High-Light Club Beeline: quite pleasant little things.

showed that more than half of the people (at least those who responded) do not know what kind of program this is and what features it contains.I'm fixing the situation!

Hi-Light Club - this is an opportunity to feel like a privileged Beeline customer thanks to special services available to all program participants - Hi-Light Club cardholders.
This is the fastest and highest quality service, a flexible system of discounts on goods and services, unique promotions and exclusive events, surprises and gifts - all this awaits all Hi-Light Club members!

How to get a Hi-Light Club card

To become a member of the Hi-Light Club, you do not need to do anything special. If your number is registered to a private person , And cell phone costs over the past 3 months there have been not less than 900 rub. . for each month, expect a call from Hi-Light Club soon! Our employee will contact you to clarify where it is most convenient to deliver the Hi-Light Club member card. It will be delivered by mail to any address convenient for you.
The Hi-Light Club Member Card is a personal card that confirms club membership and guarantees exclusive services and special treatment.

Card validity - 1 year . If the conditions of participation are met (monthly expenses for cellular communications are at least 900 rubles), the validity of the club card is extended for another year.


As part of the Hi-Light Club program, clients receive exclusive privileges from Beeline and the program partners.

National privileges from Beeline :
. Dedicated service at 0654
. Free subscription to SMS channels
. Large amount of trust payment - up to 450 rubles
. Free outgoing calls on client's birthday
. Free delivery of SIM cards anywhere in the world
. Free provision of detailing in offices and dealers
. Free connection of absolute call forwarding to the CPC
. HLCity Magazine
. HLC website

National privileges from partners :
. 15% discount on car rentals at Hertz
. 15% discount on the purchase of an annual card at the Russian Automobile Partnership

Local privileges from Beeline :
. Free provision of "Name Number"
. Free renewal of the contract to another person
. "SIM card for the road." (before the trip, the subscriber can receive a clean SIM card from our office. If during the trip his SIM card is lost or becomes unusable, he can send a message to our employee to arrange a SIM replacement. As a result, the subscriber will be in touch again almost immediately after sending message or call our company)
. "Gold city number for the price of a silver": the opportunity to purchase a gold city number for 1,411 rubles. (regular price RUB 8,467)
. “City beautiful number as a gift”: selection and replacement of a city number free of charge (regular price 846 rubles)
. “Federal beautiful number as a gift”: selection and replacement of a federal number free of charge (regular price 141 rubles)

It's no secret that mobile operators are directly dependent on their subscribers, which is why taking care of them is so important. Thus, the Beeline company unites its subscribers in the Hi-Light Club. It’s not difficult to get there, and as a privilege, subscribers receive pleasant bonuses from Ufa recreation and entertainment establishments.

To become a member of the Hi-Light Club, you do not need to do anything special. If your number is registered to a private person, and the cost of cellular communications over the last 3 months was not less than 750 rubles. for each month, a Beeline employee will contact you shortly to clarify where it is more convenient to deliver the Hi-Light Club member card.

The Hi-Light Club Member Card is a personal card that confirms club membership and guarantees exclusive services and special treatment. Having it, the subscriber will be able to make free local calls on his birthday and even borrow money from the mobile operator to top up his mobile account!

In Ufa, the Milly coffee shop, the Continent-Tour travel agency and the YuliAnna floral fashion studio have already joined the privilege program.

“Milly” is a coffee shop where the concept of an Italian espresso bar is completely new for Ufa: there is no work through waiters, only a bar counter - so that the client can order the drink he likes. Beeline subscribers, participants in the Hi-Light Club program, with a check amount of 300 rubles or more, receive 1 cup of cappuccino for free, and on their birthday, upon presentation of a document confirming the date of birth, a cake.

The Continent-Tour travel agency is a representative of large tour operators such as Natalie Tours, Pegas touristic, Coral Travel, Anex Tour and others, which allows you to quickly and timely make the best offers. For members of the Hi-Light Club program, special privileges: discounts from 3 to 5% on tours, from 5 to 40% on hotel accommodation, as well as special last-minute offers on tours and air tickets.

Well, the young florists of the YuliAnna flower fashion studio, full of enthusiasm, are ready to create, create magnificent bouquets and compositions of any complexity. Hi-Light Club members receive a 10% discount on bouquets and free delivery throughout Ufa.

With the help of simple solutions, Beeline strengthens its position in the market and in the hearts of subscribers year after year. The company's operating results in 2007 noted a steady growth of the subscriber base in the Republic of Belarus and an improvement in the quality of coverage due to the installation of another 90 base stations. Now the total number of base stations in the Republic of Belarus is approximately 5 hundred. In addition, in 2007, a service office for corporate clients was opened on the street. Dostoevsky, and for mere mortals there are 7 more offices in Ufa, which, by the way, is more than other mobile operators.

PoUfe.ru
PoUfe.ru

This program for rewarding loyal subscribers has existed in Beeline for quite a long time, but everyone could not get their hands on a card or were distracted by more urgent materials. We look at the description of the program on the operator’s website; High-Light Club is currently only available to Moscow contract and prepaid subscribers. Although the company promises to expand this experience to other regions over time. To be included in the “selected” category, you do not need to register specifically; you just need to spend at least $45 a month on communications for three months in a row to receive a plastic card and accompanying brochure by mail.

After a quick look at the terms of the program, one gets the impression that the project is pure image-building; there do not seem to be any serious advantages. However, a careful study reveals several real advantages for participants of this very High Light Club

The time it takes to reach the customer service is reduced to a few seconds, which is nice in Moscow and saves a lot of money on roaming. A separate short number 0654 is allocated for calls to the AS, but with the same success you can call 0611 and landline +7495 974-8888 - the system almost always correctly recognizes the number and skips the call without queuing. By the way, since we’re talking about numbers: if you need to call AS Beeline from a mobile operator of another operator (the phone was stolen along with the SIM card), you can use the number +7903 622-0011.

Free delivery of a SIM card to replace a lost (stolen) one in Moscow, Russia and other countries. It won’t hurt either, although in this case efficiency and convenience are more important: just call the customer service and give the address, the new SIM card will be delivered by DHL. Delivery time depends on the place/country, but it is promised no more than three days abroad and within a few hours in Moscow.

10% discount on all equipment and phones purchased at Beeline offices. Let's be honest: the operator's office is far from the best place to purchase a phone; even with a 10% discount, the price in most cases will be higher than the market average. But there are exceptions.


Skip-the-line service at Beeline offices and free setup of GPRS, WAP, MMS, etc. In general, it can be useful, although automatic setup “over the air” helps in most cases. It’s hardly worth going to the operator’s office specifically for this purpose, but when passing/driving past - why not? Moreover, in the most geographically convenient office on Mayakovka, queues are often observed, and with a “club” card you won’t have to wait.


Free SMS newsletter in the form of a daily joke, exchange rate, horoscope and weather forecast. Not God knows what, but it will also be useful. Connection by number 0641. It would be better if they made free email2sms, but this is already out of the realm of dreams. Oh, those were the happy years, when in Beonline any subscriber could pick up five or two free SMS newsletters to suit his taste.

A serious discount on communication with paid help desk employees is just that. Express inquiries using the standard short number 0633 are charged at approximately 85 rubles. per minute, and for High Light Club subscribers there is a special number and a special tariff of 33.5 rubles per minute. I don’t understand how some people manage to exist without this help service, such a storehouse of useful information! For example, Beeline strongly advises calling this service to find out the weather for tomorrow and the exact age at which it is time to dock the tail of an Airedale terrier puppy.

"Trust payment" is a useful thing. In the event of an unexpected depletion of your balance, by calling the customer service you can receive $5 (or 150 rubles) to your account, which will be automatically debited from your balance after 3 days.


Finally, HL City magazine, delivered free to your inbox every two months. It’s not particularly exciting reading, but there are some interesting articles, interviews, etc. In the June issue, I was pleased with the detailed background information on roaming: tariffs, list of countries and operators with Camel roaming, etc. Advertising materials are present in tolerable quantities, and as an incentive to read them, a certain SMS game is provided with guessing words hidden in the text and the subsequent distribution of prizes.

Summary

You won’t find anything supernatural or particularly outstanding in High Light Club, but overall it looks good in terms of increasing the loyalty of the most valuable, vocal customers. The main advantage and distinctive feature of the project is the integration of small “amenities” into a single program. Separately, all these small discounts/bonuses/benefits are not impressive, but when combined into a common target program they are already beginning to warm the soul. The operator's costs are not so high, but thanks for that: we are more accustomed to all kinds of kindness only for potential buyers of new boxes.