Do the listed advantages look too "toy and frivolous"?
This is not the time to hang tags - Instagram is easily transforming from an entertainment social network filled with only pictures of food and beaches, into a kind of advertising platform, where already familiar pictures will acquire additional subtext - food will tell about a new restaurant, and beaches - about a recently opened travel agency.
How do you achieve this effect and gain additional audience? Everything in order!
What is a business account and what does it give
A business account is an individual page of a company, brand, store, restaurant and any other place that needs additional promotion on the Instagram social network. Access to a business account is open to everyone - no need to pay anything, contact the support service or spend hours puffing over the settings and optimization of the current personal profile.
The transition from entertainment to business takes just a few minutes, and at the same time unexpected prospects open up: it will be possible to immediately inform all potential customers of a phone number and e-mail for communication, and immediately indicate prices.
You no longer have to communicate with the audience through private messages and explain the same things ten times - all processes can be optimized, and the transition from words to deeds can be significantly accelerated.
Have you already impressed with the above features? Instagram can surprise you even more!
6 functions of an Instagram business profile
The set of possibilities is as follows:
- Additional information on the personal page. The notorious buttons "Call", "Write" and "Indicate the route" significantly save time and help solve the main problem - to answer the questions of potential customers in the most convenient way. Well, if you place a button with the definition of the current business, important features, prices and other details, then, most likely, unnecessary questions will disappear in principle. There will remain only a ground for fruitful cooperation.
- Full-fledged statistics. Clicks, views, accurate information about the audience (age, location, gender, some behavioral features), activity, best and unsuccessful publications that spoiled the reputation. All data is provided free of charge - you just have to look into the category available in the settings and study each parameter. Proven - the right approach to numbers in statistics solves any promotion problems.
- ... Even if beautiful photographs, thoughtful promo videos and other entertaining (but with an economic connotation) content do not gain the required number of views and do not bring any profit, why not turn to professionals for help? One has only to choose a budget, decide in advance on the audience for an additional effect (it is better to glean some data from statistics), and launch segmented advertising. The effect is colossal.
- Addresses. Marking the main office on the map, indicating all the available restaurants in the city or delineating the delivery area - how can you think of any mechanisms that can make the way of doing business online just as much easier? Finding clients on Instagram has never been so fast!
- Category selection. There are a lot of options available - personal blog, brand, online store, information page. If users are increasingly asking questions, why not tell the truth?
- Powers of an online store. Perhaps the main feature of the business page on Instagram, which is not yet available in the Russian Federation and the CIS (but by the beginning of 2019 it will definitely open the doors to everyone from anywhere in the world!). The idea is as follows - the owner of the page fills posts with photos of the product being sold or advertised, immediately indicates prices, available sizes and other features and allows you to directly make purchase and sale transactions, even indicating methods for online payment.
How to make a business account on Instagram
The procedure takes only a few minutes (and then all that remains is to search for the target audience on Instagram!), But it requires thorough preparation.
First, you have to register a standard user account with Instagram. Opportunities to immediately get the prefix "business" for pages have not yet been thought out.
Secondly, you will definitely need a Facebook account (not necessarily an old and time-tested one, a fresh one will do, the main thing is to go through verification via e-mail and log in).
Then you just need to call the settings menu and click on the "Create page" item and choose which one - a company or a community. The ideal option is the first of these. This is how it will be possible to control the business profile on Instagram and interact with the public on the social network.
How to convert a regular profile to a business profile
Is the preparatory phase described above complete and not causing any problems? Your personal profile on Instagram is already in use (authorization was completed using your username and password), is your Facebook page functioning?
So it's time to choose a platform where the transition from a regular account to a business platform will take place. And there are actually two options.
On iPhone and Android
The first step is to go to the home page of your own profile, click on the gear available next to the account editing function. In the list that appears, go down to the item "Switch to company profile". Then all that remains is to link the previously designed brand page on Facebook and save the changes.
From computer
The procedure is not very different from what happens on a smartphone or tablet, with one exception. In the computer version (the one in the browser), various changes often occur and some functionality temporarily disappears.
So, for example, sometimes the ability to leave comments and. Therefore, you often have to adjust to the individual actions of Instagram developers.
If this state of affairs does not suit you, it is better to immediately turn to the capabilities of iOS and Android (a beginner can also issue them - the developers give a bunch of tips! There are no problems, and everything works like a Swiss watch!).
How to set up a business account
There is a lot of data available for editing, but to get the full capabilities of the new profile, it is important to remember at least a few text fields associated with contact information. You can, for example, fill in the information about the phone number or mark the address on the map, and at the same time display an e-mail.
If at least one of the available items is brought to its logical conclusion, then there will be no further problems. If the fields remain empty, the system will not allow saving the changes and starting active advertising and creative economic activity.
Business account connection
The method described above for switching from a personal account to a business profile is the only (at the moment, and maybe in principle) way to get access to statistics and other opportunities (including promoting an online store on Instagram, according to the rules, which are provided by the service), invented by the developers.
If this option did not seem convenient and turned out to be too confusing, then you will have to wait for a whole series of updates and changes.
And how soon everything will happen - no one knows (Instagram developers are too secretive - for example, information on access to the functions of an online store in the Russian Federation has not been supplemented for the whole of 2018, although they promised such an opportunity even before the New Year).
If you don't want to lose potential customers now, then the current registration method will have to be accepted.
How to disable a business account
Immediately after switching to the capabilities of the "Business" profile, the chance to return everything "back" does not disappear - a personal account about travels, favorite food and read books is returned in the same way - through the settings called by the "gear" all on the same main profile page.
The procedure takes all the same few seconds and does not require any complicated settings - a few clicks, and you're done!
The chosen business has ceased, in principle, to bring pleasure and has long been written off? In this case, you should also look at Facebook and switch the brand page to inactive mode, and at the same time disable Instagram integration (again, a few clicks in the settings).
Additional features of the business account
The 6 main functions of a business account, described above, currently operate at only half of their capacity.
So, for example, calls are only possible directly, and not through instant messengers, and the address indicated on the map does not allow you to immediately plot a route, and the statistics are not always the most complete (let alone the possibilities of an online store announced in the CIS, but still inaccessible, and I don't want to talk again).
That is why you should not wait for any additional chips - the developers are entirely focused on bringing the functionality to perfection!
Instagram gives you the opportunity to promote your business, declare yourself, or just share life events with friends. But it happens that you are tired of the profile and you wonder how to delete your Instagram profile forever. You can, of course, just stop using this social network, but if you are determined to completely delete your account, in this article we will tell you how to do this.
How to delete an Instagram profile via phone
Have you decided to say goodbye to your once beloved social network, but don't know how to permanently delete your Instagram profile from your phone? We will disappoint you, the smartphone is not your assistant in this. The proprietary application lacks the necessary functionality, so for complete removal you will need access to a PC.
How to delete an Instagram profile via a computer
If you don't know how to delete an Instagram profile from a computer, use our quick guide:
- Log in to your account using your computer.
- Click on the "Edit Profile" button.
- In the lower right corner of the page you will see an active link "I want to delete my account". Follow it.
- In the form that opens, indicate the reason for the deletion (select the appropriate option from the list, for example, another account has been created), enter the password to enter your profile, click the "Permanently deactivate ..." button.
- Confirm your action.
Now you know how to completely delete an Instagram profile from your computer and you can do it in a few clicks.
Is it possible to close a business account on Instagram
Business profiles have many advantages over personal accounts: the ability to track engagement statistics, buttons that allow potential customers to contact you.
But, if you decide to convert your business account to a personal profile, be prepared for the fact that after you close your business account on Instagram, all statistics data will be erased.
Below we have provided instructions on how to disable a business account on Instagram:
- To cancel a business account on Instagram, open your profile and click on the "Settings" icon in the header.
- Click Switch Back to Personal Profile.
- Confirm your action in the window that opens.
Personal accounts can be made closed to users you disapprove of. With business profiles, everything is slightly different, so the question of how to make a business account on Instagram closed will be correctly answered - no way. This can be explained by the fact that profiles for business imply the involvement of as many unique users as possible. Nobody will follow a private community or brand account and wait for approval to view content. Business account owners can hide stories from selected users, and this is the only thing that can be done to restrict access to business profile content.
How to delete a business account on Instagram
Signing up on any social network is simple, but few people know how to delete their profile, and especially how to remove a business account on Instagram. If you decide to close your account without the possibility of a refund, you can do it as follows:
- Log in to your account from your computer. There is no way to delete from the mobile application.
- Go to the page deleting an account.
- Select an option in the "Why are you deleting your account?" Field. Permanent deletion will become available only after choosing a reason.
- Click on "Complete Account Deletion".
Remember! Once you delete a company profile on Instagram, you will not be able to re-register with the same name.
How to restore an Instagram profile after deletion
After completely deleting a profile, you cannot restore it. All your photos and subscribers are gone forever.
You can use the previous email address and come up with a different profile name.
If you are not ready for such sacrifices and just want to temporarily block your account, you can do it in the following way:
- Sign in to instagram.com on a mobile browser or computer. You cannot block an account from the application.
- Click the "Edit Profile" button.
- In the lower right corner, click the "Temporarily block my account" button.
- Select the option from the list of "Why did you choose to block your account" and re-enter your password.
- Click "Temporarily block account".
You can restore your profile at any time. To do this, you just need to activate your account by logging in.
Social networks have long ceased to be just a means of communication. Today you can use them to promote your own business. But the procedure for creating and setting up such accounts on different platforms is different. This section is devoted to the question of how to make a business profile on Instagram.
What is a business account and why is it needed
At first glance, a business account cannot be immediately distinguished from a regular one; it looks about the same. But in reality it is the company's personal brand. For its development, Instagram provides many tools and settings. If the user intends to actively promote goods or services through the social network, he needs such a profile.
It is in the presence of special functions that the answer to the question of why you need a profile for a business on Instagram lies. They make it possible to use the provided options to increase sales and attract customers.
If your own business “did not go well” and there is no longer any need to promote posts on the social network, you can remove your business account at any time, namely, transfer it to another category and make it normal.
Let's consider what gives the user the ability to switch to a business profile on Instagram. He gets access to such functions:
- Account category setting. To make it easier for users to understand which industry the company is in, profiles are divided into personal blogs, brands, online stores, and more.
- Indication of the actual address. If the organization has an office, then it will be useful for clients to know where it is.
- Placement of 5 buttons. These tools are used for quick communication. For example, after installing a special button marked "Call", a visitor, by clicking on it, can immediately contact the supplier of the offered product or service.
- Creation and promotion of advertising posts. This function is ranked among the main advantages, and it is for the sake of it that many are interested in how to connect a business profile. In addition, you can customize the promotion of information for a specific category of users, dividing them by gender, age or location.
- Viewing statistics. The account owner has the opportunity to receive information about which of the advertising posts gained the most popularity among subscribers, how many people visited the profile, and much more.
In addition, the development and testing of the possibility of creating online stores on Instagram is currently underway. So far, unfortunately, this function is not available in the CIS countries. When it comes into effect, doing business on social media will become even easier.
Summing up the topic, why do you need a business profile on Instagram, we can say that it is worth including it for several reasons. Thanks to the described functions, it makes it possible to:
- engage more subscribers;
- the number of sales increased;
- analyze which advertising information works best.
And now it's worth moving on to the question of how to register your business on a popular social network.
How to connect a profile for business on Instagram
To create a special account on Instagram, it is required that the user has a corresponding Facebook page. You need to do it in this way:
- Log in to your social network profile and navigate to the pages section.
- Click on the plus sign with the inscription "Create", toggle the button to start the process.
- Enter the name of the page, select a category.
- If the company has its own website, fill in the required field, indicating its address, and if not, press the "Skip" button.
- Set a photo, choose a picture as a cover.
- Save your changes.
Subsequently, if any of the entered data becomes irrelevant, it will not be difficult to understand how to change them. It is enough to enter the settings again and correct the information. Photos and covers are changed in the same way.
Now let's look at how to change the page status on Instagram. To do this, you need to go to its settings and move to the account section. Here you need to click on the line to switch to the company profile.
After that, all that remains is to import the contacts linked to another page into the created business account, and you can start placing advertisements, beautiful pictures of the products offered, and so on.
I can't connect to a business profile on Instagram: what is the reason
Sometimes problems arise when activating a commercial profile. This is due to the fact that the user does not comply with certain conditions. Therefore, in case of difficulties, you should make sure that the following requirements have been met:
- A Facebook page has been created.
- The profile is open.
- A public page has already been created for the business, and the user is an administrator.
If all the indicated points are completed, but access to the business page is still not obtained, you need to contact technical support. It is possible that some of the conditions prescribed in the social network policy were violated.
How to complete a business profile
The content posted in the account should provide users with maximum information about the offered product and service, as well as about their supplier. Therefore, it is required to enter all the necessary data, such as the name of the company, the actual address, etc.
It is also important to provide ways for feedback. The user should be able to contact the company by phone, on the website or in popular messengers.
Another important point is, of course, photographs. If the user offers any products, it is necessary that the corresponding pictures be placed on the page. Moreover, it is better to keep them in the same style, using the proposed tools for image processing.
Is it possible to connect multiple business profiles on Instagram for promotion
Some users have a question whether it is possible to create several profiles for business on Instagram at the same time. The social network provides such an opportunity, and the number of accounts is unlimited.
To connect a new profile to an existing one, you need to do the following:
- Go to the social network.
- Move to the settings section, which is marked with a 3-dot logo and located at the top of the screen.
- Find the command to add a new account and click on it.
- After switching to the established form, enter the required data.
After that, it remains only to enter the new page, and arrange it of your own free will, observing the policy of the social network.
When their own business does not bring profit, and there is no more desire to do it, the user has a question of how to close the business on the social network. There are two options: you can simply delete the account, or transfer it to personal status. Let's see how to do it.
How closefind a business profile on Instagram:
- Log into Facebook and navigate to the page settings.
- Find the tab of the commercial account on Instagram.
- Click on the disable sticker.
- Confirm changes.
After that, the page will be closed, and all posted information will be deleted.
How to delete a business and make an account personal:
Knowing how to disable an Instagram business, you can do it at any time. Moreover, the procedure will only take a couple of minutes.
The main advantages of developing your business through social networks include the cost-effectiveness of this method. Registration of the page is free, the only thing an entrepreneur can spend on it is to pay and promote advertising. But at the initial stage, you do not need to resort to such expenses.
Another advantage is that Instagram is a fairly popular social network with over 2 billion active users. The posted information can be seen by many people, which will attract a large number of subscribers, and, accordingly, increase the number of customers. Moreover, it is possible to increase the demand for the offered product or service without serious investments.
But no matter how convenient this way of promoting your business is, there are also disadvantages. These include the following factors
- The need to pay for advertising. If you need to quickly promote a product or service, you will need to invest a lot of money in it. Of course, such a measure will help to significantly increase sales, but not everyone can afford such costs.
- Distrust of visitors. Many people avoid purchasing from unverified suppliers. It is much easier for them to buy any product or order a service from a well-known retailer. Therefore, very often at first the business does not generate income, and one has to wait for any results for a long time.
- Ignoring the account by users. Most people still use Instagram for personal purposes, looking at photos and news feed. Therefore, according to statistics, they often "pass" commercial pages. The only exceptions are cases when they are original and non-standard, and the posted content is interesting and informative.
Whether it is worth promoting a business through social networks or not, everyone decides for themselves. It is important to realize that without investing in your business, it is impossible to make a profit. But, unlike other ways of development, this one is the least costly, moreover, it does not require special knowledge and skills from a novice entrepreneur.
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How to disable a business Instagram account or, conversely, create / convert a page to a business format? See the detailed descriptions of these actions in the article below.
Instagram, which was once a symbol of glamorous life, has changed a lot over the past 5 years. Now this social network is not only a platform for exchanging personal photos and videos, but also a platform where business develops. Especially bright Instagram fell in love with creative people. They can fully show their talent here, communicate with fans. And along with ephemeral likes and comments that indulge their pride, the stars receive very real incomes, replenishing the wallet. Business people are also actively settling in the social network. Instagram seems to be designed to host directories. Photo pages allow you to show a product or service in as much detail as possible, to provide the necessary information. There is an opportunity to advertise yourself in the target audience, but this is a separate topic.
For now, let's look at how to create a business account on Instagram. There are two ways to do this: register a new business profile or transfer an already ready one to commercial rails. By the way, if you have already started an Instagram page, you can add four more to it. The network administration allows one user to have 5 accounts. They can be linked to each other, and then, having entered the network, switch without entering credentials.
Check out our guide "How to create a business account on Instagram":
Open the app on your phone;
Go to your profile;
To go to the settings, click in the upper right corner on the horizontal ellipsis in the iPhone or on the vertical in the device in the Android phone (in some versions, on the "gear" icon);
In the menu, find the command "Register a business profile";
On the next screen, confirm your decision by clicking on the blue button "Create an account";
Fill in the fields in the registration form: type in the company name and password for the new account (old data will not work), click on the word "Next";
You will be prompted to link a business page on Instagram with a Facebook profile, but the network administration assures that this is no longer necessary, so you can skip the step. But the Facebook link is useful. For example, only there you can order and adjust the display of advertising;
On the Customize Your Business Profile screen, add your company contacts;
Finish the page creation by clicking on the "Finish" button.
An important condition for novice businessmen: your business account must be public, in other words, open. A private profile can only be personal.
And one more important information: it will not work to create a business page in the regular web version of the Instagram website. This action is available exclusively for the phone. If you are thinking about how to create an Instagram business account and are using a PC, download and install the dedicated Instagram application for your PC. But it only works with an operating system not lower than Windows 10. You can also try to use an emulator program that will create a semblance of a phone on your computer. The most popular of these is BlueStacks.
If you decide to move your Instagram account to a business, you will be given more options to post useful details about your company. A special button "Contact information" will appear at the top of the business page. Here you can put the directions to your office, phone numbers, e-mail address. And the geographic address, if, of course, you indicated it during registration or transformation, will be shown in the profile under the company description.
If you want to improve communication on social networks, dream of promoting your page not only on Instagram, but also in other online communities, visit the avi1.ru website. This resource contains a wealth of information that will help you achieve your goal.
How to disable a business account on Instagram - detailed description
We looked at how to make a business page on Instagram, how to link it to a Facebook profile, how to convert a personal account into a business one, and what functions a new status will bring you. You may have followed our advice and followed all the instructions successfully.
However, life has decreed that business has ceased to interest you. Then it is useful for you to learn how to disable a business account on Instagram. This operation is no more difficult to perform than connection. They are very similar. Only as a result, you will again get your personal profile back and on this page you will be able to post publications not with products, but with cats. However, you will no longer see statistics. But it can also be obtained in third-party applications.
So, how to return your personal status to your profile or how to disable a business account on Instagram. You have to use the phone, the computer does not have the necessary options. We act according to this plan:
Open the Instagram application;
Go to your business profile;
In the upper right corner, click on the "gear" symbol (in iOS devices) or on three dots (in an Android phone), so we will go to the settings;
Scroll through the menu until we see the option "Switch back to personal account", press;
We confirm our desire to leave the business on Instagram again on the next screen.
That's it, you have implemented your decision. Now you are officially an ordinary Instagrammer, and not a user who was engaged in business. If you change your mind and again want to become an entrepreneurial person with a business account, return to the beginning of our article to read the corresponding instructions. But keep in mind: the statistics accumulated earlier are already lost irretrievably.
If your Instagram account is linked to a Facebook business profile, you can break that link. To disconnect the pages, it is more convenient to act through Facebook. Take the following steps:
Log in to your Facebook profile;
Open "Settings";
Find the "Applications" tab on the left side, go to it to open a list of social networks linked to Facebook;
Check Instagram;
In the menu that appears, select the "Delete" command, now your Facebook profile is unlinked from your Instagram account.
This procedure can be performed in the reverse order: through the page on Instagram, refuse the link with Facebook.
If you decide to get views on Instagram for money, you can do it not only quickly, but also very profitably, since you can hardly find such cheap prices anywhere. Go to the proposed page and choose a service with the necessary criteria and the desired cost.
There is another solution for the operation "How to remove a business account on Instagram". It can be removed for a while or even permanently. However, this procedure cannot be done using the phone app. You will have to go to the site through a computer or mobile browser. You will find out all the details by reading our article "How to permanently delete an Instagram account from your phone and PC".
Posts are, in fact, the whole of Instagram. There is also a messenger, stories, a profile, but it doesn't matter. Everyone goes to Instagram. to create a new post or read someone else's. Accordingly, spreading information is a big responsibility, otherwise someone will think badly of you. Instagram provides the function of editing photo and video materials, and offers this option before each posting of content.
How to create an Instagram post
Before editing, let's create the content. This is done as easily as possible. On the main page, click on the plus sign, this button is responsible for creating a new element. Next, we enter all the necessary data. This menu has an interesting feature: create a post with several photos and videos. To add several media materials, look for a button with two squares and click on it. This way you can create several photos in one post. After adding everything you need, we post it for friends.
As you post a post, everyone will be able to forward, like, and comment on it. You can edit it in its open form.
How to edit an Instagram photo description: a step by step plan
To edit any of our posts (and whose else?) We need to open this post first. Go to the profile and click on the desired post on Instagram. Scroll down the open record to the buttons "Like", "Comment" and three dots. We click on these same three points.
A menu opens where we select "Edit". You can also delete a publication from this menu. I think it's clear how to delete a post on Instagram. The Delete button is located above the Edit button.
Now you can change the post on Instagram with the text. Please note that this operation is not available indefinitely. How often you change it does not matter, but sooner or later this function will become unavailable due to the obsolescence of the recording. It is better to check all the accuracy before publishing so that you do not have to toil with editing.
In the menu, you can copy the text, change it and the attached picture. How do I save my changes? Simply! After completing all the operations, click "Finish". That's it, now it's redesigned.
There are some things that can still be done while editing. For example, the marks on the photo. When writing a caption to the image, select the item "Mark users" and select those whom you want to indicate on the photo. Now we know how to mark a person. This feature works both during the first posting and when editing.
How to edit hashtags under a post
We learned how to edit a post on Instagram, tags are also changed with this method. Hashtags are as easy to edit as text. We follow the same path as when editing symbols, only when changing the tags we already adjust. It's simple.
Auto-posting on Instagram
Auto-posting will be convenient utilities for an active Instagram user. That is, you turn on a special machine that will automatically send posts. You specify all the parameters of the new publication and the time when you want to post this post. The bot will calculate the time itself and send the record at the right time. A very handy utility for people actively sitting in the insta. Such programs are available from a computer and not only. There are many of them, so only you can choose the best one. My job is to inform about the existence of such a phenomenon.
Viewing page coverage
To view statistics, you need to connect Facebook to Instagram. To do this, switch the account to the company profile in the settings.
After connecting the business profile, you can see the coverage. Now, each after will indicate the metrics of views, audience coverage, clicks and other delights of active life on your page.
Conclusion
Now you know how to edit Instagram posts. Finally, let us remind you of the need for creative post design. Unusual photos will attract new users, which will be reflected in the statistics on Instagram. Thanks to it, you can also see which posts attract more users and edit your content plan of publications.
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Number of users on Instagram
How many users are registered on Instagram - you have probably asked this question more than once. Curiosity is not a vice, and if you regularly post on your favorite social network, you will surely be interested in facts and statistics about it. Everyone says that Instagram today is one of the most popular applications, the number of users in the world, and in Russia in particular, is constantly increasing, the rating is growing, and the efficiency of work on Instagram is also growing. But these are all lengthy and general phrases. And today we will give real figures, according to the most recent data.
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Historical Instagram statistics
Do you know when the birthday of your adored Instagram, the application with which you start your morning, and with which you wish the whole world a good night? The project was launched in 2010, October 6.
And here is the very first picture posted on the network by Kevin (the same Kevin Systrom, one of the founders of Instagram).
By the new 2011, the number of accounts created in the social network exceeded the first million. Six months later, in June of that year, this figure increased to 5 million.
- september 2011 - 10 million Instagram profiles;
- march 2012 - over 30 million.
The next significant date in the history of Instagram is April 9 of the same 2012. For $ 1 billion, the social network goes into full ownership of Facebook. In the vastness of the Russian Federation, the application gains popularity only in 2013. In October of this year, an advertising campaign is underway for a limited number of users; the network has been opened for the broad masses since 2015.
Instagram financial statistics
This is how a person works: it is always curious to know who, when, where, and - most importantly! - how much money he spent. So, the first funding for the creation of the project was received by Mr. Systrom in March 2010 in the amount of 500 thousand dollars. Baseline Ventures and Andreessen Horowitz are sponsors.
Less than a year has passed. And already in February 2011, Instagram proudly announces solid earnings from numerous investors - Benchmark Capital, Jack Dorsey, Chris Sacca (through the LOWERCASE Capital fund) and Adam D'Angelo. In total, about 7 million of the same "green" ones were received.
In 2015, the revenue from mobile advertising for Instagram was $ 595 million - you can calculate the ROI for yourself, the numbers are impressive. According to experts, Instagram in 2017 will receive about 2.8 billion dollars from global advertising.
Instagram user statistics
Well, now about the main thing - about those who cannot imagine a day without a post on Instagram. In total, they are registered per month according to various sources from 600 to 700 million worldwide. It is noteworthy that only 25% of users are in the United States. Other interesting figures and facts:
- In the States, the application is actively used by 31% of the fair sex, and 24% of the stronger sex.
- 30% of Internet users have created accounts on social networks.
- 90% of active bloggers are under 35 years of age.
This is interesting: the brand with the most subscribers is National Geographic with 68.5 million people. The account with the maximum number of subscribers is Selena Gomez with over 108 million. What to do, even the cutest animals are somewhat inferior to the charms of the vociferous black-browed Latin American woman. See for yourself:
Instagram usage statistics in Russia
In our country, every tenth person uses the application - that is, about 10% of the population. This is about 14.5 million people (according to some estimates, more than 20 million). The maximum popularity of the application and user activity was noted in Moscow - every fourth inhabitant is registered here on Instagram. In St. Petersburg - every fifth. On average, bloggers access the social network 16 times a day, or every hour. And let the parents no longer ask what their 15-year-old daughter is still doing - once is simple.
Instagram activity statistics
Over the entire period of the application's existence, more than 40 billion photos have become public domain. Approximately 80 million images are published every day, some of which receive over 3.5 million likes. The number of active accounts doubles every year. The number of inactive (posting no more than once a month) is 29%. Fake Instagram accounts (bots) do not exceed 9%.
And some more interesting things:
- over 5 million videos were uploaded on the first day after the launch of the new video publishing function;
- Clarendon is the coolest filter according to users all over the world;
- Pizza is the coolest food for an Instagram photo, followed by dryers and bloody steaks.
Half of all posts are adorned with emotions, and the Finns like to add them most of all - maybe the climate affects. The most popular - well, of course the heart! And let it be so, let love and beauty reign, if not in the real world, then at least on the vastness of Instagram.
Integrated semi-automatic promotion services - they monitor the limits, are vitally interested in the user's success:- Pamagram - an integrated approach to promotion, friendly and honest service, you can feel the concern for users;
- Zengram - like Pamagram, focuses on live subscribers, so prices are not the lowest (and bots are useless for business), but not high either. In addition to the classic functionality, it is possible to spy on someone ...
- Doinsta - focuses on automation, users like the ease of use - once added a lot of competitors, and then you don't have to log in for a very long time, and subscribers are added).
- Laikmania. Works with all social media networks. The popularity of the exchange was ensured by the simplicity of cheating. Small percentage of bots. He is very fond of those working with iPhones, smartphones, tablets.
- Bosslike. There is a free and paid quick receipt of likes, etc. The absence of "left" pages and instant crediting of comments ensured BOSSLIKE a leading position among peers. According to our test, out of 100 subscribers that were wound up, 80 remained after 2 weeks.
- VKTarget is still the most popular service among advertisers and performers. The exchange copes with the promotion of likes on Instagram by 5+.
- CASHBOX - free and paid account upgrade. Appreciated due to the large number of tasks. Earning opportunity. It guarantees only "live" likes and subscriptions - the administration fights bots everywhere.
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Help Center
After converting your account to an Instagram business profile, you will have access to Instagram statistics.
Instagram statistics let you know more about followers and people interacting with your business on Instagram. For example, you can view data such as gender, age range, and location. You can also find out which posts and stories your audience sees and which ones they interact with the most.
Viewing statistics in a business profile
- Open your business profile.
- Tap in the upper right corner of your business profile. The section that opens will display all the people who interact with your business profile.
- Select the posts, stories or promotions for which you want to view statistics.
You can track Impressions, Reach and Profile Visits for a week.
You can also find out what time of day subscribers interact with your business profile. This will help you choose when to post new content.
Access to statistics from publications
- Open your business profile.
- Tap the image for which you want to view statistics. If you see in the lower right corner, it means that you have successfully promoted the publication.
If you are promoting a post, you can view statistics for both the original and the promoted post. Tap the Source Post button to view statistics for the original version. Tap the Promote button to view statistics for the promoted version of the post.
- Below the image, tap View Statistics.
If you open stats from a post, you'll be able to see Impressions, Reach, and Engagement. Engagement shows the total number of unique Instagram accounts who like or comment on your post.
- Go into history.
- Swipe up on an image or video.
- Click.
- Access to statistics from history
Stories are automatically arranged chronologically to show how people interact with your content. Story statistics are available for 14 days after they were created.
Please note that you can view statistics for previous stories, but you cannot see stories that have expired. Stories expire 24 hours after being posted.
Learn more about the available statistics.
Still have questions? Check out our resources page for additional support.
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38 Instagram Tricks Not Everyone Knows About | Rusbase
I love taking screenshots from the Instagram web version. The most convenient way to do this is to compress the browser. To work with Instagram, I use SMMplanner and Flume - in it I reply to comments and private messages.
2. Post as part of a large picture
Subscribers look at photos not only in the feed, but also in their accounts. To stand out from the crowd, some users use the big picture technique. Take a large image which is cut into small ones. It turns out that's such a joke, like the Micah504.
3. Links in the account description
Now I’ll say a banality, but in publications, even if you insert a link, it will not be clickable. And if your PR person or marketer requires you to insert links, change your job or PR person. These are sick people, they can think of something else wild.
Work with a webmaster, let him register a short domain for your site, and set up a redirect to the main site through a short domain. Let's say you have a flower shop with the address cvetoteka.ru, a short domain cvet.ok. Now on Instagram, you can place a shortened page on some bouquet, for example, cvet.ok / rose.
4. Your list of filters
There are over 40 filters on Instagram now! I use 2. To clean up my workspace, I can hide filters, or change the order of filters to be more convenient.
Hold the filter and drag it to a more convenient place or remove ...
or scroll to the bottom of the filter list and select "Change".
5. Filter intensity
You can get amazing results by clicking on the filter and changing the intensity of the filter. In addition, in this mode, you can overlay a frame.
6. Edit your photo
If you don't like any filter, you can use fine editing. In filter selection mode, click Change.
7. Draft on Instagram
When you apply a filter to an image and want to go back, Instagram will offer to save the post to drafts. In the evening I made two drafts, and published them in the morning and at lunchtime.
8. Deny comments
Before publishing, scroll down and click "Advanced Settings". Turn off the comment. Now your photo gets only likes. Convenient if you are constantly bombarded with spam comments.
9. Monitor publications of selected users
First, subscribe to the desired account, then click on the settings button, and select "Enable post notifications". If you have 2000 - 3000 subscriptions, this button will help you not to miss the really important publications. And also, this function can be used to monitor competitors or guard their comments, hijack leads.
10. Likes history
You can always find a list of those publications that you liked. This is how I check the quality of the massliking service.
Go to your account settings, swipe down to the "Posts you like" item.
11. Bookmarks
When I first learned to photograph, I took hundreds of screenshots to capture an impressive shot. Now Instagram has bookmarks, and it is not necessary to take screenshots.
By default, Instagram stores your searches. If you were looking for a gift for your wife, and you are afraid that your surprise will be revealed through the search, you can clear the search history and no one will find anything \u003d)
Click on your account settings, and scroll down to "Clear search history".
13. Activity of subscriptions
Since ancient times, you can find out what your subscriptions have liked, commented on or who subscribed to. But few people use this to analyze their target audience. So you can understand what the target audience likes, what is trending now and adapt your content plan.
In the notifications tab, click on "Subscriptions" and analyze the activity of subscriptions. This is how you can find subscriptions that use mass following.
This is the most favorite Instagram update for 2016. Now I can simultaneously sit and monitor notifications, comments and messages from five accounts. Unfortunately, when you have five accounts connected, the application sometimes glitches and resets the password for the account, or in one account displays private messages and notifications of another.
In the account settings, find the item "Add account", enter the login and password for the new account, and switch between the account by clicking the avatar icon in the lower right corner of the application.
When you are watching someone's account, a long press on the post brings up the "preview" mode.
17. Photo enlargement
Previously, it was impossible to see small details on the screen? Use two fingers to spread the publication.
18. Save photos
Sometimes you need to quickly get hold of a photo that you recently posted on Instagram. Turn on the "Save Photos" and "Save Videos" settings in your account settings.
19. Save other people's photos
SMMs should use user generated content to enhance their brand reputation. There are three ways to use a subscriber photo.
Download the picture through the page code. Right-click on the page with the publication → select the item "View page code" → press the keys "Ctrl + F" → start typing "jpg" → copy the first line that will be highlighted. This will be a direct link to the high quality image.
20. More than one filter per photo
Sometimes, you can get the desired visual effect only if you apply several filters. To do this, first apply one of the filters. Then turn on Airplane mode and post your photo. You won't be able to publish, but the desired photo will be saved in the gallery, you need to apply a new filter to it.
21. Business account
Business accounts on Instagram were introduced recently, not everyone is still used to them, but there are already different myths:
- The coverage of publications is decreasing.
- The likelihood of getting into the Top by geo and hashtag decreases.
- People are afraid of business accounts and leave them for normal accounts.
None of the above has been proven. On the other hand, a business account has great features, a special button for communication, statistics and the ability to launch ads directly from the application.
Whether to transfer a regular account to a business account or not, the smr should decide, I made my choice.
22. Clean up spam comments
The number of comments raises the ER and, hypothetically, this is good for an account in the era of algorithmic feeds. Only spammy comments with a job offer can spoil the whole impression of your account. It is better to delete such comments.
You can delete any comment on any post. I do not recommend removing the negative. A properly processed negative comment sells as 4-5 good reviews.
If you got fake accounts that are spamming in your account, or you do not allow swearing in your account, you can set up automatic verification of comments by keys.
Every time I get a stream of spam comments, I select keywords and put them on the list of prohibited comments.
Sometimes it is necessary to remove some photos from the “photo with you”, this is especially true for large brands that are constantly featured in photos.
Go to "Photo with me" → select an unwanted photo → click on the tag → "Remove tag" you remove the tag from the photo, if you move the slider, the photo will not be displayed in the "Photo with me" but the tag will remain.
Anything you write on Instagram can be glued against you! Therefore, instead of readable text, you can get a sheet of letters.
To prevent this from happening, after the dot, there should be no sign. Emoticons, spaces, letters, dashes, brackets are signs. Helps to compose text in notes or a notebook, and then insert it into Instagram. But it's easier and faster to use our service. It doesn’t skew lines and paragraphs don’t slip.
26. Videos with different scenes
You can create real sketches and meaningful videos using only the video camera application on Instagram. It's not as professional as inviting a videographer and shooting a video in six months, but quickly.
We pressed the shooting key and filmed the desired scene and released the key. You can continue to shoot further.
27. Video without sound
By default, Instagram videos are broadcast without sound. If you were shooting in a natural environment where there was a lot of noise, it is better to turn off the sound.
28. Change video cover
Click on the invisible "Cover" button in the filter selection mode, and choose a suitable cover for your video. In SMMplanner you can upload your own video cover.
29. Selection of hashtags
As long as there is a myth that hashtags help to promote a brand, any tools for searching and selecting hashtags will be relevant. In the Instagram search, enter one hashtag, and Instagram itself will suggest others with which this hashtag is often used.
30. Photos from archives in Instagram stories
Instagram stories were conceived as an alternative to Snapchat, so that only mobile content could be uploaded to Instagram here and now. Luckily, you can download cool photos to your phone and use them in your stories.
To do this, take an old photo and edit it in any graphics editor. After that, the photo will be updated with the creation date.
Go to stories, and swipe up from the bottom of the screen, there will be photos and videos taken in 24 hours.
31. Built-in Boomerang
Boomerang is an app that helps you create looping gifs. In a recent Instagram update, the developers have built a boomerang into stories. Now you can remove Boomerang from your phone and use Instagram.
We went into history and chose the Boomerang button.
32. Stories for the elite
Post Instagram Stories to your favorites.
You can not only show stories only to selected accounts, but also hide them from other prying eyes. To do this, go to the account settings and the stories settings, in the stories settings, select those people who do not need to show stories.
34. Complementary colors in stories
Select text or a brush. A palette appears at the bottom of the screen. By holding down one of the colors, the expanded palette panel will open.
35. As many stickers and text in Instagram stories as you like
Press the sticker, or text key. Insert, resize, reposition, and press the sticker or text key again. So you can build various wonderful structures.
36. Tags in Instagram stories
Just start entering the target account login via @
37. Save stories in the gallery
If you use boomerangs, then stickers, then brushes, you can get a cool story that you want to save to your phone.
If you find yourself on a line of 25 photos of the same, feel free to skip. Double-clicking on a story will skip one scene from your account history, and swiping will take you to the next story.
Let's summarize
We examined 38 tricks of working with Instagram and the features of working with them. Let's remember all the tricks voiced in this article.
