Cellular operator Yota appeared on the Russian market quite recently - before that, Wi-Max networks were deployed under this brand. Today, Yota is a full-fledged mobile operator. The network offers basic services such as unlimited Internet access, voice calls and sending SMS/MMS. That is, there is everything you need to connect with friends, relatives and colleagues.
Why is the new cellular operator Yota so good? What are its advantages, because such operators as MTS, MegaFon, Beeline, Tele2 and Skylink already operate in Russia? Let's try to answer these questions in our short review.
The new cellular communication from Yota is fundamentally different from the services offered by other cellular operators. And the main difference is the provision of truly unlimited Internet access for tablets and PCs. Other operators also have it, but there are speed limits - some package is given without restrictions, but after it is exhausted, the speed drops to 64 kbps, which is very small. As for the Yota operator, it offers its subscribers high-speed unlimited Internet, without distinctions between high-speed and low-speed traffic.
For example, when using the Internet on a tablet, the speed is not limited by anything - we can enjoy the maximum speed of access. As for the Internet on computers, access speed adjustment is available here - the higher the speed, the higher the monthly fee. But there is no such thing as “traffic packet at maximum speed” in this network. The disadvantage of accessing the Internet from a smartphone is that there are limits from 5 to 30 GB. Also on the web is torrent download limit, which is unlikely to please future subscribers. But in general, the tariffs are quite suitable for surfing, instant messengers, mail and social networks.
You can learn how to test the speed of Iota from a special review on this issue.
In addition to the main traffic packages, Yota offers its subscribers additional unlimited traffic for access to Skype, Viber, WhatsApp, Facebook Messenger and Telegram messengers, as well as social networks Vkontakte, Odnoklassniki, Facebook, Twitter and Instagram.
In addition to unlimited internet, Yota offers roaming-free space throughout Russia. That is, we can move around the country and not overpay for communication services. On-net calls are free by default, and calls to numbers of any other Russian operators are made within the ordered package of minutes - and also without overpayment.
Yota mobile communication offers a single tariff for all smartphone owners. But this tariff has a unique feature - it is fully customizable to the needs of subscribers and offers them regulated volumes of services. We can set up minutes and traffic packages, add / disable unlimited SMS, activate the "Unlimited applications" option. I.e, we form our own tariff which is very, very beneficial. Yota tariffs for cellular communications will certainly appeal to those who want to create their own tariff in accordance with their preferences. Moreover, the rates will not change even in intranet roaming. But if we stay in another region for more than 30 days, then the billing will change in accordance with the "Regional" tariff. Incoming calls will remain free.
Similar tariffs, only without the ability to make calls and send / receive SMS, are valid for tablets, modems and routers - here we can adjust the speed of Internet access. But traffic is still unlimited! Yota operator services are managed via the Internet - using a profile on the operator's website or using a mobile application for smartphones. With the help of these tools, we can also get the help of service center specialists.
The Yota operator offers not just Internet, but high-speed Internet at 4G speeds. Thanks to this, we can enjoy high-speed access where the corresponding networks operate - and these are more than a hundred Russian cities. In the future, the geography of 4G will expand, but we can also use communication in other standards - these are 2G and 3G, staying online throughout Russia.
Who will be interested in this operator
The new mobile operator Yota will be of interest to the following categories of subscribers:
- Travelers;
- Fans of high-speed Internet;
- Business users;
- Tech-savvy people.
Accordingly, for everyone else, it will be practically uninteresting, since the main advantage of Yota is the provision of high-speed Internet, which is already included in the monthly fee.
- (russisch Iota) ist ein russischer Internetdienstanbieter, der unlimitierten mobilen Breitband Internetzugang ermöglicht. Im Juni 2009 führte Yota als erster Provider die 4G Technologie von WiMAX und im September 2010 die noch schnellere LTE … Deutsch Wikipedia
Yota- Este artículo o sección necesita referencias que aparezcan en una publicación acreditada, como revistas especializadas, monografías, prensa diaria o páginas de Internet fidedignas. Puedes añadirlas así o avisar al autor principa … Wikipedia Español
Yota- Pour les articles homophones, voir Iota et Yotta. Yota (Russe: Iota) est le nom de commercialization de la société russe de télécommunication Skartel, numéro un russe de la technologie WiMAX (4G). La société Yota est présente en Russie, ... ... Wikipedia en Français
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Yota Akimoto- Football player infobox| playername= Yota Akimoto fullname = Yota Akimoto nickname = dateofbirth = birth date and age|1987|7|11 cityofbirth = Tokyo countryofbirth = Japan height = height|m=1.81 currentclub = Yokohama F. Marinos clubnumber = 36… … Wikipedia
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Books
- Fish Talk, Yota Prokopi. … electronic book
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Another federal operator appears in Russia under the Yota brand, which MegaFon, after buying the company, nevertheless decided to keep and develop as a separate project. In many ways, this operator will be a testing ground for both new services and approaches to the sale of SIM-cards, customer service. Perhaps, if this example turns out to be successful, then we will see symmetrical responses from MTS and Beeline, and the number of large operators will unexpectedly double. To understand this topic, let's first study the history of virtual operators on Russian soil.
Virtual operators in Russia - the background of the issue
The idea of a virtual operator in Russian realities has gone from a pipe dream to reality. Initially, the Western experience of MVNO was seen as something outlandish, something that needs to be launched in Russia in order to limit the brutal appetites of operators and spur competition. The lack of a legislative framework, the opposition of the Big Three, the lack of a clear justification for the need for "virtual operators" - all this created an unhealthy hype around this phenomenon. If in Western countries MVNO acted as a tool for price competition, moreover, a tool launched on the market by the regulator, and not by other players, then in Russia all these attempts turned into a resounding fiasco. And the reason is not at all in the mythical opposition of the big three, the unwillingness to let in new players - although this was present, the main reason was the banal lack of excess traffic from operators that could be sold. One of the main conditions for the emergence of a virtual operator is an excess of capacity that can be wholesaled to a third company. Actually, this is how MVNOs appeared in Europe, they traded excess traffic under their own brand, and the regulators got involved in the game later and imposed their own conditions, which many operators considered enslaving, but could not do anything.
The Russian experience of building virtual operators can to some extent be considered unique and different from the world. Even in the absence of a formed legislative framework, MegaFon began to attract new partners, giving them access to its network, which in the early 2000s had surplus traffic, since both MTS and Beeline only increased and yielded to the subscriber base. The other two operators of the big three didn't even have the urge to play these games, they grew up steadily and weren't into guerrilla games. For MegaFon, the term “virtual operator” meant those very connections of new subscribers that could be considered as their own, that gave an increase in the subscriber base, for which they fought at any cost. It was then that the Allo Incognito operator appeared, which can be considered one of the oldest virtual operators in Russia. Two years later, MegaFon already tested the scheme, and virtual operators began to appear like mushrooms after the rain - Aviatel, West Call, Globus Telecom, ComStar, Sinter, Matrix Telecom and others. In 2006, a project from the Central Telegraph appeared - Megatel.
A typical feature of Russian virtual operators of that time was the focus on their customers, the de facto creation of communication services within the framework of the activities that companies were already engaged in. No one tried to become a federal operator, to go beyond the boundaries of the niche. There was an ambiguity about the legal framework, a lack of sufficient investment, and an unwillingness to play in the Big Three field. And the absence of excess traffic, which by the beginning of 2010 put the very idea of virtual operators in Russia into question. Under current licenses, virtual operators in Russia can not only resell the traffic of other companies, but also develop their own infrastructure. Almost no one takes advantage of this opportunity, as it requires large investments and a different approach. We can note such a newcomer as WhyFly, which appeared on the market in 2013 and works only in the Moscow region on the Beeline network. This company installed its own billing system and launched a call center, which made it possible to compare favorably with Beeline, the service of which the company sells. I am sure that for most readers this operator is unknown. This is typical for any Russian virtual operator, only a few know and remember about them.
In 2009, MegaFon had a rather curious experience, the “Just for Communication” tariff was launched as a kind of virtual operator, but in fact, it was a regular tariff plan, and MegaFon's marketing decided to use the hype around this topic and thus attract new subscribers. They succeeded to the fullest.
In Europe, in recent years, they have begun to use an approach that MegaFon accidentally used - operators create their own clones on their networks, but position them differently, as a rule, cheaper. Due to this, the subscriber base is expanding, and the different positioning of each of the projects allows you to fight with almost any company. This is a winning strategy.
Yota is another federal telecom operator
Yota believes that they are creating a fourth federal operator, although Tele2 has long aimed at this place after the sale of VTB, in particular, Rostelecom at the end of last year discussed a plan for the development and transfer of all its assets to the new merged company. The blocking factor is the need to transfer not only material values, but also communication licenses, Tele2 did not have them for 3G / 4G networks, which made the company lagging behind in all regions of presence - it only had text messages and voice. I am sure that the process of forming the fourth operator based on Tele2 will take a long time, as a result, Yota has every chance of becoming the federal operator number 4. Ultimately, in 2015 we will get at least 5 federal operators (the big three, Yota, Tele2), plus, perhaps, similar projects will be launched in MTS and Beeline. There will be a sort of fashion for virtual operators, the same fresh blood and imaginary competition that the market needs. In the eyes of consumers, these operators will compete with each other, although in reality it will only be an appearance.
Let me remind you that Yota was acquired by MegaFon, although it retained its legal independence, it operates separately. However, MegaFon consolidates all Yota data in its financial statements. The 4G networks built by Yota are used by MegaFon to provide related services. After the acquisition of Yota, the company became the largest holder of frequencies for LTE in Russia, none of the competitors will be able to get equal opportunities, although Yota, at the suggestion of the regulator, promised non-discriminatory access to its network. But the same MTS is in no hurry to take advantage of this opportunity, trying to build its own network and give a symmetrical answer.
The appearance of a subsidiary operator for MegaFon is a kind of experiment based on European experience. But if in Europe operators consider their brand to be premium and usually create discounters or low-cost operators that separate from their brand, then in the case of Yota, the situation is reversed - this operator focuses on a young, energetic audience. Which does not mean the discounter format at all, but rather additional service opportunities, unusual chips, bolted to an existing basic service, and as a result, its high cost. To some extent, I associate the new Yota operator with Oleg Tinkov's bank, which is trying to compete with the monsters of the market through various convenient services, little things and a pretty good basic service. Yota was clearly inspired by the example of this bank and tried to create something similar, but in the field of telecom. However, let's see how it will look.
How Yota virtual operator works
Both MegaFon and Yota will share the same networks, in fact, voice, SMS, etc. will come from MegaFon, and access to LTE will come from Yota. However, this is not so important, since in the end the same basic service will be comparable. The question remains whether Yota will be able to set priorities for its subscribers on the same network or whether MegaFon will not allow it. I bet that there will be attempts to show such initiative, but they will be quickly stopped by slapping on the hands.
In the middle of summer, Yota plans to launch itself as a virtual operator in Moscow and the Moscow region, as well as St. Petersburg and the Leningrad region, where connection will become possible. Of course, with these SIM-cards it will be possible to travel all over the country, go to roaming - the rates, apparently, will be equal to those offered by MegaFon for its subscribers.
At the end of 2014, a phased expansion of the geography of the virtual operator is planned, initially those cities where Yota had the maximum number of users as a WiMax operator or a cellular operator before being purchased by MegaFon will be connected.
At the moment, the new federal operator does not have formed commercial proposals, focus groups will be held in Moscow and St. Petersburg until mid-summer, which should show the profile of service consumption, for example, traffic volume. Depending on this, tariff offers will be formed by mid-summer, but the approach itself can be called a classic from Yota. That is, it is assumed that these will be certain packages, including voice, SMS, traffic.
For the period of initial launch and testing for Moscow, the price is set at 750 rubles (St. Petersburg - 590 rubles), this money includes 300 minutes of voice, unlimited SMS, as well as unlimited Internet without any speed limits. Prices will be revised in the future.
This approach has a certain legacy of Yota, which already tried to make real, unlimited, unlimited, but quickly faced the need to cut off torrents, limit those who download too much, and eventually began to control traffic in the same way as other operators. If this virtual operator becomes popular, its users will face exactly the same approach, they will be cut off traffic. The only question is when it will happen and under what circumstances.
For Yota, there is a very thin line between own sales and profits, as well as cannibalizing MegaFon's sales. A change in MegaFon's tariff line is under the influence of competitors, and the built-in system should immediately respond. This is much more difficult than just creating a separate operator that competes only with other market players and does not depend on the profits of the parent company. This is the biggest pitfall in this story.
An interesting question is how Yota will try to sell its services - this is a complete rejection of traditional retail, since the latter is quite expensive and the new federal operator does not have enough budget to pay for the sale of each card. As a result, it was decided to sell services cheaply and cheerfully, in an innovative way - a program from the operator will appear in the application stores, in which you can not only control your SIM card, but you can, without being a subscriber, pick up a phone number, order it delivery and pay for services.
This is a forced step, since MegaFon's own retail is unable to sell both its own SIM cards and "competing" ones. Yes, this is stupid, it will lead to the very cannibalization that they want to avoid at all costs. In Euroset and Svyaznoy, the approach is pragmatic, operators must pay for each subscriber and connection, the cost is from $ 10 and more. For Yota, this is too high a cost. As a result, only independent sales on the Yota.ru website remain, plus such an application.
To attract subscribers, a large federal campaign will start in the summer - you will see Yota ads on television, on large billboards along the roads. This will provide initial interest in the “new” operator, and then it will be necessary to see how many people want to try it and are ready to connect. From the experience of the first coming of Yota, I note that the most interesting thing will be to look at the outflow of subscribers and the reasons why they will stop using the operator.
First Impressions
In this story, there are many unknowns that are incomprehensible, first of all, to those who started this game of the fourth operator. What should be the prices for services in order not to compete with MegaFon? What will be the demand for a virtual operator and what are the marketing costs? Non-traditional sales channels have not been tested at all in terms of SIM cards, how will they manifest themselves? There are far more questions than answers at the moment.
This is a very beautiful story for MegaFon when an operator creates an additional brand and is ready to promote its services at its expense. But there is a problem - operators all over the world create virtual operators with cheaper offers than their own. MegaFon, on the contrary, is creating an operator with an ARPU that clearly exceeds the one the company has. This is another weak point of this project.
We need to look at what Yota will end up with - it is possible that the project will shoot and become an example for others. But it is possible that exactly the opposite will happen. None of us can predict this, I repeat, there are too many unknowns and variables.
For our readers, in the coming weeks, a project with Yota will start, within which you will be able to get into a focus group and be the first in Russia to receive Yota SIM cards. Stay tuned, we will tell you how to do it. In this article, a link will appear to a form in which you can leave a request for testing a SIM card from Yota (only in Moscow and the region, as well as St. Petersburg).
What do you think about the fourth federal and virtual operator? Will you try his services? What makes him attractive to you? Write your comments, I assure you that all Yota top managers will carefully study them.
Yota(Russian Yota or Yota) - a brand of companies included in WIMAX Holding Ltd.(in Russia - Scartel LLC(English) scartel)). Iota works in Russia, Belarus and Nicaragua.
As of the summer period of the year, networks were put into commercial operation in Moscow, St. Petersburg, Ufa, Krasnodar, Sochi, and also partially in the Capital Region and the Leningrad Region.
Abroad, the network operates in Managua (Nicaragua). By August, the subscriber base has achieved subscribers.
Skartel develops and provides mobile services based on Mobile WiMAX technology (IEEE e standard). With all this, in order to attract customers, it exploits the delusion that the services provided by the company belong to the 4G model. In autumn, Scartel was the first in Russia to deploy Mobile WiMAX networks in Moscow and St. Petersburg in the 2.7 GHz band. The company owns its base stations and backbone communication lines.
The company plans to transition to the ideal 3GPP Long Term Evolution.
Skartel is positioned not as an operator, but as a service provider for which the Mobile WiMAX network is only a transport.
Methods for connecting to Yota
There are few ways to connect to Iota.
This is a USB modem, ExpressCard modem, or built-in WiMAX support for a laptop, netbook or communicator. Also, the client can use a shared access device - a router. Specifically, Iota provides slightly similar devices - Asus' Mobile WiMAX / Wi-Fi Center with Wi-Fi and VoIP support, a ZyXEL MAXM2 wifi router and a self-powered WiFi access point Iota Egg (creation of the South Korean company interbro).
Connection speed and volumes of consumed trafficYota
- The volume of average traffic consumption per 1 user in Moscow is 12.7 Gb/month
- The total monthly traffic consumption in Moscow is 5.3+ Pb/month
- WiMAX - up to 10 Mb/s
- LTE tests in test mode - 62 Mbps
Meanings of the word yota.
What is iota?
This article is about the letter of the Greek alphabet. For a company that provides access to the Internet, see the article Iota. Ι, ι (name: iota, obsolete iota, Greek ιώτα) - the 9th letter of the Greek alphabet.
Iota Hours
Iota Hours (lat. Iota Horologii) is a star located in the constellation Hours at a distance of approximately 56 light years from us. It is a class G yellow dwarf of the main sequence.
Iota Pump
ι Pump (Iota Pump, lat.
Iota Antliae is a star located in the constellation Pump, about light years away from us. ι Pump is an orange giant - a star much larger and brighter than our Sun.
Iota Pegasus
Iota Pegasus (lat. Iota Pegasi) is a double star located in the constellation Pegasus at a distance of about 38.4 light years from us. According to the Ninth catalog of visual orbits of binary stars
Iota Perseus
Iota Perseus (ι Perseus, lat.
Iota Persei is a star located in the constellation Perseus at a distance of about 34 light-years from us. The star belongs to the class of yellow-orange main sequence dwarfs.
Dragon Iota
Iota Draconis (lat. Iota Draconis), Edasich (Edasich) is a star that is located in the constellation Draco at a distance of about light years from us. At least one planet revolves around a star.
Iota Andromedae
Iota Andromedae (ι And, ι Andromedae) is a blue-white dwarf star in the constellation Andromeda.
It has magnitude + and is light years away from Earth.
Iota Aurigae
Iota Aurigae (ι Aur, ι Aurigae) is an orange flashy giant in the constellation Auriga. It has the historical name Al Kab, abbreviated from Kabdilinan (sometimes Kadhilinan) comes from the Arabic الكعب ذي العنان - Charioteer's ankle.
Iota Southern Fish
Iota Southern Fish (Iota PsA, ι Piscis Austrini, ι PsA) is a star in the constellation Southern Fish.
Apparent magnitude + (visible to the naked eye). It is located at a distance of light years from the Sun.
Iota of the Southern Cross
Iota of the Southern Cross (ι Cru / ι Crucis) is a star in the constellation of the Southern Cross. Apparent magnitude m (visible to the naked eye). According to the classification, the star belongs to orange giants (spectral class K1 III).
For a long time, this company was known as a provider of wireless access to the Internet. The range of services of the newest operator includes all those services that are needed now, that is, voice communication, SMS, as well as access to the network. The extreme is characterized by unlimitedness, while in a completely real expression. If the tariffs of other cellular operators apply a restriction on traffic in excess of the prepaid amount, then Iota does not use such an approach, at least at the moment. What chances does a mobile operator as young as Iota have to gain a foothold in the Russian market? What kind of reviews prevail? How is the use of Iota services especially beneficial for subscribers?
Access to the market
The newest mobile operator Iota actually entered the market in August of the year.
Issuance of SIM-cards under this brand began in Moscow, St. Petersburg, Vladimir, Tula and Far Eastern cities: Vladivostok and Khabarovsk. It is curious that users could submit preparatory applications for SIM cards in advance through a mobile application. At the same time, Iota (“mobile operator”) announced its own newest status back in April. Prior to that, for almost all the years, this organization was mainly engaged in the provision of services for wireless access to the Internet. Activities in this direction are still being carried out by the company: it sells branded modems of the corresponding type.
Therefore, for an unmistakable distinction between the 2 main types of services provided by the organization (mobile Internet and cellular communications), we will refer to the company as “Yota-mobile operator” in our article. In turn, if we are talking only about the mobile Internet, we will call the company “Yota-provider”.
The company plans to ensure the presence of the brand as a provider of cellular services in all regions of Russia. The motivated audience identified by Yota-mobile operator is iPad-, iPhone- and Android-enthusiasts.
That is, those people who are used to using the mobile Internet. We also note that Iota can be rather conditionally considered an independent player in the cellular communications market. The fact is that this organization is a subsidiary of MegaFon. At the same time, according to some analysts, the Yota-mobile operator can still “win back” a certain market share from the other large companies in the sector (MTS and Beeline).
Basic rates
The tariff policy of the newest cellular communication provider is quite young. For example, at the time of entering the market, the company made it possible to use only one plan, including minutes of calls, unlimited Internet and any number of SMS for rubles per month.
Those that Yota-mobile operator gives, the tariffs now mainly differ in the number of just calls to phones. That is, there is a “basic” monthly payment in rubles, it guarantees an unlimited Internet. In turn, you can pay 50 rubles and get an unlimited number of SMS for use. Small surcharge for voice calls - rubles (minutes), the largest - (minutes).
Restrictions
Note that a SIM card from the latest mobile operator is suitable only for phones, tablets and cell phones.
You cannot connect it to a PC, you can use a modem from a Yota provider to access the Internet.
Devices in which the SIM card released by the Yota mobile operator, w3bsit3-dns.com type, will be quite functional. Also, using mobile gadgets with a SIM card from Iota, you cannot “distribute” the Internet in Wi-Fi mode. Some experts note that if the supplier sees violations in the use of a SIM card, then the speed of access to the network can be reduced to 32 kbps. However, it is not entirely clear how this will be implemented in practice.
However, the company will introduce a similar restriction if it is found that the owner of the mobile device uses file-sharing networks, such as “torrents”, or huge files are downloaded.
Unlike determining the fact of distribution of Wi-Fi, Iota should not have problems with fixing requests for trackers. If there are no violations on the part of the user, then access to the network is guaranteed at a solid speed through the 4G standard and, moreover, unlimited.
Connection
How to connect to the services provided by Yota-mobile operator? There are two main methods.
You can order a SIM card from this carrier through the company's website or use the mobile app. The ordered SIM-card will be delivered by a courier. You can also pick it up at the point of issue, the address of which will be displayed in the application. If customers encounter difficulties in using the services, the Yota-mobile operator will send options through its support service, they are needed for the correct operation of SIM cards. In doing so, the emphasis is on facilitating the respective structure of the supplier with customers specifically through online channels, for example via chat.
Reviews
Yota-mobile operator reviews of professionals and users are very different.
They can be conditionally classified into three categories. The first characterize the quality of communication services. 2nd - the pricing policy of the company. Third, the market prospects of the newest operator. Regarding the reviews of the first type, we can say that they are generally positive. And this is logical, since Iota largely uses the infrastructure of MegaFon, which, perhaps, is not inferior in terms of manufacturability to that used by other operators. Regarding prices, the views of users and professionals are different.
Premium product
Yota-mobile operator gives tariffs mainly for customers in the premium sector. Since with a simple comparison of them, even with those that Megafon has, their benefit is not so obvious.
Moreover, there are marked limitations in using the Internet. There is another point of view, according to which the tariffs from Iota are completely fair. The fact is that you can get really unlimited Internet for a monthly fee in rubles per month (if you do not violate the rules for its use, it has no restrictions on traffic, speed, etc.) far from every operator.
Many users, by the way, are impressed by the sales channel that was organized by the Yota mobile operator. Customer reviews say that courier delivery is comfortable.
You can order a SIM-card to any point of the city, home, work.
Coating
How well is the newest operator ready to serve customers in the nuance of the coverage area? It all depends, above all, on the communication technology used. Naturally, Yota-mobile operator provides coverage according to 2G and 3G standards virtually everywhere, if we talk about the towns of the company's presence.
Another thing, if we are talking about the latest developments based on 4G. In this case, the one that the Yota-mobile operator guarantees, the coverage area is distributed, even if we talk about Moscow, not always moderately. At the same time, to satisfy the main needs of using the Internet, the resources that the 3G standard includes are enough.
Given that Iota clients do not need to download huge files, the practical need for speeds of the most Mbps, which gives 3G, may not be high.
Marketing
Actually, the reviews that characterize the market prospects of the newest provider of cellular services can be discussed separately. There is a worldview that Iota, in particular, is not completely effective in the nuance of engaging sales channels.
As we have already said, the distribution of SIM-cards is carried out by ordering through the website and delivery by courier or with the introduction of a point of issue. This is not the best path chosen by Yota-mobile operator, the reviews of employees of some analytical agencies are sustained in this tone. The fact is that in order to conquer a significant share of the market, a company needs to capture a motivated group of customers of 10 million people, this requires the largest distribution channels, such as, for example, retail brand networks.
Sales Innovation
There are also those who believe that Iota's selected resources for distributing SIM cards are, in fact, revolutionary in their own way.
The fact is that when conventional channels are involved, in particular, networks of retail brands, the cost of recruiting a client is about rubles, and this is usually a minimum. If you use courier services, then the indicator drops by about half. Another thing is that the dynamics of distribution in this case is lower. But it is entirely possible to imagine that Iota will use innovative methods of distribution only at the very beginning of the business, if necessary, using the usual, albeit the most expensive channels.
Will the internet be unlimited?
There is a worldview that over time, the Yota company, which announces its readiness to provide services for accessing the Internet in a completely unlimited format, will move to a model in which, perhaps, restrictions will be provided.
At the moment, this mobile operator, due to a rather small number of users (if associated with the number of clients of the same Megafon and the rest of the Big Three companies), can provide unlimited online access without any aspects (except for restrictions on downloading “torrents”). ”).
There are experts who believe that there are no objective prerequisites for this. At least for the reason that the average Russian mobile Internet user downloads files and data for about GB per month.
The user doesn't need much.
This amount is generally guaranteed in the "standard" tariff plans of other mobile operators, but within the framework of prepaid traffic and for the same rubles per month.
Perhaps, experts believe that, firstly, Iota has no particular reason to expect that in the sector where the company will provide services, the average monthly amount of traffic will increase significantly relative to GB (especially given the restrictions on “torrents” and huge files). size), and secondly, technology is still developing. And therefore, the possible overload on the server may not be so critical as to deviate from the policy of providing unlimited access to the Internet.
Market segments
Above, we said that Iota may be focusing on Premium-level customers.
That is, those who may be willing to overpay for additional communication services, subject to the use of an unlimited Internet. At the same time, there is an editorial that the range of clients of the newest operator will also be replenished by those who are used to average-priced tariffs. This can be facilitated, for example, by Yota's successful roaming policy.
All calls between clients of this operator are currently free throughout Russia. In addition, according to some experts, unlimited SMS for 50 rubles is a completely competitive price even against the background of “standard” tariffs from other operators. SMS has not yet gone out of fashion, despite the fact that online messengers are gaining immense popularity.
True, experts find it difficult to announce, analyzing the prospects for the business model that Yota-mobile operator gives, when exactly the company will master the newest motivated customer groups.
Yota - the rival of "MegaFon"?
Can Iota be considered a direct rival of MegaFon, despite the fact that it is a subsidiary of one of the leading Russian operators? Experts believe that this is not so. There are quite constructive versions on this score. According to one of them, MegaFon, in principle, is not interested in the success of the latest business implemented by Iota.
The mobile operator (reviews of some analysts, at least, contain such assumptions) did not appear on the market in order to select some of the clients of the holding, of which it is an integral part. Most likely, experts believe, this is due to the desire of the management of the innovative company to get used to the fundamentally new niches for the Russian cellular market.
There is an editorial that Iota was obliged to develop extraordinary distribution channels for SIM cards to a certain extent because Megafon did not provide the company with a resource in the form of its dealer network.
Yota and retail chains
There is also an outlook that the cellular operator can use this opportunity in the future.
But for now, as testified by the reviews and reviews left by professionals regarding the activities carried out by the Yota-mobile operator, the company is trying to negotiate with dealers of the level of Euroset and Svyaznoy. Therefore, even if the holding does not give the green light to the involvement of the dealer network, Iota will have a spare resource. Although the resource owned by the Yota mobile operator allows you to connect fairly quickly, it is not at all necessary for a potential client to find other options, such as going to a retail brand's office.
The Yota brand is owned by Scartel LLC, which in turn is a subsidiary of MegaFon OJSC. Iota offers cellular services on the GSM and 3G/4G networks of MegaFon.
Yota mobile operator coverage area
So far, the new federal operator has begun to provide its services only in Moscow, the Moscow region, St. Petersburg and the Leningrad region, and then only in a limited mode. In the near future, Yota should be launched in every Russian region.
Advantages of Yota
The new operator promises its subscribers unlimited internet for smartphones, sms, free calls to other Yota users, 300 free minutes of calls to numbers of other Russian operators, as well as roaming-free space throughout Russia. So far, the new operator offers only one tariff. The cost of monthly maintenance of this tariff is 750 rubles. However, later there will be other tariffs.
Disadvantages of Yota
There was a fly in the ointment in the tariff from Yota. So, Iota Internet cannot be called completely unlimited. The operator notes that the tariff is intended exclusively for use on smartphones, mobile phones, tablets. The use of Yota SIM cards on other devices (including routers, modems, desktop computers and laptops) is not allowed.
However, the "surprises" do not end there. The tariff is intended for use in relation to one SIM card on one device. The use of a card inserted into the phone to provide the possibility of additional use of communication from other devices is not allowed (in particular, we are talking about distributing the Internet via a wireless channel).
If these restrictions are violated, the operator will lower the Internet speed to 32 kilobits per second. In addition, Yota will also limit the speed to 32 kilobits for services that use network resources to access torrents and download a large file. It turns out that downloading torrents with this tariff will be quite problematic.
Yota service center and personal account
In order to increase comfort and optimal price, the operator abandoned the traditional sales channels. You can order a Yota SIM card both through the operator's website and through a special mobile application, and receive it by courier or at the point of issue. Their address is indicated in the mobile application.
The company has made a bet on online service, abandoning the traditional contact center. Subscribers will be supported via chat on the website or in a mobile application. Services will also be managed entirely through the app.
