Technical Information on Document

Here is the main content of the site, articles that have headlines in tags:

Site title or article

site contents

So Title tag is a document / page HTML header. We can say that it refers to technical information about the document. This information is hidden from the eyes of users directly on the site, but it uses all browsers and search engines.

How to use title browsers

If you look at the upper left corner of the browser, you will see information about the page on which you are currently. If you look at the browser tab and bring the mouse to it, you will also see the information about the page. I for example took my article about SEO headlines:

All I allocated in the image yellow is information that is contained inside the title tag.

How to use title search engines

For search engines Title tag is also of great importance. This is the first information that the search engine is received on the page content. After all, we remember that Title is almost at the very beginning of the document, and all search robots index pages from top to bottom.

Because This is the very first information that the search robot is received by our page, we must try to specify the most important thing in Title tag, the most accurate definition of further content.

But that's not all. Also, the search engine uses the contents of Title tag in the search results results. When a user specifies its search engine request, the latter gives an answer as references with a description of the resources that respond to the user's request.

If we see the page found page, we will see another title:

Those. The search engine shows us the information that is contained in Title tag, while the title of the article in the tag H can be completely different.

Now the most interesting begins. Because The title of the page is used in search results, it is an indicator for both search engines and users, utility and qualitative resource found.

What does the indicator mean? If Title is minor informative, then when viewing the results of the issue, the user may not click on the link and do not go to your site. In the opposite situation, if the title is overloaded with excess information, the user may not want to go to your site. From this it follows that the title should have very accurate information that meets the user's request.

I will not say that an example is perfect, and all SEO is built on the nuances and is not possible anything to say with 100% confidence, but let's try to figure it out (picture is clipped):

So, I highlighted more attractive links, respectively, Title. Of the first words, I can judge that the site sells what I need and with a greater probability on these links I am clicked first. Although, of course, I can not say that these title are ideal, because All the same are overloaded too much information for me. The same with references dedicated blue. Why do I need an article or, for example, I can not be at all important brand. The presence of such information disperses my attention, as well as an obstacle when promoting on this request.

Gray I highlighted the most unattractive title, it is longer than it should be, therefore it was cut by a search engine in extradition. Due to the large number of words, in fact, the listing of everything that is possible, the title looks very unattractive. Immediately you can't define whether they sell what I need.

Having considered these examples, we can draw conclusions, how in fact there should be Title to serve as a faithful assistant when promoting, was attractive to users, encouraged to click on the link, as well as carried the most important information.

How to effectively use title to promote

It is clear that the title should contain keywords, but it is important to ensure that the keywords stand as close as possible to the beginning or in general, so that Title begins with keywords. This will not only improve the click clicability, but also facilitates promotion on requests.

Title can use the same keyword twice. For example:

HTML Title tag - efficiently use title title title.

In the example, the keyword title meets twice.

Title should not be a set of keywords, and should be a meaningful phrase.

It is very important to avoid inside Title punctuation marks that are put at the end of the sentence. The fact is that search engines take into account the passage in the text.

Passage is a complete thought. Those. Every our offer is a passage. All words that are inside the proposal are taken into account by the search engine, as a whole. As soon as we put the point, we separate the previous words from the following.

Therefore, it is very important not to share your key phrases of punctuation signs, which mean the end of the sentence - point (.), Question mark (?), Exclamation mark (!). Compare two headers:

HTML Title tag - effectively use title title title

HTML Title tag. Effectively use title title title.

In the first case, for example, my article may be on phrases:

• hTML page title
• tag title page

In the second version, such key phrases will not succeed. There is a point between words, separating one passage from the other.

It is worth paying close attention and long title, here too, not everything is simple.

First, despite the fact that it is recommended to fit in 80 characters, when counting Title directly in the extradition, the maximum length occurs just over 60 characters. It is likely that the search engine takes into account 80 characters in Title, but in the extradition always cuts a long title. It is also worth considering that the cropped title looks less attractive than not cut.

Secondly, it is worth considering the Title density. The more words in it, the stronger the significance of Title is distributed in all words that are in it. Accordingly, the smaller words, the more weight they purchase in the eyes of the search engine.

Therefore, try to form a brief, reflecting the essence of the page, but bright headlines. This will not only improve positioning positions, but also increase their clichelism.

It follows from this that it is worth optimizing a page one-two close requests so that Title has a maximum weight.

In this regard, the structure of Title

| Page title |

preferable than

| Page title | Site title |.

For a long time I used the Title structure from the second option, now my title contains only a page title / article title.

Observing these simple rules, you can advance more efficiently and more attract visitors from search engines.

P.S. Someone could think, and where is the bread in the picture? Bread all over the head, Title is as important in the site building and SEO, like bread in our life :).

Tag
and

or internal pages

and

2. Turn your brand in the pages tightened.

Use the name of your site or brand at the beginning or end in Title tag on each page to help users understand where they will go and promote the return percentage. Some users of search engines run through their eyes down the extradition to find a trust brand.

Option 1: Search engine optimization
Option 2: Search engine optimization - Wikipedia
Option 3: Optimization.ru: Search Engine Optimization and Promotion of Sites

3. Use different titles on different pages.

Title tag should be unique on each page, and it should also be unique in the entire search results. To uniquely tag inside your site, use it names of articles, sections, categories and so on. If any article is divided into pages, then add text at the end of the title Page 2 out of 10 or simply P. 2.. To uniquely, the headers of the pages across the search index are convenient to use the brand name in the title. The same headlines can cause the appearance of duplicate content and, accordingly, entering some elders to "Additional issuance results".

4. The Tistle must contain keywords.

The keys should fall into the Title naturally, these words of the search engines will be given the greatest weight from all that are found in the text. Therefore, by optimizing the page under a specific key phrase, it is worth it, first of all, include in the title. Internal links to a certain page most often contain its name in the anchor, as well as with natural external links, people put in Ankor Pages, so if there is no keywords in this tag, then you lose a great opportunity without costs to make a page more relevant For a specific key phrase and promote your site for it slightly higher in search results.

5. Do not turn on Title too many keywords.

You need to add keys to this tag, but it is worth knowing the measure and find a face between SEO optimization and usability. When adding keys to Taitle, make sure that it remains readable. You should not drive in the page title of more than 2-3 key phrases, leave the tightener first of all readable and understandable to users. With a large number of keywords, create several pages on the site, each of which will be dedicated to 1-2 key, so you shorten the headlines and increase the conversion.

Examples of long and short headlines:

Download music in mp3 format: dance, club, electronic, download novelty clips songs - Music portal Muz.ru

MP3Collection.ru \u003e\u003e Dance Music, Electronic Club Music

6. Do not use stop-words in Taitle.

Search engines do not take into account stop words - those encountered in texts as often that cannot be significant to search. As a rule, these are pronouns, prepositions and particles. Search engines usually ignore the stop words, even if they are found in the text of the query.

Among Russian-speaking stop words can be allocated as: about, and, or, to, i, not, before etc. Among English-speaking it a., about, aN., as, are, but., bE., or., and., for other.

7. Each word should not be repeated more than two times.

It is better to combine words, insert derivatives of words, etc., orient to a greater degree on users. When meeting in the title, the words more than two times the headline becomes long, unreadable and spamming from the point of view of search engines. For example, this title is:

Nokia 3410 - Phone, Case for Nokia 3410, Nokia 3410 Housing Battery for Nokia 3410

not at all used, his redundancy reminds spam, which is so strive to remind search engines, which is dedicated to the page. It is better to use this species in this case:

Nokia 3410 Phone - Case, Case, Battery, Accessories

8. Do not use too long page headers.

Restriction on the number of characters taken into account in Title tag google is an 70 Signs so that the name in Serpe fit into one runoff. IN yandex taken into account in the title no more 15 words, but not more displayed 80 characters. If your header is more than the maximum value, the search engine will automatically do it (Google will add a three-way at the end).

9. Make the Title length no more than 8 words.

In 70-80 characters it is quite difficult to accommodate more than 8 words, however, some still make title too long. For Google is equal to eight, for Yandex - 16. Remember that users, referring to your pages, do not like to change the title, inserting it into anchor link. Focusing only on Yandex and making the title more than 8 words you lose in Google.

10. Place the most significant keys at the beginning of the title.

Thus, even with a long title, you will be sure that the keys will enter Anchor internal and external references and will affect reference ranking. If you like Long Taitla, then put the brand at the end, and not at the beginning of the tag. Please note how the headlines are made by various companies and services. For example, Wikipedia:

Wikipedia - Free Encyclopedia

however, for the inner page:

Federal Constitutional Law - Wikipedia

11. Use patterns.

Pattern is a pattern. If you need to place multiple keywords in Title tag, or use multiple modifiers, then use templates, like this:

[MODIF1 keyword] + [keyword MODIF2] \u003d [MODIF1 keyword MODIF2]

For example, Find a job at home + Work at home via the Internet = Find a job home via the Internet.

Templates can be different, here are some of them:

KW1, KW2, KW3
Kw1, kw2 and kw3
Kw1 | Kw2 | Kw3.

However, it is worth remembering that with long keywords you can not fit into the desired limitations on the length of the title.

12. Do not use special characters.

Search engines support a number of special characters that you can put in Title tag. These are the following characters (not the entire list):

In the search results, the specialimwols look like this:

Early, other special characters were also supported, which is currently just ignored. Among unsupported characters you can select ASCII characters and the following HTML entities.

title(TOLLL) is the most important tag for internal optimization of the HTML-code of pages. Search engines give a very large value to the text enclosed in Title, so this factor should be used as efficiently as possible.

Syntax:

Physically, the content of Title tag is the name of the page that is displayed in the topmost field of the browser. Also, the content of the title is displayed in the issuance of search engines by user requests (this is the names of the references in the search results). Therefore, the title of the page should maximize it to reflect its essence and necessarily contain keywords. For each page content title Must be unique.

Search engines can not consider not all the words contained in the title of the page, but only a certain number of first words (the rest can simply cut off). For different search engines, these indicators differ, and besides, they can simply change over time when adjusting the algorithm, therefore it is highly recommended to place keywords and phrases at the beginning of the title.

Preferably the most important keywords include in the first ten words (and 80 characters). In any case - the closer to the beginning, the better.

There is an opinion that it is better to avoid using in Title stop-words (and, oh, or, I, k, before, not, etc.), as search engines are still ignored.

Halp Yandex quote:

"In any language there are words that are found much more often than others. Words that are found too often to be meaningful to search, are called stop-words. As a rule, these are pronouns, prepositions and particles. Search engines usually ignore stop words, even If they are found in the query text. "

Query statistics (Rather shows) Yandex This rule reflects quite:

To date, the results of statistics on these requests are identical and look like this:

However, the results of the search for issuing on the same requests differ quite significantly. On the first request of the site, the site is now not at all in the top 10, and on the second it is in the first place:

Which request is more often gaining in Yandex - unknown. Search engines provide results, the most relevant request, given the "stop words", although they do not display the number of requests with "stop-words" in their statistics.

This screenshot, by the way, is a good food for reflection. Here is a small analysis of the optimization of the page of the page, made on it.

If possible, try not to use in Title "(! Lang: Stop symbols": () - = / \ ! | + _!}
Or, if you put it more correctly, try to place keywords in titlebefore the "stop symbols", and not after them, so it is the opinion that search engines can give less importance in words in title Standing after "stop characters". Although this assumption may relate to the discharge of myths.

It is not desirable to use the same word in the same case and inclination several times without much need.

Thaletl must contain meaningful text. Simple enumeration of keywords and phrases can cause sanctions from search engines. In addition, the meaningless text of the reference in the results of the search results is absolutely not helping it to click on it.

The presence of key queries in Title greatly facilitates the subsequent promotion of the site. There is no time tag for search engines. And if without much damage to SEO, you can ignore the use on the keywords metal tag or selection tag, for example, then the title tag ignore in no case if you hope to bring the site into tops on competitive requests.

Articles on the topic.

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Title tag is a header tag, its contents are displayed in the browser header.

More video on our channel - Learn Internet Marketing with Semantica

To understand why Title needs, you need to determine which functions it performs. The main task is to inform the search engines about the content of the page.

Where is Title

Search Title Tag It is necessary in the code at the beginning of the page, inside the tag .

Tag Tag Requirements

The positions of your site in the extradition largely depend on whether the search engines "understand" is about what he is intended for. It is about this that Title says and that is why he is so important. Solving what to write to Title, keep in mind that there are a number of requirements for the formulation of this tag, without complying with which you never "make friends" with search engines.

• The most frequent question is what the Title length should be. The size of the visible part of the title ranges from 55 to 80 characters with spaces. The remaining part will not be visible in extradition, but the search engine will be taken into account. Yandex usually shows 70-80 characters, and takes into account the first 15 words tag. Google shows 55-70 signs and takes into account 12 words.
• The meaning of title must be understood at first sight. Seeing it, the user or search engine should instantly understand what the text is about. It is better if the wording of the tag will be "chaining" character.
• In Title, you can enable multiple key queries. At the beginning it is recommended to put the most frequency of the group. The wording of the proposal in the tag should look natural from a grammatical and stylistic point of view. That is, not to be a simple enumeration of keys or sticking words (if only to enter). "Curves", unreadable designs from the keys is not allowed.
• This tag should not duplicate the text header that you enter into the H1 tag. If you want to be in the title and in Title one request, change the wording, the literal coincidence is unacceptable.
• Do not insert keyword enumerations in Title through the comma. The search engine can identify your site as the risen, and you will spend a lot of forces, withdrawing it from under sanctions.
• For each document of your site, you need your own unique title page. The same tags for different pages are very bad affect the promotion of the site.
• Title tag should be unique. Copy other people's tags can not if you do not want the search engines to be punished for plagiarism.

Title writing rules will help you to quickly learn to fill this tag.

Title tag for different sections and pages

First of all, the title tag is formulated for the main page. It includes the main, as a rule, highly competitive request. Since it will be it to be shown in search engines as a snippet, it is necessary to make it formulation as attractive as attractive as possible so that the user wanted to learn more about what it is worth it. In fact, such title works like an advertising slogan.

The remaining titles on the site depend on the content of the pages. In order not to suffer, deciding what should be Title, for the same type of pages you can come up with a template. Usually it includes the name of the page or section of the catalog and the words attracting the words - reviews, photos, cost, discount. This technique can be used, registering title for goods cards, partitions of the online store, images in the gallery. In the Title cards begin with the name of the goods or words like "buy", in the sections - from his name, in the gallery from the words "Images", "Photo", "examples of work".

Proper writing of all tags is extremely important for website promotion. Your investments in promotion will not work until the main tags are not corrected and not fixed, among which Title is the main one.