Besides being memorable, .com domains are unique: This is the one and only .com name of its kind. Other extensions usually just drive traffic to their .com counterparts. To learn more about premium .com domain valuations, watch the video below:
Turbocharge your website. Watch our video to learn how.
Improve Your Web Presence
Get noticed online with a great domain name
73% of all domains registered on the Web are .coms. The reason is simple: .com is the where most of Web traffic happens. Owning a premium .com gives you great benefits including better SEO, name recognition, and providing your site with a sense of authority.
Here's What Others Are Saying
Since 2005, we've helped thousands of people get the perfect domain name
- simple and easy to use. - Nick Collins, 10/25/2019
- I like hugedomains - Bo Pham, 10/23/2019
- I just bought my domain from Hugedomains.com after contacting them about something I was wondering about. They got back to me right away, and answered my question precisely. I chose a paymen tplan for my domain, and it went so smooth! I got everything in a very short time, and explanations about what to do. Thank you, I'm very pleased! Best regards Herdis - Herdis Jenssen, 10/23/2019
- More
- "Sale" (shown in the image below). To create a banner, your system must have special Open Graph markup: it is needed so that social networks can recognize the content from the specified link. It is present in our platform.
Let's set up our markup in such a way that the transmitted data is as suitable as possible for our future advertising post. To do this, go to your personal account in the "Categories" menu, then select the "Sale" item and go down to the "Additional" tab.
What data is the markup capable of transmitting when reposting to a social network in this case:
1. Site name.
2. Title: what will be shown at the beginning of the post. Must be attractive and effective.
3. Description. The text component of the future post.
5. Photography. For a Vkontakte post, you will need an image sized 537×240 or with the appropriate aspect ratio. For other social networks, the sizes are different.
After filling in all the fields and saving the settings, it's time to start directly creating a text ad.
To do this, you must have your own Vkontakte group. If it doesn't exist yet, you need to create a new one. Our test post community looks like this:
Paste in the field in the community "Add entry":
After a few seconds, you will see the automatically loaded post. In our case, it looks like this:
It consists of three visible parts: title, link and image. An additional description and call to action can be added by writing your own text in the Add Entry field. We delete the link in it and fill in the necessary information.
It is advisable to use emoji in advertising posts on VKontakte to attract attention and add an additional link. We will also copy it from the settings, but for a beautiful look we will shorten it in a special service for shortening links from Vkontakte at the address.
Hello! This is Svetlana Raevskaya, the author of the Good Idea project. In the last article, we found out what we can do in the VKontakte community. Moreover, now we know how to set up advertising posts in the advertising account that will not get into the subscribers' news feed. Today we will figure out how to create an effective advertising post.
In many ways, the effectiveness of the post will depend on the accuracy of hitting your target audience. Therefore, any advertising campaign begins with the avatar of your potential buyer. Take the time to carefully select and segment your target audience. An effective advertising post is a personalized post. Seeing it, the user should feel that it is intended for him. Otherwise, you will waste money and time in vain.
So, the correct VKontakte advertising post consists of the following elements
- Picture.
In this format, it is the maximum size. This makes it possible to write short text on the image. VKontakte moderation is much more loyal to textual information in pictures than Facebook. Put on the illustration the main information that will interest your users and attract their attention. At the same time, for each segment of the target audience, select photos and drawings that best reflect their interests. If you have worked out fine-tuning for a narrow segment, use an appeal to the audience. For example: "Mommies!", "Dear lovers of history!", "Connoisseurs of Oriental music" and so on.
- Text.
Ideally, the text of an advertising post should not collapse. If brevity is not possible, break it into paragraphs. Use hyperlinks to your VKontakte communities. Shorten external links. Don't forget to use which will allow you to track the quantity and quality of traffic from each ad post.
- Attached files.
VKontakte has long ceased to be just a platform for communication. Today it is a powerful resource that even combines the capabilities of a search engine and video hosting. This is a platform for search and offers, which is especially important for consumers and businesses. Some can collect opinions and recommendations before becoming a client, others can analyze and accurately find the target audience. Advertising in VKontakte groups today is more effective than the classic one, but it needs to be presented following some rules. Much depends on the right strategy to attract customers. Then advertising "VKontakte" will work.
Advertising in groups "VK" and VK-target
What to choose: target or group
- Everything is stricter in targeting: pictures and provocative headlines will not be missed by moderators.
- You agree on advertising in the group with its administrator, you do not need to wait for the moderation of the VK service.
- The size of images and text is limited in the target, you will not be able to present a case or another version of the advertising strategy.
- Choose the right group - get a large coverage of the target audience.
- Advertising in VK groups is usually cheaper than target advertising.
However, you should not think that through groups you can sell everything in a row and write whatever you like in an advertising post. This is wrong. Your task is to attract the attention of customers, not law enforcement officers. Don't break the law.
Selecting a group for advertising
In which VK groups is it better to advertise? Advertising in a group will be useful if users mostly fit the parameters of your target audience, and the group itself is active and updated with posts and members. What you need to pay attention to if you decide to advertise in a group:
- the number of participants and whether it is cheated, what is the ratio of bots and real users;
- how often unique visitors appear;
- activity and renewal of the group;
- geolocation - city, region, country must be suitable for the delivery of your goods;
- how many likes and comments: active groups up to 18,000-20,000 members should collect from 100 likes for each post; if the views are single, up to 10 for example, a group with cheats and is really unpopular;
- daily audience coverage;
- cost of accommodation - the more participants in the group, the higher the cost of accommodation.
How to start an advertising campaign
- Sociate - the service offers a wide variety of affordable sites and easy tools for finding clients. On the service page, select a suitable advertising campaign, transfer the text of your post to a special field along with a picture, and create a task. You can go the other way: select "Find sites", enter filter categories to search for the target audience for your advertising post, and then analyze the results of the selection. Before placing an order for advertising, check not only the age and gender of the audience, but also the compliance with the activity. If you install the smm-helper service, you will get access to extended community statistics, as well as the number of group members who got banned. The process of placing an advertisement is completed by the design of the advertiser's block by the administrator. It will contain data on the number of selected sites, the amount of placement, as well as the number of unique subscribers.
- Hollypasta is a free service with a strange name, translated as "holy macaroni". This is an alternative Sociate service, with its own features of placing an order for an advertiser. True, the "holy macaroni" is somewhat easier to use. The exchange allows you not only to specify the parameters of the group, but also to analyze the advertising posts of competitors. The service tools are simple. In the "Community Search" you will have the opportunity to choose from almost a hundred categories you need. You set the “portrait” of your client: age and gender, and then search parameters. You can explore their activity: how many members, likes and reposts. Those groups that will be useful in promoting your product and service can be placed in the "Favorites". The service allows you to track visitor uniqueness parameters, the audience as a percentage, by gender and age, as well as the geography of the group members, the devices from which they enter the community more often, and the sources of transitions: through direct links, through "My groups", "News" or pages users.
Important: admins of highly popular groups cooperate with advertisers mainly through the official VKontakte advertising exchange. The service receives a percentage of the agreement.
Advertising campaign cost
How much does advertising in VK cost in groups? There is no clear pricing policy in placement through VK groups and communities. A separate price list has not been developed by anyone, but some conditions are behind the scenes for determining the cost of a post, and their admins, of course, honor.
Therefore, start placing in medium groups with low pay. With the promotion of goods, the growth of popularity and the number of orders, you can move on to expensive and numerous communities.
Posting an advertisement
How to advertise in the VK group? Having prepared a selection of groups with a suitable target audience, you can begin to negotiate with administrators. Once again, carefully review your post, and then send it to the admin. After his consent, discuss the placement options.
The most successful and proven are the conditions under which an advertising post on the "title" is posted for at least an hour, and then goes into the feed. Here it should not be “moved” by other advertising posts for at least a day.
Already in the first hour or two, you will be able to understand how successful the strategy and group you chose was.
Pay attention to what time people are most often active in the group. You can collect this data in the "Subscribers" section. By setting up the "Now online" filter, you can analyze the number of visitors by time of day or by hour.
Such an analysis can next time, if you decide to stay in this group, “adjust” the post to the most active part of the day.
Create an ad post
Advertising in VK groups will bring efficiency if the post is correctly composed. No matter what product you'll be promoting online, there are a few universal pieces of advertising that are best used.
Making a "selling" post:
- Start with a bright headline.
- Break the prepared text into several parts: each block is one thought.
- It is better that the post contains the entire advertising text. If this is not possible, the most important and compelling information should be kept open.
- Add emoji, but in moderation, otherwise emoticons and signs will create variegation, which will repel the user.
- End the post with a call to action: “visit the site,” “learn more,” etc.
- Attach only high-quality pictures, to each of which add a description of the product and a link.
And do not neglect the analysis of competitors' advertising posts, and also consider the format of the group in which you post. For example, you sell printed t-shirts. After posting your post in the Ayrton Senna group, attach a photo of the driver's T-shirts.
How to make a post effective
Advertising in VK groups largely depends on the effectiveness of the post. How to make a successful post Advertising posts with useful information are considered the most effective. That is, at the beginning of the text you give a couple of tips on a topic related to your product, and then go directly to advertising. It is important to strike a balance here so that the offer does not get lost in points of usefulness, and tips do not seem drawn to the call to buy your products. Advice and your proposal should be in conjunction. For such a post, you will have to think carefully about the title, it should not be flashy, like “Read - buy”, etc.
The advantage of such a text is that, thanks to reposts, it can be distributed and be visible for a long time.
Social media features for your advertising
Focus on trends and relevance. For example, Kissing Day is something you shouldn't miss if you're selling cosmetics. Write an interesting text about kissing, link it to your offer, add pictures and links.
Focus on the audience: a youth group - you can add a slang word or another, for groups of car mechanics, young coquettes, fishermen, etc. - your own rhetoric, thought out and aimed at these users.
How to make money on advertising in the VK group
Earnings on advertising in "VK" is possible subject to the presence of a well-promoted site, a large number of participants and the activity of the administrator. For example, if you do not have your own group, and you are only thinking about its content, then remember that the more the chosen direction covers interested people, the better for the group as an advertising platform.
It is necessary to think over an interesting design and content. Posts should appear regularly, several times a day. For the initial development of the community, arrange polls more often and be interested in the opinion of subscribers on a particular issue. Don't forget high quality photos. Browse groups of similar topics to understand how to make the page original.
When the group is promoted, make offers for advertisers. Your contacts or contacts of the group administrator should be visible. Place conditions on advertising: the lower the cost of placement, the greater the likelihood of a large number of applications.
Another option: place the group on an ad buying and selling exchange or affiliate network.
"VKontakte": features of advertising
How is social media advertising different? VK advertising differs from placement on classic sites not only in format. In a social network, the advertiser does the analytical work himself: he selects an audience, composes a selling post, counts activity indicators, etc. He is included in the process at every stage, this ensures the effectiveness of VK advertising. This is the peculiarity of this advertising platform, and here the “lazy” business will not last. If, placing on radio and TV, the advertiser is waiting for a client, then in social networks he goes to his audience, adapts to it and adjusts the offer. This format is flexible, therefore effective. Of course, provided that the advertiser has not neglected any of the rules.
