains, which, with proper promotion and positioning, will buy from you.
Positioning and Promotion
In my opinion, it does not make sense to start the business selling domains, without thinking as it follows positioning. Indeed, today there are thousands of sites where you can buy a domain.
Try to look at the Google Top Sites upon request "buy a domain", and you will hardly notice the difference.
- All resellers sell domains for all types of business and at the best prices.
- If not to take into account the largest players like ENOM and REG.RU, the hosting providers are engaged in predominantly selling domains. For them, this is a secondary service, so sections with domains on sites are usually uncomfortable.
It is difficult for beginners to compete with existing companies. But you may have ideas, how to search for customers, while playing in general rules. If there is no idea, I propose to enter hectare. I have three recommendations.
1. Make a brand thematic
Sell \u200b\u200bdomains not only to all and immediately. Additionally choose one or more popular business areas and emphasize them. For example, you can focus on travel theme and together with standard domains.ru, .com, .NET promote domains in the zone .travel. . Build the company's image as an expert in domains, with understanding the subject of travel and tourism.
Do so that customers immediately recognize themselves, getting to you on the site. This concerns tips, design, any other content. When some travel agency think about creating a site, it will certainly turn to your name on the Internet.
2. Promotion
Build promotion, pushing out the chosen topics.
- Special attention is paid to SEO optimization. In addition to the main page with the sale of domains for everyone, take the landing pages under your favorite CA. Possible header options: Domains for travel agencies, Domains for Travel Blog, Domains for travel agencies. It also applies to illustrations, articles - they must take into account the specifics of the turbines. Drive the blog and publish content for your audience.
- Write content on Spark, VC, the secret of the company, etc. Resources of business subjects. Useful and interesting content editors are free.
- Install partnerships with travel and tourism companies. Exchange audiences on social networks, arrange cross-promot, make guest publications.
3. Prices
Of course, you need to hold price analysis of competitors. But you do not need to try to make prices are the lowest on the market, otherwise the funds spent on the project will not pay off. Save prices on average or even high level. Make a bet on the service. Let the choice and order of domains be as comfortable as possible. Communicate with customers through chat or tickets. All this is in Billmanager as free tools.
Selection of domain registrars for resale
In fact, regardless of which domain registrar you select, you can change the partner in Billmanager in the future. However, to get at least a general idea of \u200b\u200bwho you will work with, worth it.
REG.RU.
REG.RU - Number one for the sale of domains in Russia and the CIS, as well as a well-known player among the domain recorders in Europe. I have existed since 2006 and during this time served 1.5 million customers. To date, more than half of the domains purchased in Russia registers precisely reg.ru.
Reg.ru provides support to partners at all stages of work. The mechanism for obtaining partner status is simple - you only need to fill the basic form and apply for an individual tariff.
There are several ways to get attractive tariffs at once: carry out the conditions on the turnover, replenish the tariff for the specified amount, transfer a certain number of domains to maintain reg.ru.
RU-CENTER
RU-CENTER has existed since 2000. The company first received the status of the national domain administrator in Zone.ru. Currently, there are more than 3 million domain names under the service of RU-CENTER. The company has over 750,000 clients and 8,000 partners. Representatives of the RU-CENTER are easy to find in all constituent entities of the Russian Federation and in 68 countries of the world.
Physical, legal entities \\ and individual entrepreneurs can be connected to the affiliate program. By default, discounts are not provided for partners. To get them, you need to join the club program RU-CENTER - from 990 rubles per year.
R01
The R01 recorder is included in the RU-CENTER GROUP group of companies. Specializes in second level domains. It is one of the leaders in the number of registered domains.ru, .su, .rf ,.moskva ,.moscow.
Legal, individuals and individual entrepreneurs can take part in the affiliate program. To get a more favorable price, you need to either replenish the account for a certain amount, or transfer from another domain registrar to your account.
WebNames.
WebNames.ru has existed since 2000, the company has 30 offices in the cities of Russia and the CIS. Provides domain registration services in more than 350 domain zones, including popular national zones - .ru, .su, .rf, as well as international - .com, .net ,.biz, .info and hundreds of others. Within 10 years, WebNames.ru actively promotes the idea of \u200b\u200bCyrillic Internet addresses, including domains. Russian, as well as domains with the names of Russian cities.
Tariffs for domains and discounts depend on turnover. The initial level of partnership begins with 0 rubles, which will be interested in many novice resellers.
MasterName.
The company has existed since 2005. MasterName makes a big bet on selling domains through a reseller network, offers qualified technical assistance in 24/7 mode.
For partners there is only a resale of Domains.RU, .su I.Rf. To become a partner.masterName, just enter into a written contract with the company, fill in the registration form. Only individual entrepreneurs and legal entities are allowed to participate. The affiliate program page has a detailed instruction with the requirements for partners.
Naunet.
It offers partners to sell domains in all popular domain zones. Suitable for individuals. The cost of registration and extension of domains depends on the set of factors: the total amount of payment, the number of domain maintenance, indicators of the growth of domain registrations per month, etc.
Enom
American domain registrar existing since 1997. It is part of the parent company TUCOWS. Enom claim that the company's network includes more than 200,000 resellers around the world, a quarter of which is active.
Connecting to the affiliate program will cost at least $ 195. Periodically, the company has promotions and the cost of the connection is only a quarter of this amount. Discounts depend primarily from partner status - the more deposit you make, the more profitable conditions.
Tucows and OpenSrs.
Tucows - one of the oldest domain recorders in the world. The company has existed since 1993. Brand Tucows concentrates on investment activities, managing tens of large and small IT companies. The company no longer acts as the ultimate dealer of domains, all sales occur through symbolic dairy cows - OpenSRS and Enom brands, which we have already said.
Prices for domain names in the RU zone will be divided several times. From the maximum 590 rubles in the RU center to 85..90 in partners of other registrars. In this article, I will tell you how to register a domain from an official registrar at the lowest price. At the same time, you do not need to put large amounts money on the system balance or register hundreds of domain names. That is, the low price you get immediately for the first domain.
Accredited registrar
Domain names can be purchased as directly from the official registrar and its partners. The recent price is always lower. With a relevant list of accredited registrars, the RU zone can be found at https://cctld.ru/ru/registrators/. The largest (but not cheap) recorder in this RU-Center market (Nic.ru).
If desired, anyone (legal entity) can also become an accredited registrar and acquire domain names in the RU and the Russian Federation at cost. True, this is troublesome and justifies yourself only if the registration of domains is your business.
Domain Name Registrars Partners
Partners of registrars, they - resellers sell domains (domain names) cheaper than accredited registrars, as they have lower purchasing prices than retail buyers.
If you are offered a domain in the RU zone is cheaper than 150 rubles, most likely before you reseller.
Price registration and extension of the domain
The registration price of the domain name may be noticeably below 100 rubles, but pay attention to the cost of extension. Many registrars and resellers to attract customers give domains at the lowest price of 85..90 rubles, but the extension for the next year they already have 400..600 rubles.
How to become a domain name reseller
As you guessed to buy domains, you need to become a partner of one of the accredited registrars. The conditions for all registrars are different, but the general idea is as follows: the more you register domain names, the lower their price. The second guarantor of the low price can be prepayment on the account at the registrar. For example, 5000 rubles were put on the balance sheet. - buy domains for 150 rubles, put 10,000 rubles. - 125.
How to buy domains cheap without investment
One of the most popular accredited domain name recorders in the RU zone - reg.ru I found interesting conditions of the affiliate program:
To get a tariff 149/149 (149 rubles - domain registration and 149 rubles - the extension of the domain) you need to simply install the domain registration panel from REG.Ru to your web server.
Reg.Panel itself is a ready-made solution for creating business reselling and hosting services. It is completely free and with its help you can sell more than 300 services: domains, hosting, VPS servers; Use any registrar's services and much more.
For owners of their own servers, installing the reg.panel panel will not be difficult. And even if you do not plan to develop a business reelling of hosting and domains, then as a partner reg.ru you get a special tariff net. And this is a starting rate for registration of domains for 149 rubles, a discount on hosting 10%, on SSL certificates - 15%. And notice all this completely free!
I did it, I installed the panel at and now register the domains for 149 rubles. Of course, on the Internet you can find the resources on which the domain can be significantly cheaper, but in this case I register domains directly from an accredited registrar without intermediaries and it seems to me more reliable.
Thanks
When writing the article, the following resources were used.
The whole question here is more likely to invest in words: become a domain registrarFor it is necessary to clearly understand that it is possible to become the official accredited coordination center of the National Domain of the Internet Registrar's network, but you can become a reseller of the registrar or even reseller reseller ...
In this article we will talk about the first option, how to become an official domain name registrar in zones.ru I.Rf. The procedure for accreditation of official registrars is quite simple, if you describe it all in theory and quite laborious in practice.
The Coordination Center of the National Domain of the Internet is the administrator of the National Domains of the Upper Level.ru.Rf. If your organization plans to become an accredited registrar in these domains, we recommend to adhere to the procedure below.
The accreditation of the organization in the domains of the Upper Level.ru I.Rf carries out Ano "Coordination Center of the National Domain of the Internet" (coordination center) in accordance with the Regulation on Accreditation.
- Claim to accredit as a registrar in the domains of the Upper Level.ru I.PF can a legal entity registered in accordance with the legislation of the Russian Federation;
- At the time of the application for accreditation, the organization must confirm the availability of technical and administrative resources necessary for the work, providing documents and information listed in the Accreditation Regulations;
- If the application submitted by the Organization complies with the requirements of the Accreditation Regulations, the Coordination Center will send an account to pay for the cost of checking the organization's competence checks in the provision of domain name registration services in the domains of Upper Level.ru I.Rf;
- The decision to accredit the organization is made by the focal point. The notice of the decision is sent to the Organization appropriate for accreditation as a registrar in accordance with the terms of accreditation;
- In case of deciding on accreditation, the coordination center concludes a accreditation agreement with the Organization;
Agreement on accreditation determines the conditions for the interaction between the focal point and the organization that performs the functions of the registrar of the second-level domain names in the domains of the top level.ru I.Rf. Accreditation Agreement is also a basis for the conclusion of an agreement to provide access to access to domain name registers with CJSC Technical Center Internet.
