Social media for doctors: it's easier than it looks. Promotion of medical centers in social networks Medical social networks

I will gladly take part in any discussion.
I only ask you to print the purpose of the discussion and who will manage this discussion.
I am Shilin Genadiy Alexandrovich - a doctor with 44 years of experience. I personally examined 5,000,000 people in the Soviet Army. I lead the "Ecology of Human Consciousness" movement and the editorial board "Vedich", which has completed the creation of a new worldview and a new vector of goals for the further development of civilization in the next 2000 years. The work is completed, a training consortium has been created to teach the people of Russia how to survive in the conditions of a global planetary crisis of a civilization that has completed its previous task and is stuck in a state of aimless existence and extinction of a crowd of illiterate and useless people.
Doctors bear a special responsibility for the ongoing psychobiological crisis, since they possess the greatest knowledge about the structure and functions that ensure the life of the Human body in the Biosphere.
Therefore, doctors faster than people of other professions can realize the reasons for the behavior of a Human within their biological species, that is, the reasons for killing a Human by a human.
So what are we fighting for, colleagues? Do you think that Space will allow you to turn medicine into an appendage of an American-style market economy?
Commercial medicine will destroy the life of mankind. The cosmos created us without money and provides our life without money - with sunlight.
Parposh during the discussion of doctors ask all participants to answer the questions:
1. What biological functions created by the Cosmos provide personal
biological life of man?
2. For what reasons there is a hunt of Man for man within a single
biological type?
3. What is the subject of management in human civilization?
4. What is the purpose of the corporation of doctors in the life of civilization?
5. What does psychiatry study and what does psychology study?
6. Is it possible to increase the life of a Man without having a concept of his process?
thinking?
7. Which of the participants in the discussion wants to start mastering the course of medical
strategic psychology needed to stop extinction
peoples of the white race?

Our educational site www.vedich.skeef.ru
Reference analytical materials about how you are managed on the site:
www.russia-my.ru
My personal mail:

The sun shines on the righteous and the unrighteous

So which of you is righteous and which is unrighteous, colleagues? And can the unrighteous survive without the righteous, and vice versa?

With respect and best wishes for success in the discussion - Ph.D. Sciences, academician of five public academies, member of two military public systems, member of the Russian League of Psychotherapists
- G. A. Shilin

Medical services are not the easiest product. The competition is very high, and in the struggle for clients, many medical centers have created publics on Facebook and VKontakte to inform visitors about new services. Ashmanov & Partners conducted a study of this market and found out that the efficiency of many medical centers in social networks leaves much to be desired.

Publications in many groups of clinics do not imply a backlash, and user questions asked in the comments remain unanswered.

Main problems

Here are the most typical problems, some of which are inherent even in large chains of polyclinics with a large marketing budget.

Separately, we studied what causes the most questions among the target audience when choosing which clinic to contact. Here are the most common problems:

  • It is not clear how clinics differ from each other.
  • It is difficult to figure out which is better - a public clinic or a private one.
  • Too much conflicting information in reviews due to competitive wars.

This suggests that medical centers have not yet realized their full potential in building and promoting their brands. Therefore, the factors listed above should be taken into account not only when preparing content, but also when developing positioning.

Informal ambulance website. The whole Russian ambulance kitchen: news, interesting stories, stories, a directory with addresses and phone numbers.

YaVrach.com http://iVrach.com Club of practitioners, a professional network for Russian-speaking specialists in practical medicine.
Club partners: a number of leading scientific and clinical centers, in particular, the Rogachev Federal Research and Clinical Center for Children's State Optics, the Moscow Research Institute of Emergency Children's Surgery and Traumatology, etc. The network is the only Russian-speaking network of doctors recognized at the international level.

Meditsina.ru http://imedicina.ru is a medical social network that unites specialists of various profiles, medical institutions, doctors, independent experts, pharmacists, patients, as well as all interested users in one Internet community.

  • The latest news and publications in the field of medicine and health
  • Professional community of doctors and medical workers
  • Ratings, reviews, comments of patients and specialists about medical institutions in Russia
  • Videoconferences of the best specialists in the field of medicine
  • Articles and publications of the best specialists in the field of medicine
  • The latest vacancies of the best public and private medical institutions
VrachiRF.ru ​​http://vrachirf.ru - all-Russian social network, has a unique reference book on medicines, research and medical opinions. By sharing information, discussing anonymous clinical cases, you can help many people and earn money yourself.

Doctor at work http://doktornarabote.ru - one of the largest communities of doctors on the Russian Internet. Here you can get a free consultation from qualified doctors.

Novayameditsina.ru http://novmed.net is a unique social network for medical specialists, doctors, students of medical universities, employees of medical institutions, pharmacists, and everyone who, one way or another, is related to medicine. Here you can find and add any information on medical topics (video materials, teaching aids, photographs, presentations or abstracts), cognitive and educational orientation, evaluate and comment.

Medtusovka.ru http://medtusovka.ru

  • Learn about events
  • Subscribe to magazines
  • Communicate with colleagues
  • Looking for a job
  • Publish articles
  • Create councils
  • Build a personal library
  • Plan your time on the calendar
Moypulse.ru http://mypuls.ru - we are waiting in our social network for people who care about their health, and doctors of various specializations.

Doktornet.ru http://doctornet.ru - communication of doctors on professional topics and on work issues. Conducting meetings and seminars on medical topics. Medical coverage. institutions throughout Russia. Discussion of drugs, diagnoses, diseases professional development. For patients, the assessment of doctors, the expression of their gratitude in the form of a positive review and an objective opinion about the doctor and the medical institution.

Savehealth.com https://www.healthkeep.com - social network in English. Brings together people with similar symptoms and helps them better monitor their health by sharing experiences. A forum where people ask health questions and look for the best treatments.

Doctors are no strangers to social media. According to preliminary estimates, at least 30% of doctors use at least one (or more) social network every day. According to other sources, this figure is close to 80%. Numerous social networks are great for promoting clinics, medical companies and any medical practice.

In general, these are progressive representatives of the medical business who understand that health care begins today, for most people, online. They want to communicate with people, potential patients, families and medical staff. All these are positive aspects.

But here a dangerous gap appears, characteristic of social networks. Users will often surf the Internet and social media for professional advice, but most will avoid going to the doctor on their own as a patient.

Basically, the appearance of more doctors in social networks is directly related to the availability of time (or its complete absence), as well as the simplicity (or complexity) of working with certain social media. Or both at the same time. But let's not go into small details. Let's better highlight the main nuances that will really make working in social networks easier.

Incorporate social media into your daily schedule. If you are looking for the easiest way, then post your profile on LinkedIn. You can add (and easily correct) information on any social network - do this when something changes. Despite the fact that filling out profiles in social networks takes very little time, you can do it in several approaches - no one forces you to describe everything at once.

You don't need to be on all social networks. There are about a million social-type platforms, but only a few are worth a carefully thought-out promotion plan. Make a list of the most important sites and work with them.

Your social activity also includes the choice of platform. Patients look for doctor profiles on social networks, checking their reputation and reviews, forming a subjective opinion. In addition to the clinic's informative website, social media will become a major source of important information for patients.

Your smartphone with access to the necessary social networks is always at your fingertips. Social networks basically assume that the majority of users view, add and/or read information using a mobile device. Social networks such as Vkontakte, Facebook and others are designed in such a way that the user can easily and quickly use them anytime, anywhere.

If you are not on social networks, you depend on the opinions of others. No one will present you online in a better light than you will. Doctors who choose the path of "social silence" are deprived of the opportunity to further promote their practice and themselves personally, giving way to others. (Or worse, have no say in their field at all.)

Being socially active is quite natural for doctors. Social media success extends to credibility and promotes the spread of information. Think of social media as just another communication channel, another way to convey your knowledge and experience, to help people.

And the reward will be... Active and constant use of social networks is the most affordable opportunity to attract the attention of potential patients. The cost of using social networks is insignificant, while the potential audience is large. Benefits include attracting new patients, building an engaged community, strengthening and enhancing reputation and brand awareness, and improving outcomes.

Translation source - healthcaresuccess.com