What does it mean to lead a group in contact. How to create and promote a VKontakte group, detailed instructions

Good day to all! Today I will share my experience in managing Vkontakte groups, from the moment of creation to the moment of semi-automated work.

Most recently, the Social Explosion contest in which I took part has ended. I managed to take the 9th place out of 21 participants there. Received a small material prize and the most important thing is experience! Experience in the development of the VKontakte group, which I will now share.

So, we begin, of course, with the fact that we create a group or public, as your heart desires, and on the topic that you want. This is a personal matter for everyone. For the duration of the competition, I created the Social Blogger group, which I developed and based on which a set of my recommendations will be based.

  1. The very first thing to do is to make a description and avatar of the group! No matter how banal and obvious it is, but it is really important!
  2. First comes the filling! Then everything else! We are looking for materials for our group.
    The calculation is: 5 posts in 1 day (minimum). We are looking for a week in advance, that is, we are forming a database of 35 pictures and, if necessary, signatures to them. To do this, you can search for pictures in the search, in similar VKontakte groups, classmates, etc. Or create unique pictures yourself!
  3. We plan to fill the group. We will not manually post every 2-3 hours \u003d)
    To do this, register on the service Social.
    Choose your group
    Next, create a schedule
    And that’s it, now we do bulk upload of pictures and distribute them according to a schedule. Voila! Now at a given time, whether you are online or not, your group will be filled with the materials you have uploaded!

  4. Now that the posting has gone, you can think about subscribers to the VKontakte group. We will consider free methods, as they are available to everyone.
    Important! Cheat more than 1000 participants a day is not recommended!
    The ideal option is 100-300 people per day!
    howwind up the newcomers?
    There are paid, there are free methods for wrapping groups and publics. You can use Vkbot, VkDuty or similar programs. I prefer online services because I don’t like to download something to my computer.
    Of the services, I prefer Turbo biker. After registration, they give 25 likes (internal currency for settlements). In 30 minutes you can earn another 250-300 likes. Total for 300 likes, we can order 100 who joined the group. For the price of 3 likes per person. Of these newcomers, according to statistics, about 30% will be blocked and turn into a dog. So in 30-40 minutes we can get about 70 living people into our group, which, by the way, if they are interested, they even like and enter the group. The method is time-consuming and absolutely not automated, but even so, spending 1 hour a day we can get 150 people a day, which means that after a week we have a group with 1000 participants. And in some areas this is enough to attract the attention of potential customers and active participants.
    There are other methods. You can twist programs. Here you need to experiment yourself. I advise you to use specially created fake accounts!
    Personally, I bought myself 1000 who entered for 220 rubles. And Turboliker was like an auxiliary service.

  5. Next, create a feeling of activity in the group.
    That is, we order 5 reposts per record on Turbo biker. We set the price for 1 like, for a total of 5 tasks during the day, for a total of 25 likes, and this is just a daily bonus from Turboliker.
    What do we have from this? Yes, nothing special, just if a really interested user gets into the group and sees likes and reposts, then he will repost more likely than if all the posts in the group had no likes at all!
  6. Spam and posting to groups of similar subjects. Everything is clear with this. But don't be too zealous. And again, spam from fake accounts only!

In short, and about the main thing, then that's probably all. How to lead a VKontakte group? I hope this question has not remained unanswered. Let me remind you that I am only sharing my experience. Over time, more experience will appear, new techniques, then I will talk about them. In the meantime, in order to make my first VKontakte group and lead it, I think it's enough.

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Today we will talk about open groups that, despite the seemingly frenzied popularity of publics, are still very popular among our subscribers.

The format of an open group is suitable for you if you plan to exchange views with participants, do not want to limit them in posting on the wall. Also, this format is well suited for bulletin boards.

Group creation

When creating a group, enter:

  1. Name
  2. Community View (in our case, a group)
  3. Theme. This is either a “community of interests, a blog”, or “Page of a company, store, person”. Selected depending on the challenges facing the community.
  4. Wide subject. This, in fact, is what your group is dedicated to - auto / motorcycle, beauty and health, etc. Please note - for the type of "Community of Interest, blog" has its own list of topics, for the type of "Page of the company, store, person" - your.
  5. Narrow topics. Its presence or absence depends on the chosen broad topic.

Partition Setup

We pass to setup of sections.

The following sections are available in the group:

  1. Wall. This is the place where posts are posted both from the group and from users.
    The wall can be turned off, in which case it will not be possible to post publications in a group.
    • With an open wall, both a group and users can post publications. In the news feed, participants will only see posts from the group. Comments on publications are open.
    • With a limited wall, only a group can post publications, all users can comment on posts.
    • With a closed wall, only a group can post publications, while comments are closed.
  2. Photos
  3. Videos. They can be placed either by all members of the group (if open), or only by editors and administrators (if limited).
  4. Audio recordings. They can be placed either by all members of the group (if open), or only by editors and administrators (if limited). In most cases, they are not needed, but useful if the group is associated with music or audio books.
  5. Documents. They can be placed either by all members of the group (if open), or only by editors and administrators (if limited).
  6. Discussions. New topics can be created either by all members of the group (if open), or only by editors and administrators (if limited). Everyone can comment in discussions.
  7. Materials. If open, any member can create a wiki page on behalf of the group. If limited, only editors and administrators. At the same time, if the section of materials is not turned off, an additional section will appear in the group (by default, “Fresh News”).
  8. Products. Add and edit only by editors and community administrators. Any user of VKontakte can view and comment on products.

Comments

If the wall is open or restricted, you can enable the foul language filter, as well as configure keywords with which comments will be automatically deleted. For example, references to competitors or words indicating that the message is spam.

References

You can add links to any VKontakte group or to any site in this section. In most cases, it’s best to add links only to projects directly related to your group (for example, a link to an event organized by your group, a link to your site, etc.)

Members

In this section you can see the list of members of your group, as well as the black list - it will include people whom you sent to the ban for violating community rules.

Life hack: when viewing the group’s members through this section, the last people to join the community will be located on top.

Messages

The default is off. When turned on, users can contact the group through private messages. The administrator / editor can add group messages to the left menu to always see the presence of new incoming messages.

Add a greeting and anyone who opens a new dialogue with the group will see it.

Applications

You can add an application that suits the format of your work with subscribers - sending messages, profiles, collecting applications, etc.

At the same time, one application can be installed in a group.

The location of the sections in the group

By default, with all partitions turned on, the location looks like this:

When filling out the sections, they will be located as follows:

At the same time, if you remove the goods, then a block of photos will move to their place:

Group location on member pages

The list of groups is located under the user's personal information, usually hidden by a spoiler. users can also hide their groups from strangers.

This concludes our review of the open group format, and next time we’ll talk about public pages.

We have released a new book, “Content Marketing on Social Media: How to Get Subscribers in the Head and Fall in Love with Their Brand”.

More than 97 million people use VKontakte every month. Moreover, in recent years, the site’s audience has matured and people of different ages are registered on it. As a result, purchasing power has grown. It is not surprising that the social network has become an effective means of selling, increasing the recognition of the company, and developing loyalty to it. If you wish, you can reach out to your potential customers! It is only important to show your brand and engage users in a “dialogue” with it. This will be discussed in our article. We will give a detailed guide to action. Let's get started!

Group, public and events - communities of this type are created in VK. The third format is suitable for those whose income is associated with lectures, seminars, concerts, master classes, and trainings. The first two species differ only slightly from each other. The public page cannot be hidden - it is visible to all visitors and it will not be possible to leave documents in it (there is no such section). But for conducting a business page, they often choose it. Otherwise, the functionality is similar. You can add various media files, connect discussions, polls, write long reads.

To start, go to your account, in the list of groups and click "Create Community". Select an action from the list. You will see six options. The first three are essentially a public, with the same capabilities. Open the item that is most suitable for your purposes, enter the name and fill in the proposed line. By the way, if you already have a representative office on this site, then a category selection is also available in it to attract targeted visitors.

Now you have a ready-made template and you can proceed to its design and completion. This is an important point, since the reaction of users largely depends on visual perception. From this begins the conduct of the group in VK and its promotion.

Creation of visual and semantic component

The next step is a description. When you make a community, the settings will open where you need to act. Public pages are indexed in search engines, so write a meaningful post about yourself, your services and what the reader will find on this resource. For example, this is what the information about Semantica looks like.

This is a window in which the name and other data are changed. You can get into it in another way. In the upper right corner, find three points, open the drop-down list and select "Management".

Then download the avatar and cover art. Selected images should be unique, attract attention and match the theme of the blog.

  • First picture: 200 * 500px; miniature: 200 * 200px.
  • Second: 1590 * 400px.

Change the necessary settings. In the "Sections", check the boxes next to those tools that you want to see in the public: photo albums, links, products, audio recordings, contacts and others. Also in this menu there is a transition to your personal account, where ads are connected.

How to lead a VKontakte group: key points

A key factor in community management is the helpful, engaging content that appears in reader alerts on a regular basis. The competition for views and subscriptions will be very large, as there are a huge number of commercial and entertainment pages on the social network. Therefore, posting should be thought out.

So that the creative crisis does not catch you by surprise, always write down ideas for notes that come to mind. Even if the idea has not yet been fully framed, enter it in a special file where you will store such sketches.

Analyze the pages of competitors. Do this using special services. For example, LiveDune. What causes a response from users? Consider a topic that is revealed in them from a different point of view or make a similar, but more creative post. If you have been blogging for a long time, update the old articles. Suppose a year ago you made a list of "10 best tourist camps." Check the relevance of the data, add the missing addresses and descriptions and show the readers again.

You can write texts yourself, take photos, order material from professionals or promote a community of specialists who themselves will generate ideas and posts, share experiences. The main requirement is uniqueness.

How to lead a group in VK: activating visitors

To invent and upload notes is not enough. You need to get feedback from people who follow you.

Often, those who create a group are interested in what hours are best to lay out texts. A universal recipe does not exist. To determine the exact option you need to know when the target audience is on the site. Experiment by doing a few posts in the morning, afternoon and evening at uneven times. For example, on 12.08, 10.05, 18.14. This will help not to merge with competitors. Then, using the statistical service, find out when subscribers were active. Use Popsters or a similar tool for these purposes. Connect auto-posting to make your job easier.

Now you know how to activate your audience in the community, but before this exciting process you need to attract people. It is difficult and at the moment it is almost impossible to do for free. We will list all the ways in which you pay the attention of VK users to yourself.

You designed the public and even partially filled it with interesting materials. What's next? Invite all your friends to it, ask them about the repost. This is done in “Actions”. They look like this and are on the right under the cover or avatar. Click on the three dots and select the desired item.

Free and relatively free promotion methods include:

  • Mutual PR. Exchange ads with public from a similar CA.
  • Mention on their resources: website, Youtube channel, instagram, email.
  • Offline advertising. Mention on business cards, souvenirs.
  • Participate in discussions on other pages. The task is to show your expertise.
  • Give a discount or a gift for a subscription. Arrange contests and sweepstakes on the same principle.
  • Put hashtags, shoot live streams, organize flash mobs.
  • Post vacancies, it also helps in the management of the VKontakte group. So you quickly hire employees and increase confidence in the company.
  • Cover information events that have occurred in your field and beyond.
  • Turn on the goods function if you have an online store. So users will be able to make a purchase in the VK application.

Regularly study statistics in order to understand whether the chosen direction is working and, if necessary, to correct it. The contact has a section where data on coverage, attendance and activity is stored. He is also in Actions. If you scroll down the chart, you will see from which cities and countries they are viewing you, age, gender of readers.

Other promotion methods

Now we will talk about paid promotion. One of its options is targeted advertising. It happens to be banner and flickers on the left, it appears in the list of news. For example, here is an ad.

The beauty of this method is that, knowing your target audience, you can connect impressions just for her and compose a motivating text for potential buyers. The campaign is set up in your account. it’s easy to enter. Open the "Actions" under the cover or avatar, select the desired item and follow the instructions of the program.

Three more methods:

  • Retargeting Setting up for those users who visited your site.
  • Paid posts in promoted communities. You buy a certain amount of time in the public, come up with a separate text for it or give a link to an existing one.
  • Native promotion among opinion leaders. Mention of a product / service from a famous blogger.

We told the general principles and rules of the VKontakte group. Of course, there cannot be universal recipes for any business. Just because each entrepreneur has his own target audience and different ways of working with it. But using the information in the article you will create an attractive, engaging, active community for sales or other goals.

12/01/14 105.6K

Social networks are a real phenomenon that blew up the Internet and has become an important part of the lives of many people. Without a high-quality online presentation of your personality, it’s very difficult to achieve career success, especially if you have to work with people on duty. Many say that if a person is not on the social network, then he is not at all, and there is some truth to this.

VKontakte is, if not “our everything,” then at least joy and pride. The domestic social network is the largest in Europe and is highly rated in the rest of the world.

Constant improvements and work on bugs allow us to attract more and more new users, and about 70 million people take VKontakte per day:


One of the most powerful tools on VKontakte are groups. More and more users are giving them preference over websites. About why this happens, how to correctly use the capabilities of a social network and how to promote a group in Vkontakte will be discussed in this article.

What is a group

VKontakte group offers the following main features:

  • Create discussions. Depending on the rules established in the group, new topics may be proposed by members or an administrator.
  • Adding photos, audio and video. Such materials should be relevant to the theme of the group ( or should not, if the administrator allows).
  • Messages on the "wall". Active discussions develop not only in discussions. The reason may be someone else's record, picture or video.

How to create a VK group?

In order for you to have your own group, you need very little time. To get started, you should visit the "My Settings" section and check off the "My Groups" item so that it appears in the menu:


After that, the corresponding item appears in the menu:
Go and click " Create community»:
Enter the name, select the type of community "Group" and create:
Now you can set the necessary settings and the group is ready:
The group owner has access to various management and statistics tools. Also provides elements with which the basic promotion of groups?

Why do we need groups?

People can have a wide variety of ideas, creating their own thematic community. You can try to earn money or just lead a group "for the soul." Consider the main goals of creating a VKontakte group.

  • To collect "congenial". No one has yet canceled the feeling of boredom and despondency, therefore it is useful to have a company of like-minded people on hand. If those could not be found in real life, then it is worth trying in virtual;
  • For online display of a real group unit. A class at school, a team at work, a club of owners of oil rigs - it will be useful for all of them to have a connection to a social network. This will give more opportunities, and indeed make life much easier;
  • Content Generation. This paragraph already implies mercantile interests. Instead of using expensive ones ( or cheap but substandard) copywriter services, you can simply create a new discussion, in which the group members will express a lot of interesting thoughts;
  • Group as an alternative to the site. For the owner of a thematic community, the possibilities in this regard are practically unlimited. I would like to create a news portal - no question, you need an online store - no problem: products and descriptions for them can be placed in photo albums and put out the “hottest” on the wall.

Inconvenience can occur only when advertising, but in this case there is a fairly wide range of possibilities.
  • Targeted ads. This type of advertising is a small banner placed on the pages of a social network. Ads are offered only to the user group that the advertiser defines;
  • Posts in communities. VKontakte invites advertisers to place their ads in relevant groups;
  • Interaction through applications. VKontakte has a huge number of games and tests. Within these applications, you can place an offer to follow the link to an external resource;
  • Ruthlessly sell. If the group has an impressive number of participants and has development prospects, then a long line of customers is provided to you;
  • Help your project. This section should be given special attention.

Project Development Using Groups

Promotion of a group in VKontakte can act only as part of the work on its own resource. Opening representative offices on social networks is an important part of promotion. Consider the main advantages of this approach.

  • Good traffic source. It is worth noting that in this case we can talk specifically about the target audience. After all, only interested people will agree to join a group that matches the theme of your site;
  • An opportunity to know the opinions of visitors. Of course, the study can be carried out directly on the site, but this is not always appropriate. The format of the VKontakte group allows harmonious surveys of participants, thus obtaining valuable information:
  • A good addition to the functionality of the site. If the main resource does not offer to buy anything, then the VKontakte group can take on this task. In this regard, the thematic community is limited only by the owner’s imagination;
  • You can not promote a specific site, but a certain topic. Sometimes users do not access the pages of the resource, not because it is bad, but because of the insufficiently popular site orientation. A group on a social network will help fix this;
  • Good opportunity to find employees. If you feel that you are no longer coping with a rapidly growing project and need help, then the thematic group is a good source of potential employees;
  • Obtaining statistical information about participants. It is important to understand who is interested in your subject, because it may turn out that one target audience was planned, but it turned out to be completely different.

VKontakte group promotion

Before opening a representative office of your VKontakte website, you need to think about how to promote the group. Indeed, without an impressive number of participants in a thematic community, it will be inefficient.

First of all, you should think about optimization. To correctly complete this stage, you need to follow some recommendations.

  • Use keywords in the group name. The ship is sailing as it is called, and users will find your community by specific requests. In order to make the right choice, you need to analyze your subject area and form the most suitable name;
  • Properly write a description. By analogy with the Description tag, it is worth using direct and indirect occurrences of keywords. Search engines should get the necessary data to display in the top, and visitors quickly understand what it is about;
  • Provide unique content. This item is important for both search robots and people. Nobody wants to read again what they already saw somewhere, and the joke told for the second time is no longer a joke. Search engines "spit" on plagiarists and "demand" to comply with the rules of uniqueness.

It is also worth remembering that the group must be active throughout the day. That is, if you have a certain amount of information, then you need to evenly distribute it in order to achieve multiple visits.

It is also worth stimulating all kinds of activities within the group: adding new discussions, polls, events. The more movement, the better.

The main goal of the promotion of the group is to attract new people. Consider the main ways to solve this problem.

  • Invite people yourself. Brothers, sisters, aunts and uncles with pleasure (or without) will support a relative, and friends will not stand aside. When these niches are exhausted, you can begin to look for completely strangers who might be interested in your project. It should be noted separately that 16-year-old Katya Glamurova is unlikely to join the group " All about compressors", Therefore it is necessary to filter possible participants. Unfortunately, the daily number of invitations is limited (no more than 40);
  • Search for similar communities. Other potential groups have already grabbed your potential participants, however, nothing prevents the VKontakte user from joining you, so cooperation between thematic communities is a mutually beneficial activity. The main thing when choosing is the compliance of the topic and the high quality of the group (regular updates, less advertising, a constant increase in participants);
  • Long live spam. A popular open-comment community is just some kind of marketplace where everyone shouts: “ oh, what a delicious group I myself would eat!". This annoys many visitors, but some are overcome by curiosity. In addition, you can write personal messages with a request to join the thematic community, but their number is again limited. It is worth noting that spam in a blatant and undisguised form will certainly entail a ban, and no one wants this. To avoid this outcome, you should constantly change the text of the invitations. Increasing the number of group members using spam is a method that requires significant time costs, so you need to carefully weigh everything before resorting to it;
  • Use other sites and social networks to attract members. VKontakte is not the only social network in which your representative office should be. If a group is an element of website promotion, then all the "branches" of your information resource should be interconnected and advertise each other. You can also post links to other sites, but this is most likely already a paid pleasure;
  • Use software tools. At this point, it is worth stopping and explaining it in more detail.

Programs for promotion of VKontakte groups

Software assistance in the promotion of the group can be very diverse. Consider some of the possibilities that robots offer us.

Any group or public in VK require attention and support. Social networks provide excellent traffic on which you can earn. But the VKontakte community is a complex system, which in itself either develops very slowly or does not develop, but gradually falls into decline. This is a social network, it’s easy to bring people into a group, but it’s quite difficult to keep it, especially when there are hundreds of thousands of communities on VK on any topic.

If you look at the cost of maintaining the Vkontakte price group, it will include such works:

  • Develop a content plan.
  • Regular publication of interesting posts on behalf of the group.
  • Creation of new discussion topics that will be interesting to the participants and provoke them to a discussion.
  • Writing comments, correspondence with participants, involvement and community life.
  • Moderation of communication in a group or public, spam cleaning, removal of blocked users.
  • Communication in other communities (including guerrilla marketing).
  • Selection of communities and negotiations with their administrators about mutual PR.

If you hire a third-party company for the comprehensive promotion of the group, the cost of work will be from 4200 - 8000 rubles per month, up to 14000 - 20,000 rubles / month.

Vkontakte group rules

The collective experience of many SMM experts says that the following rules are recommended when maintaining and developing a community:

  • Posts need to be published regularly, 10-20 pieces per day, use the VK timer function for this.
  • Users do not like long texts. It is advisable to write posts within 600 characters, make small paragraphs and separate them additionally with an empty line.
  • Use pictures and photos of horizontal orientation.
  • Try to find an original, vivid photo for which the user “hooks” his eyes.
  • If you write a post to make it follow the link, then select it additionally, for example, with a smiley with an arrow. The link itself is better to put immediately under the heading. But remember that posts without external links receive more likes and are reposted more often.
  • Use hashtags, they combine publications into thematic groups and attract readers to important fragments of the article.

The costs of self-management group VKontakte

If you engage in community development on your own, you need to understand very well the topic that a public or group is dedicated to. If you will lead your entire group yourself, then your main expenses are time, every day will be spent on administering the public and creating new materials. If you like it - great, otherwise you have to hire artists. Only community-based posts can be prepared by copywriters hired on freelance exchanges. One post of 500 characters will cost from 30 to 90 rubles. And lower price means the lowest quality. Accordingly, to publish 10 posts per day will have to spend from 300 rubles.

And if you decide to hire an SMM manager, then the salaries of such specialists can be 4000 rubles a month or more.

How to find authors who will publish

It should be understood that if you delegate the development of the community to another person, then it is preferable to one who provides a comprehensive service. Otherwise, you will still find yourself in the role of manager, and you will separately monitor the administrator, editor and give out orders on exchanges for commenting and other actions in the group.

The cost of maintaining a VKontakte group with freelancers

There is an opinion about the lower cost of conducting a VK group by freelancers than agencies. In fact, the cost of maintaining the Vkontakte community by freelancers, judging by their data on large exchanges, ranges from 3477 to 22800 rubles per month. A specialist with a large number of positive reviews has an average cost of conducting a group of 10,000 rubles per month.

It should be understood that a freelancer can agree on a lower price, and he will be more flexible in adapting to the task. But you will depend on one person and it must be checked very carefully. The main risks - the specialist’s qualification level is unknown, the danger of violating the deadlines. And if you order the maintenance of the Vkontakte group from the agency, the cost will be higher, but the team and its result do the work, meeting the deadlines does not depend on one person. Reviews and other information about the agency is easier to find. Consider these factors when deciding who to trust your community with.