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How to make a business account on Instagram
Instagram does not stand still. This social network is developing every year. More recently, various photos were just posted here and comments on posts you liked. To promote my business, I had to come up with a lot of tricks - post images of the goods, come up with a brief description, hide the link to the site or online store.
Now there is the opportunity to make a quality account for business on Instagram. Your subscribers can write you messages that will come immediately to your mail, or make a call right from your page. Let's figure out how to properly set up such an account.
Preparatory stage
Before you start creating a business account on Instagram, you need to arrange a public page about your company on Facebook. If this is not done now, an error will constantly appear when working on Instagram.
So, start with this preparatory phase. I told in my article. It is very important that you provide all the information about your company. This information should be fully consistent with what you specify in your business account on Instagram.
Slowly make a quality Facebook page - think about the design, attach links to your profiles on other networks and indicate your site, if any. Add the necessary sections and activate the subscribe or checkout button. Then proceed to the most interesting stage - creating a page on Instagram.
How to create a business account on Instagram?
Even if you already have some kind of account, you need to start from the main page of the system. Please note that only with a mobile application you can make the right settings and choose the options you need.
Do not expect the result for the first time, hours, days. Remember that for a high-quality promotion of your account on Instagram it will take a couple of months. To get around competitors in your niche, you must have an visited account with a good number of likes, comments and subscribers. You can independently engage in promotion, or take advantage. This will save your time.
Additional business account features
As soon as you finish creating your account for business, you will see some interesting pieces.
- The “Contact” button in the business account will appear automatically, nothing else needs to be done. With this button, any Instagram user can write you a message that will come to your mail. If you specify a contact telephone number instead of a mailbox, then the user will be able to reach you by clicking on the Contact button. This is very convenient for resolving issues if you provide a service, or for quick consultation on any of your products.
- The second feature is the “Statistics” button, which will appear in the upper right corner. By clicking on it, you can see all the statistics of visits to your account - time of visit, duration of each session, the most popular posts and so on. Agree that this information will help you understand what attracts your visitors and increase the number of similar posts, stories or photos.
I hope that this article will be useful for you to create an account for business on the social network Instagram.
Sincerely, Alexander Gavrin.
Instagram - An unusual social network in which the main goal is to share your photos with other users and evaluate photos of close and completely unfamiliar people. But in addition to personal accounts, this social network is used for business purposes. For example, almost any online store, coffee shop, company has its own profiles on Instagram. And, obviously, all of the above have their own address, mobile number and mail. Using function Description in insta, it’s not always possible to put all the contact information there. That is why a function has recently been introduced into this social network. business profilethanks to which next to the button Subscribe
flaunts a button Contact
.
By clicking on the button, a menu appears in which it is very convenient to place the contact details of the company.
As I said, this one is very useful for various types of establishments. But for personal accounts, I think you can also find your application.
And in my head immediately the question - how to get this button? In the settings there is nothing related to it. But still, everyone can get it in just a couple of minutes.
So let's get started:
1. Download the application from Google Play.
2. Register an account in, if one is not available.
3. Go to and select the USA from the proposed list.
4. Move the slider to enable the VPN.
5. Go to Instagram.
6. Go to settings, item Linked Accounts.
7. Bind your facebook account.
"Instagram" is a fairly well-known media product on the Internet. Every day, hundreds of thousands of photos are published in it, a huge number of comments are left, and a dozen different goods and services are advertised, both in individual regions and around the world. It would be shortsighted to miss such an opportunity to conduct promotional activities and inform your audience. Therefore, many beginning and current entrepreneurs are asking themselves the question: how to create a business account on Instagram? Here you will see step-by-step instructions and some useful recommendations for maintaining your profile.
Why do I need a business account
Thanks to this type of profile, there are a lot of opportunities for advertising your business and sales. Every second on Instagram advertised a mass of goods and services that find their customers. Audience coverage is very large, plus the owner of a business account can receive and track statistics on their publications, and not only “likes” and subscribers are displayed, but also views, which allows you to find out if your information has reached consumers. In addition, you will receive a Contact button. This feature will help your customers reach you, find the street where your organization is located, or write an email.
Russia and business account
There is great news for our compatriots. Recently, Instagram has begun to support the ability to conduct business accounts from Russia. Up to this point, Internet entrepreneurs had to look for workarounds, for example, to use American VPNs (anonymizing, replacing the IP address), which greatly complicated the creation of a business account. However, the biggest problem was maintaining an account: viewing statistics and other functions also required an American address. Because of this, most users did not know how to connect a business account on Instagram.
What is required for an account
Nothing complicated will be needed in order to understand how to make a business account on Instagram. All you need is access to the Internet and a mobile device on Android or iOS to install the Instagram application. Next, you will need a Facebook account, preferably with real user data, as well as a special business page on this social network that is linked to the account. It’s better to set up a profile on Facebook using a computer, it’s more convenient and faster. You will see more detailed instructions on creating business accounts on social networks below.
Facebook Page
Before you learn how to set up a business account on Instagram, you need to register on a social network using your data or go to a profile if it already exists. Further in the upper right corner there will be a button - "Create Page". Click on it, then select the page type, read about the conditions and requirements, then select one of the proposed types for the enterprise or product, and enter a name. Then the social network will offer you to fill out information about the enterprise, select an image, indicate the site of your business or integrate with the page in other services.
How to make a business profile on Instagram? - The question has been relevant recently for many in connection with the emergence of new opportunities for the page, below we will help you figure it out.
And with it: active buttons for communication with you (call, write) + detailed statisticson the posts!
Such a function already works in the USA, but officially is not yet available in Russia. A little dancing with tambourines according to the instructions below and everything will work for you now.
To begin with, I will show clearly that this will give you:
Next to the "Subscribe" button in your profile, the "Contact" button will appear. Now, with one click on it, a person (potential client) will be able to call you (or send an SMS, depending on how you set up), send an E-mail and open a card with the address of your business.
Step-by-step instruction:
1) Find and download VPN master in the AppStore
2) In the application, select the United States country and turn it on. By the way, this will not affect your patriotic feelings and is not a betrayal of the homeland. All for the sake of business;)
3)
Restart the Instagram app.
Now he himself will offer you to switch to the company profile.
If this does not happen, go to settings and activate the function yourself
These are the features Instagram now promises us:
4) Log in to your Facebook account. If the account has already been linked, click "Continue as ..."
5) Select the community on Facebook (group / public) with which you want to link your Instagram account.
Yes, this is a must. If you do not already have a group in FB, you will need to create one. By default, all data (contacts) is pulled from the group, but they can be changed.
It will not be possible to change only the category of the community (for example, news / media) - the category will be added to the description of your Instagram account.
6) After completing all the previous steps, you will get this window:
7) Now you can edit the contact details:
Instagram has launched for users in the USA, New Zealand and Australia the ability to switch a regular account to a company profile with additional features. An official launch around the world is planned in the coming months, but there is still a loophole for connecting from anywhere in the world.
How to switch to a new account in Russia?
1. First of all, we need access to the VPN. The fastest and easiest way to move to the states is to download the TunnelBear app on your smartphone for iOS or Android. After installation and startup, follow the instructions to enable a free VPN with 500 mb of traffic per month.
2. Once everything is ready, launch Instagram and go to the settings (gear icon). In the "Account" section, select the "Switch to company profile" item and get to the screen where we will be prompted to link the Facebook profile to Instagram. If you have already done this previously for personal purposes, then you just need to confirm the action with the OK button.
3. Next, Instagram will ask you to select one of the pages on Facebook that you manage to copy contact information from there and attach your advertising account. In the next step, you can edit or delete the received data if they are not needed.
4. Now everything is ready to test new features!
Contacts
After the update, the “Contact” button will also appear next to the “Subscriptions” button. It is available only through the application and by pressing it will prompt the user to contact you through any of the contacts listed above. By the way, they can be changed by going to "Edit Profile"\u003e "Company Contact Information".
Statistics
Among the visible updates, you can notice the new statistics icon, which appeared next to the settings gear. Please note that this icon will not be displayed when the VPN is turned off. Statistics is available only for new posts and shows the total number of post views per week, reach (number of unique users), the number of clicks on the link to the site in the profile, as well as the average time that your account subscribers spend on Instagram per day.
In addition, you can see the statistics of an individual post by opening it and clicking on the corresponding link.
Promotion
You can now also create advertising campaigns directly from the application. The function is available only when the VPN is on. Select the post you want to promote and fill in all the necessary fields. Along with a new feature, the “Payments” item appeared in the settings section, in which you can select a bank card to pay for promotion or add a new one.
We looked at the new features and wanted to return everything as it was? To do this, in the settings you need to select "Switch back to your personal account."
