How not to fall under the filters. What are search engine filters

Yandex filters - basic concepts

Good afternoon, readers of my blog. Those of you who constantly read my articles could already understand that I often visit various SEO forums, communicate with optimizers and webmasters, try to help beginners understand the initial stages of mastering the world of optimization and promoting their projects. Most often, newbies run for help when their site drops sharply in the search results, the number of indexed pages decreases, or even he gets banned from search engines. All these negative consequences occur as a result of the imposition of various kinds of filters and bans for violations of the rules for the promotion and development of your site. Earlier I already talked about Google filters, and how to protect yourself from them. Today we will talk about all kinds of filters and punishments that your site can receive from Yandex.

So, Yandex filters- what it is? This definition should be understood as certain sanctions that the search engine imposes on the entire site or its individual pages. Most often, such sanctions are manifested in lowering positions, removing low-quality pages from the search, deteriorating website promotion in the search engine and other negative influences. Analyzing the problem that arose with your site, we can conclude that it fell under one or another filter. Depending on the filter, we can draw a conclusion on how to return the site to its former "merits" and continue its development.

Before I move on to the analysis of the most frequent filters from Yandex, I would like to note that no site just falls out of the favor of search algorithms. Of course, there are mistakes, but they are so scanty and are quickly resolved by writing a request to Yandex technical support. Remember that 99.9% of cases of getting under the filter are the work of the SEOs themselves, who did not adhere to the recommendations for optimizing the site, and used black SEO methods to promote them.

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AGS filter is a thunderstorm for all beginners

The most "popular" filter can be considered the "AGS filter (anti shit site)". Based on their personal observations, I can say that this is one of the toughest and most radical filters that cuts both young and already fairly established sites. There are two filters: AGS - 17, and its improved version AGS - 30. From the very name you can understand what this notorious filter is struggling with. Its main goal is to filter the results from low-quality sites, satellites, explicit GS that are created with violations of the basic optimization rules.
What are the signs of getting under the AGS filter?

As a rule, the filter hits the pages in the search results, mercilessly throwing them out of the search. When checking, you may find that there is only one page left, most often the main page, or no more than 10 (main and main sections). As a result of this, traffic drops sharply, positions drop and the site flies far beyond the TOP100.

How not to fall under the AGS?
First of all, you must create a website for people, write quality articles. Forget about copy-paste or synonymizer completely. Search robots are learning every day, and now they can easily recognize unique, competent and meaningful text.
Follow the guidelines for article design, site structuring, code optimization, etc. I wrote about this in more detail in my article "How to Promote Your Site - Improving Positions in the Search Engine"
Do not use the methods of black SEO, and if your site is young, then also abandon the gray methods of promotion. Many seo forums recommend starting link promotion no earlier than 3, and in some cases even 6, months after the creation of the site.
Regularly check the site for duplicates, errors in the code and display of pages by different browsers.
In general, you need to follow your creation, make it for people, use only honest and not prohibited promotion methods. As a rule, the ACS does not touch a good website, but you need to understand that everything is done automatically and the robot can make a mistake. Are you sure that your site is excellent, there were no problems with it, but after the next up, there was only one page left in the search results? Then write urgently to Plato in those. Yandex support.

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How to get a site out of the AGS?
It so happens that out of ignorance or stupidity they messed up. The site fell under the AGS. You can leave it and start developing a new project. But, more often than not, you don't want to just part with your creation. Then you need to think about how to display the site from under the filter. First you need to figure out why you were given the filter, what exactly became that starting point. If you know that you were copy-pasting, then urgently delete all other people's articles and change them to original ones. Whatever the problem is, but one fact is obvious - it needs to be eliminated.

My advice is that when you get hit by an AGS, you should:
1. Close the site from indexing completely
2. Analyze the situation and find the cause of the filter
3. Correct the cause. But not just fix it, but make the site even better. More unique articles, good design, correct structure, optimize meta tags and structure your content correctly.
4. After you make candy out of GS, opens the site for indexing
5. We run the site on Twitter, Ya.ru, Google + and other social bookmarks. This will give a signal to the search robot, and he will quickly go to your site.
Immediate return of pages and positions is not worth waiting for. At least 2-3 apa, if there is a movement, then it is very weak. If you did everything correctly and efficiently, the site can go out of the AGS in 1-1.5 months.

Nepot filter - the oldest Yandex filter

This is probably one of the oldest filters actively used by Yandex. But the web masters felt its full effect at the end of 2010. It was then that Yandex introduced everyone to its new algorithm and announced that it would actively fight the sale of links, since it considers this type of promotion to be manipulation of the issuance. Don't be scared too much, the fight is on, but so far the optimizers are winning. If you correctly purchase links, know how to choose a good donor, then no Nepot filter is afraid of you.

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Now closer to the point. How does the Nepot filter work?
Basically, sanctions are imposed on sites that diligently and openly trade links, and on those sites that are heavily oversaturated with outbound links. If the site falls under the Nepot filter, then the link weight that the backlink should transfer becomes minimal, or even completely reduced to zero. As a result, not only the donor who received a penny from the search engine suffers, but also the optimizer who posted the link on such a site, because there will be no effect from it.

How not to get hit by the Nepot filter?
Everything is very simple here. If you have already decided to sell links, then do it carefully and wisely. Try not to place more than 3-4 links on one page. If the link leads to a site about cooking, then pick up a topic article for it, and do not shove it into the first one that comes across.
Don't do bulk link selling. For example, many people drive their sites to the Sape link exchange and you can get up to 1000 links to the site per month. Of course, such a sharp increase in outgoing backups will attract the attention of the robot and there is a high probability of getting a filter.
How to get out of the filter?

In order to get rid of the filter, you need to analyze the backups that you put, remove those that lead to explicit GS, suspicious sites, sites with viruses and an adult theme.

Yandex Filter - You are the last

A very strange name for the filter, but that's not the point. The main purpose of this algorithm is to weed out sites with non-unique content, those sites that brazenly steal articles from other resources. I think that it will not be a discovery for you that Yandex robots can determine the uniqueness of an article in seconds, and even understand from which resource it was pulled.

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How does this filter work?
A site with non-unique content drops significantly in search results. It will be hard to find it even outside the TOP100. As a rule, such sites occupy the very last places for various requests, perhaps because of this the filter has such a name.

How to avoid getting under the filter?
Submit unique articles, especially if you have a young resource. Old, trustworthy sites can sometimes afford to copy articles from other sites, but they are forgiven for this, because they have a limit of trust on the part of search engines. Young people cannot afford this. Copy-paste is a real problem. If not this filter, then AGS can be obtained without problems.

How to get out of the filter?
There are no special tricks here. We delete the copied text and write new, beautiful, well-structured content.

In the last article, I talked about the main Yandex filters that young sites can overtake. AGS filter, Nepot filter and You are the last - these are the three monsters that were not chosen by chance. Many young bloggers, out of inexperience or due to a lack of quality information, make stupid mistakes that lead to serious problems in the future. Today I will continue my review of Yandex filters, I will tell you how not to fall under the distribution, and if they did, then how to get out of this situation.

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Redirect filter.

There are situations when you have changed the page address, but have already managed to promote the old one. So that the position does not swing too much, experienced webmasters put 301 redirects, which redirect the search robot from the old page to the new one. The option I have given is admissible, and even recommended by Yandex itself, but if you use a redirect for manipulation, try to deceive the user, and deceive the search engine, then wait for sanctions. Most often, redirects are used by black SEO. The user thinks he is visiting one site, but automatically goes to another. Most often, the punishment is very severe - the site is banned in the search engine.
How to avoid getting under the filter?
Don't use java script that redirects traffic. I am sure that all my readers want to make good sites, and not GS and doorways, so they will not use these scripts
How to get out of the filter?
Not as easy as getting there. Removing redirects will not be enough. If the search engines have banned the site, then you will have a long correspondence with Plato and an explanation that all problems have been solved. As a rule, if a site gets banned due to redirects, then this is a doorway that makes no sense to pull.

Behavioral filter.

Outbound Links - Good or Bad?

What to do if you have been working on your site for a long time, fill it with content, are engaged in promotion, but there are no results: it is not in the search results and the traffic is not growing. Most likely your the site got under the filters of search engines or even a complete ban.

A lot has been written on the Internet about how to avoid penalties from search engines, but, despite the abundance of information, a lot of newcomers, nevertheless, step on the rake and replenish the army of resources ignored by Yandex or Google with their sites.

What are search engine filters?

Filters are certain sanctions that he imposes on those sites or sections of sites that he considers to be of poor quality or violate any rules. Thus, by imposing filters, the search engine is trying to clear the search results from any garbage and dishonest markups. The filters are very easy to feel.

If you notice that the pages of your site are not or are falling out of the index, then, most likely, a filter has been applied.

If, despite the abundance of content on your site, even the optimized pages do not reach high positions in the search results and tend to zero, then there are likely to be filters.

Filters can be applied both to individual pages of the site, and completely to the entire resource. An extreme case is the ban of the entire site. There are some filters that are not immediately noticeable, they do not act directly on the site, but affect the links outgoing from it () - they are not taken into account by the search engine.

How to Avoid Search Engine Filters?

In fact, it is not difficult to avoid getting under the filter. It is enough to understand how search engines work, it has been written about this and adhere to one simple principle - do everything honestly: behave honestly in relation to search engines, other sites and Internet users.

How to do it in practice:

Don't get carried away with over-optimization their texts for key queries. If the same phrase appears in every sentence of your article, then it will be clear to both the person and the search engine that the material was created specifically to influence search results. Such keyword spam will permanently close the road to the TOP of search engines.

Avoid drastic link changes leading to your website. Naturally, a huge number of identical links to your site cannot appear at the same time, just as they cannot disappear at the same time. If this happens, then the search engine believes that all these links are purchased, which means that they do not speak about the real quality of the resource. Actually, only purchased links can appear and disappear abruptly.

Don't go overboard with selling links on your website. By turning each page of the site into a trash heap with a huge number of links, you make it clear to the search engine that the site was not created for people reading its materials, but for selling links, which will push the site to a risk zone.

The name and description of the filters can be found on this forum http://www.seo-forum.ru/showthread.php?t=70

How search engine filters work in practice

It is not at all necessary that any one of the risk factors will lead to the imposition of filters and the ban of the site. There are sites that have been filled with copied content for years, there are sites that feel great selling a huge number of links, but they are all on the verge and can be punished at any time.

There are situations when normal sites fall under the search filters or sites that can become normal with minor intervention, then they can be saved. To do this, you need to put things in order, and get rid of all violations, and, then, write to the technical support of the search engine. If the resource is really worthwhile, then the probability of recovery of all positions is very high.

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Hello dear readers of the blog site. In this series of articles, we will talk about sanctions and filters that the Yandex search engine tends to impose on offending sites.

We will also consider the factors that can lead to a ban and describe the filters that are applied en masse. Well, and, of course, it will be impossible not to say that.

True, within the framework of one article, we will not be able to physically cover the entire layer of information on filters, so this publication will continue. Today we will talk about, and also learn how to calculate the hit of a site under the AGS and filters for over-optimization or over-spam of content. Naturally, the set of factors leading to the imposition of these sanctions will be described, and proven ways to get out of them will be indicated. I hope that the information will be useful and you will use it for the benefit of your project.

Types of Yandex sanctions and reasons for the site being banned

Unfortunately, even if you follow all the instructions below, you will not be one hundred percent insured against pessimization, but the risk will decrease significantly. Anyway, understanding the mechanism of applying the filter, you can understand for yourself what you were punished for and try to eliminate the existing shortcomings. Consultations with Plato (usually, an impersonal person answering a question asked to Yandex support is signed by Platon Shchukin, well, or at least it was before) will also be easier to carry out, understanding the principles of banning.

So, all Yandex filters, and, can be divided into:

Pre-filters - the search engine applies them even at the stage of getting sites into the index and basic search. A typical example would be.
Postfilters - applied after calculating the relevance of the document (ranked web page)

Sanctions imposed by Yandex can also be divided into:

Manual
Automatic

And also, according to the degree and type of damage, one can distinguish:

Full ban (site banned), i.e. all pages were excluded from the search base. Naturally, the traffic from this search engine will stop completely.
A filter is possible in the form of disregarding outgoing links from the resource. It can be important, for example, for those who plan to buy links from it.
It is also possible that inbound links are not taken into account, which will seriously worsen the ranking.
For aggressive advertising or existing content for adults, you may be limited in search (for example, in the second case, you will be shown only when the user selects,).
The notorious AGS, which leads to the exclusion of a part of the resource pages (often a large part) from the search base.
Punishment for a detected attempt to cheat behavioral factors (we will talk in more detail below).
A number of filters and sanctions that are imposed after ranking.

What reasons can lead to the imposition of sanctions?

Texts can easily lead to the imposition of filters. For example, I have this.
Links can also be punished. For example, for inept and excessive work on recruiting external link mass or for over-optimization when organizing internal linking.
For abuse of advertising posted on the resource pages, punishment may also follow.
It is clear that some attempts at cheating (PF, etc.) can lead to sad consequences.
They can identify your affiliated sites - created to promote services or products of the same company in order to occupy as many positions in the search results as possible (for most search queries, only one result from one resource will be presented in the search results).

Why can you get banned from Yandex?

Let's start with Yandex's most radical punishment for simple webmasters, namely with things that can lead to a website being banned (the so-called black SEO).

Hidden text - in white on a white background, or using any other methods of posting content that ordinary visitors do not see. A ban can be obtained, for example, for using it to hide text.
Placing a list of keywords on the pages for which they are promoted. Probably, they met (before it was common) the design of this list in the form of a block "We were still searched for by requests." However, they can be punished (by a ban or a filter) even for the usual linking, where you diligently link to other pages using keys (for example, by knocking from competitors). In this regard, it is rather dangerous to overdo it.
Cloaking is when search robots (they are recognized by the username they present themselves with when they enter the site or IP address) are given some content (usually over-optimized and hard to read), and completely different to the visitors (without extra keys and quite laconic). Cloaking was actively used at the dawn of the formation of search engines, when they did not yet punish spam with keys, etc. things.
Links from a picture in size, which, of course, is not visible on the site, but the search engine sees and takes into account the link. Again, this is a vestige from the past, which now only a very dense webmaster will use.
Content created automatically, for example, in dorgen (doorway engine) or synonymizer. These things are still actively used, and doorwayers still manage to bypass the obstacles of search engines. Doors' life is not a debt, but efforts are not spent on their creation, so they take the amount and in-depth study of changing algorithms by a search engine and an attempt to play on their vulnerabilities.
The presence on the site of pages or sections for the exchange of links (created manually or automatically) or any other structures that can be classified as link sweepers (hundreds and thousands of links to different resources). And it doesn't matter if the links will be provided with a text anchor or they will come from banners or pictures. All this is a direct path to the Yandex ban, or (if you're lucky) to the imposition of sanctions. Moreover, you can change links, but they should be thematic for your resources and in a small amount.
Placing a web page as if outside the site, because there are no internal links to them (only external) from your resource and. At the same time, they can be executed in the design of the site and have all the same navigation elements.

If on your resource something of the above is available (maybe even created without malice), then.

From the ban, let's move on to the milder penalties used by Yandex, namely filters. The presence of many of them is officially confirmed by this search engine, and some are idle speculation of optimizers, but this does not mean that they are not used (remember as in DMB: “Do you see a gopher? - No. - And I do not. there is!").

let's let's list Yandex filters, under which no one would like to fall.

AGS filter (17, 30 and 40) from Yandex

AGS (antigo * site) - there are varieties with numbers 17, 30 and 40. Fear of this filter is primarily for those who create GS on the stream (sites created for search engines or for selling links, but not for the benefit of visitors). This type of pessimization appeared in 2009, and its last modification, AGS 40, dates back to the end of 2013. As the name implies, this filter is designed to cut out low-quality resources from the output, and its new versions are associated with an increase in its selectivity.

After its imposition, the Yandex index usually contains only a few pages (from one to ten). At the same time, the pages remaining in the index are not subjected to any additional pessimization (their positions in the search results remain unchanged). The AGS works, of course, in automatic mode.

Let's take a look at some of the criteria by the aggregate of which the likelihood of falling under the Yandex AGS filter increases:

Newly registered domain name (young site)
Resource placement on free hosting
Usage (Joomla, WordPress, cracked DLE, etc.).
Low or almost zero attendance (few people per day). According to the existing statistics, it can be concluded that if the traffic is less than fifty people per day, then the probability of the site getting under the Yandex AGS is very high. But if the attendant crosses the threshold of three hundred unique visitors, then picking up the AGS will become a very difficult task. read in the cited publication.
... Once in both of these directories, you can guarantee yourself almost inviolability in your relationship with the AGS. This is evidenced by the analysis of those resources that fell under this filter.
Absence or a small number of external links leading to this resource. To close this gap without allowing excesses, I advise you to familiarize yourself with the materials:
The presence of forums, blogs or message boards (on the same domain or subdomain), to which information is added by everyone without moderation. Usually, the result is a monstrous spam dump, which greatly discredits this resource.
Multiple duplication of internal content (for example, to get more pages from which you can sell links). In WordPress, these can be archives of tags, categories, temporary archives, etc. things.
or texts of poor quality (low-quality rewriting or automatically generated texts).
Too aggressive internal linking of pages with large blocks of internal links. In this regard, many advise to be careful with things like tag cloud.
The presence of signs of selling links (the presence of external links on many pages of the site).
The presence of aggressive advertisements such as pop-ups or pull-outs as well. A resource that respects itself and its readers, as a rule, will not use such things.

How to get a site out of the AGS (17, 30, 40)?

However, if you have already fallen under this type of pessimization, then you will be primarily interested in methods for getting out of the AGS filter... Basically, these are universal guidelines to help you understand what happened to your site when you noticed.

Naturally, you need to start with a "letter to Plato", or, in other words, try to contact Yandex support to find out the reason. In no case do not download the rights, but simply explain the situation and ask for advice. you can see the link.
If, after Plato's answer or by your own understanding, you understand that the matter is in the content (namely, in its low quality or over-optimization), then nothing else will remain but rewrite content... It is clear that if your resource is a real GS, you will not do this due to inexpediency (it is easier to slap a new GS), but when you really get under the AGS your brainchild, which you are grooming and pouring, it will be possible to strain.
True, for me it resulted in five months of hard labor on the alteration of four hundred articles, but, therefore, the game was worth the candle. You can learn the method of working with texts from here:
If you also use a free engine, which is simultaneously used by thousands of resources on the network, then it makes sense to try changing the design to a more unique one.
If the site you are creating is positioned as a commercial one, then be sure to add contact information to it (phone number, office address, location map), clearly indicating which organization it belongs to. , so ... A lot of GS are disguised as commercial resources, but it is the lack of contacts that gives them away. For an information resource, add a contact Email or.
Try adding some useful service to your site. For example, the standard for many commercial resources is the availability of calculators for calculating the cost of services or something else. You can spy on this business from competitors.
If there is a suspicion that the usability and navigation of the site is lame, then do not apply it to fix it. In general, read the article about "" and draw conclusions for yourself about the discrepancy of your project to the standards of modern SEO, so that the AGS is not even close.

In fact, all the above tips for getting out of the AGS boil down to one thing: make websites for people- with a normal design, with normal formatted content and easy navigation (usability). The advice is simple, but you will have to spend a lot of time (or money) on its implementation.

Yandex sanctions for the text content of the site (for the content)

Text filters can be divided into two main types, which are summarized and described below. The way out of them will be slightly different, but the common feature is to optimize content for the current SEO requirements, and not for what ruled a decade ago.

Cloth filter

Filter for spamming or a tailor, which was introduced in 2010 and was not confirmed by Yandex in any way (but the principle of a gopher from DMB still works here). Its distinctive feature is page sinking for one request, while other requests for which this web page ranks may remain in their positions.

The methods of dealing with the tailor filter are quite simple: diluting the clean occurrences of a sagging keyword (phrase), reducing the volume of text (again, this is more important for commercial, not informational sites), and also rules (paragraphs, headings of different levels, lists, etc. etc.). That is, a colorfully and conveniently designed "footcloth" (even tens of thousands of characters) without the dominance of keys with direct entry can be stunningly perceived by visitors and will drag the request up.

Penalties for spamming most often include:

Pages heavily crammed with keywords (in direct occurrence).
Texts tens of thousands of characters long, which no one reads. The key is precisely that they are not read because of their frightening size, lack of formatting and a bunch of dedicated keys, instead of some semantic highlighting. A readable text of a large volume, on the contrary, can be quite a good help for promotion (especially an information site).
By the way, precisely because of the fact that five or seven years ago, SEOs wrote huge texts for commercial sites (without much formatting, because they were written only for Yandex and often hiding them from visitors behind spoilers or in forms without scrolling), into which they could it is easy to cram hundreds of occurrences of a key without exceeding the critical value of nausea (the percentage of occurrence of keywords relative to the total number of words in the text). Search engines have figured out this method of dishonest optimization over time and introduced appropriate penalties for such a cheat.
Someone compares the texts of my articles with footcloths, but this is not correct, because they fall under this definition only in large sizes. And this is not so critical for an information resource (see wikipedia, habraharbr and other mainstream information resources). The main problem with long texts is to keep the user reading them, which is helped by formatting, design and catchy subheadings. Well, and the content, of course, where can we go without it.

Steps for getting out of a tailor filter(for spamming):

We write to Yandex support (yes, at the same time) about the possible imposition of sanctions with an attempt to find out which ones.
We clean texts from overspam with keys, and also remove the "water" along the way to reduce the volume while preserving the essence. This will lead to a better user experience of the content, especially when the conditions in the next paragraph are met.
We add formatting, if it was not there (breaking into paragraphs by meaning, adding subheadings, lists, semantic highlights, pictures, as well as tables or something else, if necessary). This will increase the likelihood of reading the text and lead to improved behavioral factors. In other words, we make candy out of footcloths.
Check if the content of the page fully responds to the user's request. This condition must also be met to exit the filter for overspam.

Content over-optimization filter

The Yandex filter for re-optimization was imposed on my blog in the spring of 2013 and I felt all its charm pretty well on my own skin. It appeared two years earlier, and its existence was officially confirmed by Yandex. A distinctive feature of the filter is the sagging not of just one request, but of all the requests by which the web page that got under the filter was ranked (promoted) (both HF and MF, and even LF and above LF sag). In my case, there were a lot of such pages and the total traffic loss was three to four times.

Well, firstly, you will need a full correspondence or a significant correction of the text of those pages that have fallen under this type of Yandex sanctions. Personally, I rewrote everything that I had added in the first three years of the blog's existence. Also, in the course of this lesson, it is advisable to remove the excessive use of accent tags (b, strong, em), as well as the abuse of keys in subheadings.

I also deleted the titles with alts from the pictures, because there were a lot of keys there (this was my first step even before rewriting the content, which I thought to quickly stop the problem, but this turned out to be insufficient, and to restore at least the alts my hand did not go up force of scale of work). I also (highlighted links to useful resources, updated outdated information and removed the "water").

In addition, I want to say that, which is imposed only for over-spam keys. The second of the described sanctions tools is imposed not only for overspam keys, but also for an attempt to slip a text that is not quite relevant to the search engine, for which it is optimized. Such text does not fully answer the user's request or does not answer it at all, although it is satiated with the necessary keys.

Often, nonsensical content containing "water" on an ocean scale falls under the filter for over-optimization. An example of a lack of response to a user's request may be optimization for a commercial request for a product or service, but without specifying prices. Or an attempt to move forward on a query with the word "reviews", but not providing those very reviews on the page. Such pages can fall under the Yandex filter precisely because you deceive the expectations of the user (your potential client).

Over-optimization filter symptoms usually result in a sharp drop in requests promoted on a given web page at once by dozens of positions down. In very advanced cases, there may be a similar subsidence not only of individual pages, but of the entire site as a whole (for all promoted queries), but without changing the relevant pages. I did not have this, because for a number of queries after the filter was applied, the positions in the Yandex search results did not change. But the shandarahnul still decently (the total flow of visitors to the blog decreased three times).

Summarizing all of the above, we can give several general tips for getting out of Yandex text filters:

We are writing to Platon Shchukin (in support of Yandex) to find out or clarify the reasons for the decrease in the flow of visitors coming to your site from this search engine. Again, remember that nothing is given to us as cheaply or valued as dearly as courtesy.
We clean the content from overspam with keywords (the process may require a lot of effort from you in the case of a large amount of content that needs to be revised from a new angle).
Put yourself out of the place of a user who enters a query in the search bar for which you have optimized this page, and try to understand whether it gives an exhaustive and comprehensive answer to it. In the course of this, it may be necessary to update outdated information, remove "water" and place emphasis (highlights) not on keywords, but on important points that the user's eye should cling to. This will help the page get good behavioral factors and get out of the filter for over-opting or over-spamming content. For the examples discussed just above, we can say that you will need to add prices to the pages (either give a link to them or arrange for them to be displayed in a pop-up window), if this the user expects by entering their request, or add reviews if they are mentioned in the request. In general, do not deceive the expectations of your potential customers and they (and together with them and Yandex) will be satisfied with you. Everything is like in real life.

I think that's enough for today (otherwise you will end up with a “footcloth”, not an article). We will continue as soon as possible, do not switch.

Good luck to you! See you soon on the pages of the blog site

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