Dmitry Dementiy
The site of the social network "VKontakte" is one of the most visited in the Russian Internet. With the help of the platform, most popular among Russian-speaking users, people solve various problems: from personal communication and finding friends to building a network of business contacts and finding employees, from self-expression and entertainment to promoting business and online trade.
This guide is dedicated to promoting your VKontakte business. In it you will find a step-by-step plan: from creating a community or a page to life hacks and tools for advanced users.
1. Start with planning
Define the goal and objectives of the project's activity on the VKontakte social network. Remember, a goal is a planned outcome. Tasks are steps that help you achieve your goal.
Decide how you will interact with your audience, what information to offer potential and existing customers, what user problems you can solve. Ilya Rabchenok calls this the concept of community.
Be sure to record the planning results in a form convenient for you.
2. Determine the type of community you need
To promote your business on the VKontakte network, you can create a group or a public page. Use a group if you plan to encourage members to post on their own and start discussions. The group is an informal discussion platform with which you can find out the mood of the audience, manage the brand reputation.
Choose a public page if you plan to publish official information, branded content and independently manage discussions. In most cases, a public page is more suitable for promoting a business.
To promote conferences, trainings, webinars, use the "Event" community type.
3. Select the appropriate page type
Select the appropriate type and click "Create Page".
4. Create a page description
Public pages are indexed by search engines. Therefore, publish an informative description that will help potential clients find the public.
Select the Snapster room and set up export to Twitter if needed.
5. Choose the optimal settings
In the Sections settings menu, check the boxes you want. In the Comments menu, enable or disable the ability to comment and, if necessary, enable the obscene language and keyword filter. In the "Links" block, refer to resources useful for the audience, and in the "Working with API" block, if necessary, connect the API.
6. Make a group
In our blog we have an amazingly useful and detailed guide "VKontakte group design". Use it to select and implement a suitable community look and feel. After registration, you can continue to promote the group.
If at the moment you cannot devote time to the appearance of the public, come back to it later. Keep in mind that visually appealing design helps the user create a positive first impression of a group or page. So don't postpone the community design work.
In the meantime, at least select and upload a suitable page avatar. Try to find or create a unique image. It must meet the following requirements:
- Avatar size - 200 x 500 pixels.
- The thumbnail size is 200 x 200 pixels.
- Jpeg format, maximum quality, baseline (standart).
- The image should grab the attention of users and encourage them to click through to the page.
- The semantic content of the avatar should correspond to the topic of the page.
- The image must be of high quality.
Please note that when uploading to the VKontakte website, the quality of images drops. To avoid this, use a life hack from the VKontakte support team:
- Open the image in Photoshop.
- Increase the size to 2560 by 2048.
- Press the Alt + Shift + Ctrl + S keyboard shortcut. In the window that opens, set the maximum quality and convert the image to sRGB format.
- Drag the image to the upload area instead of using the Upload button.
7. Tell your friends about the page
Use the "Tell Friends" feature to invite your followers to subscribe to the page. Follow this recommendation when publishing multiple posts in a group or on a page.
8. Invite your friends to subscribe to the page
Invite your friends to subscribe to the page using private messages (this tactic really works, proven in practice). Also ask your subscribers to tell their friends about the page.
9. Enter the page URL in the contact information on your personal page
This will help you attract followers interested in your personal profile.
10. Indicate the place of work in your personal profile
When you hover over the company name in the "Place of work" section of your personal profile, a preview of the group or page pops up. And in the "Career" section, a clickable public avatar is displayed.
To make a link to the company group appear in the "Place of work" section, select the "Career" section in the settings of your personal page. In the item "Place of work" using the drop-down menu select the desired page.
11. Publish interesting and useful content
The publication of useful and interesting content is a key factor in successful business promotion on the VKontakte network. Therefore, it needs to be deciphered.
You will have to compete for views and subscriptions in an environment of excess content. For VKontakte users to pay attention to your publications, the information must be really valuable.
The following ideas will help you offer your customers really worthwhile information:
- Be sure to start with planning. Create a content plan in a form convenient for you. Plan for the long term. Our articles "SMM plan in 30 minutes" and "How to create an editorial plan for publications on social networks" will help.
- When planning content, take into account the peculiarities of VKontakte and the preferences of the audience of this network. Look for information in our article "Working with content in different social networks".
- Even if you make and sell very solid and super-serious products, learn to get an emotional response from your audience. This is a prerequisite for survival in a content environment filled with memes. Read insanely helpful articles on emotional content and the intellectualization of sex drive.
- Write specifically for the VKontakte audience. Publish unique information, not repost materials from the blog. Use the article editor to design your publication.
- Publish your video with subtitles. They usually get much more reach than regular posts. We talked about how to make such a video for free in the following video:
12. Style publications with wiki markup
This is a handy tool with which you can beautifully design notes in groups and publics. If you manage a group, to create a wiki page, just open the materials in the section settings. After that, the “Edit” button will appear on the “Fresh news” tab, which activates the note editor.
To create a publication on a public page, copy the following link into your browser: https://vk.com/pages?oid\u003d-***&p\u003dpage_name. Replace *** symbols with the id of the public, and replace page_name with the name of the publication. On the page that opens, follow the link "Fill with content".
The community ID can be found in the URL. If you've changed the page URL to be user-friendly, go to the Community Posts section. Find the numbers in the link. This is the identifier.
13. Design publications with the article editor
In 2018, VKontakte presented a full-fledged article editor ... To go to the editor, click the icon with the letter "T" on the panel for creating a publication.
The editor is intuitive. It itself sets the padding between elements and aligns the content. Clicking on the "+" sign allows you to add visual content or an audio track.
14. Share stories with subscribers
16. Use the scheduled posts feature
Use the Timer function to prepare content in advance and publish it at a chosen time. To do this, in the publication field, select the "Attach - other - timer" options. Select a posting time and click the Add to Queue button.
25. Advertise in Communities
26. Use retargeting
With this tool, you can serve ads to users who have visited your site. Create a retargeting pixel in your ad account. Paste it into the code of the site pages. The system will add site visitors or individual sections to the audience.
Life hack: add a retargeting pixel to your website right now, even if you don't plan to advertise your business on VKontakte yet. This does not affect the efficiency of the resource or the speed of loading pages. The system will add potential customers to the audience. You will be able to show them ads in a month or a year.
27. Improve Targeting Accuracy with Pepper
29. Post a trending video
Please note that this paragraph describes a prohibited trick. A couple of years ago, with his help, my colleague and I increased the number of group members from several hundred to 5 thousand in a few weeks. You can use it at your own risk. Think about which video your target audience is interested in. For example, subscribers to food groups watch TV shows of the relevant topic.
Users often search for the latest episodes of their favorite TV programs on social media. You can download pirated recordings from file sharing services or video hosting and publish them on the VKontakte page. Audience representatives will find the video they are interested in, watch it and subscribe to your page. This tactic brings several dozen subscribers on the day the video is published.
Be sure to delete the video a few hours after posting. Firstly, it will protect you from problems associated with the publication of someone else's content. Secondly, within a few hours your competitors will also publish a popular video, so the flow of visitors and subscribers will stop.
30. Analyze statistics
In the "Page statistics" section, the public administrator has access to the "Attendance", "Reach" and "Activity" tabs. On the Attendance tab, pay attention to your views and unique visitors.
Keep track of the age characteristics of the audience and the geography of visits. Consider the types of devices your audience prefers.
You also need data about referral sources and subscribed / unsubscribed users. Data on the number of users who joined and left the group are available in the standard statistical report (see illustration below). And you will receive a list of names of people who joined and unsubscribed using deserter applications.
Screencast where we show how to use the Deserter app:
The Reach tab will help you estimate how many users are viewing your posts. The Activity tab will help you analyze user behavior.
If you are not satisfied with the standard statistical reports, use the free service SocialStats. It provides access to advanced audience data as well as analysis of user behavior. Service "Group comparison" helps you compare community audiences. And the Repost Tree app will help you identify users who share your posts.
Additional useful services for collecting statistics and solving other problems are described in our article "Overview of 45 services and applications for VKontakte administrators".
31. Follow the activity in the community using the "Moderator" application
32. Advertise the page on the corporate website
33. Advertise the page in the newsletter
Mention the VKontakte page in the mailing list. Also include a link to the public in your email template.
34. Publish in the header of the site links to your pages and groups in social networks
The illustration shows how it looks in practice.
35. Publish the link to the page in the signature in the email
To change your signature in Gmail, use the Settings - Signature menu. In the Mail.ru mailbox, use the "Settings - name and signature" menu. In the Yandex mail service, use the "Settings - Personal data, name and signature - Add signature" menu.
36. Conduct surveys
Polls increase audience engagement. To create a poll, in the post field, select the Add Poll menu. Use anonymous polls to encourage users to take part in them.
In 2018, VKontakte introduced Polls 2.0. Now you can add a background to polls, limit the time of the survey, give the ability to select multiple answers.
37. Add useful links to the page
38. Invite your audience to participate in discussions
Create multiple threads about topics that interest your audience. Maintain discussions.
40. Give away prizes to subscribers
You will attract new subscribers by giving away prizes and gifts. Question price? From the logo cup to infinity. Use the app "Competition Manager" to effectively manage sweepstakes. Our guide "VKontakte Contests: How to Get the Results You Need and Not Get Banned" will help you organize and conduct the competition.
41. Offer Subscribers Discounts
You won't believe what people are willing to do for discounts. And everyone will agree to subscribe to the page for the sake of a discount.
Life hack: in the "Shaving Classic" group, sellers and manufacturers of themed goods can advertise for free. To do this, it is enough to provide a discount to community members. This is one of the incentives for users to join the group.
42. Allow subscribers to upload photos, post their photos
45. Ask your audience to share posts
You can limit yourself to a simple "repost is welcome", justify the need to share the publication from the point of view of science, or use another tactic.
46. \u200b\u200bPay attention to the visual appeal of publications
Hundreds of articles appear in your followers' feeds every day. For people to read your post, it must grab attention. This task is solved by bright interesting photos. Seals, light erotica, photodogs - all means are good in SMM.
47. Use provocative headlines
The headline should sell the subscriber to view the article. So create killer headlines.
48. Advertise your page offline
Publish the page title and URL on printed products, business cards, souvenirs.
49. Steal content ideas from competitors
61. Write an article "50 reasons to join our VKontakte group"
List all the reasons why users should join your VKontakte page. Promote it on all possible sites.
62. Broadcast live
Stream training events, conference talks, screencasts. Use the app or stream from your desktop. To do this, go to the community section "Videos" and use the appropriate function.
63. Study the TOP-30 applications for "VKontakte"
Test each of the 30 apps listed here on this list ... We are sure many of them will be useful to you.
64. Subscribe to the best publics on SMM
To be in the trend of events taking place in the field and be the first to learn about new ways to promote VKontakte. The list of such publics can be viewed
There are tons of ideas to help you in your daily life. Some will be useful if you are cooking, others while cleaning the premises, and some while traveling. Here are just a few very useful ideas that you can use.
1. Use clothespins to cover the bag of chips, cereals, etc.
2. If the fly keeps opening, use a key ring.
3. Use frozen grapes to chill the wine without diluting it with water (which forms after the ice cubes melt).
4. How to put two bowls in one microwave.
5. When the child grows up, you can make a table out of the crib for different jobs.
6. Clean your sink without expensive chemicals. Pour half a cup of baking soda and one cup of vinegar into the clogged sink. When the foam has passed, rinse the sink with water.
7. If you need to hang something on the wall and need to know where to drill, make a copy of the item and use it as a template.
8. Insert a tea bag into scent shoes and it will absorb unpleasant odors.
9. Place folded newspaper at the bottom of the trash can so that it absorbs liquid from some foods.
10. If you want to reheat food in the microwave, make a hole in it and it will be heated evenly.
11. Wrap a paper towel around the beer bottle and place in the freezer to chill the drink in just 2 minutes.
12. Use a clothespin to hold the nail in place when hammering in if you are afraid of hitting your finger with a hammer.
13. Some plastic packaging can be opened with modern can openers.
14. Small scratches on furniture can be "hidden" by rubbing a walnut on them.
15. The ice pack begins to drip when the ice melts. To avoid this, you can fill the sponge with water, place it in a plastic bag and freeze it. You will have your own ice pack that does not drip.
16. The razor blade can be sharpened by running the razor over old denim.
17. Want to make a sausage sandwich? Maybe you will like this option better (no naked corners)?
18. How to carefully cut several tomatoes at once without hurting your fingers or splashing the juice?
19. If you put a wooden spoon on a saucepan, then boiling water will not spill, because the spoon will burst the rising bubbles.
20. Adding a teaspoon of baking soda while boiling an egg can easily remove the shell.
21. If at work or school someone is constantly picking up your pen, insert the blue paste into the red pen. This will greatly reduce the likelihood that someone will take your pen again.
22. If you put your mobile phone in airplane mode, it will charge twice as fast.
23. Use scotch tape to get rid of the problem of blurry photos taken with your phone.
24. If you attach a small flashlight to a plastic water bottle, you get a large and bright flashlight.
25. To take your phone, money and keys with you to the beach, without wetting them or covering them with sand, you can use an empty, washed and dried plastic bottle of shampoo or cream.
26. And here's how you can charge your phone while traveling (USB cable will help, because many hotels have TVs with USB input).
27. How to quickly fold a T-shirt.
28. Here's how you can compactly fold your spare clothes.
29. If you need to use AA batteries for this or that gadget, and you only have AAA batteries, then you can use folded foil. These batteries will not last long, but in an emergency this method will help you.
30. If you want to play games on your smartphone, but pop-up ads bother you, put your phone in airplane mode.
The social network VKontakte is, without exaggeration, the largest and most popular network in the post-Soviet space. Not only schoolchildren and students sit here for hours; adults, working people also spend a lot of time on VC. And it is not always spent on thoughtless scrolling through the news feed and the likes of cats.
Some manage to make money by running VK communities, others are happy to draw various useful information from these very communities.
Today the site decided to tell you some useful publics where you can get useful information, inspiration, and even find a job suitable for a freelancer.
The first public, organized by the administration of the site Kadrof.ru has the name “ Freelancers club ».
According to the administration of the public, the community was created for the purpose of exchanging experience, finding remote work or performers, for active communication between freelancers.
What else can you find here:
The latest news from the world of remote work;
Posts with interesting solutions;
Analysis of copywriters' mistakes;
Discussion of hot and sore topics;
Useful tips and advice.
In general, a very useful public for freelancers of all stripes, precisely those who cannot imagine their life without their adored work.
Next, I would like to tell you about publics, whose activities are aimed at finding work and performers... In fact, these communities are mini-remote work exchanges, each with its own number of subscribers and focus. You can see job ads that wander from public to public - it's up to you whether to respond to them.
The vacancies presented in the group are added by the community administrator himself. The group resembles a bulletin board, and customers need to be contacted using the contacts indicated in the message. It is not very convenient, but it would not hurt to have such a vacancy feed at hand - what if it comes in handy?
Here everything is much more serious. This group can be called a full-fledged exchange - there is even a safe deal thought out here! It, in fact, is a communication between the customer and the performer with the participation of a third party, for which the group then takes 5% of the order. An employer can post a vacancy here by offering news. The freelancer can contact the customer in the comments to the post or in the PM, or at the specified contacts.
There are VKontakte and more highly specialized public exchanges. For example, for designers -
But here, unfortunately, you can not so much find a job as admire the ads for the search for orders or the sale of articles. This group can be such a box with copywriters / rewriters for the customer. Choose - I don't want to.
Community Copywriter Copywriting Copyright this is a group of people who are engaged in website promotion. But here you can find a lot of interesting and useful things - advice on how to write a selling text, advice on SEO, website promotion and much more. The group can be bookmarked and sometimes read - really a lot of useful material!
Well what are we all about copywriters and rewriters. There are many useful VK for programmers! The largest thematic community is Typical programmer ... Here you can find advice for beginners, and solving interesting problems, and useful tips, and news, and discussions - all the most interesting and fresh for programmers of all stripes.
Another good thing for website developers.
Nowadays, a lot of sites are developing on the WordPress engine. If you also have to work with this CMS, then in the group of the same name WordPress you will find a lot of interesting and useful things for yourself, as well as answers to all questions that arise when working with the engine. This group is a kind of call center for web developers.
Web Design Workshop this group contains a lot of interesting things from the open space of the Runet and not only, which can serve as an example and inspiration for the web designer. New ideas, non-standard solutions, tools and news - all in one place.
And a little more miscellaneous useful ...
