Correct internal linking. Correct linking of the main page

Hello, friends!

Re-linking site pages is one of the many internal factors that can really help a site to move forward by linking pages together.

Therefore, I decided to write a very detailed guide on this topic and analyze most of the most common questions. It will not do without very cool information that will help you understand the deeper meaning of linking.

Tasks and where effective

Re-linking of site pages is one of the strongest factors involved in the ranking of search results. It is the linking (linking) of the internal pages of the site with each other in order to distribute the static weight between the documents and push the visitor to proceed to study other materials through internal links.

Internal linking can play into the hands and towards the pessimization of the site (decrease in positions). Therefore, it must be approached carefully and wisely. In no case should you be afraid, since everyone will have to work with it. Another thing is "how to work?", By hand or in automatic mode? I will consider all these points further.

Effective in the following cases:

Finishing requests in the TOP - when there are already pages in the TOP 10-20, you can push them to higher positions by placing links on them from other documents in order to add static weight to them;
Comprehensive promotion for a large number of requests - having made a competent link between the pages of the site with each other according to the necessary anchors, after the resource is reindexed, they will begin to rise to higher positions. In the case of low-frequency queries, it is more than realistic to get into the TOP without buying external links;
Drive traffic to profitable pages - Each site has priority landing pages that are profitable to direct visitors to. These could be pages with affiliate links to sell someone else's products. It is logical from pages with a large number of visitors to put a link to such a page so that more visitors can see your offer.

The basics

The basics include 3 rules that you must learn before starting to practice.

Internal linking is most effective when it is clickable. That is, the link provided in the document should not be for a tick in order to add static weight to the document. If it is put down only for this, then over time the effect of such a link will diminish. If the link is clickable, then search engines understand its importance and usefulness. This link has a tremendous effect;
The best anchor for linking is the keyword anchor of the page you are linking to. This will allow you to add weight for the right keyword and the page should go up in positions exactly for the required key. But it is very important that the anchor in the text is not at the expense of the readability of the text;
Incorrect linking often leads to pessimization of the site - as I said above, instead of pluses, you can also get minuses in the form of lower positions. Therefore, it is worth adhering to some important rules.

Ways to build linking

Now it would be possible to delve deeper into the schemes, but they are not so important, since they are rather difficult to implement and in most cases you will not succeed. The most competent option is the circular option, in which all pages are linked in a ring and form one chain.

From the picture above, you can see that each previous page links to the next, and the last one links to the first.

The great advantage of such a scheme is the even distribution of static weight between all documents, which will allow uniform promotion in the PS. It will not be such that some pages have a lot of weight, while others exist just for the sake of appearance.

The disadvantage is that when at least one page falls out, the entire circuit breaks and the static weight is lost. Therefore, a purely circular linking cannot be achieved. We will also have to make other connections that will link documents with other schemes, so that when a page falls out, the weight is preserved and the page is "in action."

Well, now to the methods that you need to use to link pages to each other with links. First of all, it is worth understanding that there is manual linking and automatic.

The manual method is implemented by putting links on each page either with html tags or by means of the engine (for example, WordPress) using the functions in the formatting panel in the page editor.

Both manual and automatic internal linking should be on the site and need to work together. But what goals do we pursue for each type? We begin below in more detail about each method of construction.

The manual way of tying by the meaning. Implies linking when it is really necessary and has logic;
Automatic method using linking plugins. They link pages by relevance, that is, by similarity. In my opinion, here are the 2 most successful solutions:
1. Plugin
2. Plugin
For both, I wrote detailed instructions with video tutorials. Both options have the ability to select styles for the similar post block at the end of each post. At the end of the article, you can see how this block looks for me with the Yet another related posts plugin plugin.

Such automatic linking is the most effective, since it has the highest click-through rate and the pages are not linked anyhow, but by the highest percentage of similarity.

By the way, the Related posts plugin has a very cool functionality that allows you to change links in a given bokeh of similar posts. Thus, you can experiment and make those links on each page of the site that will be most clickable. It is very important.
The next option is manual linking by relevance based on search engine suggestions. This method is the most correct and most time consuming. It means searching for the most relevant pages of the site for a specific keyword and placing a link on it to the required document. In practice, it looks like this. You go to the desired search engine (under which you link the pages) and enter the address of your site with the desired key phrase, for which you should find the most target (relevant) pages for further linking.

The first link will always be the article itself, to which we want to link. We look at the following pages. They will be sorted by relevance in descending order. The snippet will highlight those phrases and words that can participate as an anchor when we put links. But we need the exact occurrence of the keyword, that is, in the form as it is, without changing the endings and diluting in other words.

In the image you can see that I am highlighting individual words that are included in my key phrase. In this case, I need to go to this page, from which we will link, and slightly change its content so that the key is in a direct entry. This can be achieved by adding or changing existing proposals, or at the end of the article add a line with the recommendation of an article.

This option is very good, since such a link is present at the end of the material at the border of the visitor making a decision about further actions on the site. After reading the material, he decides whether to leave the site or stay. We are pushing him for one more material on the topic. If it is possible to put a link inside an existing text, then do it without question, but then make sure that the key phrase was inside the text without compromising readability.
The next construction method is random (random) internal linking. It is implemented, as a rule, with the same plugins. I once had a vivid example of such an implementation and I described it in an article about. There is a variant of implementation, when the links are put in a random way and each time the page is accessed, the block of similar records changes. This variant is suitable for.

First, install one of the plugins for automatic linking. I gave examples above with links to detailed instructions on how to configure them;
Secondly, when you publish at least 100 texts, start looking for the most relevant 3 documents for each page in order to leave a link from them in the form of an anchor with a keyword in the direct entry. To find relevant pages, use the output of the required search engine (site: site.ru keyword).

Common mistakes

Link from the keyword of the page. Quite a difficult point. You write each article under the keywords and use them a certain number of times on the page, making an analysis of competitors. If the average number of keys is 3 after analyzing competitors, then the text does not need to include a link from one of these used keys, since after that it will not be involved in determining the relevance of the page. If you need a link from such a keyword, then add a part of the text with the same key and make it a link;
More than one link from a page to the same document - you shouldn't put several links to the same page. A damping effect will occur and less weight will be transferred. Only one link per page;
Overloaded pages - there are too many links to one document within the site. Such a page will have too much static weight, which could be distributed more evenly and give a more powerful leap in search results to more pages;
We forget to pump fresh documents - the site should never stand still and as the articles grow, the linking should be refined. New articles should also participate in it. This is the most time-consuming process, since when new materials appear, you have to turn to old ones.

Scheme for linking to other pages

Here I will give a few tips that should be used together to make the linking work.

3 links at the end of each post by the automatic linking plugin;
Manual placement based on relevance from search results. Try to use no more than 10 links from the document, as a large number of them interfere with readability;
We refer to one document by 3 links. This is ideally so as not to pump too much;
After the pages reach the TOP 10-20, we add 1 more link to them to add weight. After re-indexing the site, we check the positions. Was there an effect?
Check the click-through rate of your links whenever possible, since click-through = efficiency. If the links are inoperable, replace them and again track the statistics of clicks;
As you accumulate texts, update the linking.

At the end of this material, I would like to give a couple more tips that will certainly come in handy.

First, try to set up tracking of statistics on clicks on the provided links. Links should be present for a reason, but have an effect;
Secondly, track the statistics of the traffic counter for search phrases. There are many transitions from the search not by the main keywords, but by additional (diluted, modified). If there are such bold queries, then also pump them up with internal links with the appropriate anchors;
Third, try to make the click-through at all costs. If these are manual links, then links in the first paragraph work well, as well as at the very end of the text. If it is a block of automatic links (similar posts), then make them attractive. Don't make a simple list of links. Make miniatures as it grabs attention. It is also logical to place links next to images, which also catches the eye.

For now, friends! This is the material that came out. I hope that you will use all the information in the article when you link your materials on the site. I hope that I laid down a deeper meaning for you and now linking for you is something more than simple linking, which we see on most resources. At the end of the article, a video on the topic from specialists.

All friends! If you have any questions or edits, then write them in the comments. Until next time!

Best regards, Konstantin Khmelev!

Many webmasters and SEOs are familiar with the concept of linking. This term means the placement of internal links from one page of the site to another in order to transfer more weight to more significant pages. However, when working directly with the site, many questions arise, and the main one is: “What is a competent linking?”, Implying the fact that there is also an “illiterate” one. Let's try to understand the literacy of the internal linking of site pages.

User point of view

From the user's point of view, competently linked pages of the site make it possible to easily and simply navigate the site, saving the visitor's time to find the necessary information.

The crawler's point of view

Navigation is also important for a search engine spider in order to understand the structure of the site. However, internal links also affect the anchor list generated by bots and the static page weight ().

A competent linking can be called one that optimally combines compliance with all three requirements:

- Navigation... Its convenience and minimum levels of nesting of any page of the site.
- Static weight... The most significant pages should be the most influential.
- Reference weight... The text of the link on the donor page should make it clear the topic and meaning of the content on the acceptor (both for the bot and for the user).

Let's take a look at each of these points.

Site navigation with competent linking

A site with more than one page has navigation, with the help of which users and search bots wander around the resource, studying it in detail. If the navigation is composed correctly, then any page of the site is no more than 2-3 clicks from the main page, since the higher the nesting level of the page, the less attention is paid to it due to its inaccessibility. With proper navigation on the site, there are no pages that cannot be reached by navigating through its internal links.

The easiest way to create good navigation is to place a menu of sections (subsections) that contain links to informative pages:

On complex sites (including portals), it is advisable to use techniques such as "bread crumbs" and "tag cloud". In this case, even the oldest pages will be no further from the main page than in 3 clicks.

Why is it so important to have a minimum of page nesting levels? The fact is that with a high level of nesting, you can wait a long time for the indexing of pages, without waiting in some cases. The priority of such pages is low, and even if they get into the index, they will be updated very, very rarely.

Static weight distribution

Agree that the most significant website pages that you promote should have the most weight! With the help of linking, you can direct the static weight to a particular section, home page or other pages of the site.

Where to direct the weight depends on what type of queries you are promoting the site for. If this is a high-frequency (high-frequency) request, then most likely it is highly competitive, therefore it is better to optimize the main page for it, it usually has the maximum internal static weight, since all pages in the menu link to the main page.

With medium-frequency queries, it is better to promote second-level pages, you can put links on them from the main and internal pages, increasing the static weight of the sections.

You can also correctly distribute the weight on the third-level pages for low-frequency queries, referring to them from the sections and the main page.

If you have only one request for promotion, try to have as many links to the promoted page from your own internal pages of the site. Competent linking in terms of redistributing static weight implies its maximum concentration on the pages being promoted.

Reference weight

It is clear that links that lead to the pages being promoted must have keys in the anchor, but there is a small trick here that is overlooked by some optimizers. Imagine that third-level pages (articles, news, blog posts, etc.) are linked to each other, and there are also links to them from the main sections. In total, for each article we have at least 2 links: one from the section, the second from another article (there may also be links from the main page or several from the pages of articles). It will be wise to use the key for each link in a different case.

Thus, competent linking means the optimal combination of its three components: competent navigation, competent weight distribution and competent placement of anchors.

Re-linking of pages is present on every site, but not everywhere it is done correctly. Because of which there is not the correct distribution of weight on the pages, as well as the behavioral factor worsens. Therefore, all successful sites that do the correct linking of pages are in the top for their keywords. Now let's figure out how to make the correct linking.

What is site linking and why is it needed?

Re-linking the site refers to the linking of pages of one site using links. Such a link bundle will help the user to better navigate the resource, which subsequently forces the user to view more pages.

Links also give weight to the pages they link to. This allows you to correctly distribute the weight on the site and gives a signal to search engines which pages are more important on this resource. Pages with more link power rank slightly better than others.

Even the correct distribution of the weight on the site creates more new pages. But it already depends on which linking method you choose for promotion.

How pages are linked

Having entered any page of the site, you can see links leading to other pages. They can be in the menu, in the text itself, in comments or in pictures. And here are the main places used for links:

1. Site menu
The menu is usually repeated throughout the site and contains a decent number of links. Professional SEOs tend to put links in the menu in the "nofollow" tag. To prevent weight leakage to other pages.

Chip number 1- Some SEOs hone the entire site for a dozen key queries and do not specifically close the menu to promote those very pages. I have implemented something similar on my own, take a look at the section "popular articles".

Surprisingly, each of the articles is in the top for its key queries, in part due to this type of linking, where more than 100 pages link to a specific 5-10 pages.

2. Bread crumbs
Breadcrumbs or breadcrumbs, which are designed to improve the usability of a site, are also involved in transferring weight to other pages. But they do give weight to the main page and adjacent categories, which is very useful for linking.

Also recently, in my experiment, I found out that there are conversions from search engines, so do not forget to optimize them on your site.

3. Display of relevant pages
Relevant pages or otherwise similar articles are displayed closer to the end of the article / product and the most similar pages are selected by content and topic. Not only for the transfusion of the reference mass, but also for the sake of.

4. Sitemap

The sitemap comes in two formats: html (a page for users) and sitemap.xml (a page for better indexing by search engines). Any site with old SEO training has both formats. It turns out that the sitemap links to each page separately, which is very good.

5. Re-linking in the text
The most effective method of linking pages is with the help, in the article itself. After all, the search engine takes into account not only the content of the text in the anchor, but also the surrounding text of the links. The more relevance, the better the linking.

Site linking methods

On the Internet, you can find almost two dozen different schemes and methods of linking, but not all are effective. Therefore, let's take a look at the 3 best linking options, as well as under what circumstances they should be used.

1. Ring method
The most popular and discussed method is ring linking. It turns out that each page links to the next, and the last page links to the very first. Therefore, a complete linking along the ring is obtained.

It is used when the promotion is entirely based on LF (low-frequency) requests. The chance of getting to the top is increased due to the even distribution of the page weight of each product or article on the site. But at the same time, there is no promotion of the categories and the main page (MF and HF queries).

2. The way of the star

By the way, this method of linking was originally used by Wikipedia and its Page Rank was 10/10. What are the advantages of this method? Each page links to each other in an arbitrary chain, with more pages linking to each other.

This method is perfect for those who do not highlight some pages for promotion, but are trying to promote everything at once. This is an aggressive type of linking and the more content pages there are, the more effective it will be.

3. Ladder method (hierarchy)

Re-linking with a ladder consists in increasing the referring pages by one. When one page links to four others. And those four pages link to one single (promoted) one. Forming decent weight for a single page that links to the first page, forming a closed circuit.

Works great and requires little effort to implement. As a rule, a chain of links is built on one topic, where one page is a continuation of another. Suitable for those who are trying to promote HF and MF requests.

Chip number 2- in addition to the traditional types of linking, there is also a combined view from the method of linking a star and a ring. I believe this is the most effective way to relink a site!

Scheme:

After you have selected one of the schemes above and applied it to your site, you need to find out how much weight each of the pages gets. After all, the greater the page weight, the better the position.

To check the weight of the site pages, you need to use the Page weight program, you can download the free version - but it will be limited. Or use the program, which is also free by the way and more advanced than PW.

There is also an online service that can calculate weight, but it does it for a long time and for a fee. It is called, it can show free page weight on 50 pages, everything else is paid.

Internal site linking - tasks

Using the competent linking of your web resource, each blogger or site owner solves a number of important tasks to influence internal and behavioral factors. Every such moment is important for successful search engine promotion. I will list the most basic issues that can be solved with the help of the correct internal linking of the site:

Full indexing of your site or blog. Everything is simple here - the search robot crawls through more pages when indexing than without them. Because the task of the robot is to scan one document - it will certainly capture, in addition to the given one, others (posts, records, etc.), which are visible using internal links to the original one.
Improving the usability of the web resource. The more we influence behavioral factors, using extensive internal linking of pages, the better is the impact on behavioral factors when ranking the site. A visitor, following internal links, lingers more on his pages. And much less often comes back to the search.
Increasing the page weight of the site. The more different internal links there are on a web resource, the more weight each page can end up with. When generating the results of issuance, the weight of the document is small, but still important. And with the same other parameters, the higher will be a site with a higher weight. With the help of schemes of competent linking, you can strengthen the target documents, transferring them more weight than others (not so important).
Successful website promotion in a low-competitive niche. With the help of proper internal linking, you can easily promote landing pages in search engines for low-competitive MF and LF queries. This is especially true for young blogs and web resources that, due to their young age, cannot use promotion methods by purchasing external links. It is enough to correctly make a competent linking by key queries, using all the wisdom of text optimization, and with a high probability, in a month after indexing, promoted documents will be in the top 10.

I have listed the main tasks that can be solved with the help of competent site linking. There are a number of other questions, but they already follow from the ones listed above. Now let's consider the very scheme of interaction of documents of a web resource.

Page linking scheme

When a visitor clicks on any link, he goes to another section of the site - a completely different page opens. An internal link serves as a bridge between the first page and the second. Its text (anchor) pushes the reader to receive other information. It can supplement the text or differ in meaning, but it is by reading the anchor that the visitor makes his own conclusion - to click on the link or not. To promote a web resource or blog in search engines, it is extremely important to correctly create both the transition from one document to another and to compose an anchor. In the following image, you will see a typical link from one page to another, taking into account all the ranking factors.

According to the picture from page A, which is promoted by its key query "promotion methods", the visitor goes to document B. The transition bridge is a link with the anchor "search engine promotion", which is the keyword for page B. As you can see, each document has its own title , which contains the passphrase in the exact occurrence. It is this scheme that is used for internal linking of the site (without taking into account the dilution of the anchor). On page B there is another link with the anchor "blog promotion in Yandex", which already leads further to the third document of the web resource.

The links themselves can be opened in the same browser window, or in a separate one (using the target = "_blank" attribute of the a tag). On my blog, almost all internal links open a separate window so that the visitor does not get confused with the information, does not forget it, etc.

Linking options

There are various ways to internally link a site. Each of them has its pros and cons. Let's take a closer look at them.

Automatic internal linking

This is an option for creating transitions, in which links are placed to various sections of the site, using its structure. For example, many bloggers use breadcrumbs by using a plugin or adding their own code. Here is an example of this option for page interaction on my blog (in the previous version of the old template):

Anchor text is taken from various tags, and the links themselves are at the beginning of the page. Let's see the pros and cons of this option for internal linking:

installation is not difficult for any blogger or webmaster;
the time of the process itself is very short (installed the plugin and everything worked);
excellent navigation on the site (the visitor can always go back, to the heading or to the main page);
with such linking, behavioral factors improve;
the anchor text is duplicated with the text of the donor tag;
does not promote landing pages as much as manual linking.

There is also a semi-automatic linking option, when the webmaster needs to write the anchor text himself. This greatly improves the promotion task. Of the latest innovations that help to link the site, I would note the WP Smart Linker plugin by Sergey Pervushin. I used to have a block with internal links created by this plugin on many documents. I wrote their anchors myself. Only pages of certain headings were linked. (Now I don't use this plugin because I do everything manually).

Manual internal linking

Well, everything is clear here - no automatic plugins for you, we do everything ourselves, with our own hands. Therefore, let's go straight to the positive and negative:

the best way to promote low-frequency and mid-range queries on low-competitive topics;
each link has a unique anchor (of course, if the webmaster is not too lazy);
the only way you can control the weight of documents;
all internal links are in the text of a post or article, which improves their click-through rate by visitors (behavioral factors improve);
long and tedious process.

On my own behalf, I can add one more plus - during the internal manual linking of the site, all sorts of creative thoughts often come up. 🙂 In general, I recommend!

Competent linking of the site - manual way

It's time to consider all the stages of manual competent linking of the site. Each stage is important in itself, so the exclusion of a point from the whole process is highly undesirable. Any correct linking requires a webmaster or blogger to strictly follow the rules, take into account every little detail and the skills of meticulously filling in statistics. Now everything is in order.

New site... Everything is very simple here. For correct internal linking, you need to put a link to other previous pages with an anchor on a new post or article, in the text of which the key request must be found. Accordingly, links to a new document are placed from the previous documents of the web resource. The main thing is not to make mistakes when compiling the text of the anchor. With the gradual addition of new pages, the webmaster must link the new text with the old ones. All links should come from the text of the article in paragraphs, and not as separate chunks in the document. Thus, on the one hand, the visitor is given to understand the importance of the transition as a source of additional information, and on the other hand, it shows its naturalness (that is, it is not an ad unit).

The most important thing when compiling anchors in a competent site linking is not repeating them. Each link text must be unique, including the main query or an additional keyword in a diluted form. Once I use the anchor text as the exact match of the keyword. All other link texts are completely different sentences with keywords. They can include a different number of words - from two to seven (did not do it anymore).

Old site. For each of my new posts, I put links in the text to the old pages. But I do not always look at previous posts or articles in order to add internal transitions to strengthen the new article. It takes a lot of time - every time you have to look at all previously written posts and select texts for them for anchor text. Therefore, I do a competent manual linking once a month when new posts are indexed. If a page is not promoted in search engines, then it does not receive internal links from other documents. If I need to link to a non-target page in the text, I close the link from indexing.

So, manual correct site linking is a detailed plan (I use it from the beginning of 2013 to the present day).

Scanning the current site linking

First, you need to view the indexed pages and write out the following data (see figure):

It is necessary to write the keyword of each document on which it is promoted (main query), the text of the anchors of internal links and the keywords of the pages to which these links go. When all indexed documents have been viewed, it is necessary to calculate the number of internal links going to each and write down. A record with all the data can be made in such cells as in the figure, or it can be done in the form of a regular Excel table.

When all the pages of the web resource have been viewed, it is necessary to put aside all the data on non-promoted documents for now. They are our resource for transferring weight to landing pages. In theory, there should be few of them, because every SEO or advanced blogger wants to promote their sites in search engines and therefore try not to write non-thematic posts or articles.

Checking the relevance of landing pages

Now that the base for all target documents has been collected, it is necessary to check their relevance. New posts after indexing are ranked in search engines and get their places in the SERP. It happens that due to some webmaster errors or incorrect previous internal linking, new site documents are irrelevant to the key request. It seems that all the tags are spelled out, the headers are filled in correctly, and a completely different page of the site hangs by the keyword in the search. Therefore, before competent linking, you need to check the relevance of the pages and correct all the shortcomings.

To achieve this goal, we will use the service (http://www.seogadget.ru/serppos) and check the positions of target indexed documents by their key queries. The beauty of the service is that working very quickly (usually 10-15 seconds for 30 keywords at once), it shows the url of each relevant page. Our task is to compare them with the promoted ones. If not, then optimization errors need to be corrected. For example, I checked a number of positions on my blog:

Selection of site pages for competent linking

Now that we have checked all the landing pages, we need to add weight to them for promotion. I usually try to make sure that at least 7 other documents are linked to every promoted post and article on my blog. Let's say, after our checking and collecting all the data, several pages have very little weight - they are referenced by 2-3 other documents. Therefore, we must also find on the site a couple of pages for each and register an internal link with an anchor on them, the text of which will also include the keyword in a diluted form. The only question is how to find these additional documents quickly and efficiently.

but) manual way ... To do this, you need to go to the Yandex search engine and set a request to determine the relevant pages for this key request. Select the best documents from the entire list of received links, and the anchor text will be contained in the selected words in the snippet. For example, in the following picture, you will see the most relevant posts on my blog for the query "competitor analysis":

In the first place is the link to the most relevant page (underlined with a red line). Usually, with proper internal optimization, it matches the one that is promoted by the key query. Next are the transitions of those documents that are less relevant for the keyword. From these documents, we select those who will become donors for our promoted page. It can be seen from the figure that all five additional posts have my key query (competitor analysis) in their text and each can be a donor. Let's say I only need two and I take the next pair of documents after the most relevant one on request. In snippets, the search engine already shows the places where you can make an internal transition (underlined with a blue line). It is enough to take these selected areas into the body of the anchors, add the adjacent words and the links are ready.

In this way, all possible donors for landing pages with a small number of external links from their site are checked. The disadvantage of this method is that if there are many such documents, then this process will take a lot of time.

b) automatic way ... For users of the unique program for collecting the semantic core Key Collector, the donor selection process will take very little time. First, you need to add to the program all the keywords of the pages being promoted, with which we will look for other donors for links. Next, you need to start the process of collecting recommendations from the Yandex search engine for internal linking based on the issue. Enter the address of your site or blog, select the region of promotion and press the button (see figure):

After 5-10 minutes, we get a list of the same posts that are relevant to all the requests we set (the picture is clickable):

As you can see from the figure, the web resources selected by the program are exactly the same with the same snippets as in the manual method (I would be surprised if it were different 🙂).

Creating an internal linking site

The last point remains - the process of internal linking of the site itself. Having all the data on the target documents (key request, donor pages), you need to add links with key requests on the selected posts. It is important that the anchor text contains a search query, and the internal linking itself is done according to the above-written scheme. You can add a number of internal transitions from non-promoted pages to strengthen targeted ones.

When the work is completed, it is advisable to enter all the data in one table, so that in the future it will be easier to track various parameters of keywords and it is easier to check the relevance of the target documents. For example, I use this table to check the positions of promoted posts for key queries of the semantic core of my blog.

The table contains the following points: keywords of my core, their basic and exact frequency, quality of words, the number of internal links to the promoted page, its address, title of the page, its position in Yandex and Google, KEI of the request. Having such data in front of my eyes, I always see for which key query my blog is sagging, whether the document is currently in the search results, whether the quality of the search query has improved, etc.

So, for the manual correct internal linking of the site, you need to do the following activities:

Scan the current linking of a web resource.
Check relevance of landing pages.
Select donor pages.
Create new internal links based on Yandex recommendations.

As you can see, the process of creating a website link is an important stage for a successful SEO-website promotion. And besides, it is quite laborious - you have to do many repetitive actions, take into account various points.

Bonus - my scheme for using internal links

As an auxiliary material, to make it easier for you, dear readers, to do internal linking for your projects, I offer one practical SEO cheat sheet. In it, I reveal my practices of working with internal links in the process of creating a link. Namely:

what rules do I take into account when creating internal transitions;
how do I relink new and old pages;
how I check the clickability of the created internal links.

This completes my guide and a small educational program on the internal competent linking of the site. I would be glad to receive your comments or additions to the text of this post. I am sure that many readers of my blog are familiar with this important method of internal optimization.Can you share your secret?