You need your own group in Odnoklassniki not only “to be”, but also for doing business, promoting your own brand or website, and for other purposes. In order for it to give a tangible result, and not just “gather dust on the shelf”, it must first be created and filled with interesting content, and then promoted. Today we’ll talk about how to promote a group in Odnoklassniki from beginning to end. We hope the tips are helpful.
Benefits of creating a group on Ok.ru
Bill Gates, one of the best modern gurus, once said that if a person is not on the Internet, then he does not exist. Paraphrasing his phrase, we can express the following idea: if a company is not in Odnoklassniki, it deprives itself of a significant audience. There are several reasons:
- it is in this social network that people from all over Russia "sit";
- its functionality is not inferior to Facebook and VKontakte;
- it is much easier for skilled developers to stand out from the background of short-sighted colleagues.
The only “but” is that Odnoklassniki has much fewer manipulative tools due to the low popularity of the site among marketers. However, this does not prevent community developers from making good money, including through affiliate programs and selling their own products.
Step 1. Create a group
Before promoting a group in Odnoklassniki, it must be created. To do this, you need to go from your profile to the "Groups" page. Here you can see what other people are writing about. The most popular topics are entertainment, hobbies, useful tips, anecdotes, philosophy, and so on.
On the same page, on the left, there is a noticeable button “Create a group or event”, it is surrounded by an orange dotted line. You need to click on it. A long list of group types will open from which you need to choose yours. It could be:
- public page - suitable for creating news on one specific topic;
- business page - ideal for promoting a company or organization;
- event - a group is intended to gather people united by one goal (for example, go to a museum or cinema, attend a webinar);
- bulletin board - this group is needed to publish news about the sale or purchase of any product or its exchange with other people;
- shop - necessary for the sale of goods via the Internet;
- interest group or just for your friends.
After choosing, you will need to fill out a questionnaire, indicating the name of your group, its description, subcategory, age restrictions and, if necessary, contact information. Next is to upload the community cover. It should be clear, beautiful and interesting.
Step 2. Design a group
Also, before promoting a group in Odnoklassniki, you should arrange it. The first step is to choose a background for your community. To do this, click on the colored circle located on the page on the right. It's quite small, so don't miss it. Choose a cover that is more or less thematic. Agree, it will be rather strange to see a background in the form of flowers in a group about cars, and vice versa.
You can upload your own cover for a group in Odnoklassniki when the number of group members exceeds 10,000 people. In this case, three photos are required - the main one (approximately 1340 by 320 pixels), for the background (320 by 320 pixels), for the cover of the catalog (approximately 240 by 90). To do everything right, you should pay attention to the tips offered by the system. After uploading, the photo will be sent for moderation, and if everything is fine, it will appear in the group.
Step 3. Make settings
The next step to take before promoting a group in Odnoklassniki is to set the publicity settings. To do this, you need to go to their page from the group menu. Please note that all parameters are divided into several categories:
- Main - here you can change the information that you wrote when creating the group (for example, rename it or give a more complete description).
- Management - here you can specify who can leave comments on posts, post links in them, write new posts and upload photos. It is also possible to customize the content of the top block.
- Administration - in principle, nothing needs to be changed on this page. The only thing worth doing is to appoint a user as a moderator to filter out obscene and unnecessary messages.
- Applications - here you can select those that you want to see on your group page. These can be tests, surveys, questionnaires, mailing lists, applications from users, various forecasts, ticket bookings, and so on. You can also invite social network developers to host your own application.
- Money transfers - this item should be enabled only if your users transfer money to you for any service or product. Good functionality for people involved in joint purchases.
- Affiliate program - works only if the number of your subscribers is over 10 thousand people. Good source of income.
- Penalty points - if there are too many, your group may be deleted.
Which of these options you need is up to you. For normal groups, it is always enough to set only the first 4 items.
Step 4. Write some interesting posts
Another step that should be taken before promoting a group on Odnoklassniki on your own is to write some really useful and interesting posts. It can be any tips, guides, instructions, practical cases, product comparisons or anything else. Advertising messages should be published with great care and less often, many users simply skip them.
If you use a group to post announcements, alternate them with content created specifically for the social network. At the same time, try to post one post from about 13 to 16 pm, and the other from 17 to 19. According to Bit.ly, this is the time when the most people are on the network.
Step 5. Add hashtags
Hashtags should be used to draw attention to written articles. It is desirable that they consist of one or, at most, two words. To add, you need to find the phrase “Add keywords” below the photo, enter them and click on the “Finish” button. Later, users can quickly find your post using these hashtags.
Step 6: Invite Friends
After 5-10 posts have been written, you can start inviting friends to the group (up to 30 people per day). You can do this from the menu on the left. The button is called "Invite Friends". Another way is to go to the "Participants" page and click on the button with the appropriate name. You can also ask any person to join the group by writing in the "Comments" to his entries. You should not use private messages for this, as the system may take such requests for spam.
Step 7Add People Using Third Party Services
One of the most affordable ways to promote a group in Odnoklassniki on your own is to use the help of various services. For example, vktarget allows you to first earn some money, and then use it to buy subscribers. In this case, you can specify both the type of account and its age, the number of friends. Of course, you can’t hope for a quick promotion here, but it’s free. However, you can put 100 rubles into your account. This is enough to buy a hundred "living people."
Step 8Invite followers from other groups
Another way to promote a group in Odnoklassniki on your own is to contact the owners of other non-competitive thematic communities and agree on mutual PR with them. If you still have few subscribers, they, of course, are unlikely to agree to this. In this case, you will have to buy several publications. Moreover, it is desirable to do this with already promoted and well-visited groups.
To view the statistics of someone else's community, you should go to Popsters, log in through the desired social network and enter the address of the group you want to scan. The system will download the results and issue reports on the time of writing and publishing posts, the amount of text, relative activity per day or per week. The only "but" - the service is paid. You can see the prices on the "Tariffs" page.
If you are wondering how to promote your group in Odnoklassniki for free, try also leaving a link to it on the pages of other communities in the "Comments". Just do it carefully. Your message should in no way look like an advertisement. For example, you can write “Totally agree with the opinion of the author of this post. I just want to add that…” and after a short comment write the following: “Here I wrote about it.” Then leave a link to your post. There is no certainty that such a message will live for a long time, but perhaps someone will have time to click on it.
Step 9. Advertise
Step 10. Place links to the group wherever possible
People who have already had to develop their subscriber base for a social network give the following advice on how to promote a group on Odnoklassniki on their own for free: leave links to your community on any thematic forums, in email signatures, in statuses posted on the main page of your account, in publications on the site. You can also do this on business cards, mugs, other souvenir or printed products intended for sale.
Step 11. Post information on the site
You can resort to this method of how to quickly promote a group in Odnoklassniki for free if you have a well-promoted website or blog. As a rule, you can post information about a group in the form of a widget or a post. In the first case, you need to go to the "Developers" page, the link to it is located just below the link to "Advertising". Here you should select "OK for sites" and after the transition mark those applications that you want to see on your own resource. In our case, this is the “group widget”. It remains only to act according to the instructions given by the developers of the social network.
Also on the site you can make a separate page about your community. But you should write on it not about how to promote a group in Odnoklassniki from scratch, but about its presence and all the benefits of joining. The latter may include:
- publishing exclusive content;
- participation in any competition;
- participating in interesting discussions;
- consultations with company specialists;
- anything else.
It is worth trying to come up with something that others do not have. If it works out, the number of visitors will increase a hundredfold.
Step 12. Settle in a troll group
An interesting way to promote your group in Odnoklassniki is to place a real “troll” in it that can make the audience act. If real users cannot be used as it yet, you can create a provocateur account for yourself and “settle” it in your community. You should act carefully: users should not even doubt that the page belongs to a real person, and not a fake one.
To install a photo in this case, you should select pictures that are not in the search. To do this, you can either go to English-language sites and pick up images, or colorize some of your old black and white photos and upload it to your profile. There should be several such drawings.
Then you should add several real people as friends, join various communities and publish posts on any topic. After that, start chatting in your own group. Remember: the troll is supposed to stimulate communication, but has no right to offend the participants in any way and create an uncomfortable environment for them.
Step 13. Track the effectiveness of publications
For developers who already know how to promote their group in Odnoklassniki, the creators of the social network came up with the Statistics service. The link to it is in the top menu, under the word "More" (click on it). Here you can see the number of participants, user engagement and other interesting information. Try to use this information!
As a conclusion
There is no secret technique on how to promote a group in Odnoklassniki. The step-by-step instructions presented on this page are very simple. It will help you go from a novice developer to the owner of a large social network community. Just follow it to get real results. Good luck!
How to promote a group in Odnoklassniki: 4 ways to promote a community in Odnoklassniki manually + 2 programs for cheating community members + 2 popular advertising exchanges.
Already, probably, there are no people left who have not registered on Odnoklassniki or Facebook. We spend a lot of free time on social networks for correspondence or viewing new posts. In addition to the fact that people spend their leisure time and relax in this way, they also began to earn money with the help of groups in social networks.
One of the most popular social networks is Odnoklassniki. They have a wide audience. Some mistakenly believe that only older people prefer to sit on this site, but this is not so. There are thematic communities on Odnoklassniki that bring their administrators not only pleasure, but also a stable income.
Those who have just started to engage in this kind of activity are wondering: How to promote a group in Odnoklassniki? After all, until you have subscribers, there will be no profit. Let's look into this issue.
4 options for promoting a group in Odnoklassniki
Online business can be easily combined with the main work. The profit from such an activity can be (on average) 5,000 - 15,000 rubles.
First of all, the exact amount depends on what exactly you are going for.
There are quite a few options:
- sell goods from Chinese marketplaces;
- sell hand-made products;
- make money by placing ads;
- offer paid services or information products.
Each of them is a separate extensive topic for discussion. But all these methods rest on the same algorithm: after the community in Odnoklassniki has been created and filled with various information, it needs to be promoted and new subscribers attracted.
How much admins can earn directly depends on their number.
The most popular promotion methods are:
- Manual distribution of invitations.
- Posts with viral content.
- Buying ads in other groups.
- Mutual PR.
1) Manual distribution of invitations.
The longest way to promote a group on Odnoklassniki is to add friends on your own and invite them to join the community. It takes a lot of time, but absolutely free.
Step-by-step instructions for promoting a group in this way:
- The administrator must buy or create an account, or even better several. The situation when such accounts are quickly sent to the ban is not uncommon.
- Start inviting as friends all the people who might be interested in your group. This step is necessary because the admin can send invitations to join the group only to friends.
- Send out invitations to new "friends" to become members of your community.
To speed up this process a little, you can open several browsers at once to work with each account separately. One page can send out 30-50 invitations per day. The restriction was created in order to protect users from spam.
Act carefully - any dissatisfied person can consider your actions as spam and send a complaint to the administration. 
When someone presses "Class" or " tell friends» to this post, a notification of this appears in the feed of their friends, who will also pay attention to this post. The more interesting and emotional the content is, the more people will mark it. And, of course, by spreading the link to the post, they will also advertise the group.
Viral content is most often pictures with funny animals, various logic puzzles, as well as popular videos with bright titles. There is no single recipe for popularity. Creating viral content is a real art. 
Such bright posts attract attention. Due to this, you can significantly increase the number of subscribers. After seeing such an image or video, many will want to go to the group that published this post. 
3) Advertising in other groups.
An interesting, and most importantly, effective way to attract subscribers to the Odnoklassniki group is advertising in similar communities.4) Mutual PR for the promotion of groups.
Another reliable way to promote a group in Odnoklassniki is mutual PR.
This is done very simply: you need to find the administrators of the same new communities in Odnoklassniki, and offer them mutual advertising. They make posts advertising your page on their wall, and you, accordingly, repost their posts.
PS. Please note: it is important that the audience is similar in subject matter, but not the same.
How does the promotion of groups in Odnoklassniki with the help of mutual PR usually work? Here is a small step by step guide:
There are 2 ways to find administrators for self-promotion:
- enter various groups that are similar in subject matter and personally negotiate a deal;
- look for admins on a special exchange for promotion (https://sociate.ru, http://plibber.ru).
The second way is more efficient. and doesn't take long!
On such sites, admins offer their services, leave ready-made content for repost. You can also post your ad. All that is needed is to contact them, specify all the details, and close the deal.
This publicity is completely free. This is a kind of barter between administrators in social networks. The only condition from the exchanges is registration on the site.
To quickly promote a group in Odnoklassniki, you need to select more admins for potential cooperation. Don't expect them to propose to you.
Act on your own!
When you muster up the courage, you can make offers to the administrators of even those groups that have significantly more subscribers. Don't be afraid to be rejected. Everyone once started from scratch, so there is a chance that they will be in solidarity with you and will definitely help in promoting, especially a worthwhile project.
2 paid platforms for group promotion in Odnoklassniki
Above, we described how to manually promote groups in Odnoklassniki. There are also platforms for increasing the number of subscribers in a group using special programs and services. As a rule, they work on a paid basis.1. Programs for cheating community members.
The easiest and fastest method for promoting a group on Odnoklassniki is to buy a program for cheating members. It will help in a short period of time, without much effort, to increase the number of subscribers.
The best cheat programs, according to most group administrators, are "OdInviter" and "OdFriendsAdder". It is not difficult to download them, but you will have to pay about $30 for promotion services with their help. In just a few months, the number of subscribers can increase to 10,000 people!
The only condition is to set up the program manually at the first stage of use, as well as to constantly check the operation of the service.
"OdInviter" and "OdFriendsAdder" worth the money spent, only if you are really ready to engage in serious promotion of your project in Odnoklassniki.
Important : these programs help to “wind up” a live audience of subscribers, not bots. This is a fundamental point, because. only "live" readers have value. In addition, for a large number of bots in a group, it can be banned.
As for bots, there are services and programs that are also ready to increase the number of subscribers for a minimal price. That's just due to bots and fakes.
This should not be done for the following reasons:
- If you really need to promote a group on Odnoklassniki for your future business, then bots are not the best option. These are not real participants, but simply fake pages that will not place an order for your products, will not put a “class” under the entry, etc.
- Now the social network Odnoklassniki has a filter that calculates bots. If your group is filled with them, then the community will be closed.
- Blocking due to bots may be temporary, but the leadership of the Odnoklassniki network is free to close the group forever.
2. Advertising exchanges.
Advertising exchanges by the method of promotion are similar to mutual PR. The only significant difference is the paid basis for concluding a contract. These sites are designed to automatically fill groups in social networks with thematic advertising.
- https://bidfox.ru
- https://target.my.com
is a relatively new community promotion service. The platform helps advertisers to place their ads in thematic groups of social networks.
Group administrators in Odnoklassniki, in turn, have additional opportunities to increase subscribers + they can subsequently earn money by selling advertising space in their own group. 
As a rule, only admins with a large budget use the services. Today it is the most popular site that unites all social networks of the CIS countries. The total audience coverage is more than 140,000,000 users!
If you have the funds, then you should really ask for help at Target. 
Both platforms for paid promotion will help to significantly increase the number of subscribers in the group. If you do not spare money to promote your brainchild, in 3-6 months you can recruit up to 500,000 people in a group!
to promote any group in Odnoklassniki:
For novice admins, this is a big figure, for which it is not a pity to give money. Moreover, when you understand how to promote a group in Odnoklassniki, you will be paid for advertising on your community page. So this investment will pay off in a short time.
Setting up publicity
If you do not know how to promote a group in classmates, you need to start by making it public. Publicity settings allow you to encourage the audience to join the community. So, go to the settings and do the following: if the focus of the group is thematic and its purpose is to communicate with people of interest, then you need to allow participants to create separate topics, upload photos and videos, open albums.
Be sure to enable review of posts before publishing so that the page does not contain suspicious content. Also turn off the ability to leave comments for people who are not subscribers.
Recruiting subscribers
The easiest way is to send invitations. Go to "Participants" and select "Invite". The social network has set a limit - no more than 30 invitations / day. However, this is an inefficient way. Greater results can be achieved by improving the quality of content.
Promotion of a group in classmates with the help of high-quality content
You can arouse interest in the audience and make them subscribe to you only if the content posted is relevant and useful for them. So post valuable life hacks, small quick start guides, expert opinions/ratings, product comparisons and reviews.
It is important to pay attention to the time of publication. It is necessary to update the content regularly and try to make the publication interesting, original and unique every time. During the day, the greatest activity of users is recorded in the time interval from 13:00 to 16:00 and in the evening from 17:00 to 19:00. Therefore, it is best to start posts during this period of time. Try not to publish promotional posts hidden under useful posts. This will teach subscribers to ignore messages, skip them in the feed.
How to promote a group in classmates on your own with the help of the correct design of posts
Make your notes visual so that they attract the attention of the audience and are memorable. To do this, provide posts with images, useful info graphics, photos. If you announce an article and attach a link to it, the image from the article will automatically be attached. You can also add your own image. To do this, select "Create a new topic", then "Add a photo", upload a photo and insert information, a link to the material and other content. We place a publication. It is best to use 640 * 480 pix pictures, they look spectacular in the news feed.
Insert hashtags
Hashtags are a common tool that users can use to conveniently search for publications of interest to them. They can also be used to draw attention to published material. Putting a hashtag is quite simple: expand the publications and look for "Keywords". Next, write the keywords in the form of hashtags and click "Finish".
We increase the activity of subscribers
Paid advertising
Promoting a group in classmates is inextricably linked with advertising, which opens up access for target consumers and makes it possible to convey the announcement / message to a wide range. OK allows you to target the audience according to criteria such as gender, age, geography, and so on. To set up advertising, open the "Advertising" section, which is located in the footer of the page.
To develop and further publish an ad, use the MyTarget service. Here you need to register, then the functionality for creating ads and targeting will open.
First, choose "What to advertise" - our community. Next, specify a link to it and select the desired ad block. Picture: http://joxi.ru/Drl8J7nt4MekGr.. Now we write the title and text for the future ad and attach the picture.
And the most interesting: we begin to set up the target audience. Here it is necessary to take into account the specifics and themes of the group you created, the profile. Outline a portrait of your average subscriber, for whom you work. Next, load these criteria into the program and select the audience. Enter age, gender.
To increase the reach, you can select "Reach an audience of similar ages", but as practice shows, this does not always work. To create an audience, open the "Audience" section and select "Create". Next, select the data source, that is, where users will view your ad and indicate the topics of interest.
After that, it becomes possible to select an audience more selectively based on specific criteria. At the end, put a tick in front of the item “All conditions are achieved”.
And we also choose the extension to other devices, which will allow us to reach the audience that accesses the social network from smartphones / tablets and other gadgets. As a result, OK users will see your ad from any modern device in an adapted form. When we have configured the basic parameters for audience selection, we need to save these parameters.
We pass directly to the task of the target audience, our core. We configure when the ad will start showing for a specific user and when it will end. For example, it could be the week before summer, or June 1st if you're trading seasonal items. This option is especially useful for sending notifications about a promotion/discount that has begun, just don't forget to write the appropriate text.
Another option is the ability to target TV. That is, the service will show advertising messages to an audience that watches TV for less than 2 hours a day, for 2-4 hours and more than 4 hours. Narrowing this kind of goal limits the target audience and narrows the focus. Experts recommend using the option only when necessary.
It will be useful to choose the target audience based on such parameters as "Employment" and "Education". For example, you are the owner of a page dedicated to the services of professional nannies in Moscow and you are promoting a group on Odnoklassniki. Setting "Employed" and "Higher Education" increases the chances that your ads are shown to women who are currently working and cannot babysit. Here you can also select people who are married. However, most often it is better not to indicate marital status, since most users do not indicate it on their pages.
Be sure to check the geography. If you are targeting a specific region, be sure to set it in your settings so that your ad campaign budget is not wasted. If you work throughout Russia, then choose a macro-region.
And be sure to indicate the method of payment: for clicks or for impressions. The first option is optimal if you only want to pay for the result, and the second - if you are trying to reach the audience as much as possible. If you plan to pay for impressions, set a limit for each user, which will save you from useless repeated impressions to the same person.
If the goal is to achieve maximum coverage - choose the first strategy, if the competition in the chosen area is low - it is quite possible to limit yourself to the second or third strategy.
Let's summarize
Promotion of publics in Odnoklassniki for free or for a fee is an important component of success if you want to commercialize the work of the group in the future. We looked at how to promote a group in classmates on our own for free, and also how to do it with the help of investments in advertising. Which option to choose is up to you.
In one of the previous posts, we have already told you, how to create a group in Odnoklassniki, now let's move on to the next questions, how to promote a group in Odnoklassniki. A feature of this network is that here quite solvent clients and serious people can hide behind the avatar of a dog or under various pseudonyms.
By performing simple actions, you can promote a group in Odnoklassniki, the most important thing is to work here and not be lazy, as well as apply a creative approach. After all, it is work with social networks involves the most creativity.
How to promote a group in Odnoklassniki from scratch?
You have made a group. Beautifully designed it, uploaded information, posts.
It's time to start inviting people to the group.
There are several ways:
- For starters, we invite friends from our page. By clicking "Invite to group".
A window will appear with a list of friends, select - "Invite".
- Invite members from other communities.
It is desirable to search among those groups that have something in common with yours on the topic.
We drive a similar name in the search engine. We are given a list of communities, enter and select a member. And in the window that appears, click "Invite to the group."
To make your group more colorful, a template from "Themes" will help. There you can pick up something to your taste.
And in order to insert your own topic into the group, the number of people who joined the group must be 10,000. Three photos (pictures) are needed for your topic: main photo, background image, cover for the catalog.
So that your group is not lost, and it can be found faster, you need to use keywords. Keys will help you find your group among other similar communities or competitors. In the menu "More" - "Settings", we enter by which phrases or words to find you.
To get people interested, and they would like to join your group, apply the publicity settings. We recommend choosing:
- Group members are allowed to add their own video, photo, themes;
- Only members can leave comments.
Most importantly, develop the group, make it interesting, publish posts in a group in Odnoklassniki everyday. Write new facts, photos.
If you create a topic manually, add a photo. Insert hashtags so that your post can be found by keywords.
Polls can also attract and make your group more popular. They can be humorous, funny, entertaining. Or if you are promoting a product, you can arrange a survey on it. There are many options.
This will encourage people to discuss, comment, participate in the development of the group. There is no need to specifically add a discussion. When uploading and posting a post, everything is automatically created by itself. You just need to open "Comment".
All discussions will be there. If not, then no one has commented on this post.
And they said that the technical opening of the community is just the beginning. Further, the most difficult task is set before the administration - promotion to attract as many participants as possible. Why is it important? Because it is the audience and its activity that determine the success of your “event”. In this article, we will tell you how to promote a group in Odnoklassniki, and you can get acquainted with the main methods for developing publics.
Ways to promote communities in OK
Actually, there are two options for expanding the audience of your community:
- on one's own;
- with the help of an SMM agency or an SMM specialist.
From the point of view of financial investments, methods are divided into two categories:
- free;
- paid.
It should be noted right away that independently and for free are not equivalent stories in the case of promotions. Even if you decide to do everything without involving specialists, in most cases you will have to spend some amount of money. This is due to the fact that there are already too many various publics in Odnoklassniki, incl. promoted, and it becomes excruciatingly difficult to attract the attention of the audience to your group. Hence there is a need to use advertising or a paid set of subscribers.
It should be understood that the interest of the community in the eyes of visitors consists of several important points:
- usefulness/interestingness of the published content;
- subscriber activity.
At the same time, it is not so much the publications that are “taken out” as the involvement of the audience in the work of the public. As you may have noticed, the most “likes” are collected by far from the most useful and informative communities. But the top publics and subscribers have a lot, and reposts. Hence the main conclusion - the effective promotion of the group in Odnoklassniki is provided by advertising. Well, advertising, as you know, one way or another requires financial investments.
As for attracting specialists, this is the easiest way. You simply order the services of professionals and watch the growing number of participants, "Classes" and comments. But, as you understand, high-quality promotion costs a lot of money, so this method is hardly suitable for a start-up business.
We spin the group in OK on our own
So, you have decided to promote a group in Odnoklassniki on your own from scratch in order to save money. The goal is to gather the target audience in the group as much as possible. The strategy includes work in several directions:
- community design + content selection;
- invitation of participants;
- achieving a high level of user activity;
- interactive communication with members and guests of the page.
Naturally, only a page filled with interesting information can become popular. Also, the page should not be closed, otherwise the whole meaning is lost. Decide on a theme, choose a design theme, always prescribe the content plan for the published material and do not forget about the visual component. It is very important to "read" your target audience, providing them with information in such a volume and in such a form that the participants find it interesting and useful. If the publications are useful, then the likelihood that they will be shared grows exponentially. Do you remember that in OK.ru the “Class” mark is equated to a repost? Here - use it!
In fact, the activity of the participants will also depend on the content. A person needs to be interested and retained, as well as receive feedback from him, that is, a certain response. "Dead Souls" is no longer a ride. If in your community, relatively speaking, there are a thousand participants, but at the same time publications can gain 5-10 "Classes", then immediately everything becomes clear - subscribers are stupidly bought. Of course, all promoted publics resort to this method of adding subscribers to the group or at one time resorted to. But it is still worth doing it delicately so as not to arouse unnecessary suspicion.
Attracting a new audience is carried out in several ways:
- public invitations;
- widgets on websites;
- use of special services for cheating;
- advertising.
To effectively and quickly invite participants, one account will definitely not be enough. Start a few pages, or rather buy ready-made ones filled with information and contacts. Remember: too active involvement of the audience can be mistaken by the system for spam, so no more than 50 users should be added per day from one account.
You can also use special services that allow you to recruit people into a group for a moderate fee, get additional “Classes” and comments. There are many such resources on the Internet today, so finding the right one for yourself is not difficult. Real people work on these sites, but most often from several fake accounts. They perform their tasks for a small reward, and you should not expect real activity from such users. It makes sense to resort to cheating subscribers and likes in this way at the very beginning of public promotion to create some user base.
Another way is to make a link to the group in classmates on the official website or other social networks. Interestingly, users in rare cases make transitions to external sites. They prefer to receive information from the page in OK and, if possible, place orders there when it comes to online stores. Often this happens due to the social network blocking these transitions with a warning about possible malicious sites. Keep this in mind if you decide to make the Odnoklassniki group the official page of your brand.
- targeted;
- in public;
- popular users.
Mail.ru Group offers a separate service entirely dedicated to creating targeted advertising campaigns on its resources. It is called "myTarget". This is the most effective way to advertise your community in terms of performance. However, you will first have to determine the target audience and plan the budget.
Advertising posts are also very convenient to place in related publics on OK.ru. Of course, the more popular the advertising platform, the more expensive the publication will cost. But it is quite possible that it will be possible to post ads for free if you manage to agree on mutual promotion with the administrators of other communities. Again, we must not forget about the target audience, so the selection of a public for advertising should be based on who you want to invite to your community.
Finally, you can try to buy a place for an advertising publication from some popular Odnoklassniki user. However, the costs in this case are likely to be very significant.
So, your group has already gained a decent number of subscribers, but their activity at the same time leaves much to be desired. What to do? Try to involve participants in the communication process. This is where interactive is important. Set up feedback with your audience - create polls, hold photo contests, try to interest your posts as much as possible.
Of course, it is very difficult to look for ways to promote the group yourself, and it will take a lot of time and, most likely, money. But if you competently prepare a community development program, then the result will definitely be in the end. The main thing is not to rush and believe in your strength and the strength of the Internet!
