Without fanfare and bright Apple presentations, the IPhone 7 and iPhone 7 Plus line was replenished with a new Red Model: (Product) Red Special Edition released in a limited series. Saturated red color is not another designer solution, but an active call for fighting AIDS. Such an iPhone "with meaning" will be presented in two versions: at 128 and 256gb of memory. At the moment, the price of red iPhone 7 is from 60 990 rubles.

"Collaborating with (Red) for 10 years, our buyers have made a major contribution to the fight against the spread of AIDS," reports CEO Apple, Tim Cook. "Apple" company for the first time released a limited series of red iPhone in partnership with a charitable organization.

Buying the iPhone (Product) Red you support the Global Fund, which highlights significant amounts on anti-HIV / AIDS programs. At the moment, Apple's contribution is $ 130 million who go to help people suffering from AIDS in 38 African countries.

Early Apple has already produced covers and headphones in red, and only this year the iPhone replenished the ranks of red products in honor of the 10th anniversary of the fight against AIDS.

Design

A saturated red matt case perfectly harmonizes with a mirror silver apple logo that echoes with silver touch ID. The front case is decorated in white color, which is not better complements the saturated hue of the rear panel. Name iPhone (Red) "Girl" language will not turn out, because the red is a classic unisex, which Apple's designers workshk beat in this gadget.

As for the indoors, they are identical here with the rest of the iPhone 7 models. The only difference is another shade of anodized aluminum. In addition, Apple uses a non-standard type of last, namely 7000 Series Aluminium, which adds a new iPhone long-term stability, without making it harder.

The sizes and form of the iPhone 7 resembles the sixth predecessor, 138.3 x 67.1 x 7.1 mm. However, in weight, he scored and amounted to 138 and 188 grams in Plus. At first glance, the difference with the past version is insignificant, but you can feel it when you take this smartphone in your hands.

Retina Color screen

But another, a significant difference will not be able to discern. Retina Color screen is another epptovers in the realistic image. The image on the iPhone 7 display is weakly different from the image of the surrounding world thanks to the new Wide Color technology and its advanced color coverage. Innovative displays in iPhone 7 now allow them to enjoy the color space, which has become wider than 25%. And the wider and more accurate the range of colors, the more realistic and alive seems the picture.

Camera

Despite the fact that the size of the rear cameras was increased, it still looks very smooth due to the fact that Apple got rid of the aluminum ring around the camera. This is one of the elements, thanks to which, the new iPhone 7 looks neat. The main chamber is also 12MR, but with a long-awaited image stabilization function.

Waterproof

Apple's iPhone 7 finally managed to boast the water resistance of its new smartphones. Instead of ugly rubber connectors, Apple has made waterproof individual connections within the phone itself, which turned it into a water and dust-impermeable gadget. This means that it can be immersed in water to a depth of 1 meter to 30 minutes and it will have to survive.

Jack for headphones

The most "scandalous" characteristic of the new iPhone 7 of course was the lack of a headphone jack. Apple offered to their users to abandon traditional wired headphones and replaced them with wireless airpods that are not included.

However, for those who wished to remain faithful tangled headphones in his pockets, created a small adapter, which is inserted into the charging connector, turning its other end to a traditional 3.5 mm connector for ordinary headphones.

Home button

The home button is another physical option that has become virtual (Touch ID ring remains in place). The designers were bored for glory to replace the usual physical action of pressing the button on a very smart and cunning mechanism that makes your finger feel pressing the button, thanks to a light vibration.

CPU

IPhone 7 received a new A10 Fusion processor. This is the first four-core processor in Epplian smartphones. A10 Fusion goes paired with 2GB RAM and, according to Apple representatives, is the fastest smartphone in the world. The iPhone 7 and the truth is incredibly fast and sensitive, from the camera to energy-intensive games. Another plus of a new processor is an additional 2 hours of battery charge compared to iPhone 6.

So, before adding the iPhone 7 to your life, carefully read what they added there, and from what they got rid of.

What improved

Improved camera (rear and frontal)
Waterproof
Powerful processor combined with a greater battery, which gives an additional 2 hours of charge
The speakers became louder

What removed

Headphone connector (you can purchase an adapter and continue to enjoy traditional wired headphones)
Home button has become virtual

The release date of the Red Iphon 7 in Russia was held on March 24, but if you did not plan to acquire a device in this color, you can support the project edging by the purchase of any other red accessory from Apple.

In iPhone 7, all the most important aspects of the iPhone are significantly improved. This is a fundamentally new camera system for photo and video. Maximum powerful and economical battery. Stereo speakers with rich sound. The brightest and colorful of all iPhone displays. Spray and water protection. And its external data is not impressive than internal opportunities. All this iPhone 7.

Two sizes. Six colors

iPhone 7 and iPhone 7 Plus are represented in three new color versions: noble matte black, luxurious deep glossy-mannery onix and red (Product) Red Special Edition. Both models - 4.7 and 5.5 inches - are made of incredibly durable aluminum of the 7,000 series and are also available in the corporate colors-gold, silver, gold.

Gold standard black

A new deep black casing is made of smooth matted aluminum. And to achieve a glossy effect, the body body-internal onyx- is subjected to a high-precision nine-speed anodizing and polishing process. As a result, it turns out so deep and uniformly black that the boundary between glass and aluminum is almost indistinguishable.

Waterproof design

The design of the iPhone 7 is fully updated - this is the first iPhone, resistant to water. Now you are much better protected from moisture, splashes and even dust.

New button -dom

Button -load - on iPhone 7 is an innovative sensor control system with a striking reaction rate and sensitivity to pressing. The new TAPTIC Engine drive provides an accurate tactile response, and you can even customize it. In general, feel at home. For Touch ID, an advanced fingerprint identification sensor is used, which allows you to easily and safely install and remove the lock on the iPhone.

Brand new look at the camera

iPhone is the most popular camera in the world. Now this famous camera appears new features. The optical stabilization system on iPhone 7 reduces the blur associated with the movement of objects and the phone itself. A special sensor allows you to track and balance the slightest oscillations - now the excerpt can be 3 times longer than on the iPhone 6S. Thanks to the F / 1.8 diaphragm on the camera matrix, up to 50% more light falls than the iPhone 6S, which ensures the amazing quality of the pictures at low illumination. And with a new six-relative lens, photographs will become more brighter and more detailed. Four powerful Flame LEDs True Tone Quad-LED shine 50% brighter than the iPhone 6S. The flash is automatically adjusted to the color ambient temperature, and the result is clear, well-lit pictures.

Your video is just like a movie

The video taken on the iPhone 7 in low light conditions also look much better due to the optical stabilization of the image and the new aperture F / 1.8. And with a 12 MP camera, you can shoot high-resolution video up to 4K. Now you can capture all the magic of the night.

New front camera 7 MP. Selfie excellent self

The FaceTime HD cameras have increased not only permission, but also the color range. Therefore, selfie is clearer and more realistic. You can not worry about lighting: The Retina Flash flash adjusts to the surrounding light to transmit on the image of the natural tone of the skin. Who is in the light of all Mile?

Brighter iPhone Multicolored Display

Retina HD display with advanced color coverage provides color reproduction of cinematic quality. For each image, more shades of the spectrum are used, so everything looks realistic on the screen. Whatever photos you have considered - a collection of wedding dresses or live photos with tropical landscapes, paints will be so natural that you are not different from reality.

3D Touch. Now even more convenient

3D Touch Technology on the iPhone provides a tactile response, so you not only see the result of your actions, but also feel the intensity of each press. With the new Retina HD display on the iPhone 7 All features 3D TOUCH are available in any IOS sections. Now you can work with messages, calendar, mail and other applications, you can completely in a new way - more efficiently and more accurate.

The most powerful processor for smartphone

iPhone 7 is equipped with the most powerful of existing processors for smartphones. He not only faster than all previous iPhone models, but also more economical. In the A10 Fusion processor, a completely new architecture is used, so it can work faster when you need high performance, and more economically, when the device's power is not as critical for your tasks. And since this iPhone works from the battery longer than previous models, you will be able to solve your tasks twice as fast as on the iPhone 6, and at the same time to charge.

IPhone. Now in stereo

the iPhone is first equipped with stereo speakers, the power is twice as much as on the iPhone 6S. In addition, the dynamic range has increased. Now you better hear your music, video and talk on speakerphone. Much better.

Earpods headphones with Lightning connector

The iPhone 7 is already included by the ERPODS headphones with the Lightning connector. But if you want to use your old headphones, simply connect them through an adapter with a yield of 3.5 mm, which is also included.

iOS 10. In the heart of each iPhone

iOS is designed specifically for iPhone and iPad, which is why they work so fast and smoothly. To get a maximum graphic performance, Apple applied Metal technology. Use the Internet, work in several applications, save the world in a game with a complex 3D graphics - the picture on the display will always be flawless, and the response of the device is instantaneous. This is the only mobile operating system that works so naturally and smoothly.

Apple has updated the product line in March 2017, the main novelties of steel and new iPhone 7 and 7 Plus Product (Red), simply speaking, "Red Iphones". And they look great.

Appearance

The IPhone 7 case is anodized aluminum with a red matte coating, the color is saturated, it is red, and not a burgundy or cherry. The same color and plastic inserts located near the upper and lower edges.

Galaxy S7 EDGE, iPhone 7, Galaxy S7

The color of plastic inserts shows that Apple can paint them not only in the tone of black iPhone, but also in other colors. The shade barely differs from the housing, but under certain lighting plastic merges with aluminum.

It is not clear why white inserts remain in gold and pink-gold versions:

On the housing, in addition to the usual data, it is additionally indicated that this iPhone refers to the Product series (Red).

The face of the front panel remained white. Edging Lightning-port, ring around touch ID, like an apple color, one to one repeat those in silver iPhone 7. There is a feeling that Apple has taken the device in Silver color and simply painted the back cover in red.

Despite the last fact, the device is not felt as unfinished, accents provide contrast and make appearance less boring. Matte red is well combined with the rest of the elements, although many users that the device would look more spectacular, use the apple black front panel and paint it all silver elements in red.

The main advantage of iPhone 7 Product (Red) in comparison with the past generations is a fundamentally new color that has not previously received a single Apple smartphone. And this time we are not strict black variations, as at the start of sales "Seven", but a bright, spring red.

Equipment

Red iPhone 7 and iPhone 7 Plus differ from other models with red inscriptions on the package, but everything remains the same: white USB-Lightning cable, power supply (1 A), headphones with a lightning plug and a 3.5 mm adapter, a set of amukulatory and Stickers apples (also white).

The company did not paint the branded accessories for the color of the device body, which was expected - Apple and in the past did not adjust the palette from the box for gadgets, except for stickers complete with Mac Pro.

pRODUCT (RED)

The project (Red) develops a program to combat tuberculosis, AIDS and HIV, Apple has been supporting this initiative for 10 years with its devices and accessories - part of the income from each red product with the manufacture of Product (Red) is listed in the Global Fund to combat AIDS.

For all the time of cooperation, Apple sent more than 130 million dollars in (Red)

All accessories and techniques of this series are designed to remind others about the problems of humanity and the need to deal with diseases. Each buyer of red goods (Red) from Apple and other manufacturers participates in this fight.

Of course, there is a separate reservoir of people who buys a red cover because he is "red", and not in order to invest in solving the problems of mankind, but even unconsciously these buyers make the world better.

Your contribution helps people with HIV in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, Kenya and Zambia to deal with their disease

Actual model range (Red) decent: This is iPod Touch, Nano and Shuffle, Cover Smart Cover for iPad, iPad Mini and iPad Pro 9.7, Wireless Headphones Beats Solo3 and BEATS Pill + Column, Sports Strap For Apple Watch, Silicone and Leather Cases For iPhone, as well as a battery case for iPhone 7. From now on, iPhone 7 and iPhone 7 Plus appeared in the ruler.

iPhone 7 and iPhone 7 Plus

During the autumn presentation, Apple once again called new iPhone "the best of all that she ever did." An unexpected move - to make the next generation better than the previous one, but the number of innovations this year really pleased users, and now the whole set appeared in a new color.

iPhone 7 Product (Red) is completed - like all iPhone 7, - an excellent IPS matrix with a resolution of 1334x750 pixels and support for the extended color coverage DCI-P3, performance and speed provide the Apple A10 corporate processor with the Big.little architecture and 2 GB of operational Memory. There is still no connector for headphones.

Key features, including stereo-speaking and protection against moisture and dust according to the IP67 standard, are also in place. The battery did not add in the container - the battery life is still 18-20 hours at 4-6 hours of active display in normal operation (and half a day under the highest load). Even the chambers remained the same: 12-MP main and 8-MP frontal.

Comparison with SAMSUNG GALAXY S7:

SAMSUNG GALAXY S7.

IPhone 7.

SAMSUNG GALAXY S7.

IPhone 7.

SAMSUNG GALAXY S7.

IPhone 7.

It differs from the usual "seven" double chamber, 3 GB of RAM and the display resolution - 1920x1080 points. Information is also valid for iPhone 7 Plus Product (Red).

This is all the same "Best of ever existing" iPhone

So, what changed except the color? In fact, nothing is all the same iPhone 7. Such an approach pleases, because the user will not have to go through the possibilities, the choice is reduced only to the body color and the number of permanent memory.

iPhone 7 and iPhone 7 Plus Product (Red) are available as the color of Jet Black, only in versions with a 128 or 256 GB drive with a capacity of 128 or 256 GB:

iPhone 7 Product (Red) 128 GB - 20 999 UAH
iPhone 7 Product (Red) 256 GB - 24 999 UAH
iPhone 7 Plus Product (Red) 128 GB - 25 299 UAH
iPhone 7 Plus Product (Red) 256 GB - 28 999 UAH

conclusions

iPhone 7 Product (Red) has kept all the advantages and disadvantages of other apple current smartphones, but received the most bright, almost causing coloring option. He is perfect for the outfit of fashionista, it will not look inappropriate in the hands of the top manager and complement the image of both a busy person and an active athlete. The device looks the most fresh in the line and, unlike Jet Black, which is also perceived at the start of sales, the case will not be rapidly scratching.

There is no serious basis for changing the current iPhone 7 or 7 Plus on the red modification, except for the color itself. But if only now reflects on the purchase of a new iPhone, then pay attention to the novelty is: this device is unlikely to meet as often as the same matte black or "rose gold", and additional motivation in the form of support for the fight against HIV and AIDS will be an important addition.

The only deficiency of the iPhone 7 Product (Red) is the absence in the same color of other Apple gadgets, MacBook with iPad, Apple Watch and Airpods first. However, it is even for the better, at least for a wallet of potential buyers.

Thanks the online store for the omissions on the review.

We present the iPhone 7 model (MPRL2GU / A), made in red (Red) with the volume of built-in memory 128GB. The long-awaited seventh version of the Apple iPhone (iPhone 7 from Eppl) offers you a developed design, increased speed and smoothness, excellent shooting quality, improved sound and ease of use of all the functions of the device thanks to the new iOS 10.

IPhone 7 updates

iPhone 7 has retained the sizes of the previous version, "throwing off" with 5 grams. In the design of the device, UNIBODY principle is applied. As a result of special processing of an aluminum case, the metal has a glass of glass and merges with it. There is a feeling of a complete fusion of a metal with glass. The changed position of plastic inserts on the back increases even more enhances this feeling. "Seven" - the first of the iPhone is protected from exposure to water and dust according to the IP67 standard, and they can be used in the rain or at the water, without fear of splashes. Now the "Home" button with the built-in Touch ID has a new TAPTIC Engine drive, which provides incredible accuracy and speed of tactile response, as well as the ability to adjust it.

Display

The 4.7-inch HD Retina screen with a resolution of 1334 x 750 pixels received 25% more brightness. Using iPhone 7 in sunny weather it became even more convenient. But truly new sensations give 3D Touch technology with tactile response. It allows not only to see the result of touching the screen, but also sense the power of each press. At the same time with the new display on the iPhone 7, all the features of 3D TOUCH are available in all sections of iOS. Efficiency and accuracy of working with all applications increased significantly.

Basic camera iPhone 7 128GB Red (MPRL2GU / A)

iPhone 7 received a completely new main chamber resolution of 12 megapixel. The camera is equipped with optical stabilization in photo and video mode, contains a hexline lens and a diaphragm ƒ / 1.8. The module runs running a new ISP processor with machine learning technology, which for 25 ms can produce a hundred billion operations. The camera supports HDR. In Tandem, a new flash of TRUE TONE Quad-LED is working with it, consisting of four LEDs (2 white and 2 yellow). Now she is one and a half times more powerful. The new camera is 60% faster and 30% more efficient than the iPhone 6S camera. It allows you to take photos and video in 4K format, slow motion video in HD and FullHD format. With the new iPhone to make high-quality pictures and stunning video has become even easier and more pleasant.

Front-camera

The front camera is also updated, now it is a FaceTime HD camera with a resolution of 7 megapixel. It is also supported by HDR, works together with the Retina Flash flash and at the same time, has an extended color range. Your need for high-quality selfie will be fully secured.

Sound iPhone 7 (MPRL2GU / A)

Of the significant changes, it should also be noted the lack of a 3.5 mm connector for headphones. Now the headphones are connected via the Lightning corporate connector. Also significantly changed the acoustics of the smartphone. For the first time, 4 stereo speakers were installed in iPhone 7, the total power of which twice the above is the iPhone 6S. There was an opportunity to work on the Internet at a speed of up to 450 Mbps.

Performance

The basis of the new generation iPhone hardware is the appropriate processor. Apple A10 Fusion is a 4-nuclear 64-bit processor, built according to the 14-nanometer FinFet technology, provides smooth and fast work of the "iron" and "software" device. A new processor applied a scheme of two highly productive and two energy-saving nuclei, and the second have a lower power consumption than the first. High performance kernel Apple A10 Fusion is twice the faster of the iPhone 6 processor cores. The grams graphics processor runs 50% faster than the iPhone 6S. The phone is available in three versions with memory capacity from 32, 128 and 256. The iPhone 7 has a larger capacity battery compared to the predecessors, and it works for 2 hours more than the iPhone 6S.

Press Release 21 Mar 2017

Apple Represents iPhone 7 and iPhone 7 Plus (Product) Red Special Edition

Now buyers can buy an iPhone in a new beautiful color and contribute to the Global Foundation for Fighting AIDS

Cupertino, California - March 21, 2017 - Today, Apple introduced the iPhone 7 and iPhone 7 Plus (Product) Red Special Edition in an aluminum bright red housing, thereby noting more than 10-year partnership between Apple and the program (RED) . This gives customers a unique opportunity to contribute to the Global Fund and bring the world to a generation free from AIDS to one step. The iPhone of the Special Series (Product) Red will be available for ordering on the site and in stores worldwide from Friday, March 24.

"For those 10 years that we cooperate with the program (Red), our buyers have made a significant contribution to the fight against the spread of AIDS, acquiring our products: from the first model of iPod Nano (Product) Red Special Edition to the modern BEATS products line and accessories for iPhone , iPad and Apple Watch, - said Tim Cook, head of Apple Corporation. - The release of this special iPhone series in a magnificent bright red building has become our most significant proposal (Product) Red. We do not fail to transmit this symbol of our partnership with (Red) in the hands of buyers. "

"Apple is the largest corporate sponsor of the Global Fund, which listed to us more than $ 130 million in the framework of the partnership with (Red), says Deborah Dagan, head of the program (Red). - The general popularity of the most beloved smartphone in the world now helps our efforts to access vital antiretroviral drugs in tropical Africa. Buyers now have a unique opportunity to improve the world and contribute to the Global Fund: it is enough to purchase a magnificent new (Product) Red iPhone. "

iPhone 7 and iPhone 7 Plus are the best and most advanced of all iPhone filled with advanced features that improve everyday experience using the iPhone. Both models are equipped with the most popular camera in the world with advanced optics for shooting magnificent photos and videos at any time of the day, the durable batteries from all iPhone, powerful stereo speakers and a wide color coverage when transmitting images from the camera on the display - all this in the case protected from Water and dust. The iPhone installed the iOS 10 system with expressive features of animation in messages, Siri support in your favorite applications, excellent updated cards, photos, Apple Music and News, as well as HOME application, thanks to which you can easily and safely configure home appliances and manage them.

The program (Red) provides access to the vital programs to combat HIV / AIDS in the countries of tropical Africa, where more than two thirds of HIV-positive people in the world live. All funds earned by the program (Red) are directly sent to the Global Fund grants for the fight against HIV / AIDS, in which testing programs, counseling, treatment and prevention programs are funded, paying special attention to the exclusion of virus transfer from mothers to their children. Since the foundation of the program (Red) in 2006, more than $ 46 million were collected for the Global Fund, of which more than 130 million came from Apple.

Prices and accessibility

iPhone 7 and iPhone 7 Plus (Product) Red Special Edition with 128 GB memory and 256 GB will be available at a price of 60,990 rubles. Online . They will also be available from Authorized Apple Resellers and in some telecom operators (prices may vary). The iPhone of the Special Series (Product) RED will replenish the range of color options iPhone 7: "Black Onyx", black, silver, gold and "rose gold."
Both models of the special series will go on sale on Friday, March 24, and by the end of March they will begin to be supplied to customers in Russia and more than 40 other countries and regions, including the following: Australia, Belgium, United Kingdom, Germany, Hong Kong, Spain, Italy, Canada, China, Mexico, Netherlands, New Zealand, UAE, Singapore, USA, Thailand, Taiwan, France, Switzerland, Sweden, South Korea and Japan. In April, Brazil, India, Colombia, Turkey, Chile and other countries will join this list.
the iPhone of the Special Series will replenish the category of products (Product) Red, which are available to customers all year round: Among them is the entire IPod product line, Wireless Overhead Headphones Beats Solo 3 Wireless, Portable Speaker Beats Pill +, IPhone 7 Smart Battery Case Charging Case and Various IPhone Accessories , iPad and Apple Watch.
iPhone SE - the most powerful smartphone with a 4-inch display - will go on sale on Friday, March 24, with 32 GB memory and 128 GB (twice as much compared to the models for 16 GB and 64 GB sold now) at a price of 32,990 rubles. Online .
Developed Apple silicone covers for iPhone 7 and iPhone 7 Plus in new color options "Sea pebbles", "Pink Camellia" and azure, as well as leather covers in new color variants "Blue Sapphire", "Forest Berry" and platinum-gray will arrive in Sale on the site.

Images are available in the NEWSROOM section on the site

Apple produced a revolution in the world of personal devices, introducing Macintosh in 1984. Today, Apple is the world leader in innovation, releasing iPhone, iPad, Mac, Apple Watch and Apple TV. Four Apple software platforms - iOS, MacOS, Watchos and TVOS - provide the perfectly well-coordinated operation of all Apple devices and provide users with unique services, including the App Store, Apple Music, Apple Pay and ICloud. 100,000 Apple employees fully dedicate themselves to create the best products on Earth and help make the world better than he was before us.

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