Getting rid of a fatal error in Yandex. Fatal Problems Formal Cause of Fatal Error

Not so long ago, Yandex changed the algorithms for identifying useful and useless sites. All sites of little use, in his opinion, he marks with a fatal error.

The error message looks like this:

The site may threaten the user's safety, or violations of the search engine rules have been found on it. The presence of this problem negatively affects the position of the site in the search results.

When navigating in more detail, you can see the following:

All this sounds like a sentence and there is no need to rejoice:

What to do?

It is rather difficult to understand what is the reason, because the error has general form and absorbs all kinds of special and accidental violations.

Yandex has links to instructions on what to do. There are common features and all sorts of reasons:
Low-value content
Substandard sites

It makes no sense to write support to Yandex. They answer, but with typical messages. And when you still achieve a human response, it is not encouraging and often sounds like this (in your own words, a retelling of words of support):

All this is good, but sometimes it is sheer nonsense and here's why. You can create at least a thousand useful pages for a site, but if it has technical flaws, all this will be down the drain. Because if the site is normal and not designed for spam, the reason may be technical problems site. But they will answer you in such a way that you will not understand. So it's better to focus on technical issues that often arise through the fault of the engine and carefully double-check your site.

Removing mobile redirects

Then we look at the .htaccess file, there should not be on other sites.

This includes avoiding any mobile redirects, including those to your own sites. Yandex can downgrade the SERP for such a redirect, inserting a fatal error, mistaking it for a malicious script.

Check out the caching plugins. For example, a caching plugin on one of my sites added to the file .htaccess the following mobile forwarding:

Yandex may not like such a thing. Better to avoid this.

If you don't see any errors on the site, there are no redirects or viruses, you should pay attention to the amount of ads. Yandex may not like the fact that several ad units are visible on the same screen space. You should reduce some of the ad units.

Invalid robots.txt file

This is almost the main reason for most of the problems. It is very important to prohibit all unnecessary pages on the site. For this we do.

After everything was fixed. From what seemed to need to be fixed, we send the site for review. And we are waiting for a month in the hope that it was a misunderstanding.

You can even do without this button. If specifically those errors due to which Yandex put the ban have been corrected, the site may get out of the sanctions almost a few days after the correction.

Today we will analyze in detail the section on fatal errors that do not just interfere with the indexing of the site in search engines - due to the presence of these errors, the site may simply not be shown in the search results.

So, the list of fatal errors in Yandex Webmaster consists of the following points:

1. The site is closed for indexing in the robots.txt file

Robots.txt is key file, which explains to the search engine robots where on the site they can enter and where not. If robots.txt completely blocks the ability of Yandex robots to visit the site, then you can basically forget about further work. Search engines simply won't see any changes in the site. Therefore, it is very important that the robots.txt directives not only allow search engine robots to visit the site, but also guide them through the site necessary for correct optimization way.

2. Failed to connect to server due to DNS error.

DNS errors typically occur either on the server side or due to wrong setting user consistent domain and hosting. Due to DNS errors, the search engine does not understand which domain is linked to your site and simply does not show the domain in the search results.

3. The main page of the site returns an error

When a search engine sends a request to the site about its existence, it should receive one of the response codes, which corresponds to the knowledge of the search engine. Most common codes:
200 - the page exists and is displayed
301 - page redirects everyone to another page
404 - the page does not exist
500 - server side page issue

It is important that the site gives exactly the code 200 when making a request. Only in this way will Yandex understand that everything is in order with the site and will offer it for search ranking.

4. Security violations or problems detected

Yandex carefully monitors that visits to sites from search results was safe for users' computers. Therefore, in the presence of the slightest threats from the site, the search robot first places a warning about possible problems next to the site in the search results, and if the problem is not eliminated after some time, it will simply remove the resource from the search results. Therefore, it is very important to monitor both the state of the resource and its safety. It is necessary to change passwords on time and scan the site using antivirus.

The article is aimed primarily at site owners and marketers who want to deal with global fatal errors that are generally associated with the entire site. If something like this happens, then it immediately affects the entire site and often very, very badly.

Site audit and problem monitoring.
Briefly about how search works.
What problems can the entire site have with ranking?

Site audit and problem monitoring

When we disassemble any audit or monitoring tool, we need to understand how this tool works and where it gets the data from. It is clear that if we are talking about some one-time audit of the site that we conduct, we are talking about finding global problems that are on currently.

If we are talking about constant monitoring of the site, then we are talking about the fact that at some point everything may be fine with the site, and then something will happen. For example, posted new version with a bunch of 404 errors or with a bunch of duplicates, or robots.txt have been erased, maybe anything, and we need to monitor and understand this moment in real time.

The data sources for our monitoring can be very, very different, and, in fact, the monitoring tools themselves can also be different. For example, we will monitor the usual user behavior through some kind of counters, such as the same Metrica, and the presentation of the site in the search, if we are talking about Yandex in particular, then most likely it is Yandex. Webmaster.

Yandex.Webmaster data is the data that search has. You can see your site as the owner of the site, consider it the best, the most excellent, and all your pages can be loaded in your browser, even your developers can load them and some users.

But this does not mean that search sees them in the same way, that they are loaded from search, that they are available for indexing, etc. Therefore, the data that the search has, which is given, in particular, in Yandex.Webmaster, is the data that is really of real value, because this is the data of the primary source.

Site diagnostics

If suddenly you are the owner of the site or the marketer, then I want to draw your attention to the fact that in the Webmaster there is a site diagnostics tool that allows you to understand whether everything is in order with your site in general and at the moment. Here on the slide you can see the errors that are generally displayed in this tool.

Fatal problems: the site is closed for indexing in robots.txt, home page site returns an error, security violations or problems are found ...
Critical Issues: a large number of broken internal links, long server response ...
Possible problems: errors were found in Sitemap files, a large number of duplicate pages, the Host directive is not specified in the robots.txt file, there are no and <description>…</li> <li>Recommendations: the regional affiliation of the site is not specified, the favicon file is missing, the site is not optimized for mobile devices ...</li> </ul><p>We divide mistakes into fatal, critical, possible, recommendations, according to the degree of importance, so that you understand how to quickly run if they happen.</p> <p>And today at the webinar we will discuss exactly the most important of them, while possible problems, recommendations do not mean that they do not need to be touched and corrected.</p> <p>It just means that your site will not just fall out of search right now, will not drop out and will not drop in the ranking if any of the following happens. <a href="https://olympsb.ru/en/chto-takoe-jailbreak-i-kak-ustanovit-ili-udalit-dzheilbreik-na-aifon-ios.html">possible problem</a>, in contrast to fatal and critical problems.</p> <p><b>Notifications</b></p> <br><img src='https://i0.wp.com/o-es.ru/wp-content/uploads/2018/03/2018-03-08-13.44.26.png' width="100%" loading=lazy loading=lazy><p>In addition to the diagnostics, which is in the Webmaster, two more useful tools were launched for working with sites, from the point of view of monitoring whether everything is good with your site.</p> <p>First, these are restarted Notifications, the main value of which lies in the fact that you can choose which site to subscribe to notifications, and what exactly you want to monitor there.</p> <p>For example, you understand that for some sites it is important for you to monitor only fatal and critical problems, which we will talk about today, you subscribe only to them.</p> <p>Or, for example, you want to receive some news about what's new in the search, what new algorithms are being launched, then you can subscribe to the news separately. Or are you wondering when the databases are updated, when any changes occur - all this can also be done in notifications, subscribe, and you can check what exactly you are subscribed to.</p> <p>It is also worth paying attention to the fact that in the Notifications you can subscribe not only to general, but also to notifications on specific pages, so that you can track important changes to specific pages.</p> <br><img src='https://i0.wp.com/o-es.ru/wp-content/uploads/2018/03/2018-03-08-13.44.39.png' width="100%" loading=lazy loading=lazy><p>For example, you know the most converting pages that you calculated using Yandex.Metrica. These pages are definitely important for your business, and a huge amount of traffic you get to them is from search.</p> <p>Therefore, it is important that they are well represented in the search, that they give a 200 response code, that they are constantly bypassed by the robot, etc. There is a separate tool for such monitoring, you can always go in and try right now.</p> <p>Please, if you already know that you have such pages, then go and use this tool. By tracking important changes, you will be in the loop.</p> <h2>How search works in a nutshell</h2> <p>Now let's look at the specific cases "What if? ..". What if there was a fatal or critical error? Unfortunately, they do happen. And you know what is the most interesting?</p> <p>Typically, search engine optimization professionals believe that fatal and critical mistakes, in principle, cannot be made, because everyone knows what these mistakes are and how they happen. Not really.</p> <p>We have a huge number of appeals to our support from seasoned professionals who, by some ridiculous coincidence, happened to make a fatal mistake. For example, as you understand, there were May holidays quite recently.</p> <p>What do you think, the surge of which fatal problems was seen in the appeals to our support? Indeed, attendance often changes on the May holidays, but the characteristic surge was not associated with this.</p> <p>Baden-Baden is an interesting option, but it was earlier than May. If you are curious to know what it is right now, you can go to our Yandex webmasters blog and read amazing and unique comments and descriptions of this new algorithm.</p> <p>The fact is that on May, as well as on holidays in general, they often forget to renew domains. For some reason in this <a href="https://olympsb.ru/en/zastavki-na-rabochii-stol-novogodnie-skachat-novogodnie-zhivye-oboi.html">New Year</a> people, in general, made sure that they had access to the website and the Internet for the holidays, but not for the May holidays.</p> <p>We had a huge number of requests, just a surge due to the fact that: “We have not renewed the domain, let's quickly fix the situation. Yes, we know that your search robot came, and our domain has not been renewed, it’s scary, errors, please help us fix it. ”</p> <br><img src='https://i1.wp.com/o-es.ru/wp-content/uploads/2018/03/2018-03-08-13.44.57.png' width="100%" loading=lazy loading=lazy><p>So, fatal errors can usually occur at any stage of processing your content and adding it to our search. How does the scheme for adding a resource to a search work in general? If you suddenly do not know:</p> <ul><li>We, as a search, should learn that the site has appeared and its new pages have appeared, if we already know about the site.</li> <li>Physical access to this site. As long as there is no physical access to the site, we naturally cannot physically collect this content.</li> <li>Permission for us to show this content to people in our search. This permission is recorded in robots.txt, we will talk about it a little later.</li> <li>The process of adding content that we can show users to our search base.</li> <li>Ranking process. Ranking is ordering results, ordering pages according to the user's request.</li> </ul><p>Yandex search is now using machine learning, more than 1,500 thousand factors by which we weigh each document, each page of your site and the site of your competitors, and arrange them in accordance with how we think they best solve a particular query. users, one or another of its tasks. Now we are starting primarily from the tasks of users.</p> <h2>How do you make sure search is aware of a site?</h2> <p>This problem most often happens with new sites. The robot knows enough about old sites and indexes them well. Have <a href="https://olympsb.ru/en/chto-delat-esli-zakupki-gov-ne-rabotaet-oshibki-v-eis-samye-rasprostran-nnye-problemy-i-ih-reshenie.html">search services</a> there are services that are related to search, in the case of Yandex, this is Yandex.Webmaster, where you simply add your site, get data from the search and see how it is presented there.</p> <p>What is important and what is often overlooked or forgotten is about delegation of rights. Yes, you need to verify the rights to your site in order for you to receive data from Yandex.Webmaster. But this is done once, and then you, as the head of the Internet project, as the site owner, as a marketer who may not directly engage in search engine optimization, can delegate the rights to access Yandex.Webmaster so that you can calmly watch what has been done what work was done, what do you pay and you can subscribe to notifications on your site.</p> <p>Thus, if something suddenly happens to him, something from what will be listed on this webinar or on the next, you immediately recognized and could react.</p> <p>The task of Yandex, including if we are talking about bundles between Yandex and site owners, is to provide good traffic to site owners, and the better your site is, the more we want to show it to users.</p> <h2>What fatal problems occur when accessing the site?</h2> <p>The second stage is physical access to the site. What are the fatal problems here? You can watch them:</p> <ul><li>Failed to connect to server due to DNS error.</li> <li>The main page of the site returns an error.</li> <li>Long server response.</li> </ul><h3>Failed to connect to server due to DNS error</h3> <p>The first one is that it was not possible to connect to the server due to a DNS error, in particular due to problems with the domain, etc. What's going on here? What happens here is very <a href="https://olympsb.ru/en/oshibka-err-connection-timed-out-metody-resheniya-nevernyi-taim-aut-setevogo.html">simple situation</a>... You have a certain address of your site, which is written in Cyrillic or Latin, it needs to be decoded, converted into numbers in order to get machine access to it.</p> <p>If an error occurs at this moment, there is no access to your site, and, accordingly, it will not get into the search, and, most likely, users will not get to it either.</p> <p>How is such a problem checked? You can see it in the diagnostics, as I have already said. You got it in the website diagnostics, what should you do next?</p> <br><img src='https://i0.wp.com/o-es.ru/wp-content/uploads/2018/03/2018-03-08-13.45.18.png' width="100%" loading=lazy loading=lazy><p>Errors of this kind are temporary, especially if you know that your domain has been renewed, the server is working and, in general, everything is fine. How to check if it is up to date? Very simple.</p> <p>You go to check the server response, enter the address of your site there. Server response check is one of the Yandex.Webmaster tools. Why is it important to look through this particular instrument? Because it shows what the search sees.</p> <p>There are cases, for example, when your hosting provider as a whole normally provides access to your site, to its users' servers, but for some reason considered search robots, for example, spam or dangerous, or creating a heavy load and closed access to them.</p> <p>An example in which any other monitoring of server responses may not show the problem, but the tool in Yandex.Webmaster will show.</p> <p>We go into it, enter the address of our site and see how the server responds.</p> <br><img src='https://i2.wp.com/o-es.ru/wp-content/uploads/2018/03/2018-03-08-13.45.37.png' width="100%" loading=lazy loading=lazy><p>Here we see a 200 OK response status code. As you can see from the "OK" status, this means that everything is fine with the page, you can stop worrying and go into the diagnostics. If we found that the problem through the diagnostics, then we need to click to recheck, and soon this problem will disappear, which means that it was temporary, possibly due to some technical work.</p> <p>If there is any other response code here, then most likely the problem persists. What to do in this case? You can wait a little longer, but if you see that a lot of time has really passed, then you need to go either to the hosting or to the domain registrar and figure out what exactly and at what point the problem arises.</p> <p>She is eliminated on their side. Unfortunately, it makes no sense to write to our support, in support of the Webmaster, because we cannot help here, we cannot change the settings of your server, the settings of your <a href="https://olympsb.ru/en/chto-nuzhno-dlya-sozdaniya-registratora-domenov-biznes-po-pereprodazhe.html">domain registrar</a>... We can't, no matter how we want, so here we can only tell you where to go.</p> <h3>The main page returns an error</h3> <p>Another example of fatal errors, also often associated with server operation, is when the main page returns an error. In most cases, if the main page of the site returns an error, it means that everything is bad with the site, therefore, in fact, such monitoring was created.</p> <p>If you think that it is not just the main page that is important to you, but some other page, then add it separately to the monitoring of important pages and track it.</p> <p>The check here is exactly the same. If she gives the search robot "200 OK", then everything is fine with her, if for some reason she does not give this code, this status, then there are problems with her. It is solved in the same way as other problems related to the server, similar to the previous point. Just go and check the server response.</p> <h3>Long server response</h3> <p>Another example of fatal server related errors is long server response. What is a long server response and how do I view it?</p> <br><img src='https://i2.wp.com/o-es.ru/wp-content/uploads/2018/03/2018-03-08-13.45.37.png' width="100%" loading=lazy loading=lazy><p>Likewise, we see our table again from the server response, and we see here on the second line, notice the server response time. Then we look, if it remains for more than three seconds, this is some kind of recommendation, the problem persists, and we need to go fix it.</p> <p>The problems that take so long for a server to respond can vary. You may have network problems, problems with CMS, but more often than not, problems are with hosting, and if you have problems with server response speed, first of all go to your hosting provider.</p> <p>Unfortunately, in this case, Yandex.Webmaster support, search support, cannot help in the same way, because we cannot change the response speed of your server, but we can tell you where to look, where to dig and what, in general, needs to be fixed.</p> <p>The next step where you might have problems adding information to a search is to enable or disable adding information. It is associated in this case with robots.txt. How to see if you have robots.txt on your site or not? The solution is very simple.</p> <br><img src='https://i2.wp.com/o-es.ru/wp-content/uploads/2018/03/2018-03-08-13.46.11.png' width="100%" loading=lazy loading=lazy><p>Go to your site, type your site, and then /robots.txt. Try it now. You will most likely see a certain <a href="https://olympsb.ru/en/control-work-information-and-telecommunication-technologies-presentation-on-the-topic-webpages-on-the-internet-are-placed-on-web-servers-in-the-form-of-text-files.html">text file</a>... This is robots.txt.</p> <br><img src='https://i1.wp.com/o-es.ru/wp-content/uploads/2018/03/2018-03-08-13.46.39.png' width="100%" loading=lazy loading=lazy><p>You can see roughly the following names there:</p> <ul><li>User-Agent is an appeal to a search robot. For example, User-Agent: * is an appeal to all search robots,</li> </ul><p>User-Agent: Yandex is an appeal to Yandex.</p> <ul><li>The Allow / Disallow command, which means, in fact, allow or deny.</li> </ul><p>An example of what robots.txt might look like is in front of you on the slide.</p> <br><img src='https://i0.wp.com/o-es.ru/wp-content/uploads/2018/03/2018-03-08-13.46.50.png' width="100%" loading=lazy loading=lazy><p>Honestly, even very, very many professional search engine optimizers do not always know how to write robots.txt correctly, that is, the commands, of course, everyone knows, but some subtleties, for example, disallow priorities over allow or vice versa, are often difficult to understand.</p> <p>Robots.txt is usually generated automatically and it is often difficult to understand whether it was generated correctly or not. Therefore, in order to check your site or its main pages are also allowed for indexing, there is a tool in the Webmaster called "Robots.txt Analysis".</p> <br><img src='https://i1.wp.com/o-es.ru/wp-content/uploads/2018/03/2018-03-08-13.47.02.png' width="100%" loading=lazy loading=lazy><p>How does he work? It's very simple, in the same way you add your site there or directly add robots.txt, and then check whether it contains errors or not. Because if there are errors, this is already a reason to think about how the search engine handles these errors. Next, we check specific pages.</p> <p>If it is important for us to understand why a given page or a given site is not indexed or indexed poorly, usually, if it is forbidden to indexing, of course, it is not indexed, then we simply add <a href="https://olympsb.ru/en/statistika-konkretnoi-stranicy-v-yandeks-metrike-kak-v-yandeks.html">specific page</a> into our tool. We see in this case that as a result, a green check mark means that this page is allowed for indexing. If the page is prohibited from indexing, then it is highlighted in red.</p> <p>I want to draw your attention to the fact that the prohibition to indexing is done not only in robots.txt, but also through noindex, and in some other ways. In this case, we go through exactly the part that is associated with the prohibition of indexing the entire site, and, usually, this is still robots.txt, when the entire site is prohibited.</p> <p>How can it happen that your entire site is suddenly banned in robots.txt? For example, when rolling out, you grinded the old robots.txt and rolled out, for example, the old version of robots.txt, when your site was not open yet. Naturally, it was not yet allowed for indexing at that time, because you did not want to give a half-empty site for indexing, in general, it is being tested there, and the texts may not be any, but test ones. Accidentally replaced <a href="https://olympsb.ru/en/ustanovka-php-5-3-ustanovka-na-staryh-versiyah-os-windows-sozdanie-struktury.html">old version</a>, everything, already a tragedy, already something is wrong.</p> <p>With this check, by the way, it is worth checking whether you are prohibited from indexing pages that you do not want to get into the search, for example, some client data. It is clear that you will also protect them on the server side, but at the same time, it is important that, just in case, they are also prohibited from indexing in robots.txt.</p> <h3>We fix and check again</h3> <p>The solution here is also very simple, that is, we check through our tool if everything is fine with the robots.txt of your site. If we see that there are no errors and <a href="https://olympsb.ru/en/privatnyh-fotografii-polzovatelya-natalya-petrovskaya-vkontakte.html">required pages</a> allowed to be indexed, just click "recheck" in our diagnostics and make sure that everything is fine again.</p> <h2>What problems can your site have with ranking?</h2> <br><img src='https://i1.wp.com/o-es.ru/wp-content/uploads/2018/03/2018-03-08-13.48.04.png' width="100%" loading=lazy loading=lazy><p>The next step is related to ranking.</p> <br><img src='https://i0.wp.com/o-es.ru/wp-content/uploads/2018/03/2018-03-08-13.48.23.png' width="100%" loading=lazy loading=lazy><p>Let's take a look at the first block related to ranking issues - breach issues and security issues.</p> <p>Such problems can arise externally and within your work site. An example of a problem from the outside is related precisely to security. Your site has been hacked and started to host viruses, bad ads, adult ads, or something else. Since it infects users, for example, it is marked as unsafe.</p> <p>The reasons are clear. It’s clear that you didn’t want to do this, but that’s how it happened. Because you may have neglected the basics of securing your site a little, or the hackers turned out to be very skillful and really wanted to hack your tasty site. It happened here as well. It is important to fix the infection problem as soon as possible so that your site is unmarked as unsafe.</p> <p>Such a mark appears not only in the Webmaster, in the Webmaster it is precisely a notification so that you understand that the search considers your site dangerous, and for users it will be expressed in the search, where there will be a big warning that the site may pose a threat to the computer and in the browser.</p> <p>In questions of this type, you can always contact our support, we will try to give you examples of how it was infected, where it was reflected, what needs to be fixed, how to fix it. It is also very important for us that your good site becomes good and safe again, because our task is to solve the problems of users, including showing them good answers to your site.</p> <p>The other part, related to violations, very often arises when the risks were underestimated. It is clear that there are some spam attempts to influence users or <a href="https://olympsb.ru/en/istoriya-razvitiya-poiskovyh-sistem-poiskovye-sistemy-rossii-kakaya.html">search engine</a>, or take over user data. Naturally, whenever this happens, the search very clearly and quickly tries to catch it.</p> <br><img src='https://i1.wp.com/o-es.ru/wp-content/uploads/2018/03/2018-03-08-13.48.40.png' width="100%" loading=lazy loading=lazy><p>Because whenever they want to harm our users, no matter how, for example, phishing, collect passwords, provide them with terrible texts or something else, collect their data <a href="https://olympsb.ru/en/social-network-facebook-social-network-facebook-registration-account-login-and-basic-profile-settings-on-facebook.html">social networks</a> without their permission, our task is to protect users.</p> <p>Therefore, such sites quickly fall into violations, and certain measures are applied to them to deteriorate the ranking, sometimes up to exclusion from search, so that users do not get to such sites until the violation or threat has been eliminated.</p> <br><img src='https://i1.wp.com/o-es.ru/wp-content/uploads/2018/03/2018-03-08-13.48.51.png' width="100%" loading=lazy loading=lazy><p>Here are examples of some of the violations that may be behind the site. An example of a violation, in particular, we encountered in the Baden-Baden chat - this is our new algorithm, which was launched quite recently, and it is associated with the fight against over-optimized texts.</p> <p>Over-optimized texts are usually written not for users, but for search engines, and often look like "buy a washing machine, buy a washing machine Moscow, delivery, fast, free, high quality", or something like that.</p> <p>These may be more perverted texts, there may be more water. But the fact is that the user doesn't really need them. The user does not need to know that you are the best company in the world twenty times and washing machines.</p> <p>The user needs a specific listing of the characteristics of this washing machine or something similar. Such texts may be considered of poor quality. If there are relatively few such texts on the site, then this will simply affect the ranking of such pages and, if the pages are not useful, then, naturally, there is no particular point in showing them to users. Or it can be considered a violation if the site misuses such texts, and will affect its entire ranking.</p> <p>Useful:</p> <p>Source (video): <a href="https://www.youtube.com/watch?v=Ux6a0mQ5Dr0">Search engine optimization of a site: the basics of site diagnostics</a>- Elena Pershina</p> <p>Magomed Cherbizhev</p> <p>Since September 2017, the number of notifications in the Yandex Webmaster's panel about a fatal error has sharply increased, and often sites that have nothing to do under the search conspiracy theory filter are subject to sanctions. What is this ... where did the chieftain get the money and how to get rid of the filter? Let's start by diving into the depths of the problem:</p> <blockquote> <p>Violations or security issues found</p> </blockquote> <h2>Root cause of sanctions</h2> <p>Over the past years, Platon Shchukin and Co. have more than once arranged St. Bartholomew's Night for webmasters. It all started with the fight against links and eventually grew into something more, requiring immersion in the basics of the business.</p> <p>Yandex is a commercial company and shareholders want, at best, to make a profit, at worst to see innovations on the part of the management. The best case was closely intertwined with the worst, and under the banner of a struggle for the quality of search results, Yandex began to take 80% of the profits from the website creators. Since commercial projects are richer, we started with them, convincingly explaining without the use of violence that Direct is good for business.</p> <p>Links by 90% disappeared into oblivion, commerce, bowing its head low, went to Direct and the time has come for information sites. It will not be possible to take them to contextual advertising en masse, but the holes in the budget must be closed, if not with profit, then with activity (read above). The mass appearance of a fatal error in the panel indicates the cleaning of search results. What is the profit here? It's simple - <b>sites with small and medium traffic are cut, they are replaced by flawed portals like</b><b>fb.</b><b>ru, who themselves eat from the Yandex table and feed it</b>.</p> <h2>Formal cause of fatal error</h2> <p>Yasha's ranking algorithms take into account thousands of different factors, so there is always a cockroach outside the door that the site owner did not manage to knock down with a slipper. Bots scurry about sites and, if the resource does not have a roof in the form of high traffic and Direct advertising, then the resource receives a fatal error.</p> <p>Remember “there would be a person, but there would be an article”? Yandex uses the adage 100%, adding only the "stranger" quirk to it.</p> <p>So, a fatal error appears in 90% of the cases due to:</p> <ol><li>Google ads in the first window,</li> <li>A large% of pages with a small amount of information,</li> <li>Life karma of the webmaster,</li> <li>Just.</li> </ol><p>If you saw in the panel:</p> <blockquote> <p>Site positions in search results are lowered</p> </blockquote> <p>Then a sad clown came to your street.</p> <p>Signs of sanctions - a drop in traffic by 40-80% and a rollback of positions by 20-30 places in the depth of issue.</p> <h2>We are treated</h2> <p>It is difficult to be treated if the doctor came up with a diagnosis for you on the fly, but life requires a heartbeat, so you have to try to get rid of Yasha's fatality. Here is a list of actions that can help with sanctions:</p> <ol><li>Removing ads from the first screen,</li> <li>Removing or disallowing small pages (of little use),</li> <li>Formatting large but tailored pages,</li> <li>Healthy sleep.</li> </ol><p>In 2 cases out of 5, the error disappears when the site is re-sent for verification without any gestures. In one more case, the removal of advertising helps. At the end of October 2017, I cannot say that it will help in the remaining 2 cases, perhaps Yandex itself will understand that if you cut wood like this, you will soon have to live among the stumps and roll back the sanctions, returning hope to the publisher.</p> <p><img src='https://i1.wp.com/zegeberg.ru/images/fatalnaya_oshibka3.jpg' width="100%" loading=lazy loading=lazy></p> <p>I also advise you not to be sad if you make a fatal mistake, because life is much wider than the loss of a third of the traffic and the stigma of the sanctioner on the forehead.</p> <script>document.write("<img style='display:none;' src='//counter.yadro.ru/hit;artfast_after?t44.1;r"+ escape(document.referrer)+((typeof(screen)=="undefined")?"": ";s"+screen.width+"*"+screen.height+"*"+(screen.colorDepth? screen.colorDepth:screen.pixelDepth))+";u"+escape(document.URL)+";h"+escape(document.title.substring(0,150))+ ";"+Math.random()+ "border='0' width='1' height='1' loading=lazy loading=lazy>");</script> </div> <div class="dsperelink"> <div class="read-analog"> <style> </style> <style> #perelink-horizontal { vertical-align: top; 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