One of the main components of outdoor advertising is a beauty salon sign. When looking at it, a potential client has an understanding of what he should expect from your salon. It is the sign that speaks most directly about its level and prestige. We assure you that between two beauty salons that offer services using the most advanced technologies and the latest equipment, a potential client will give preference to the one whose sign looks more expensive and presentable.
What should a beauty salon sign look like?
For companies that provide services in the field of beauty and personal care (hair salons, nail studios and tanning studios), one of the most effective methods of increasing demand is outdoor advertising. The customer base will increase significantly thanks to professionally prepared advertising campaigns and competent outdoor advertising.
As studies show, the vast majority, and exactly about 80% of the clients of a particular company providing services in the field of beauty, either live or work nearby. Therefore, it is very important to take this fact into account when developing any advertising strategy, including when choosing and ordering a sign for a beauty salon.
The first thing that will attract the attention of a potential visitor passing or driving past your company is the unusual and beautiful sign of the beauty salon.
It's no secret that the overwhelming majority of clients in the beauty industry are representatives of the fair sex. It is in the nature of a woman to take care of her appearance. In many ways, it is based on the first impression, namely from the sign of the beauty salon, that she decides whether to turn to the services of this company again, or whether this visit will be the first and last.
It is very important to remember the basic rules that should be followed when choosing a name for a beauty salon. The success of the entire business in the future largely depends on this. So, the name of the beauty salon should:
- to be beautiful, but at the same time moderately unusual;
- have an unambiguous meaning;
- evoke positive emotions in customers.
An even more complex and time-consuming process than choosing a name is choosing a sign for a beauty salon. According to many experts, if it cannot be read from a passing car at a speed of 60 km/h, then the sign is ineffective and could be done without it altogether.
So, what should you choose when choosing a sign for a beauty salon?
- The sign should be as concise and informative as possible; the inscription is made in a well-chosen font (it should be easily readable and associated with the salon);
- It is important to install the sign in an area with a large flow of pedestrians and cars. It should not be obscured by trees, small architectural structures, etc.;
- The beauty salon sign should be visible from afar and clearly readable at any time of the day. To do this, it is rational to use various types of lighting and volumetric advertising.
Successful beauty salon signs
Unsuccessful beauty salon signs
What types of signs are there for hairdressing and beauty salons?
Light box. The most common type of sign. Practical, easy to clean, one of the simplest.
Illuminated volumetric letters. It has a more complex design. Here, each letter represents a separate light box.
Neon sign. This type of sign will attract the most attention from potential customers. Neon allows you to create a variety of shapes, creeping lines, etc.
External sign, or facade. Such a sign combines any 2-3 types of those we talked about above. We recommend making a frame with a replaceable banner and lighting. Such a sign will allow you to inform about current promotions and offers, since changing the banner is not difficult and will not take much time.
Pavement sign. Like an end sign, a pillar helps to attract the attention of people passing directly past the salon. If the sign is installed permanently, then the pillar largely depends on the human factor - whether it was taken out or not, whether it is kept clean and in good condition.
- Checklist: 3 criteria to understand whether the advertising module has been successfully created
What color to choose for the sign
To ensure that the entrance to your beauty salon is decorated with a truly beautiful and attractive sign, you should carefully consider its design at the design stage. When developing a sign layout for a beauty salon, it is recommended to carefully follow the standards that are associated with the perception of outdoor advertising.
Colorful signs for beauty salons are a common phenomenon on the streets of big cities. Most business owners in the beauty industry prefer orange, pink and gold tones. Signs for luxury beauty salons are often decorated in black and gold. It is not recommended to choose cold shades: blue, purple and cyan. However, if an experienced designer correctly teaches a beauty salon sign, its color scheme can be absolutely anything.
When designing an outdoor sign for a beauty salon, it is important to remember one more point: the main emphasis should be on the words BEAUTY SALON or HAIRDRESSER. The name of the salon itself should also not be lost, be easily readable and memorable.
- Word of mouth marketing: how to start good “gossip” about your salon
Strict requirements for beauty salon signage
According to Article 9 of the Federal Law “On the Protection of Consumer Rights,” information about the profile of the enterprise, its brand name and registered trademark (sign) is mandatory and is intended to bring information about the manufacturer (performer, seller) to the attention of the consumer.
The sign of the enterprise must be located in close proximity to the entrance to it. Basically, this is the facade of the building, within 10 meters from the entrance, as well as the premises itself in which the company is located.
The beauty salon sign can be made in the form of a wall panel or bracket. It is also allowed to be placed on the roof or canopy if the enterprise is located in a one-story building, an extension to the main building.
The design of a beauty salon sign may consist of several elements, the information on which is not repeated.
According to Article 54 of the Civil Code of the Russian Federation, the sign must contain information about the profile of the information (without a list of goods or services provided). It is also allowed to place registered trademarks and decorative elements on the sign. It is required that the owner of the sign has the rights to use this trademark.
The letters on a beauty salon sign must be at least 15 cm high. At night, signs must be illuminated by internal light sources. In some cases, the use of internal power sources is permitted if the structure is not located next to the windows of residential apartments, and also if sanitary standards are not violated.
The text placed on the sign must be written in Russian. This applies to both logos and registered trademarks. It is prohibited to write foreign words in Russian letters, as well as to use abbreviations and abbreviations when describing the profile of an enterprise.
The beauty salon sign must be registered in accordance with the established procedure. To do this, you must submit the following documents.
- Extract from the Unified State Register of Legal Entities (with the company seal).
- Certificate of inclusion in the Unified State Register (copy with the company seal).
- Information letter about registration in the USRPO (copy with the company’s seal).
- Certificate from the tax office on registration and assignment of TIN (copy with the company’s seal).
- Certificate of ownership of a building, structure or other object (copy certified by a notary).
- Lease agreement with the property owner (copy certified by a notary).
- Certificate from the BTI in form 1 A about the balance holder of the building (premises) of the current year (copy certified by a notary). This certificate is valid for one year.
- Conclusion of technical examination.
- Technical design of SNRI (copy).
- Certificate of registration of a trademark and permission to use it.
- Approved SNRI Design Project in scale and color with reference to location.
In addition, if the area of the beauty salon sign exceeds 6 square meters. m, the height of the brackets is more than 2 meters, it is necessary to provide drawings and calculations of wind loads made by a specialized company.
Subscribe so you don't miss anything important
Providing beauty salon services will never lose its relevance, since both men and women want to look decent, find their own style and constantly maintain it. This factor increasingly motivates novice entrepreneurs, forcing them to act immediately. Competition issues come to the fore here, so it will be difficult for newcomers to make a name for themselves in an already established market, especially in large Russian cities. But there is a range of certain rules that will help you competently organize your own business.
The original logo of a beauty studio is the first, very important step towards your own goal. Its development will mark the beginning of entrepreneurial activity, and will also form the general corporate identity of the future company, so this step should be taken with all responsibility, seriousness and understanding. Our company is based in St. Petersburg, so anyone who wants to get involved in the image industry can do it with our help.
Where should you start developing a corporate identity and logo for a beauty salon?
The first stage of forming your own handwriting is the organization of high-quality identification. What does this mean? A logo, in fact, is the face of every enterprise, something that immediately associates it with you, your company. And this face should be beautiful, memorable, evoking a desire to appeal. Without professional help, creating a logo turns into a real problem, because even the smallest details need careful elaboration.
As a rule, the logo of a beauty studio (salon) begins its formation from the main color. A palette consisting of a harmonious mixture of pink, lilac and blue shades is the standard, since these shades are more feminine and pleasing to our eyes. However, modern trends indicate that the image industry is increasingly acquiring a more strict, masculine design. Ascetic fonts, a predominance of dark colors, strict, minimalist harmony - all this is actively used in the work of designers. Experiments are limited only by the taste preferences of the customer, so you only need to start from them.
The font is the 2nd point in creating a brand logo. His choice depends on the focus of the company's services. Men's barbershops are most often decorated in an old school style. Angular white letters, complemented by lines or stencil images - all this looks interesting and stylish. In the case of women's spas, the design takes on a more gentle, smooth character, and is also often complemented by rich designs, in which harmony must be maintained and not overdone.
Logo image development
One of the most important rules when developing a logo is minimalism, however, images are often included in the overall composition. Each designer gives his own advice on whether to use the whole picture during the work process, but such an option can either complement or spoil the overall picture.
If you decide to use a ready-made image in a logo, its selection should be made according to several criteria:
- Targeted at an age audience;
- Targeted at men or women;
- Range and variety of services provided;
- Approximate assessment of the social and material status of a potential client;
If during the work process doubts creep in about the need for an image in the development of a company’s corporate label, then you can resort to one simple thing. Remember the most popular brands, what do you associate them with? Adidas – three stripes arranged in the form of a pyramid, Apple products – a bitten apple, McDonald’s – the letter “M” drawn in an original way. A person’s associative capabilities are directly intertwined with graphic images, so the use of small but catchy drawings is more than a winning option.
When the basic version is ready, you can resort to one interesting move. It is enough to paint the logo in black and white and take a closer look at it. If the work continues to attract attention, perhaps even gaining some zest, this is a very good sign. Almost all famous designers resort to this practice, so it’s worth using a similar procedure to more carefully refine possible shortcomings.
In conclusion, it should be noted that additional ideas can be given not only by ready-made company logos that can be found on the Internet, but also by modern trends. Handmade calligraphy, the use of complex geometric lines, layered application of gradients - all this looks fashionable, without losing its relevance over time.
Volumetric letters (also known as volumetric elements) are three-dimensional structures of various shapes, usually equipped with lighting. The phrase itself " volumetric letter"implies a three-dimensional structure, but this term is usually used more broadly - the three-dimensional structure can be anything, not necessarily a letter. This could be, for example, logo or curly element.
| Price list for production of volumetric letters | ||
|---|---|---|
| Letters from ALS | from 100 rubles/cm | |
| Flat plastic letters | from 25 rubles/cm | |
| Face lit letters | from 85 rubles/cm | |
| Edge lit letters | from 90 rubles/cm | |
| Backlit letters | from 95 rubles/cm | |
| Letters without backlight | from 50 rubles/cm | |
Effective outdoor advertising is the key to the success of any establishment. Competition among beauty salons is especially high, which is why it is necessary to focus on external design. A catchy sign that reflects the style of the salon can leave a positive impression of the establishment and tell a potential visitor about what is hidden behind the door.
Even if you employ the best craftsmen in the city, you cannot expect a large flow of clients without proper advertising. An expressive and respectable sign made from quality materials will attract visitors. The success of a beauty salon primarily depends on the impression it makes.
The target audience of such establishments is large, so the design of the sign should be entrusted to a professional. It will highlight the individual style of your salon and add elegance to it.
What sign should you choose for a beauty salon?
The best way to attract attention is volumetric letters. They add expressiveness to the sign due to their three-dimensionality, reflect the respectability of the salon and adapt to absolutely any style. Volumetric elements are clearly visible from afar, especially when using LED backlighting.
There are many design options. A specialist can help you understand the variety of choices and help you develop an individual design of volumetric letters for a beauty salon.
Our craftsmen take their work seriously, which is why the DvigTorg company produces signs of any complexity.
What should you pay attention to?
If you want truly effective advertising, it is important to pay attention to some details when ordering a sign.
- First, decide on the size of your advertising elements. The installed sign should be clearly visible to both passers-by and cars passing by.
- Secondly, you need to choose a well-readable font. If the sign cannot be read from a distance or up close, such advertising will be of no use. Experts recommend using no more than two font options at the same time.
- Thirdly, the color scheme of advertising elements is of great importance. Colors can be perceived and differentiated differently at close and far distances.
If you want to combine several colors, make sure that they are combined with each other and do not interfere with the readability of the text.
Hello. I present to you a selection - templates for the website of a beauty salon, SPA center and other women's topics related to beauty. Today we can talk about our services more colorfully and interestingly, which could not have been done just 5 years ago. Thanks to new developments, we can create colorful websites with animation effects, attractive graphics, parallax and other features.
Use these elements to appeal to your customers, especially when it comes to women. Women are more emotional and often make purchasing decisions based on emotions. And these WordPress templates will allow you to speed up and simplify the process of creating a website significantly.
30 top website templates for a beauty salon, spa, wellness center
1.Kallyas
Kallyas is a universal template, but there is one demo with a female theme, namely a site for a personal makeup artist. The versatile template makes offering services a stress-free and successful experience. The theme's possibilities are limited only by your imagination. There is no need to know programming languages to get beautiful pages in a few clicks.
Kallyas offers 12 unique designs, an efficient e-commerce platform, beautiful slideshows customized to your liking, and SEO optimization. Fast site loading, one-click installation, ease of working with the admin panel are the noticeable advantages of the theme. There are video tutorials to help you on setting up the template, documentation, and premium support. An unlimited choice of colors to create an area of beauty and good taste.
2.TheGem
TheGem – WordPress template for beauty salon, SPA treatments, makeup, massage. This is a universal aesthetic theme with excellent responsiveness on any device. It is designed for a creative approach to page design and is as convenient as possible for managing settings and visiting clients. More than 50 creative concepts for building the desired website, instant page loading, SEO optimization for indexing in search engines, you can make an online store on WooCommerce.
TheGem developers presented 2 beautiful demos:
- for a beauty studio or spa
- for a hairdresser or studio
Such a custom design will cost a lot of money, but you will receive it for free when you purchase the template.
Plugins are also included as a gift:
- visual composer
- slider revolution
- layer slider
TheGem offers premium quality slides, support in Russian, 20 portfolio and gallery design options. The theme is ideal for developing a website that matches your ambitions and creativity. You can easily bring it to perfection, make it attractive and stylish.
3. Depilex
Depilex is a beauty salon, SPA, fitness, yoga, meditation. After getting acquainted with the topic, a feeling of serenity, comfort and aesthetic pleasure arises. The template is suitable for offering services and selling goods. A large set of useful tools: beautiful slides, 4 home page styles, SEO optimization. A convenient admin panel allows you to create a website with a beautiful design and complete information about the service in a few clicks.
Depilex offers not to be content with little, but strives for creative implementation, creating a unique website an order of magnitude higher in level than that of competitors. You have access to an unlimited selection of colors, quick translation into any language, and several gallery styles.
4. H-code
H-Code is a theme for beauty salon, fashion, make-up and spa, allowing you to fully unleash your creative potential when creating a website. Attention to the smallest details and functionality of the pages distinguish the template from others. Guaranteed fast loading of the website, good SEO optimization, easy design setup.
With this template it's easy to create something amazing, beautiful and memorable. The best plugins are available (Visual Composer, Slider Revolution and others) to implement bold ideas.
In addition to the beautiful spa demo, there are 31+ options for other themes.
5. Browcraft - template for eyebrow master
The delicate design and professional structure of the template emphasize the professionalism of the authors. Designed for a beauty theme, so it will look perfect in a SPA role. The grid is easily customizable using the built-in editor; all elements are replaceable at any stage of setup. Fonts are adapted to the Cyrillic alphabet.
6. Jude
Another universal beauty template in which you should pay attention to:
- excellent mobile adaptability - the authors show how it will look;
- slider and swipe plugins for ease of viewing;
- background with parallax effect;
- SEO optimization.
To help customers find an establishment faster, you can connect Google maps; the functionality is included in the template.
7. O’Nails - nail service
A simple and nice landing page for manicure and SPA salon services. There are two blanks to choose from, both are quite similar, but they look impressive; if desired, you can always change them thanks to the convenient built-in designer plugin. Fonts have been adapted to the Russian language, and SEO optimization has been carried out with automatic indexing of new pages in search robots.
8. Elaine - cosmetics
An interesting collection of templates dedicated to everything related to a healthy lifestyle and beauty care. Light “airy” design and elements of “natural” style evoke associations with freshness and pleasant emotions. Waiting from inside:
- simple admin panel with powerful features;
- plugin for recording for a specific time;
- customize colors in one click.
There is also an online store where you can sell related products.
Selection on the topic: 20 templates for a cosmetics store »
9. Renewal - plastic surgery
The template is dedicated to plastic surgery, but it is easy to change the pictures in the admin panel. But there are many nice features, such as making an appointment at a convenient time, contacting and asking questions using advanced feedback forms, and the ability to attach Google maps. All settings can be done online. Optimized for search engines, SEO promotion is automated.
10.Podium - modeling agency
Stylish fashion template with good built-in functionality. Several nested submenus are supported and adapted for the Russian language. Included are WPBakery plugins for online settings, a calendar with the option to select a convenient time for a client to visit, as well as advanced slider capabilities that will help show the services “in person”.
11. Magna
Magna is the brainchild of the same developers as TheGem. High-quality WordPress template, narrowly focused, for women's themes. There are 2 landing concepts: dark and light versions. Both are beautiful see the demo for yourself. High loading speed, presentation with bright images, a complete SEO package for effective optimization, good adaptability for different devices are the noticeable advantages of the template.
Magna offers a realistic slider that harmonizes with the overall design, a large set of plugins, and additional settings. You have full control over the page design without changing the code. Simplicity and ease of control. A beautiful, informative, memorable template that complies with the rules of the selling site.
12. Brando
Brando is noticeably different from other options. Has its own style and flexible, creative design that your customers will love.
Brando offers a simple editor and an intuitive control panel. It is designed for quickly creating pages of different types. The presence of a unique portfolio and blog, a large number of thematic settings, high loading speed are noticeable advantages of using the template. It is suitable for beauty salon, hotel, restaurant, travel agency.
Tastefully designed, elegant and sophisticated, the site creates an atmosphere of serenity and tranquility, showcasing services and offerings in a favorable light. Unleash Brando's full potential by creating something unique.
13. Spa lab
Spa lab is a highly customizable theme with an impressive range of useful features. Good adaptability for all types of devices. This is a template for a spa salon, hair salon, medical center, yoga and meditation. A carefully thought-out panel makes it easy to customize the color, choose a header and logo, indicate the cost of services, and present the gallery in a beautiful way.
Additional plugins make it easier to create the desired website. 600 fonts for headings, text and menus are indispensable for a harmonious page design. Possibility to create a form for registering for a procedure.
14. Alissa
Alissa – with this theme you can make a website on fitness, SPA, make-up, health, massage, manicure.
Once on the site, you discover a world of relaxation, beauty and sophistication. An important function is the book an appointment button with different visual effects. It can be added in several places on the page for the convenience of visitors. The top panel with company contact information is provided for quick information submission. You can set a banner with a message that will be displayed on every page.
The excellent adaptability of the Alissa template ensures that the website displays correctly on any device. Create a page about the services you offer the way you want by choosing the appropriate design in a few clicks.
15. Etalon
The theme is ideal for small businesses and private entrepreneurs. Thanks to its versatility, Etalon covers various niches, and among its 20+ demos you can find a website template for a beauty salon and barbershop. Both demos are designed in light beige tones, use parallax inserts, display photos with animation, and stylish layouts for price lists.
16.Pearl
Multi-niche universal template. Beauty Salon demo is a multi-page site with a light background, red and pink elements, and sections with blue and brown backgrounds. There is a form for ordering a call back, a form for online recording, a calendar, cards with information about the masters.
17. Template for a beauty salon website
The theme is equipped with functionality for adding ratings and comments, reposting on social networks. The finished Ma Belle website is a one-page landing page for a beauty salon. The page contains a lightbox gallery, cards with service prices, an interactive calendar, and an online registration form.
18. Template for a spa or beauty salon website
Universal template with SWiSH animation. Of the 12 demos made on the template, 2 are dedicated to the topic of beauty - this is a website template for a spa and a demo of a hair salon. You can add a blog, calendar, search/subscription/contact forms to sites. There is a button to return to the top of the page.
19. StylePark - blog template
Ultra-fashionable “Beauty” themed template. The demo design is based on the use of bright blocks and duplex images. Images are not included with the theme, but by replacing them with your own photos in the same style, you can maintain the original design intent.
Selection by topic: 45+ WordPress blog themes »
20. Template for a nail salon website
Adaptive template with drag-and-drop Power builder, a set of Cherry plugins and custom widgets. You can borrow high-quality thematic illustrations posted in the demo for your website. A photo gallery with hover effects will beautifully present the work of the salon masters: nails after manicure, hairstyles, makeup.
21.Newspaper
The first among news topics did not ignore the sphere of beauty. Newspaper offers 2 demos for this niche: Heaven Spa and Beauty Blog. By using custom layouts, you can turn category pages into creative navigation interfaces to the content you need. The design includes parallax backgrounds and hover effects.
22. Paradise
A modern niche template for businesses in the beauty industry: nail services, massage/tattoo/spa salons, barbershops. There are 6 layout schemes for the start page to choose from. The Booked and WooCommerce plugins provide functionality for online registration for procedures and payment for them.
An elegant theme for beauty salons and spas, which includes more than 40 pages with a ready-made design. Online registration for procedures with date selection in the interactive calendar is available thanks to the Booked premium plugin. By connecting WooCommerce, you can sell service subscription packages to your customers.
25. Jacqueline
Premium theme for beauty centers and massage parlors, as well as personal websites of private professionals, such as hair stylist, massage therapist, orthopedist. Using a template greatly simplifies SEO promotion. The Booked plugin provides functionality for online booking.
27. Kendall
A stylish WordPress theme for websites of spa salons, nail services and hairdressing salons, with special attention to presentation. A huge number of unique layout options for the portfolio and individual pages of its elements will help to effectively present the portfolio of masters.
28. Template for beauty sites
WordPress template with responsive design using the Power drag-and-drop builder. Many schemes for arranging page elements, a library of styles, 25+ modules provide complete control over the appearance of the site. Content modules allow you to add audio, video, timers, sliders, counters, and price tables.
29. Jevelin
Multi-purpose selection with different topics. For SPA salons, the authors offer:
- several thematic designs - beauty salons, personal care;
- the structure is suitable for landing pages and large websites;
- very simple setup using the Elementor constructor;
- advanced contact forms.
Among the many options, you will always find what you need. Or you can create your own design based on existing ones.
Beauty is a unique WordPress SPA template, an excellent option for a beauty salon, wellness center, fashion agency and hairdresser. The laconic design, executed with taste, does not distract from the main concept and services offered. The atmosphere of sophistication, good taste, and elegance will not go unnoticed by every visitor.
The demo is made very interesting, there is all the necessary information:
- In the header there is a phone number and working hours
- Slider
- Related posts
Requirements for the appearance, texture and quality of materials used in the manufacture of external signs for a salon or beauty studio- very high. Just as a theater begins with a hanger, so does the impression of an establishment with its sign.
And for a stylish, fashionable beauty salon, it is very important to clearly identify its location and distinguish itself from the ranks of competitors.
Sign for a beauty salon - price?
And completely optional price stylish advertising sign for a beauty salon should be high: with well-chosen high-quality materials, a memorable, bright design, even the simplest light box can serve as an elite advertising for a hairdresser or beauty salon.
In order for the sign for your salon or hairdresser to be truly beautiful, fashionable, remained in the public’s memory for a long time, first you need to decide on its external execution - design.
When developing a project based on appearance beauty salon signs it is important to take into account some established norms that have emerged in the perception of outdoor signs by the target audience.
Font options for a beauty salon.
We can turn any font into light letters using absolutely
any materials: colored glass, stainless steel, mirror.
By choosing a font by number, you can order a sign from us for your beauty salon.
We will develop a custom font and logo for the salon individually!
On the streets St. Petersburg we're used to seeing advertising signs for hairdressing and beauty salons, usually made in bright colors: red, burgundy, gold, pink, orange. Also popular among the glamor industry are combinations of gold and black colors or the same colors separately.
Sign for hair salons
It is not recommended to make signs for beauty salons in cold colors: blue, dark blue, violet, but again, nothing is impossible in advertising, and an advantageous presentation will make a sign of any color readable, memorable and unique.
Another design tip outdoor advertising for beauty salons: in the sign, focus on the words: BEAUTY SALON, BEAUTY STUDIO or HAIRDRESSER, while also making the name large, readable and memorable for a potential client. (
Satisfied visitors to your salon should know who to recommend to their friends)
The second step in developing a project to create a unique sign for a beauty establishment is the choice of the advertising medium itself.
Whatever you like: be it volumetric letters, a light box (lightbox) of a complex or rectangular shape, our employees will find the best option for you according to the principle: “price-quality-external”
view".
Beauty salon signs - font.
For example, a beautiful capital or noble font will make volumetric letters for a beauty salon, made using the simplest, most popular and affordable manufacturing technology (acrylic plexiglass + light-diffusing PVC film) with an unforgettable and bright sign.
A backlight applied to volumetric letters or a complex-shaped lightbox will leave your establishment with a slight feeling of understatement and will definitely not let you pass it by. Strict, noble letters or boxes with an image on a slot, made of stainless steel, will tell the consumer about the highest level of your beauty salon right from the threshold.
The elite ones look truly stylish signs for a beauty salon or hairdresser made of colored acrylic plexiglass and composite material - Dibond.
If you Need a sign for a beauty salon or any other establishment, we can choose for you an advertising model that ideally meets all your requirements.
